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Severe drought and record-setting heat waves in western North America serve as a clear reminder of the urgent need to maintain sustainability as an event priority and step-up your event sustainability strategy. Here’s what you need to do. We can all agree that climate change is a serious issue, but as the event industry comes […]. The post The Heat Is On: How to Bake a Climate Strategy Into Your Event by Shawna McKinley appeared first on [link].
COVID-19 has directly impacted so many facets of our lives. While health and safety concerns were certainly the greatest concern, other areas of life suffered as well. Businesses and communities struggled as a result of lockdowns and government-mandated closures. Maintaining our social connections became a challenge as everyone stayed home and socially distanced.
We’ve all been through a lot in this past year. Health and wellness in the events industry have never mattered more than now, which is why today, Sarah welcomes not one, but three iconic guests to share what they’ve worked on since the pandemic started. Kristin Horstman is a senior director at Salesforce and has been on our show just recently , Johnnie White is the CEO of the American Society of Appraisers, and Rachael Riggs is a WellBeing Leader at Maritz Global Events.
“Don’t be boring.” A couple of months ago, I coached a virtual classroom full of ten-year-olds on developing the speeches that every kid needs to create annually. I gave them just that one piece of advice in my 15-minute talk. Sure, I’ve got about 200 other ideas for them, but “don’t be boring” was the one that was going to have the greatest impact on their talks.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. For the first time in the show’s history of more than two decades, it switched host cities from Chicago to Indianapolis.
Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, the future of virtual, and best practices for growing your audience — on our blog and our RECONVENE Recaps hub. To Dayna Frank, the coronavirus […].
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, the future of virtual, and best practices for growing your audience — on our blog and our RECONVENE Recaps hub. To Dayna Frank, the coronavirus […].
Here’s my Powerful Panels interview with good friend and meeting panel doyen Kristin Arnold. During our 25 minutes together, we discussed various panel formats, their value, and how to structure and design powerful panel discussions into the larger context of meetings, conferences, and events. Annotated timeline of the video. 0:00 Introduction. 2:30 A brief history of meetings; why lecture formats are still so popular; how panels fit into the larger context of meetings. 5:30 When and how t
2020 challenged us all and it’s not surprising that event planners took one of the hardest hits. If you were fortunate enough to survive company layoffs, you likely faced one of the biggest tests of your career as you navigated complete uncertainty around your work. It was time to say goodbye to the way you’d always done things, work within difficult restrictions and safety protocols, and step into completely new territory to keep your meetings and events alive. .
Brands did their best to commemorate Pride Month virtually in 2020. But at its core, Pride has always been about getting together in person to celebrate the LGBTQ+ community—and in 2021, those face-to-face experiences made a comeback. In addition to cheeky social posts and bold retail initiatives , several brands delivered in-person experiences to mark the occasion this year.
To gear up for a return to in-person events (finally!), Eventbrite hosted Reconvene. This online summit brought together independent event creators, artists, authors, producers, entrepreneurs, and thought leaders for two jam-packed days of dreaming big about the future of events. To drum up excitement and pack the (virtual) halls — in other words, boost our […].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
As your wedding approaches and your checklists become more and more complete, there is something that you absolutely cannot forget. A clean-up plan. Remember that yours is likely not the only wedding happening at your venue that weekend and that at some point, all your beautiful decorations, gifts, flowers, and accessories need to make it from the venue – to not at the venue.
U.S. Travel Association believes professional meetings and events (PME) suffer from being lumped in with other gatherings—and is working to change that. Relying on the most current travel-sector data from The Ohio State University and Tourism Economics, U.S. Travel Association has kicked off its “ Let’s Meet There ” campaign, unveiled at MPI’s WEC 2021 , to further propel the comeback of PMEs.
Concerts have begun to pick back up again, to the delight of live music fans and community-starved consumers everywhere. But even while the pandemic was in full swing, all-digital phone service Visible continued to connect with consumers despite the limitations posed by virtual platforms. Case in point: its three-day livestreamed concert, dubbed Red Rocks Unpaused , which EM highlighted at the summer edition of the Experiential Marketing Summit last month.
Though COVID-19 restrictions are being loosened in many places, there are still many local regulations in place that are important for creators to follow. That means festival creators, in particular, have had to rethink how they plan and execute events that are traditionally aimed towards large groups of people. We’re curating a series spotlighting creators who have […].
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
At the beginning of Angeline and Winter’s courtship, the couple often saw each other in the school library but only exchanged cursory hellos. One day, while at the school library, Angelina decided to show Winston a singing-related variety show after which they exchanged their contact information, and the rest, as they say, is history. It’s no wonder then that the couple wanted music to be the main theme to their wedding.
Record hot temperatures in the Pacific Northwest. Strange clouds in Warsaw, Poland. The Earth’s climate keeps surprising its inhabitants with anomalies—and the hotel industry isn’t happy. MGM Resorts. MGM Resorts International took a major step in its own battle against climate change with the launch of its 100-megawatt solar array in the Nevada desert, enough to power an average of 27,000 U.S. homes annually and produce up to 90 percent of MGM Resorts’ Las Vegas daytime needs.
The partners, products and places event marketers need to plan and produce successful events in 2021—and beyond. If you’re prepping for a return to live but you need just the right strategic partners and resources to transform your pre-pandemic portfolio into a post-pandemic powerhouse—we’ve got you covered. We created The 2021 Guide to Getting Back to Live to help you find the venues, services and expertise you need to make the rest of 2021 and 2022 one for the record books.
Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, the future of virtual, and best practices for growing your audience — on our blog and our RECONVENE Recaps hub. Junior High, a not-for-profit community […].
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Amid the uncertainty of air travel, road-accessible regional locales may make the most sense for hosting in-person events. The American market is on a trajectory of recovery, but it may be a while before companies are ready to send delegates on flights to high-traffic hubs. In fact, a recent survey by EventMB found that 52 […]. The post Road-Accessible Event Destinations Can Be a Safer Bet in Uncertain Times by EventMB Studio Team appeared first on [link].
Not all personality types enjoy being in the spotlight. Many people prefer not to speak on a subject without thoughtful introspection first, and some prefer not to speak at all. This can make it difficult for leaders to receive the feedback they need from their coworkers and staff. With that said, have you ever wondered when — or why — meeting icebreakers became so popular?
In this mid-year forecast, event leaders share their predictions on what the industry has learned, and how it will inform its future. Most event marketers have reported that the industry’s impending comeback still feels like a moving target. But now that cities are beginning to phase into complete reopenings, it’s given many hope that the second half of 2021 might just be the start of the “official” comeback they have been waiting for.
In these unprecedented times, the age-old concept of meetings, incentives, conferences and events has seen an almost unbelievable and drastic change when you consider the glorious events put together by corporations and seasoned event companies in the past. This pandemic has made us aware of how fragile our world systems can really be and the only way forward is to adapt to the rapidly changing trends in meeting spaces worldwide.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
All you need to know about the most significant investments, acquisitions and strategic partnerships connected to the event industry over the last six months. We disclose the companies involved, the numbers, the details, and more importantly, why it matters. WHO: MeetingPlay WHAT: Private Equity Funding HOW MUCH: $75M WHEN: June 17, 2021 WHY DOES […].
When we set vague goals without a solid framework, we’re actually setting ourselves up for failure. The answer? Setting SMART goals. The post SMART Goal Setting for Event Planners appeared first on Eventbrite UK.
In a year marked by uncertainty, one thing’s for sure: the b-to-b event marketing world is in good hands. As we spoke to the nine marketers honored in this, our sixth annual B-to-B Dream Team feature, it became apparent that amid the quick decision-making and hyper flexibility required during a historic period for the industry, top b-to-b event professionals were well-equipped to weather the storm.
In these unprecedented times, the age-old concept of meetings, incentives, conferences and events has seen an almost unbelievable and drastic change when you consider the glorious events put together by corporations and seasoned event companies in the past. This pandemic has made us aware of how fragile our world systems can really be and the only way forward is to adapt to the rapidly changing trends in meeting spaces worldwide.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Los Angeles County is open for business, but we’re not out of the woods yet. The recent partnership between its major tourism operator and identity verification company CLEAR aims to make it easier for large-scale events to come back safely. Thanks to relatively successful vaccine rollouts, coronavirus cases and hospitalizations in the US have been […].
What takes a B2B event to next-level greatness? What elements make it a truly memorable experience that stays in people’s minds long after it’s over? While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives.
“The community model is an event model that many aren’t exactly sure how to start up.”. Drawing from his experience with both in-person and digital communities, Kyle Kocinski of Endless Events joins Swapcard’s own Un Yavanian to share their collective insight on the future of communities within the events industry. The key takeaway? Communities are a natural extension of the event experience.
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