Eventmobi
AUGUST 22, 2024
For a brief moment, virtual meetings became the center of the event universe pretty much out of necessity. At the time, event planners made the most of the shift away from in-person events, pulling out all the stops to keep attendees engaged. Big guests, interactive games, build-your-own-drink happy hours? It was all on the table. And that pushed production values to new heights.
Attendease
AUGUST 20, 2024
Creating an amazing attendee experience is the key to a memorable event. But how can you ensure every single touchpoint meets and exceeds expectations? The answer lies in mapping out the complete event attendee journey. An attendee journey map is a visual representation of all the interactions and experiences your attendees will have before, during, and after your event.
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Event Marketer
AUGUST 23, 2024
Digital sports platform Fanatics brought its wide-ranging ventures across merchandising, trading cards, collectibles, special events and more to life with the inaugural Fanatics Fest , Aug. 16-18, in New York City. What’s being referred to as the new Comic-Con for sports fans, the event attracted more than 70,000 sports fans and collectors to the Javits Center, and featured appearances from a roster of celebrity talent, from Tom Brady to Derek Jeter to Travis Scott.
EventSource
AUGUST 22, 2024
Fall weddings have a unique charm, with their crisp air and warm, earthy tones creating a magical backdrop for love stories to unfold. Stefania and Jacob chose the iconic Hart House for their special day, a venue deep in history and architectural beauty. With STORI Events organizing each detail, the couple celebrated their love in a stunningly elegant yet minimalistic fashion.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Eventmobi
AUGUST 21, 2024
No matter what type of organization you work at, if you host events to further your goals, you probably know about corporate sponsorships. This type of help from businesses can provide crucial support in the following forms: Financial: The most widely-known type of sponsorship is a company donating money to fund an event. In exchange, the event organizer helps promote awareness of the sponsor by including their branding in marketing and event materials.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer
AUGUST 22, 2024
It’s been five years since Disney Branded Television has released a new installment from its “Descendants” franchise. So for the July debut of the fourth film in the fantasy series, “Descendants: The Rise of Red,” the brand aimed to reignite the fandom with a family-friendly premiere event infused with pop-up performances and meticulously curated design schemes that had 120 influencers and young talent capturing content from every corner.
EventSource
AUGUST 20, 2024
When you find your soulmate, the world just seems to shine a little brighter. Tiffany and Ian’s wedding was a radiant celebration of such love. Held at the breathtaking Spencer's at the Waterfront , their special day was a beautiful blend of classic charm and modern luxury. Nestled by the shores of stunning Burlington Bay, this architectural marvel, with its ground-to-sky glass walls, offered scenic views of the lakefront and the vast waterscape of one of Canada’s majestic Great Lakes.
Prestige Events Magazine
AUGUST 22, 2024
By Robert Trebus, d&b group, Director Global Sustainability Society’s trend towards sustainability is becoming increasingly relevant in the event industry. Consequently, manufacturers of audio, video, and lighting equipment are delving more deeply into the idea of sustainable products, aligning their offerings with the growing demand for eco-friendly solutions.
Smart Meetings
AUGUST 21, 2024
Honoring excellence in event leadership as a way to inspire more of it is serious business. But when a powerful group of Smart Women in Meetings Award winners came together at Caesars Palace Las Vegas for a day of education, personalized experiences and a full-glam gala, fun was also on the agenda. An Evolution Smart Meetings CEO Marin Bright launched the signature leadership accelerator event nine years ago and it is still the only confluence of its kind for women at all career stages of the ev
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Marketer
AUGUST 19, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “sauceographs,” wild LEGO adventures and painting the rent. ZOO VISITORS ENCOUNTER THE ENCHANTED CREATURES OF THEIR LEGO ‘DREAMZZZ’ To celebrate the second season of the “LEGO DREAMZzz” TV series and the launch of the LEGO DREAMZzz brick sets debuting this month, the brand brought a “LEGO DREAMZzz: A Wild Adventure” experience to the Los Angeles Zoo.
Conferences that Work
AUGUST 19, 2024
I’m a proponent of paying it forward. Throughout my professional life, I have been fortunate to receive invaluable advice, support, and encouragement from mentors at critical times. Most importantly, when I hesitantly approached someone I deeply respected and asked them whether something I was planning—often, something I had never done before, or something no one had ever done before—was a good idea.
Prestige Events Magazine
AUGUST 22, 2024
Balcony Bar is London’s hottest new terrace drinking spot boasting stunning views across the buzzing South Bank. The all-weather inside, outside venue is open from 4pm each day atop the iconic BFI Southbank building, alongside the River Thames. A concise bar food menu curated by Benugo chefs features Fried chicken; Sweet potato fries; Arancini; and Salt & pepper squid alongside mini handmade pizzas, and charcuterie.
Smart Meetings
AUGUST 20, 2024
Scott Frankel Attendees to Smart Meetings’ Culinary Experience, hosted at Paris Las Vegas, were treated to a free learning session led by Scott Frankel, president of Animatic Media LLC & Conference-On-Demand + LIVE. With an event production career that spans over 26 years, Frankel was a perfect choice as speaker to educate our audience on the fine details of AV contracting.
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Event Marketer
AUGUST 18, 2024
John Vertin, Special Projects Manager, Skouts Honor Pet Supply “Last night was… not exactly legal,” read a sticker placed in the restroom at the Mandalay Bay Convention Center, featuring dogs getting chased by a police car down the Las Vegas Strip. Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., an Oceanside, CA-based brand that likes to shake things up in the corporate world of pet supplies,
EventMB
AUGUST 19, 2024
Skift Take: Companies are leaning heavily on “just-in-time” talent, hired for tasks like sourcing or registration, or to spend a couple of weeks doing site inspections or hotel contracting.
Prestige Events Magazine
AUGUST 21, 2024
More than 60 conference sessions have been confirmed for this year’s World Travel Market London , bringing together leading experts and ministers, helping WTM cement its reputation as the world’s most influential travel and tourism event. With regenerative tourism and transformative technologies within the mix of exciting discussion points, WTM London is set be a platform for positive change.
Smart Meetings
AUGUST 23, 2024
Accessible, healthy, creative food and the people who order F&B for events took center stage at Smart Meetings Culinary Experience at Paris Las Vegas this week. Partnering with Caesars Entertainment , Smart Meetings brought to life the innovative ideas, tasty solutions and business-friendly strategies that leave attendees feeling nourished and KPIs crushed.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Marketer
AUGUST 22, 2024
To capitalize on a spike in sales of its cleansers during the back-to-school shopping period, CeraVe launched its first-ever mobile tour this summer designed to engage students preparing to return to schools and campuses. The four-city CeraVe Drama Free Cleansing Tour hit New York City, Chicago, Nashville and Atlanta, Aug. 1-17, and offered a soap opera theme that tied into the brand’s larger #CleanseLikeADerm campaign.
EventMB
AUGUST 20, 2024
Skift Take: A nursing mom brought her infant son to a women’s conference. She thought it would be a non-issue. It was anything but.
Prestige Events Magazine
AUGUST 21, 2024
GCSE results are set to be announced on 22 August, with thousands of students soon facing critical decisions about their future careers. For many, the hospitality industry presents an exciting and rewarding path by offering diverse education opportunities for career growth and development. Yet it’s not just school leavers that can benefit from the multitude of education initiatives this industry has on offer.
Smart Meetings
AUGUST 21, 2024
Discover endless summer from the East to the West What do NOLA, San Antonio and San Diego all have in common? Not much—they’re all massively distinct cities—but besides big character, they share lots of sunshine. As summer begins to wind down, your attendees are looking for last-chance opportunities to soak up the sun. Besides, with these new and renovated hotels, all signs point towards yes (please!).
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event Marketer
AUGUST 18, 2024
Golden nose prints and doggy drinks, along with every type of pet food, accessories and equipment, were on tap at SuperZoo 2024, which brought about 18,000 pet industry professionals to the Mandalay Bay Convention Centers in Las Vegas on Aug. 14-16. Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic.
EventMB
AUGUST 22, 2024
Skift Take: AI-powered translation tools are impressing planners with their efficiency and cost-effectiveness compared to employing human translators.
Prestige Events Magazine
AUGUST 22, 2024
Robert Kenward, Fitability® Recruiter at You Search & Select has been appointed as a board member of the Meetings Industry Association (MIA). With recruitment being an ongoing challenge for the sector, the leading industry recruitment expert will focus on providing best practice guidance and strategic advice to board members. MIA chief executive, Kerrin MacPhie, said: “Our latest quarterly MIA Insights report revealed 70% of members reported staff vacancies, an increase of 9% on October 2023
Smart Meetings
AUGUST 21, 2024
Blend wellness with corporate events For many groups and attendees wellness is a priority. Smart Meetings looked at several locations whose primary objective is creating a comfortable environment that supports wellness, self-care and restoration. We asked venues several questions about the importance of wellness and what guests could expect from their respective establishments.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Event Marketer
AUGUST 22, 2024
With Labor Day around the corner and survey results revealing that more than half of Americans think their job is harder than other professions, Mike’s Hard Lemonade teamed up with actor and former odd-job man Lamorne Morris to put New Yorkers to work. On Aug. 20, as an extension of its “Hard Days Deserve a Hard Lemonade” 25 th anniversary campaign, the brand invited consumers 21-plus to participate in “Mike’s Jobstacle Course” to experience what a few “easy” jobs entail, with Morris on hand to
EventMB
AUGUST 22, 2024
This content was created collaboratively by Wordly and Skift’s branded content studio, SkiftX. In a world of increasingly global meetings with diverse attendees, effectively communicating has never been more critical. Breaking down language barriers speaks to the heart of accessibility, a top priority among planners. Meanwhile, the Freeman Trends 2024 Report states that easy access to educational content is the most valuable aspect of online events.
Prestige Events Magazine
AUGUST 19, 2024
Hospitality Action is thrilled to announce its highly anticipated Winter Chefs’ Gala Dinner, set to take place on Monday 28 October in the grand ballroom of one of London’s newest luxury destinations, Raffles London at The OWO. This incredible event offers a one-of-a-kind experience for attendees to indulge in a four-course meal, curated with a selection of dishes from some of London’s most acclaimed chefs, all while supporting a vital cause that gives back to the hospitality industry by raising
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