This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
If you’re new to this series , we’ve spent the last few months discussing sales and marketing best practices with some of our favourite customers. One of the platforms that all of them highlighted as a way to boost awareness about their events was social media. Specifically, they highlighted the power of using Twitter for events. Some Praise for Twitter for Events By Organisers.
This post was originally published on 5/2/18, but updated on 11/13/19 for added value. When working in the event space, you come to realize that you will almost always have no-shows. It's frustrating! We get it. You'll get a lot of reasons as to why they decided not to come but usually it just comes down to lack of time, money, or even interest. So, how should you follow up with the folks who RSVP’d but never came?
I have a love-hate relationship with Instagram. I hate myself for checking it way too often. On the other hand, it’s a platform where I go to learn about the things I love, like cycling or events. I use Instagram to find answers to my questions. In fact, I found some of the greatest insights for my career as an event professional there. Sounds strange?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
How do you measure your event’s success? The answer commonly lies in event feedback. Event feedback gives you not one but two benefits as an event organizer: an indication as to how well your recent event fared among its attendees and valuable information for the future to help make your events even better. It may seem simple, and it can be but what distinguishes good feedback from bad or no feedback at all is really the types of questions you choose to include in your post-event survey.
The time of setting up cheap, uncomfortable chairs in a square pattern has ended. Long live the revolutionary vision of event spatial design. Experience design isn’t merely what your event content is about or how people consume it; it’s now a matter of layout, interior design, and finding the perfect mix of practicality and fashion. While many event companies are adapting to this ever-changing process of event spatial design, the team at Steelcase is leading the industry.
Sign up to get articles personalized to your interests!
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
The time of setting up cheap, uncomfortable chairs in a square pattern has ended. Long live the revolutionary vision of event spatial design. Experience design isn’t merely what your event content is about or how people consume it; it’s now a matter of layout, interior design, and finding the perfect mix of practicality and fashion. While many event companies are adapting to this ever-changing process of event spatial design, the team at Steelcase is leading the industry.
Delta's SXSW Festival Shuttle flight on Friday, March 8th, 2019 from LAX in Los Angeles, CA. Delta News Hub / Flickr Skift Take: So far, these flying meetings are mostly exclusive, invite-only affairs, where sought-after execs network with one another while trapped on a plane. — Isaac Carey Read the Complete Story On Skift.
7 Ways to Make Social Media Buzz around Your Event If you want to make your event the talk of the town, there is a powerful tool that can help you out – social media. Social media has become one of the best ways to drive awareness and get the attention of a broad audience. Several social media platforms allow you to make your pick and promote your event to the right people.
Whether it’s a stunning outdoor location or a flexible indoor facility, wedding venues are as diverse as they come. And with more options for couples to choose from, competition can be tight. For venue managers, this means creating a marketing strategy that’s informed by research, guided by consumer behavior, and up-to-date with industry trends. Here we share key ideas and strategies designed to book more weddings at your venue.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
As a craft beer lover, I was thrilled to attend the Junction Craft Brewing industry night and brand reveal event. It was also an excellent opportunity to reacquaint myself with their incredible event space. My team has worked at the brewery before, but because of its raw industrial look and versatile layout, it looks different with every event that takes place there.
There is no doubt how important it is to use social media to promote your events and create buzz. Whether using paid or organic reach, you should be able to keep top of mind with your desired audience while boosting registrations. Here are some tips to make the most out of your event’s social media strategy. Should I create a Facebook Event to help promote my event?
WeWork has announced the sale of several assets including Meetup.com, one of the most cherished communities for self-made event planners. Should we be ready to say goodbye to Meetup for good? I was enjoying Shark Tank reruns on Friday night when I noticed on my stream a tweet by the founder of Meetup.com, Scott Heiferman: […]. The post WeWork sells Meetup: Is it the end of an era?
Event sponsorship is a top source of revenue for a good half of event creators. So it stands to reason that securing sponsors — and the right sponsors — is a big stressor in the life of an event creator. Once the contract is signed, you can relax. Right? Not quite. Just as finding event sponsors […].
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Here’s a wedding that pulls out all the stops, and does so with a sophisticated touch. Sophia and George’s big day at One King West combines classic elegance with dazzling Gatsby-esque chic. The couple, who met on Tinder, knew they found their dream venue the second they saw it. The space is grand, elegant, and over the top which, they say, embodies their personalities.
Ten years of Conferences That Work ! Ten years ago today, I started this website and published my first book: Conferences That Work: Creating Events That People Love. (A decade later it’s still selling.). I’m proud to have written three books ( the latest was published this week) and over six hundred blog posts in the last ten years. After writing each book I was sure it would be the last one I wrote.
This is a sponsored post from Cvent. More information about Event Manager Blog’s sponsored posts. Event technology has given event planners more opportunities and more to contend with than ever before, and a new role is emerging to help them take advantage: the event technologist. Here are four reasons to consider one. Between event apps, registration software, […].
You thought your check-in process was smooth as butter — until one of your friends told you that she and her friends feel intimidated coming through your doors. As a result, they frequent your venue less often. Today, diversity and inclusion are top-of-mind concerns for all kinds of event creators. Whether you’re in charge of […].
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Sugar and spice and everything nice is what we think of Xia and Weiqi’s pretty-in-pink wedding. Blending traditional elements with some good ol’ fashioned romance, the couple’s extremely intimate celebration is one that vision boards are made of. Thanks to the help of the creative minds at Designed Dream Wedding Planning , their vision for their big day was brought to life at the stunning Estates of Sunnybrook.
This is a sponsored post by Zenus. More information about Event Manager Blog’s sponsored posts. Over the years, event analytics have proven to be essential for event organizers to understand their audience’s needs and expectations and improve their attendees’ experience. To get these insights, event planners have different tools at their disposal, including questionnaires, surveys, RFID, […].
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Anyone will tell you that your wedding day will fly by, and you’ll have enough to think about without worrying about nitty-gritty details. Leading up to your wedding be sure to assign day of tasks to your bridal party and close family members so you can be stress free and totally present from ‘I do’ to the send-off. Here are five things you should absolutely delegate on your wedding day.
Just like that, we blinked and it’s time to talk about the 2020 event trends. You might be asking yourself, what will be shaking up the industry this year? How will the industry evolve? We have some predictions! This year we stepped it up and surveyed hundreds of #Eventprofs to weigh in on the hottest trends for 2020. We could list out hundreds of trends but at that point is it even a trend?
PosterMyWall is an online tool that enables non-designers to create, edit, print, and share professional-looking graphics and videos. Here is our review. PosterMyWall: What Is It? PosterMyWall allows people with no specific background in design to create graphics and videos for promotional purposes. Their target markets are small and medium businesses (restaurants, event planners, […].
We’ve heard you loud and clear – finding new ways to reach your people is key to the success of your event. We recently launched Paid Social Ads to help find and grow your community via ads on Facebook and Instagram. Today, we’re excited to tell you about updates to our Add to Facebook feature. […].
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The first question people will ask you when you first get engaged is: “Have you set a date yet?”, and once the date is set… it only gets worse. You will be bombarded with questions about every single detail of your big day by everyone from your partner’s aunt to random people you meet at Starbucks. While these curious people mean well, please remember – this is your wedding day and you are under no obligation to share any details with anyone.
Our team has been working hard within the past few months developing experiential tech solutions, and now we’re proud to announce that the new GEVME event lead retrieval app s for trade show and conference organisers have been launched at the World’s largest fintech event – Singapore FinTech Festival and SWITCH 2019 (SFF x SWITCH). It is a well-known fact that the main reason for exhibitors to participate in exhibiting is the potential for generating business growth.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content