Sat.Aug 28, 2021 - Fri.Sep 03, 2021

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Conference Organizers: What Is Your Duty of Care?

Velvet Chainsaw

Just when we thought we were turning the corner on a rise in Covid cases, we are hearing about short-term cancellations of conventions once again as the Delta variant causes cases to rise. Several conventions that occurred in June and July resulted in a number of positive COVID tests, including breakthrough cases among fully vaccinated participants.

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Does the Event Industry Really Need Another Trade Association?

EventMB

MESA is a new association targeting an audience of small and midsize suppliers. Given all the industry organizations already in existence, why is it necessary? The Meetings & Events Support Association (MESA) is the latest entrant to the alphabet soup of organizations serving the meetings and events industry. Its target audience are event suppliers in […].

Events 214
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New Feature: Improve Security With Single Sign-On

atEvent

Security is a top priority for us at atEvent and for our enterprise customers. We're excited to announce we have enhanced our security with a Single Sign-On (SSO) option.

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How Can Virtual Video Events Be Better? Just Ask mmhmm

Picatic by Eventbrite

Creators are using the video app to add custom effects, backgrounds, animations, and more to their events. 2020 was the year virtual events went mainstream — because that’s simply the way it had to be. To survive, creators of all stripes have pivoted to digital and hybrid events. In doing so, they’ve discovered both their […].

2020 370
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Six Brand Ambassador Roles for Events—Plus, How to Keep Staffers Safe

Event Marketer

Forget ‘warm bodies’—these brand ambassador types are essential staff members. Brand ambassadors have always been a valuable part of the experiential ecosystem, and perhaps now more than ever, their ability to manage crowds, give direction, add context to an experience and make people feel at ease is essential. We’ve come a long way from recruiting “warm bodies”—these days, brands and agencies seek out intelligent brand ambassadors who can effectively relay their messaging.

Events 359

More Trending

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Lia and Taylor’s Intimate Wedding at Cluny Bistro & Boulangerie

EventSource

Lia and Taylor’s intimate wedding at Cluny Bistro was a classy affair. The restaurant venue featured an all-inclusive and modern look while offering a warm atmosphere that accommodated their ceremony and reception. The night’s minimal decor but maximum moments looked incredible in the images captured by Olive Photography. You’ll definitely want to check out these Cluny Bistro wedding’s gorgeous snapshots!

Venues 295
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Lessons learned from online meetings during the COVID-19 pandemic

Conferences that Work

The Association for the Sciences of Limnology and Oceanography (ASLO) has published some useful lessons learned from organizing six online scientific meetings during the COVID-19 pandemic. Here is my summary of what I think are the most interesting findings, plus some commentary. All quotes are from the article “ Virtual Growing Pains: Initial Lessons Learned from Organizing Virtual Workshops, Summits, Conferences, and Networking Events during a Global Pandemic “ in the Limnology an

Meetings 295
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Executive Q&A: Lexus Goes ‘All In’ on Gaming With a Concept Car Designed by Twitch Users

Event Marketer

How the automaker is appealing to a whole new generation of car buyers. To engage younger consumers and support the launch of its 2021 Lexus IS sports sedan, the luxury carmaker recently staged a pair of interactive, livestreamed events on Twitch that concluded with a unique takeaway for the gaming community: a Lexus IS concept car designed by the attendees.

Sports 358
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Meeting Inspiration That’s Outside the Box

Smart Meetings

The solution for easing fears of breakthrough Covid cases and holding the attention of Zoom-fatigued attention spans may be as simple as stepping outside the ballroom for meeting inspiration. Fresh air and the opportunity to learn new skills could be the perfect pairing for groups getting used to seeing more than the head and shoulders of their colleagues.

Meetings 260
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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A Summery Chic-Inspired Styled Birthday Shoot

EventSource

If you’re looking for an elegant yet whimsical theme for your summer event, look no further than this fabulously styled shoot designed by the creative minds at Leigh Event Group. Combining minimal rustic chic with dreamy tropical vibes, this gallery has it all! Shot by the brilliant lens of Samantha Clarke Photography , you’ll fall in love with every summery chic detail, including everything from the vintage lounge furniture from Xclusive Designs to the bright and fun florals from Pr

Events 293
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No Planning, No Planet Event Announced

Prestige Events Magazine

Maidenhead based consulting and accreditation company, Greengage Travel & Event Solutions, is collaborating with Quiet Company, Trident Hospitality and UK Harvest to create a unique event to highlight the interlinked challenges of climate change and food waste. Targetted at hospitality, events and travel professionals “No Planning, No Planet” aims to provide food for thought on how the industry can pro-actively adapt to promote a more sustainable approach.

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Hubilo Virtual + Hybrid Event Platform [Review]

EventMB

Hubilo is a virtual and hybrid event platform that prioritizes audience engagement with its minimalist navigation. Here is our review. Hubilo: What Is It? Hubilo is a virtual and hybrid event platform built with a focus on audience engagement and providing an excellent user experience as a gateway to business results. The platform is […]. The post Hubilo Virtual + Hybrid Event Platform [Review] by EventMB Studio Team appeared first on [link].

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IHG Hotels Launches Vignette Collection, a ‘Conversion Brand’

Smart Meetings

IHG Hotels & Resorts ( formerly InterContinental Hotels Group ) launched luxury and lifestyle brand Vignette Collection , the company’s 17th brand in the more than 100 countries in which the company has a toehold. Hotel X. In a statement by IHG, the London-based hospitality giant said the “soft” collection will allow owners of “world-class independent hotels to retain their distinctive identity” while also being under the Vignette flag.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Introducing Integrations for GEVME Virtual

GEVME

At GEVME, we are constantly developing new features to help event professionals build and operate their events. Today, we are excited to announce that you can connect GEVME’s virtual event platform to some of your favourite registration, productivity and email marketing tools without requiring any technical expertise. Check out our new integrations page.

Marketing 156
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Vii Events appoints UK based Catch the MICE as their business development partner

Prestige Events Magazine

Award winning 3D virtual events platform Vii Events are delighted to announce that they have teamed up and partnered with Stuart Mitchell, Managing Director of Catch the MICE Limited, to head up their business development and client support in the UK and Ireland. Stas Zaslavsky, Co-Founder and CEO of Vii Events said: “When we met Stuart earlier this year, we knew immediately that we wanted to work with his company and we are extremely excited to make our strategic partnership official.

Hotels 147
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Bevy’s Community Event Management Platform [Review]

EventMB

Bevy’s event management platform is geared to scaling community events, along with complex virtual and hybrid conferences. Here is our review. What Is It? Bevy is an event management platform purpose-built for organizations, primarily enterprises, seeking to grow global engagement through a network of community events. It’s designed to facilitate virtual, in-person and hybrid events […].

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The Road to IMEX: 3 Months to Go, and an Outpouring of Interest

Smart Meetings

Editor’s Note : This is the first in a monthly series on the planning process for producing IMEX America , the 10th anniversary of the landmark industry gathering, Nov. 9-11 at Mandalay Bay in Las Vegas. “We’re now firmly on the road to Mandalay Bay and can’t wait to welcome back the business event community to IMEX America,” said Carina Bauer , CEO of IMEX Group, when we talked in mid-August.

2019 246
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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How Planners Are Customizing Hybrid Events

PCMA Convene

A hybrid meeting takes place at Marina Bay Sands’ Hybrid Broadcast Studio in Singapore. The overall number of COVID-19 Recovery Dashboard respondents who said they were planning to hold simultaneous events for digital and in-person audiences dropped over the last six months. (Courtesy Marina Bay Sands). Let’s call it a micro-trend: In the six months since Convene began collecting data about how planners are designing hybrid events, there has been a slow-but-steady decrease in the number of

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Celtic Collection survey reveals strong demand for return of events

Prestige Events Magazine

– Almost two thirds of event organisers planning a face-to-face event. before the end of the year – The Celtic Collection has released the results of its UK-based meetings and events sentiment survey, revealing a keen appetite to get back to business as soon as possible. The Celtic Collection is a group of experience-focused UK business and leisure hotels and venues, developed from the success of the flagship Celtic Manor Resort, and including Coldra Court and the newly launched Park

2021 130
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Why Virtual Event Rehearsals Matter [+ a Checklist to Do Them Right]

SpotMe Blog

Your virtual conference or hybrid event is right around the corner. What can you do to ensure everything runs smoothly on the event day? Run a virtual event rehearsal. . A rehearsal session makes a huge difference in your guests’ experience. Live streaming always comes with some risk, but virtual event prep can set you up for success. . Here’s everything you need to know about virtual event rehearsals: why they matter, who to invite, and everything necessary for a successful event.

Speakers 130
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Seafronts and Skyscrapers from Florida to Philly

Smart Meetings

Hyatt Regency JFK Airport , Queens, New York. Opened in August, the new Hyatt property has 366 guest rooms, 34 suites and 7,000 sq. ft. of meeting space—including two ballrooms and six breakout rooms. Located next door is an additional 58,000 sq. ft. of event space at Resorts World New York casino. Onsite eatery Sugarfactory is an American cafe and confectionary serving up sundaes, old-fashioned milkshakes and comfort food.

Fashion 242
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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The Endless Potential of ROI with Hybrid

Event Age by Swapcard

Hybrid events are the best of both worlds. With a single event, you get to create an immersive and unconventional event experience for two different audiences, one virtual and one onsite.

Events 128
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Consistency Is Key: Better Brand Management With Astute Review!

Endless Events

Every once in a while, our hosts Will and Brandt love to bring guests to the Event Tech Podcast and have them talk about an exciting technology or software they’ve developed. In September 2020, for example, we had the opportunity to learn more about virtual engagement strategies with Sketch Effect. And today, the techie duo welcomes a very special guest who developed a brand management tool and mostly works with consulting firms and banks.

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Global Event Planning: How It Differs From Your Run of the Mill Event

SpotMe Blog

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. Event organizers realized that this broadened their market reach, giving them access to an audience and customer base that might not have been able to attend.

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Louisville Tourism Meeting Profs Share Trends, Secret to Meaningful Experiences

Smart Meetings

With new meetings come new trends. After the great halt that is Covid-19, meetings are coming back and with them, novelties and shifting interests meeting professionals are looking to incorporate in their meetings. Smart Meetings caught up with Lauren Johnson, senior sales manager, and Courtney Pickett, convention sales manager, of Louisville Tourism to share meeting trends and find out the special ingredient for creating memorable experiences for groups large and small.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Pivoting to the “New Normal”

Event Age by Swapcard

I'm Bob Chain, experiential marketing professional, event producer, and one of Swapcard's Strategic Accounts Managers. Having worked with many of the leading associations in North America, I get a behind-the-scenes look into what is driving the industry. I'm also the host of the Inside Events podcast by Swapcard, where I interview professionals on the cutting edge of the experiential world each episode and share insights on key trends in the industry.

Marketing 125
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The 2021 Event Buyer’s Guide – bringing events back to LIVE!

Event Industry News

Welcome to the very first edition of the Event Buyer’s Guide – bringing events back to LIVE! Shows that could pivot through lockdown changed their shape as a result, the majority keen to keep that extra reach in terms of audience numbers and attendant technology when their ‘real’ world started turning again. So, promoters, organisers and production managers clicked slightly different supply chain solutions together, albeit from an altered palette in terms of individuals and businesses in some ca

2021 124
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The Best Webinars of 2021 So Far

ePly

One thing that can be said about the Great Covid-19 Lockdown is there has been no shortage of webinars to attend. From how-to’s to top tips, there has been plenty of content to keep us busy as we navigate a chaotic and confusing landscape and adapt to the ever-changing “new normal.”.

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