Sat.Apr 05, 2025 - Fri.Apr 11, 2025

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Booked and Busy: The Best Event Planning Reads You’ll Actually Use

Smart Meetings

As an Amazon affiliate, Smart Meetings earns from qualifying purchases. We appreciate your support. Some of the best managers I’ve had during my career were the ones who gifted their teams booksusually self-help titles. The first book I ever received from a boss was Who Moved My Cheese. It was given to our team right before we transitioned from having individual offices to working in cubicles (we consolidated from five buildings on a campus to just two).

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Rethinking event menus: Mindful choices for modern attendees

Prestige Events Magazine

By Natacha Allen, Head of Commercial Events The Royal College of Physicians The UK’s relationship with alcohol is shifting, with nearly half (48%) of drinkers planning to cut back or quit in 2025, according to Aviva. Younger generations are driving the trend, with 61% of 18 to 24-year-olds and 68% of 25 to 34-year-olds reducing their intake. Health is a major factor, as many prioritise fitness, mental wellbeing and weight management.

2025 245
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10 of Toronto / GTA’s Most Unique “Hidden Gem” Wedding And Event Venues – Part II

EventSource

If you’re in the midst of your venue search or you just like keeping on with the latest venues in Toronto , you’re in luck! Every few months, we compile our top picks for Toronto’s best “hidden gem” wedding places and share ’em out with y’all! This is one of the best ways to find the most unique wedding locations.

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The Brief: Hot Dog High Teas and ‘The White Lotus’ IRL

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Hot Dog High Teas, The White Lotus IRL and sweet-smelling takeovers. MAX RESORTS TO A REAL-LIFE WHITE LOTUS HOTEL AND SPA It was only a matter of time until Max turned its fictional luxury resort hotel chain into realityif only for a few days. From April 6-8, the network is celebrating the series-three finale of its pop culture phenomenon The White Lotus with a wellness retreat thats just as ostentat

Hotels 238
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Q&A: Mark Cooper at 2025 IACC Americas Knowledge Exchange

Smart Meetings

Inside IACC’s vision for a smarter, greener future in meetings and hospitality Attendees at this years 2025 IACC Americas Knowledge Exchange in College Station, Texas, were in for an exciting experience. The annual event offered a wide range of education sessions on sustainability, connection, F&B, leadership and so much more. Mark Cooper Smart Meetings Compared to last year, what made this year’s event different?

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A Participants’ Bill of Rights

Conferences that Work

I love the folks (especially my good friend, Jan-Jaap In der Maur ) at Masters In Moderation , a company that has been providing meeting and facilitation services and training in the European Union since 2012. Why? Because their core beliefs about what truly matters at events are deeply aligned with mine. We recognize that events should be designed for and with participants rather than imposed upon them.

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Six Slam-dunk Strategies that Engaged Basketball Fans at the 2025 NCAA Women’s Final Four

Event Marketer

Sundays NCAA Womens Basketball National Championship game between UConn and South Carolina drew a sellout crowd of 19,777 at Amalie Arena in Tampa, FL, and 8.5 million viewers , making it the third most-watched womens Division I title game on ESPN platforms. In the days leading up to UConns 12 th national championship win, tens of thousands of fans showed out in downtown Tampa for the weeks Final Four celebrations and events, with many setting record attendance numbers and reaching maximum capac

2025 218
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Smart Travel: Universal Plans New Park Near London, Viking Launches First Hydrogen-Powered Cruise Ship and More

Smart Meetings

Thinking about a cruise meeting or incentive but unsure if it aligns with your sustainability goals? Viking is getting ready to launch a game-changing ship that will let your worries set sail. Hoping to give U.K. attendees a taste of one of Americas top thrill-seeking experiences without the long flight? Universal has announced plans for a cant-miss theme park just 35 minutes from London.

Travel 189
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TerraCycle® launches EventCycle in the UK, providing a nationwide solution for all event organisers – from corporate to private – to reduce their event waste and make them more sustainable

Prestige Events Magazine

It is estimated that millions of events take place annually, including large-scale festivals, sporting competitions, conferences, concerts, local fairs, and more. The UK events industry produces a huge amount of waste annually – over 100,000 tonnes of waste per year which mostly ends up in landfill or being incinerated. TerraCycles new solution for the events industry, EventCycle, provides all events organisers whether for tradeshows, conferences, fundraising galas, concerts, or weddings f

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Eric and Michelle’s Classic Elegant Wedding at Casa Loma

EventSource

Michelle and Eric envisioned a wedding that was timeless yet effortlessly beautiful, and with the expert planning of Devoted To You , they made it a reality at the stunning Casa Loma. The big day, captured by Raya Studios and filmed by Curio Studios , took place at one of Torontos most iconic landmarks, with every moment filled with love and joy. Michelle began her day surrounded by her closest friends and family.

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Field Report: Top 12 Activations from the NCAA Women’s Final Four Tourney Town in Tampa

Event Marketer

For a record fourth time, Tampa, FL, hosted the NCAA Womens Final Four basketball tournament, and fans turned out, hitting the bay from April 3-6 to support their teams and enjoy all of the sporting events and brand activations that led into the big game at Amalie Arena, where UConn clinched the 2025 national title against South Carolina. It was a jam-packed weekend.

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Business Events Industry Week 2025 Focused on Celebrations That Work

Smart Meetings

Four years into an experiment to replace an annual spring event in Washington, D.C. with a collaborative concentration of events organizations all gathering in the same place, Business Events Industry Week (BEIW) has built some popular must-attend features and announced that other pieces will shake off, either going away altogether or moving. The concept, originally billed as an illustration of the “power of purpose,” was a partnership of Destinations International and PCMA.

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Brakspear expands Honeycomb Houses with acquisition of Cirencester hotel. Second purchase strengthens weddings and functions capability

Prestige Events Magazine

Pub operator Brakspear is expanding its Honeycomb Houses managed division with the acquisition of The Kings Head in Cirencester, a large town centre hotel, restaurant and functions venue. The purchase follows hot on the heels of the recent acquisition of The Redesdale Arms in Moreton-in-Marsh and takes the total estate up to 12 sites. Originally a 14th century coaching inn, The Kings Head is an imposing, three-storey building in the town’s Market Square and is listed as a site of special a

Hotels 227
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Destination Management Companies: Good to Great

SmartMeetings

A guide to working with DMCs to amplify event impact Planners are superheroesbut heroes still need support from time to time. Planning a great event takes a lot of work, and there are ample opportunities to build a professional support system that makes it easier. One of those opportunities? Destination Management Companies (DMCs). When a planner loops in a DMC, they bring in a partner who is an expert in the locale of their chosen destination, a master at making last-minute changes look flawles

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Strange Encounters

Event Marketer

At a time when streaming services are overflowing with content and movie theaters continue to see attendance down 35 percent , film and TV studios are getting more and more creative with their marketing campaigns to capture the attention of audiences. But its not just that theyre standing up an eye-catching billboard or an engaging pop-up, studios are dropping consumers into the world of their latest production through some strange encounters with authentic characters, and creatures, brought to

2023 189
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New and Renovated: Can’t Get It Anywhere Else

Smart Meetings

Immersive Spaces to Make Lasting Memories The attendees have spoken; immersive experiences are a top choice. Luckily, these new and renovated properties make bringing your attendees’ dreams to life that much easier. From a space where art comes to life to one that transports you to the wild west, creating a meeting or event experience that leaves attendees with cherished memories is a given.

2025 189
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Science Museum hosts ‘The Legacy Event’ Future plans for the museum revealed

Prestige Events Magazine

The Science Museum in South Kensington welcomed over 50 clients to an exclusive evening of fine dining and entertainment on Thursday 3rd April as the events team revealed exciting plans for the future and bid farewell to the iconic Exploring Space gallery. The exclusive dinner marked one of the final events in Exploring Space before it officially closes on 15th May 2025 as part of an ambitious transformation of the ground floor galleries.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Ministry Venues – Remarkable Spaces. Exceptional Events

Event Industry News

Located in South London, Ministry Venues offers two distinctive venues, each with its own character and atmosphere. Ministry of Sound and The Ministry blend rich history, cutting-edge technology, and creative potential, making them the ultimate destinations for a diverse range of events.

Venues 97
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B-to-B For Me

Event Marketer

In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey. Its an imperative thats coming from the top down.

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Smart Travel: Universal Plans New Park Near London, Viking Launches First Hydrogen-Powered Cruise Ship and More

Smart Meetings

Thinking about a cruise meeting or incentive but unsure if it aligns with your sustainability goals? Viking is getting ready to launch a game-changing ship that will let your worries set sail. Hoping to give U.K. attendees a taste of one of Americas top thrill-seeking experiences without the long flight? Universal has announced plans for a cant-miss theme park just 35 minutes from London.

Travel 130
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New recycling service is a plus for hard to recycle items at events and festivals

Prestige Events Magazine

RecyclePlus is a new waste collection service for event and festival organisers from Grundon Waste Management. Focusing on three waste streams that are traditionally more difficult to recycle compostables, paper towels and coffee cups the service guarantees 100% specialist recycling, helping organisers to meet sustainability targets. Grundons Stephen Hill says: While compostables such as plant-based cutlery and food trays have become increasingly popular especially since the ban and restricti

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Relevance, Reach, Return: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Crafting event wellness experiences that resonate with attendees

MPI

“Wellness doesn’t have to be an elaborate ritual,” says Ashley Brooke James co-founder of TRILUNA, a company that helps organizers, HR teams and marketers build meaningful connections to increase well-being and engagement for groups and events. “Don’t overcomplicate wellness. Look at what you’re already doing in your daily routine and find ways to enhance it,” says James, who will be presenting “Beyond the Booth: Designing Wellness-Driven Experienc

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Amway Brings 16,000-Person Incentive Group to Melbourne

EventMB

Skift Take: For its 30th Birthday Celebration, Amway's 16,000 delegates will use a total of 32,000 room nights, dine in 50 different restaurants, and visit dozens of local attractions throughout the month of April.

Meetings 165
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Think Small, Win Big: How Hotels Can Lead the Small Meetings Revolution

Smart Meetings

The nature of business meetings has undergone a significant transformation. Companies are increasingly shifting from large, infrequent conferences to smaller, more frequent gatherings that foster collaboration and connection. Factors such as the rise of remote and hybrid work environments and tighter corporate budgets have driven this change. For hotel sales managers, this trend presents both an opportunity and a challenge: to rethink traditional strategies and create innovative solutions that c

Hotels 130
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The PS Events Group Champions ‘Emotional Value’ in Event Planning

Prestige Events Magazine

The PS Events Group is urging fellow event organisers to prioritise Emotional Value as a critical factor in event evaluation and is encouraging clients to recognise its significance in shaping the long-term impact of events. The phrase has resonated with the companys clients and has become a key part of its growth strategy as businesses and brands increase investments across production, content and the length of events.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Engaging all senses at Caesars Entertainment’s Wellness Roadshow

MPI

I don’t do yoga. I don’t do it alone, at 6 a.m. with strangers and especially in places where I can see my boss in a downward dog position. But at the same time, I like to think that wellness is a key priority for me as a person, and I’m developing deep respect—and connection—with events and venues that find holistic and innovative ways to weave wellness into the overall event experience.

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How Much Do Meeting Planners Make?

EventMB

Skift Take: Meeting planner salaries vary widely, based on education and certifications, experience, region of the country, and type of organization.

Meetings 162
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Seven Smart Strategies to Boost Your Hotel Bookings Today

Smart Meetings

As a hotel sales manager, your goal is to fill rooms, book meeting spaces, and bring in new clients. But with so many options in todays market, how can you stand out and attract more business? Below, weve broken down some simple strategies to help you increase bookings and build stronger relationships with your clients. Sign up for the monthly Behind the Bookings newsletter here 1.

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