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It’s time to roll with the changes, planners! This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. The Economist wasn’t kidding when they called 2024 “the year of change.” While many of these trends started in 2023, they’re set to take on greater significance in the coming year.
The 56 th annual CES is underway in Las Vegas this week, and under the theme “All Together. All On.,” sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some of the hot topics being discussed this year. On the product and prototype front, innovations ranging from 3D printed teeth to yard robots to biometric smart locks and—get this, experience builders—mixed reality headset for spatial content creation from Sony, are ge
Captured through the talented lens of Shae Robbins from Shae and Evan Photography , Jensen and Matt’s wedding day blossoms beautifully amidst the natural allure of Evergreen Brick Works. This perfect backdrop was brought to life by the expert planning of Bisous Events. And, of course, we can’t overlook the stylish grooms who graced this special day in custom suits crafted by Empire Customs.
The Esports Summit presented by London & Partners, the business growth and destination agency for London, in partnership with the Science Museum will take place on Tuesday 27 th February 2024 and will feature keynote speakers and panel discussions that will share insights into esports in London. Taking place at the Science Museum, the third edition of this event will bring together key stakeholders including leading publishers, tournament organisers and higher education with the discussion c
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Storms have been hitting the Northeast and East Coast, causing carnage to residents, homes and those who were planning to fly into or out of the area. According to authorities, at least five people have been killed in Wisconsin, Georgia and North Carolina as a result. Nearly 89,000 New Yorkers lost power before 8 p.m. Tuesday, according to poweroutage.us.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep. POP-TARTS EATS CHEEZ-IT’S DUST You’ve heard of the streaming wars. How about the CPG mascot wars? For the many consumers who aren’t aware that Pop-Tarts and Cheez-It are both owned by Kellogg’s, some on-the-field antics from both brands’ mascots over the last week have caused quite a stir on social.
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FIVE THINGS TO KNOW THIS WEEK This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep. POP-TARTS EATS CHEEZ-IT’S DUST You’ve heard of the streaming wars. How about the CPG mascot wars? For the many consumers who aren’t aware that Pop-Tarts and Cheez-It are both owned by Kellogg’s, some on-the-field antics from both brands’ mascots over the last week have caused quite a stir on social.
Skift Take: Two more platforms are joining the ranks of Cvent, both focused on improving the B2B trade show experience for organizers. There may be more acquisitions around the corner.
World’s largest free mentoring and training programme for the events industry opens for 2024 applications Elevate, the pioneering not-for-profit mentorship programme supporting and inspiring event professionals, announces the launch of its eighth season for new mentees and mentors and invites applications. Founded in 2016 and led by industry luminaries Melissa Noakes, Max Fellows and Peter Kerwood, Elevate’s ground-breaking programme was conceived to fill a huge gap in the events industry for tr
Webinars have become more common in the past few years as more professionals and companies have started working remotely and maintaining flexible work arrangements. As such, it’s safe to say that virtual events are here to stay. After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally.
We looked back at a few images from CES a decade ago. Standing at the main entrance of North Hall at the Las Vegas Convention Center, from up on top theater-style seating, one could see near clear to the other end of the hall. It was a sea of logos suspended from the ceiling. The carpeting, in abundance. The lighting, bright. The colors, primary and bold.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Skift Take: Outdoor activities and events are more popular than ever, but this means more pressure to avoid the pitfalls that can come with large crowds. Safety and sustainability are paramount. Here are three best practices to ensure a foolproof checklist for outdoor activities.
After over 12 months of design and construction Chew has finally launched its coveted new office. Chew has created an exciting space for staff, clients, and suppliers to benefit from. The new office hosts collaborative workspace, private offices, a fully equipped boardroom and is located in Chew’s hometown of Great Dunmow, just outside London. The office design epitomizes the Chew brand with its vibrant pink and black theming; fun, creative and bespoke.
Without a doubt, conference apps are a must-have tool for any event organizer. In fact, an overwhelming 91% of event organizers claim event apps are crucial to their success. This type of tool can help you streamline registration, check-in, networking , and communication, all while making your event more interactive for attendees. Even attendees themselves enjoy using event apps and consider this technology an integral part of their event experience.
Attendees could hop onboard the truck for free drag makeovers inspired by Max characters. While some brands were busy appealing to attendees of international art fairs like Art Basel and SCOPE during Miami Art Week 2023, Max was driving a vibrant box truck—and layers of engagement—along The Art of Drag Pop-Up Truck Tour. The brand sashayed into the Palace Bar and R House Wynwood during Art Week to celebrate drag and uplift the LGBTQ+ community.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Skift Take: Today’s incentive travelers want more than just a free trip — they demand deep, meaningful experiences that are good for the planet and food for the soul. Here are three ways incentive destinations can help travelers connect not just with each other but also with their purpose and place in the world.
The EventUp venue marketplace helps social, corporate, and wedding event planners search for the perfect event space for any event type, large or small. EventUp is the largest global venue directory, with over 15,000 restaurants, hotels, and unique venues to choose from. EventUp makes it easy to find the perfect venue for all of your social, corporate, or wedding event needs.
The Basics Name: Natalie Stanbra Company: Oliver & Bonacini Catering Director of Event Sales: National Director, Event Sales Years with the Company: Number So how’d you get into the events world? I was a host at the O&B Café Grill during University and really fell in love with the restaurant business. It was so fun and energetic and matched my personality well.
The UK’s largest independent hotel group has started the new year with a bang – announcing major plans to expand and renovate its existing portfolio in 2024. Bespoke Hotels , a collection of almost 90 independent hotels across the length of the British Isles, has unveiled its plans to strengthen its existing portfolio with a series of development projects over the next 12 months – with a pipeline of openings and refurbishments set to take place.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Skift Take: In the latest episode of the Skift Meetings Podcast, the spotlight is on Joe Pine, a visionary thinker whose groundbreaking work on the Experience Economy has reshaped the way businesses approach customer engagement. Pine shares invaluable insights in a candid conversation that weaves through the past, present, and future of event experiences.
Refresh your Spanish for tropical incentive travel in 2024 The New Year brings the promise of winter ending, flowers blooming, the sun shining and warmer weather. For some destinations, this is the norm. Tropical locations offer beautiful beaches with luxury all-inclusive resorts for executive retreats and incentives, but travelers are now wanting something more.
The events industry has gone through significant changes over the past few years, with the pandemic forcing us to find new ways to gather and connect. While virtual events demonstrated the power of technology in bringing dispersed people together, they also proved the unmatched value of in-person interactions. Luckily, hybrid events marry the best of both worlds, providing an inclusive and sustainable event that is rich in data and dynamic for organizers and participants alike.
Key 2024 Event Tech Trends Unveiled at Strata’s Insight Event Attendees at the Strata Insights event, at The Ned in London before Christmas, were treated to a preview of some of the most important tech trends which will shape the events industry in 2024 and beyond. Speaking to an audience of event industry leaders, three key trends were showcased to help brands deliver greater results through events and marketing in 2024, by Chris Vernon-Smith, Creative Director of On Event Production Co (a subs
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Skift Take: Gender disparity rears its ugly head once more. A new report explores why women seldom occupy leadership roles in an overwhelmingly female industry.
Dreamland Margate, on the Kent coast, has become the latest venue to join the Lime Venue Portfolio, representing yet another attraction within the 80+ strong venue group, and further unique choices for organisers.
As we enter 2024, the events industry is evolving at an unparalleled pace, heralding new challenges and opportunities for event professionals. From COVID-19’s impacts to the ever-changing expectations of attendees and technology, our industry is set to see dramatic shifts in the coming years. We spoke with experts from the industry to learn more about their event predictions for the future.
Nine cultural and sporting events set to take place in the West Midlands have shared £3 million of Commonwealth Games legacy funding to help bring hundreds of thousands of people together in the region. Giving an estimated £11.5 million boost to the local economy, almost 700,000 competitors, performers and spectators are expected to attend the events in 2024 and 2025 to celebrate the region’s rich and diverse sporting, music and cultural heritage.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Skift Take: The economy appears on the rebound heading into 2024 amid low consumer sentiment. Will downtrodden consumer attitudes impact event spending for this year?
At the recent PCMA Convening Leaders conference, the former U.S. Secretary of State recalled a critical moment in her career that defined her approach to staying open-minded, objective, and energized when leading teams through tough tasks. As a professor at Columbia University’s School of International and Public Affairs, Hillary Clinton says this to her students on a regular basis: To make the best decisions, you must be able to hold multiple thoughts in your head at the same time—and often, th
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