Eventmobi
AUGUST 22, 2024
For a brief moment, virtual meetings became the center of the event universe pretty much out of necessity. At the time, event planners made the most of the shift away from in-person events, pulling out all the stops to keep attendees engaged. Big guests, interactive games, build-your-own-drink happy hours? It was all on the table. And that pushed production values to new heights.
Attendease
AUGUST 20, 2024
Creating an amazing attendee experience is the key to a memorable event. But how can you ensure every single touchpoint meets and exceeds expectations? The answer lies in mapping out the complete event attendee journey. An attendee journey map is a visual representation of all the interactions and experiences your attendees will have before, during, and after your event.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
EventMB
AUGUST 19, 2024
Skift Take: Companies are leaning heavily on “just-in-time” talent, hired for tasks like sourcing or registration, or to spend a couple of weeks doing site inspections or hotel contracting.
Conferences that Work
AUGUST 19, 2024
I’m a proponent of paying it forward. Throughout my professional life, I have been fortunate to receive invaluable advice, support, and encouragement from mentors at critical times. Most importantly, when I hesitantly approached someone I deeply respected and asked them whether something I was planning—often, something I had never done before, or something no one had ever done before—was a good idea.
Advertisement
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Eventmobi
AUGUST 21, 2024
No matter what type of organization you work at, if you host events to further your goals, you probably know about corporate sponsorships. This type of help from businesses can provide crucial support in the following forms: Financial: The most widely-known type of sponsorship is a company donating money to fund an event. In exchange, the event organizer helps promote awareness of the sponsor by including their branding in marketing and event materials.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
AUGUST 20, 2024
Skift Take: A nursing mom brought her infant son to a women’s conference. She thought it would be a non-issue. It was anything but.
Event Marketer
AUGUST 23, 2024
Digital sports platform Fanatics brought its wide-ranging ventures across merchandising, trading cards, collectibles, special events and more to life with the inaugural Fanatics Fest , Aug. 16-18, in New York City. What’s being referred to as the new Comic-Con for sports fans, the event attracted more than 70,000 sports fans and collectors to the Javits Center, and featured appearances from a roster of celebrity talent, from Tom Brady to Derek Jeter to Travis Scott.
PCMA Convene
AUGUST 20, 2024
We asked event planners what event sacred cows they think need to go away or change. (Illustrations by Dale Crosby Close) The pandemic served as a wake-up call to the meetings industry, but perhaps we’ve hit the snooze button. Rendered impossible by COVID, face-to-face events have since returned with a vengeance — and in all too many cases, in rinse-and-repeat mode.
MeetingsNet
AUGUST 22, 2024
Airfares have dropped notably as both inflation and leisure travel have declined. But recent hotel statistics show groups driving hotel revenue, bringing competition for rooms and event space. The latest airfare trends are promising for corporate planners on a tight budget as well as association groups hoping to pick up last-minute registrants. Specifically, government data shows that airfares in mid-2024 are six percent lower than one year ago, and when adjusted for inflation are down nine perc
Advertisement
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
AUGUST 22, 2024
Skift Take: AI-powered translation tools are impressing planners with their efficiency and cost-effectiveness compared to employing human translators.
Event Marketer
AUGUST 22, 2024
It’s been five years since Disney Branded Television has released a new installment from its “Descendants” franchise. So for the July debut of the fourth film in the fantasy series, “Descendants: The Rise of Red,” the brand aimed to reignite the fandom with a family-friendly premiere event infused with pop-up performances and meticulously curated design schemes that had 120 influencers and young talent capturing content from every corner.
Special Events
AUGUST 22, 2024
5 ways conferences have shifted post-pandemic
Prestige Events Magazine
AUGUST 22, 2024
Balcony Bar is London’s hottest new terrace drinking spot boasting stunning views across the buzzing South Bank. The all-weather inside, outside venue is open from 4pm each day atop the iconic BFI Southbank building, alongside the River Thames. A concise bar food menu curated by Benugo chefs features Fried chicken; Sweet potato fries; Arancini; and Salt & pepper squid alongside mini handmade pizzas, and charcuterie.
Advertisement
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
AUGUST 22, 2024
This content was created collaboratively by Wordly and Skift’s branded content studio, SkiftX. In a world of increasingly global meetings with diverse attendees, effectively communicating has never been more critical. Breaking down language barriers speaks to the heart of accessibility, a top priority among planners. Meanwhile, the Freeman Trends 2024 Report states that easy access to educational content is the most valuable aspect of online events.
Event Marketer
AUGUST 18, 2024
John Vertin, Special Projects Manager, Skouts Honor Pet Supply “Last night was… not exactly legal,” read a sticker placed in the restroom at the Mandalay Bay Convention Center, featuring dogs getting chased by a police car down the Las Vegas Strip. Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., an Oceanside, CA-based brand that likes to shake things up in the corporate world of pet supplies,
MeetingsNet
AUGUST 23, 2024
Here are strategic and logistical factors to consider when building the company’s most important meeting of the year. It’s that time of year again when corporate-event planners must focus on creating a sales kickoff meeting that hits the mark for the reps as well as the executive team. No pressure, right? In a recent MeetingsNet webinar , Jason Jenkins, a senior enterprise sales executive for Cvent, noted that the primary goals of an SKO should be to engage reps and make them feel valued, celebr
Prestige Events Magazine
AUGUST 22, 2024
By Robert Trebus, d&b group, Director Global Sustainability Society’s trend towards sustainability is becoming increasingly relevant in the event industry. Consequently, manufacturers of audio, video, and lighting equipment are delving more deeply into the idea of sustainable products, aligning their offerings with the growing demand for eco-friendly solutions.
Advertisement
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
EventMB
AUGUST 20, 2024
This content was created collaboratively by the Grand America Hotel and Skift’s branded content studio, SkiftX. There isn’t a single definition of “luxury” for hotels and meeting venues, but attendees recognize it when they experience it. Despite challenges like rising costs and staff shortages, planners must create a unique experience that makes attendees feel like VIPs, fostering long-term loyalty and enhancing their performance after the event.
Event Marketer
AUGUST 22, 2024
To capitalize on a spike in sales of its cleansers during the back-to-school shopping period, CeraVe launched its first-ever mobile tour this summer designed to engage students preparing to return to schools and campuses. The four-city CeraVe Drama Free Cleansing Tour hit New York City, Chicago, Nashville and Atlanta, Aug. 1-17, and offered a soap opera theme that tied into the brand’s larger #CleanseLikeADerm campaign.
Smart Meetings
AUGUST 21, 2024
Honoring excellence in event leadership as a way to inspire more of it is serious business. But when a powerful group of Smart Women in Meetings Award winners came together at Caesars Palace Las Vegas for a day of education, personalized experiences and a full-glam gala, fun was also on the agenda. An Evolution Smart Meetings CEO Marin Bright launched the signature leadership accelerator event nine years ago and it is still the only confluence of its kind for women at all career stages of the ev
Prestige Events Magazine
AUGUST 21, 2024
More than 60 conference sessions have been confirmed for this year’s World Travel Market London , bringing together leading experts and ministers, helping WTM cement its reputation as the world’s most influential travel and tourism event. With regenerative tourism and transformative technologies within the mix of exciting discussion points, WTM London is set be a platform for positive change.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
EventMB
AUGUST 23, 2024
There are now two main players in venue management: Legends-ASM Global and Oak View Group (OVG). Legends finally closed on its acquisition of ASM Global following a nine-month review by the Department of Justice that resulted in a $3.5 million civil penalty. ASM Global manages more than 350 venues, a business Legends hadn’t previously been in. Its venues include Allegiant Stadium in Las Vegas; Caesars Superdome Convention Center in New Orleans; Target Center in Minneapolis; and Accor Stadium in
Event Marketer
AUGUST 22, 2024
With Labor Day around the corner and survey results revealing that more than half of Americans think their job is harder than other professions, Mike’s Hard Lemonade teamed up with actor and former odd-job man Lamorne Morris to put New Yorkers to work. On Aug. 20, as an extension of its “Hard Days Deserve a Hard Lemonade” 25 th anniversary campaign, the brand invited consumers 21-plus to participate in “Mike’s Jobstacle Course” to experience what a few “easy” jobs entail, with Morris on hand to
Canadian Special Events
AUGUST 21, 2024
In a fast-paced world, puppies offer a serene escape where joy and relaxation blend seamlessly. Welcome to Puppysphere —a delightful haven that celebrates the calming, happiness-inducing power of spending time with puppies shared across North America. Since opening its doors in September 2021, Puppysphere has hosted over 50,000 people at its events in cities like Toronto, New York, Florida, Los Angeles, and Boston.
Prestige Events Magazine
AUGUST 21, 2024
GCSE results are set to be announced on 22 August, with thousands of students soon facing critical decisions about their future careers. For many, the hospitality industry presents an exciting and rewarding path by offering diverse education opportunities for career growth and development. Yet it’s not just school leavers that can benefit from the multitude of education initiatives this industry has on offer.
Advertisement
Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
EventMB
AUGUST 19, 2024
Skift Take: As climate change accelerates, the events industry faces an urgent wake-up call. Shawna McKinley reveals how planners and destinations must evolve or risk being caught off guard by increasingly unpredictable weather—it’s no longer business as usual.
Event Marketer
AUGUST 18, 2024
Golden nose prints and doggy drinks, along with every type of pet food, accessories and equipment, were on tap at SuperZoo 2024, which brought about 18,000 pet industry professionals to the Mandalay Bay Convention Centers in Las Vegas on Aug. 14-16. Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic.
Smart Meetings
AUGUST 20, 2024
Scott Frankel Attendees to Smart Meetings’ Culinary Experience, hosted at Paris Las Vegas, were treated to a free learning session led by Scott Frankel, president of Animatic Media LLC & Conference-On-Demand + LIVE. With an event production career that spans over 26 years, Frankel was a perfect choice as speaker to educate our audience on the fine details of AV contracting.
Expert insights. Personalized for you.
370 
Let's personalize your content