Conferences that Work

OCTOBER 4, 2021

I’m noticing that event promoters are increasingly using the word “ unconference ” to describe traditional conferences. <Sigh> Please stop doing this! There’s a big difference between unconferences and traditional events. Here’s how Wikipedia defines an unconference: “An unconference is a participant-driven meeting.” “Typically at an unconference, the agenda is created by the attendees at the beginning of the meeting. ” — Unconference

2012 395

2012 Conference Marketing Meetings 395

Picatic by Eventbrite

OCTOBER 7, 2021

One of the best ways to grow your business is to launch an event series — recurring programs that attract a loyal audience who return again and again. During Eventbrite’s debut RECONVENE Sessions: A Series of Fortunate Events, three female creators described their successful event series, as well as how they effectively manage and promote […].

Events 370

Events Management Sponsorships Event Marketing 370

Event Farm

OCTOBER 8, 2021

The event experience for an attendee begins not at check-in or registration, but when they encounter your event for the first time, perhaps in an email or on your website. This first impression either lingers with them or leaves no trace. If your event branding conveys the right vibe, the first impression piques their interest, captures their attention, and dwells in their mind.

Trade Shows 305

Trade Shows Advertising Events Technology 305

GEVME

OCTOBER 4, 2021

We are pleased to announce the launch of our partnership with Taggbox , a User-Generated Content (UGC) platform that hosts UGC campaigns across different marketing touchpoints. This partnership will allow event organisers to capture the audience’s attention through interactive and customisable social tools that foster participation and provide a more immersive digital experience.

Social Media 295

Social Media Sustainability Meeting Planning Marketing 295

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Events

EventMB

OCTOBER 4, 2021

With constantly changing guidelines and inconsistent government mandates, handling Covid testing and vaccination requirements at live events is a complex challenge fraught with potential legal minefields. Here’s what veteran event planners and legal experts recommend. With all the uncertainty caused by emerging Covid variants, constantly shifting CDC recommendations and divergent government mandates, particularly in the […].

Government 208

Government Events 208

Attendease

OCTOBER 5, 2021

Out of sight, out of mind. That’s what they say. And while you’re out tending to your attendees in person, your virtual attendees are out of sight, but don’t for a second keep them out of mind! Attracting and engaging virtual attendees is one of the biggest challenges for the modern event planner. Here is some humble advice to get you ahead of the pack.

Entertainment 195

Entertainment Social Media Conference Networking Events 195

Event Age by Swapcard

OCTOBER 6, 2021

I'm Mia Masson, Head of Content at Swapcard. You’ve probably seen me way too often on this blog, but I’m back here doing an opinion piece, anyway.

Events 167

Events Event Tech Sustainability Tech 167

EventMB

OCTOBER 3, 2021

The UK’s much anticipated government-backed event ‘reinsurance’ scheme launched late last month, but some question the timing. Is this a sign of hope and renewed confidence in live events, or is it simply too little too late? The UK government’s event ‘reinsurance’ scheme was announced in August and launched on September 22, but public reactions […].

Insurance 204

Insurance Government Events 204

Picatic by Eventbrite

OCTOBER 3, 2021

Even though in-person events are continuing to gain popularity, it’s clear that virtual events are here to stay, and many creators are looking for hybrid event ideas that will let them capture both in-person and online audiences. You can provide the best of both worlds — live and virtual — in one event to best […].

Event Ideas 195

Event Ideas Events 195

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Event Marketing

Attendease

OCTOBER 5, 2021

Out of sight, out of mind. That’s what they say. And while you’re out tending to your attendees in person, your virtual attendees are out of sight, but don’t for a second keep them out of mind! Attracting and engaging virtual attendees is one of the biggest challenges for the modern event planner. Here is some humble advice to get you ahead of the pack.

Entertainment 195

Entertainment Social Media Conference Networking Events 195

Event Age by Swapcard

OCTOBER 5, 2021

Over the last year and a half, virtual events went from being a novelty to commonplace. Through trial and error, event organizers have quickly learned just how different running a virtual event is from an in-person.

Events 158

Events Education Event Tech Sustainability 158

EventMB

OCTOBER 6, 2021

Bizzabo’s latest press release made waves by claiming their product has evolved into a full-blown operating system named “Event Experience OS”. Is this just marketing spin, or is there substance behind the bold statement? It’s hard not to be skeptical when hearing the news that Bizzabo’s latest product revamp is being promoted as an OS, […]. The post Bizzabo Boldly Claims Its Event Tech Is an Operating System by Angela Tupper appeared first on [link].

Event Tech 184

Event Tech Tech Events Marketing 184

Expo Pass

OCTOBER 6, 2021

After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Sound good? Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. Between Zoom, social media, and email, everyone everywhere is literally just a click away.

Event Marketing 156

Event Marketing Marketing Social Media Speakers 156

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Attendease

OCTOBER 4, 2021

With COVID-19 and the event industry pivoting from in-person to virtual formats, we saw a big shift from a pricing standpoint. Many events and conferences that used to have a high ticket value were now being offered in a virtual format for free (or for a fraction of the price of its in-person version). This change in pricing mentality brought yet another challenge to the industry.

Event Design 195

Event Design Events 2021 Conference 195

GEVME

OCTOBER 5, 2021

We are excited to announce our new partnership with Engamio , an easy-to-use platform to provide gamified activities and sponsorship solutions for virtual, hybrid and in-person events. With the integration, event organisers will be able to include fun and interactive activities to engage audiences, fostering event participation and a more immersive experience for attendees while adding value to sponsors and stakeholders.

Sponsorships 156

Sponsorships Social Media Sustainability Events 156

Event Age by Swapcard

OCTOBER 7, 2021

Events are all about finding and making connections, and that’s especially important given the year and a half we’ve all just gone through. With most of the world having experienced some form of lockdown and kept one another safe through social distancing, many are craving authentic connections. That’s where event tech comes into play.

Event Tech 148

Event Tech Tech Events 148

Event Marketer

OCTOBER 4, 2021

We’re calling it now: 2021 is officially the year of the mobile tour. The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. You can see the appeal: By meeting people where they are and delivering smaller experiences with fewer attendees, brands are relieving consumers’ pandemic-related pain p

Education 136

Education Marketing Retail Social Media 136

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Events

Event Industry News

OCTOBER 8, 2021

The same platform that major football stadiums and music festivals use to make their events safe and successful has been adapted for event organisers to plan markets and other festive holiday events; Plan every detail right down to the inflatable Santas. London, UK: OnePlan has released a new version of its suite of event and venue planning tools specifically made for Christmas markets.

Marketing 133

Marketing Event Planning Tools Event Planning Management 133

Endless Events

OCTOBER 5, 2021

Planning a safe event is by no means something that is new in the world of event planners, but it has definitely gained new meaning in the last 18 months. When we think of staying safe and sound at events these days, our minds first go to COVID-compliance officers, screening procedures, and hand sanitizers. And since the #EventIcons podcast is all about talking about the hottest topics in the events industry, we brought on a special guest who specializes in all things event safety and security.

Food and Beverage 126

Food and Beverage 2001 Meeting Planning 2020 126

Social Tables

OCTOBER 7, 2021

With the power to influence, energize, ignite, and even empower an audience, an impactful keynote speech has the potential to make or break an event’s success. But what is a keynote speaker, exactly, and how do you go about finding the right one? Let’s find out. . In this post, we take a deep dive into what a keynote speaker is: Who they are, what they do, and where to find them.

Speakers 117

Speakers Education Social Media Conference 117

Event Marketer

OCTOBER 4, 2021

The mobile-first event offered plenty of opportunities for social sharing. As the store-within-a-store trend continues to gain momentum, Sephora and Kohl’s have emerged as two – key players. The launch of Sephora at Kohl’s is rolling out this year to more than 200 stores nationwide, and to boost awareness of the landmark partnership, the brands delivered a gamified, mobile-first activation outside their Ramsey, NJ location.

Retail 129

Retail Marketing Technology Events 129

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Event Industry News

OCTOBER 6, 2021

By James Tucker, CEO of GovNet. I regularly read interviews in which some of the world’s most talented footballers and biggest-selling musicians explain they still get nervous ahead of a huge match or a gig – often down to the uncertainty of what is going to happen next or and the expectations on their shoulders. As I jumped off the DLR at Custom House last Monday evening, and briskly marched up the long walkway towards the ExCeL – a venue where we had hosted so many successful shows over

Healthcare 124

Healthcare Conference Events Venues 124

Endless Events

OCTOBER 7, 2021

What’s brewing, event prof? Have you been reevaluating the events industry lately? If not, you might want to press play and hear out what the Event Brew hosts have to say about that. It seems that our industry changes on a weekly basis; one week, we’re planning a safe return to in-person events, only to be advised to play it safe and pivot to virtual again the next.

Trade Shows 126

Trade Shows Events Airlines Marketing 126

Smart Meetings

OCTOBER 7, 2021

Now that most parts of the country are on the downslope of the whiplash Delta variant, meeting professionals are reassessing what their future programs will look like. For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs.

Event Marketing 115

Event Marketing Marketing 2021 Events 115

Event Marketer

OCTOBER 4, 2021

From celebrity chef partnerships to restaurant menu infusions to unexpected food trucks, brands are leaning on a variety of tactics to deploy safe, yet satisfying, sampling experiences for eager consumers. And as they can operate at small scale and meet local health regulations, these events, by default, are often optimized for COVID safety. Here, we round up nine brands engaging consumer tastebuds and loyalty in the pandemic era.

Event Marketing 116

Event Marketing Marketing Meetings Events 116

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Events

Eventtia

OCTOBER 6, 2021

Are you an experienced event planner thinking of starting your own business? Or are you an entrepreneur looking to enter the lucrative event planning niche?

Event Planning 113

Event Planning Events 113

PCMA Convene

OCTOBER 7, 2021

Event producer Mia Monroe believes digital and hybrid events are here to stay. “I think these are models that are going to be more solidified and diversified,” she said. “To me, it’s a great change for our industry.”. Mia Monroe has been an event planner and producer for more than 20 years, and her experience runs the gamut from “small, intimate dinners to large-scale, multi-day conferences, citywide concerts, festivals, and all the stuff in between,” Monroe told Convene.

Contracts 111

Contracts Management Conference Event Management 111

EventSource

OCTOBER 7, 2021

Katie and Phil made it official in a gorgeous fall wedding that beautifully blended rustic charm with city glam. Together with the help of the brilliant team at As You Wish Weddings , the couple was able to bring their dreams to life in an elegant celebration at the breathtaking Elora Mill Hotel & Spa. Chic doesn’t even begin to describe their big day from the dreamy hues to the delicate details.

Hotels 108

Hotels Meetings Events 108