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It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. For those who specialize in events, trade shows, or field activities, making the pivot from in-person to virtual events is likely unchartered territory.
One avenue some venues are taking to return to normalcy is to implement social distancing-friendly infrastructure and policies to try to create safety around in-person events. Here's what that may look like and when we might expect the first attempts. As the peak of coronavirus infections starts to level off in many countries — […]. The post How Venues Are Preparing With Social Distancing Measures by Victoria Copans appeared first on [link].
Today, more people than ever are using online platforms to host events. The current situation forces many artists to keep their fans engaged […]. The post How to monetize your Virtual Event appeared first on Oveit.com.
To design a virtual event with the participants in mind, you need to create an engaging, interactive experience that provides relevant content and promotes knowledge sharing and networking value—often the missing link in our new virtual reality. In this short video , we give you five tips to ensure that you’ll achieve amazing and impactful engagement with your next digital event.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
When can virtual shopping feel authentic? When there’s more to it than just shopping. Renegade Craft Fair knows this. For the last 17 years, they’ve orchestrated art- and design-focused events across the country, in cities like San Francisco, Denver, Chicago, and Brooklyn. But now that COVID-19 has quashed any opportunity to do things in-person, they’re […].
While large events and gatherings remain on hiatus, there’s no reason we can’t continue to enjoy gourmet meals at home thanks to some of the Toronto caterers who are offering home delivery menus. Make no mistake – this isn’t your average takeout! The City’s finest caterers have truly brought their A-game for their at-home menus, ensuring that the menus offered still reflect their brands.
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While large events and gatherings remain on hiatus, there’s no reason we can’t continue to enjoy gourmet meals at home thanks to some of the Toronto caterers who are offering home delivery menus. Make no mistake – this isn’t your average takeout! The City’s finest caterers have truly brought their A-game for their at-home menus, ensuring that the menus offered still reflect their brands.
While some planners are scrambling to figure out the saving grace that is virtual events, others are leading the way with novel virtual event experiences. Here are some original ideas and insights from recent online events to help inspire your own. Virtual events are nothing new, but the industry has been slow to fully […]. The post 10 Standout Virtual Event Ideas From Around the Industry by Victoria Copans appeared first on [link].
This is the fourth in a series of blogs posts, written collaboratively by our team, which uncover lessons learned in advising dozens of our clients on their events in the time of COVID-19. Although each situation has its own unique issues, we hope you find nuggets to help you with your disruption response and planning. Over the past couple weeks, conversations with our clients have shifted from crisis decision-making for conferences occurring in the near-term (reactive) to scenario planning for
A full century has passed since Lindy Hop was born in 1920s Harlem, but this joyful, physically expressive form of partnered swing dance continues to capture hearts today. Lindy Hoppers have built a sub-culture composed of jazz fanatics and dance enthusiasts excited about the incredible history and sporty physical collaboration that Lindy Hop brings.
While large events and gatherings remain on hiatus, there’s no reason we can’t continue to enjoy gourmet meals at home thanks to some of the Toronto caterers who are offering home delivery menus. Make no mistake – this isn’t your average takeout! The City’s finest caterers have truly brought their A-game for their at-home menus, ensuring that the menus offered still reflect their brands.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The most pressing question on event professionals’ minds is what events will look like once the lockdowns have been lifted. We explore some potential scenarios of the aftermath of Covid-19. The event industry remains one of the hardest hit by the coronavirus crisis. A lot of uncertainty remains on the future of meetings and […]. The post What do Post-Coronavirus Events Look Like?
You’ve surely overheard or been part of a “conversation” where one person talks non-stop. Who goes next? Nobody! “Free discussions” at meetings frequently suffer from the same phenomenon. A few people monopolize most of the time, and many people, often a majority, say nothing. If you want to support everyone’s right to share at a meeting, you’ll need to facilitate what happens via defining and agreeing on who can speak, and when, and for how long.
Laughter is the best medicine, the saying goes. As the Covid-19 pandemic keeps us quarantined, often anxious, and tiptoeing on health’s eggshells (if we’re fortunate), this adage seems more apt than ever. But with comedy clubs and performance venues shut down, how do comedians connect with virtual audiences to share fresh laugh-worthy material in a […].
Yar Ting and Carlson’s wedding brought opulence and luxury together with a lush organic vibe that will leave you seriously envious. Set at the stunning Arlington Estate , there’s beauty to behold at every moment at this darling wedding. From the sophisticated details to the gorgeous blooms to the right amount of sparkle, the couple’s special day sure is something you don’t want to miss.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The coronavirus outbreak has forced eventprofs to make and announce difficult and often heartbreaking decisions regarding the status of their events. Some have done better than others, and here are four lessons from their effective crisis communications. Crisis communications expertise is a skill event planners need but hope they never have to use. In […].
While live events are on hold due to COVID-19, Ed Libby started the #DreamersAlwaysDream Instagram challenge as a way to keep his skills sharp—and to reconnect with his love for design.
Since the beginning of worldwide shelter in place orders due to coronavirus (COVID-19), we’ve admired the global event marketing community’s heart and ingenuity. Whether you promote multi-day festivals, cozy club shows, or yoga workshops, no event has been untouched during this crisis. The invisible army of industry professionals that make your favorite concerts and events […].
If you’re into va-va-voom romance (and who isn’t?) you’re going to fall head over heels for Christine and Noah’s big day. Decked out in tons of florals and sweet details, their gorgeous Toronto wedding at the stylish Burroughes is something for both the memory and fairy-tale books. They have the brilliant minds at Shaw Events to thank for their genius planning, design, and styling.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
With the white-collar world moving toward remote work due to the COVID-19 pandemic, Zoom has become the video conferencing platform of choice for many. But the recent announcement of Verizon’s acquisition of the BlueJeans Network platform might change the game. The COVID-19 pandemic has forced more people than ever to work from home, bringing […].
By Duncan Strain ; Director & Owner at Silent Noize Events / Silent Seminars. As we enter the second month of the Covid 19 crises, a lot of the talk within the events industry has honed in on the need for diversification by way of virtual events and meetings. Perhaps understandably so given that the live events industry has come to an almost complete standstill.
If your event was postponed or cancelled due to COVID-19, launching a GoFundMe fundraiser can be an effective way to make up for lost revenue, and promoting your fundraiser with easy-to-use tools can help you reach new donors faster. The global Coronavirus (COVID-19) pandemic has had an unprecedented impact on organizations across the live events […].
Unfortunately, COVID-19 continues to be the ultimate party-pooper – impacting a lot of the 2020 wedding season, but also forcing couples to postpone or cancel their honeymoon plans. Perhaps you were in the midst of planning your dream escape, maybe you have put down deposits on hotels and flights and are now wondering if you should cancel or hold out for the chance to take that dream trip.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
The events industry will bounce back once COVID-19 has been defeated, but it will look very different. Brought to you by: The coronavirus stopped meetings and events in their tracks. It’s an unprecedented time for the industry—but it will undoubtedly recover. “I am very strongly convinced that the physical event business will bounce back,” said David Meerman Scott , best-selling author and frequent public speaker who studies how neuroscience affects behavior.
The UK Events Industry believes that September 2020 is expected to be the most significant month when it comes to post COVID-19 recovery, as it forecasts a rise in both enquiry and booking levels, according to a new survey released today. The Business Events Sentiment Survey , created by specialist PR and brand communications agency davies tanner, in partnership with the Business Visits & Events Partnership (BVEP), received responses from 556 business events professionals across the UK.
From the moment Murray’s Cheese opened its first shop in the Greenwich Village neighborhood of New York City, cheese lovers have come from far and wide to taste the shop’s mouth-watering selection and learn from its team of experts. This focus on quality and expertise has helped Murray’s become a New York landmark and a […].
While large events and gatherings remain on hiatus, there’s no reason we can’t continue to enjoy gourmet meals at home thanks to some of the Toronto caterers who are offering home delivery menus. Make no mistake – this isn’t your average takeout! The City’s finest caterers have truly brought their A-game for their at-home menus, ensuring that the menus offered still reflect their brands.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Coronavirus cancel culture could be deadly for many third-party planners. When health and government officials started ordering groups to stop meeting in an effort to avoid fatalities in the millions from COVID-19, contractors saw their business pipeline collapse overnight. Income from events they had planned for months disappeared. More : Tips for Slaying the Quarantine.
Music fans won’t need reminding there are no live gigs happening at the moment. As well as empty venues and festival fields, the tour buses that would normally ferry stars around the country are also out of action. But when Tarrant Anderson found himself armed with a fleet of vacant “hotels-on-wheels” he wanted to “do some good” Despite his business being “decimated” by the lockdown he set out to hand them over to the NHS.
The global pandemic caused by COVID-19 and its direct impact on the live events industry is unprecedented. While we can’t predict when the world will be ready to gather in person again, there is one thing we know for certain: the need for human connection is not going away. Over the past few weeks, Eventbrite […].
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