Event Industry News
DECEMBER 11, 2024
3 Unexpected Reasons to Include Your Online Audience In the post-lockdown world, corporations, event organisers, and sponsors are eager to bring staff and audiences back to in-person events. While remote working has become the norm, and some demographics are returning to the office, engaging people face-to-face remains crucial for building stronger relationships.
Prestige Events Magazine
DECEMBER 10, 2024
We are excited and honoured to announce the inaugural Fast Forward15 Mentoring Awards. This exclusive celebration aims to showcase exceptional mentors, mentees, corporate, agency and suppliers that have had a profound impact on the growth and development of talent within the events and hospitality sector. These awards are open to all genders, and all organisations across the sector, including inhouse corporate event teams.
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Event Marketer
DECEMBER 10, 2024
Event Marketer has partnered with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here. By Dax Callner, Founder and Board President, Experiential Marketing Measurement Coalition In today’s fast-paced and ever-evolving business landscape, internal events are o
Smart Meetings
DECEMBER 11, 2024
The world of sustainable events is bigger than ever. As more planners and partners in hospitality and tourism incorporate sustainability into their business models, it becomes a need-to-have, rather than a nice-to-have. This year, Smart Meetings published a repertoire of sustainability content geared especially around how-tos and making sure everyone has access to the knowledge and resources to feel confident talking about sustainability and implementing it into their business practices.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Conferences that Work
DECEMBER 9, 2024
To evaluate an event, conveners focus on knowing key conference metrics. Our analytic minds seek numbers to quantify the experiences of event stakeholders. Metrics such as ticket sales, KPIs , social media mentions, booth visits, and net promoter scores create a picture of event outcomes, satisfaction levels, and areas for improvement. But is there value in not knowing at conferences?
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer
DECEMBER 10, 2024
Tire-burning demos, decked-out vehicles of all kinds and, yes, an electric Ferrari were all part of the action at the 2024 SEMA Show that took place at the Las Vegas Convention Center Nov. 58, featuring more than 2,400 exhibitors, including 580 first-time participants, and bringing on whats next for automotive innovation and customization. Its not just about showcasing products; its about igniting a movement of creativity and progress that will redefine how we think about vehicles and their pote
Smart Meetings
DECEMBER 12, 2024
Smart Meetings made history by convening top meeting professionals in an iconic location fresh off an almost $200 million renovation to experience the best motivational practices employed today. Smart Meetings Incentive Experience at Phoenixs Arizona Biltmore , a Platinum Choice Award-winning property, was a festive way to end the year with the gift of new and renewed connections and a trove of insights that will make 2025 the best event season yet.
EventSource
DECEMBER 11, 2024
For couples dreaming of a wedding that’s stylish yet stress-free, with a budget-friendly price tag to match, Co.Wed by The Pop-Up Chapel Co. is changing the game. Sylvia and Sergei’s wedding at The Henley Room is a perfect example of how a modern, personalized wedding can be both intimate and unforgettablewithout the jaw-dropping costs.
Prestige Events Magazine
DECEMBER 9, 2024
Creative communications group DRPG hosted a Make a Moment Christmas Party at its Hartlebury studios and headquarters this weekend for children and families supported by the Worcestershire Acute Hospitals Charity. The event, held in DRPG s Studio 212 within Hartlebury, transformed the space into a familiar Victorian wonderland inspired by classic family films.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Marketer
DECEMBER 12, 2024
Throughout this year, Audible has set out to prove that its experience isnt limited to the ear. The brand has embarked on a tour of tentpole festivals in the U.S., popping up with themed activations ranging from ski lodges to carnivals, while also taking part in international events and fan cons to reach new markets and audiences. Plus, Audible is looking at new ways to translate its exclusive Originals, audiobooks and podcasts into IRL, immersive spaces and experiences that arent limited or def
Smart Meetings
DECEMBER 10, 2024
Insights from the Destinations International Social Inclusion Summit From Oct. 28-30, Destinations International (DI) held its 2024 Social Inclusion Summit in Spokane, Washington, where they shared insights and resources around inclusion in the travel and tourism industry. During the summit, DI offered attendees resources such as the Global Accessibility Report , Workforce Diversification and Retention Industry Brief , 2024 Social Inclusion Lexicon , and Social Inclusion Resources Glossary.
PCMA Convene
DECEMBER 9, 2024
The recent death of a participant at an event due to a food allergy led a number of event organizers to comment about event planners taking attendees health concerns seriously. The recent death of a social media influencer at a brand event after suffering an allergic reaction is sparking conversation about duty of care in the event professional community.
Prestige Events Magazine
DECEMBER 11, 2024
Alison Warwick joins Strata, bringing 10 years of live events experience to drive growth and strengthen client relationships. Her appointment follows significant expansion, positioning Strata for an exciting 2025. Award-winning brand experience agency Strata has announced the appointment of Alison Warwick as Head of Sales. Warwick will focus on enhancing client relationships and driving growth following a period of rapid expansion for the London-based agency, including several recent acquisition
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Event Marketer
DECEMBER 12, 2024
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas. DELTA WILL SOAR INTO CES HISTORY WITH THE FIRST KEYNOTE HOSTED AT SPHERE CES 2025 is rapidly approaching, and Delta ceo Ed Bastian is prepared to deliver a showstopping keynote during the event (Jan. 7-10) using the biggest LED screen on the planet as his backdrop.
EventSource
DECEMBER 10, 2024
When two souls unite in love, the celebration becomes more than an eventit transforms into a memory, a legacy of togetherness that inspires all. Komal and Gursimrans luxurious Punjabi wedding at Queen's Manor Event Centre was exactly that: a beautiful blend of love, culture, and contemporary elegance! Organized by the talented team at Biji Planners , this extraordinary wedding came to life with stunning details, heartfelt moments, and unforgettable celebrations.
PCMA Convene
DECEMBER 9, 2024
Business event planner respondents to Convene s 31st Annual Meetings Market Survey shared their biggest work challenges in open-ended responses, which fell into similar categories as the 2023 responses, but with budget woes taking the lead. Budget constraints respondents indicated frustration over budget cuts, rising costs, and the challenge of delivering high-quality events with reduced financial resources.
Prestige Events Magazine
DECEMBER 9, 2024
One of central Londons leading sustainable events venues, 15Hatfields , has recorded its best trading quarter to date. The South Bank venue, which opened its doors in 2008, has achieved a 13.6% year-on-year increase in revenue for September, October and November 2024, thanks to its live business meetings and events bookings being up by 11.68%. Interest in the venue, which is owned by the Chartered Institute of Environmental Health, has continued to soar as planners welcome its unwavering commitm
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Smart Meetings
DECEMBER 13, 2024
Got a few minutes to boost your career? Smart Meetings podcasts deliver powerful insights and an abundance of smiles of recognition when you need it most. In addition to some blockbuster guests on our original podcast What One Thing? , we launched our newest podcast (formerly Meetings of the Mind), Smart Start Radio. This intergenerational confluence of working meeting planners features authentic, unfiltered opinions designed to help new and evolving hospitality pros in their event journey.
Event Marketer
DECEMBER 13, 2024
Mitchell Mauk, Principal, Mauk Design Exhibit design is a confluence of architecture, technology, innovation, and even fine art, says Mitchell Mauk, founder of California-based Mauk Design. With over 30 years of experience designing for clients such as Apple, McDonalds, Duncan Aviation, and PlayStation, and even doing advanced furniture design for Herman Miller, Mauk still lets communication drive his designs for exhibits and environment, and looks for inspiration in things that blow him away.
Guidebook
DECEMBER 11, 2024
In a recent episode of Guidebook Meets , we had the pleasure of hosting Dr. Marina McCormick, President of the Texas Association of Parents and Educators of the Deaf (TAPED). The conversation shed light on how event technology, particularly mobile apps, is advancing inclusivity and breaking barriers for individuals with disabilities. With accessibility at the forefront, this discussion showcased the transformative role apps can play in creating equitable experiences for all.
Prestige Events Magazine
DECEMBER 10, 2024
Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Virtual and augmented reality for event previews, AI-powered event apps, and seamless hybrid event solutions will differentiate successful venues.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Smart Meetings
DECEMBER 13, 2024
Want to stay ahead of the curve when selecting a destination for your next meeting? Consider a fabulous new option nestled in the capital of Armenia. Looking for an out-of-the-ordinary, nature-heavy venue option? Marriott has just teamed up with Postcard Cabins to change the game when it comes to meetings in the great outdoors. Wish your attendees could just levitate from the airport to the meeting?
IMG
DECEMBER 13, 2024
At Innovate Marketing Group, giving back isnt just something we do; its woven into the fabric of who we are. While weve organized some remarkable events, what fills us with the most pride is using our expertise to benefit causes that make a difference. We believe that one of the best ways we can contribute is by leveraging our event-planning talents to support organizations that share our values and work tirelessly to improve our communities.
Guidebook
DECEMBER 9, 2024
Sustainability is a critical and essential factor for events today. More organizations are waking up to their environmental impact, and the events industry is no different. In 2019, National Geographic reported that since the first global environmental outlook in 1997, the Earths health has drastically declined. Time to step up and make a difference.
Prestige Events Magazine
DECEMBER 11, 2024
Registration for CHS Leeds 2025 is now open as the organisers of the show look to continue the momentum following another successful CHS Birmingham, earlier in the autumn. CHS Leeds will return to the Royal Armouries, with the exhibition taking place on Tuesday 25 th March 25. Once again, the team behind the show will be promising the right mix of personality and professionalism, but also a similar level of activity as demand for new information from event organisers is higher than ever.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
EventMB
DECEMBER 10, 2024
Skift Take: Technology is constantly evolving and CES, an influential tech event held in Las Vegas every January, will be doing the same.
PCMA Convene
DECEMBER 12, 2024
Convene 4 Climate attendees participate in a challenge workshop designed to come up with actionable tactics to accelerate the business events industry’s shift to sustainability. The program for the inaugural PCMA Convene 4 Climate, held Oct. 2-3 in Barcelona, Spain, in collaboration with the Strategic Alliance of the National Convention Bureaux of Europe, was designed in a way that recognized that we no longer have the luxury of time when it comes to global warming.
Ins'Tent
DECEMBER 10, 2024
When skies are blue and the weather is mild, trade show marketing can still be difficult to pull off perfectly. But when the forecast takes a turn for the worse, things can get increasingly stressful, and a once-promising event can lose its full momentum. Dont let the weather catch you off-guard and ruin your marketing efforts. Plan ahead for a successful trade show, regardless of rain, snow, or shine with these 10 essential tips!
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