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I’m noticing that event promoters are increasingly using the word “ unconference ” to describe traditional conferences. <Sigh> Please stop doing this! There’s a big difference between unconferences and traditional events. Here’s how Wikipedia defines an unconference: “An unconference is a participant-driven meeting.” “Typically at an unconference, the agenda is created by the attendees at the beginning of the meeting. ” — Unconference
One of the best ways to grow your business is to launch an event series — recurring programs that attract a loyal audience who return again and again. During Eventbrite’s debut RECONVENE Sessions: A Series of Fortunate Events, three female creators described their successful event series, as well as how they effectively manage and promote […].
We’re calling it now: 2021 is officially the year of the mobile tour. The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. You can see the appeal: By meeting people where they are and delivering smaller experiences with fewer attendees, brands are relieving consumers’ pandemic-related pain p
The event experience for an attendee begins not at check-in or registration, but when they encounter your event for the first time, perhaps in an email or on your website. This first impression either lingers with them or leaves no trace. If your event branding conveys the right vibe, the first impression piques their interest, captures their attention, and dwells in their mind.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Katie and Phil made it official in a gorgeous fall wedding that beautifully blended rustic charm with city glam. Together with the help of the brilliant team at As You Wish Weddings , the couple was able to bring their dreams to life in an elegant celebration at the breathtaking Elora Mill Hotel & Spa. Chic doesn’t even begin to describe their big day from the dreamy hues to the delicate details.
Things may not be totally “normal” yet, but 18 months into the pandemic, we’re the closest to it we’ve been since COVID-19 first started dominating news cycles. Think about how far we’ve come: Back in March of 2020, fear and uncertainty swirling around the virus — and the painful awareness of how much we didn’t […].
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Things may not be totally “normal” yet, but 18 months into the pandemic, we’re the closest to it we’ve been since COVID-19 first started dominating news cycles. Think about how far we’ve come: Back in March of 2020, fear and uncertainty swirling around the virus — and the painful awareness of how much we didn’t […].
The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. The winners were announced live and in-person on Oct. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Known for 19 years as the event industry’s “Golden Globes,” the program this year was transformed into a midday, touchless celebration with a live dj, table drops, cheer sections an
We are pleased to announce the launch of our partnership with Taggbox , a User-Generated Content (UGC) platform that hosts UGC campaigns across different marketing touchpoints. This partnership will allow event organisers to capture the audience’s attention through interactive and customisable social tools that foster participation and provide a more immersive digital experience.
Did COVID-19 postpone your honeymoon plans? Maybe you and your partner would prefer to put a down payment on a home rather than a splashy honeymoon. Or maybe you just can’t take the time away right now. No matter why you’re deciding to keep things small for your mini-honeymoon, it doesn’t mean you have to skimp out on the fun. You and your partner definitely deserve a nice break even if you have to keep it local.
Now that most parts of the country are on the downslope of the whiplash Delta variant, meeting professionals are reassessing what their future programs will look like. For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The mobile-first event offered plenty of opportunities for social sharing. As the store-within-a-store trend continues to gain momentum, Sephora and Kohl’s have emerged as two – key players. The launch of Sephora at Kohl’s is rolling out this year to more than 200 stores nationwide, and to boost awareness of the landmark partnership, the brands delivered a gamified, mobile-first activation outside their Ramsey, NJ location.
ICE Launches Annual ICE Report 2021. Ensuring the sustainability of events has risen to become the key challenge corporate organisers are looking to tackle between now and 2024, according to this year’s ICE Annual Benchmarking Research Report, sponsored by Cvent. The objective was shared by 77% of the respondents of the annual survey and sat ahead of ‘the ability to deliver hybrid events’ (73%) and ‘educating internal audiences on when live / hybrid formats should be adopted’ (53%).
With constantly changing guidelines and inconsistent government mandates, handling Covid testing and vaccination requirements at live events is a complex challenge fraught with potential legal minefields. Here’s what veteran event planners and legal experts recommend. With all the uncertainty caused by emerging Covid variants, constantly shifting CDC recommendations and divergent government mandates, particularly in the […].
Several months ago, several Southern California DMOs decided the best way to weather the pandemic slump and win when business returned was by teaming up—and marketing jointly. Now, a twist on this approach has been launched on the East Coast, in Rhode Island. Providence Warwick Convention & Visitors Bureau (PWCVB) and Rhode Island Convention Center (RICC) have joined forces not only for joint sales but also in their service effort.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
From celebrity chef partnerships to restaurant menu infusions to unexpected food trucks, brands are leaning on a variety of tactics to deploy safe, yet satisfying, sampling experiences for eager consumers. And as they can operate at small scale and meet local health regulations, these events, by default, are often optimized for COVID safety. Here, we round up nine brands engaging consumer tastebuds and loyalty in the pandemic era.
Every year the second Tuesday of October marks Ada Lovelace Day (12 th October 2021), founded in 2009 in recognition of Ada’s ground-breaking contribution to computer technology, and to celebrate the achievements of women in science, technology, engineering, and maths (STEM). Guests can walk in the footsteps of Ada Lovelace at De Vere Horsley Estate , Surrey, which was originally her marital home.
Bizzabo’s latest press release made waves by claiming their product has evolved into a full-blown operating system named “Event Experience OS”. Is this just marketing spin, or is there substance behind the bold statement? It’s hard not to be skeptical when hearing the news that Bizzabo’s latest product revamp is being promoted as an OS, […]. The post Bizzabo Boldly Claims Its Event Tech Is an Operating System by Angela Tupper appeared first on [link].
On Friday, Harrah’s Cherokee Casino Resort in North Carolina, which is managed by Caesars Entertainment, celebrated the completion of its $330 million expansion project. New to the property is a fourth hotel tower, The Cherokee, and an 83,000-square-foot Cherokee Convention Center. As an enterprise of the Eastern Band of Cherokee Indians (EBCI), Richard Sneed, principal chief of the community, was enthusiastic about the benefits Harrah’s expansion will bring.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Amazon Prime Video is disrupting the college football tailgate scene with unexpected partners and a “socially conscious” experience as part of the 22-year-old traveling event platform, The Tailgate Tour. The brand’s Prime Video Pop-Up Tailgate Experience launched Sept. 11 at the Washington vs. Michigan game, and will activate every Saturday offering gamegoers a healthier pre-game experience at 13 college football games across the country.
Out of sight, out of mind. That’s what they say. And while you’re out tending to your attendees in person, your virtual attendees are out of sight, but don’t for a second keep them out of mind! Attracting and engaging virtual attendees is one of the biggest challenges for the modern event planner. Here is some humble advice to get you ahead of the pack.
The UK’s much anticipated government-backed event ‘reinsurance’ scheme launched late last month, but some question the timing. Is this a sign of hope and renewed confidence in live events, or is it simply too little too late? The UK government’s event ‘reinsurance’ scheme was announced in August and launched on September 22, but public reactions […].
After 15 years with Visit Seattle, Tom Norwalk will retire as president and CEO on March 31, 2022. Among Norwalk’s many contributions to the organization, such as setting records for tourism visitation and spending and leading the city’s pandemic recovery efforts, he oversaw the creation of Seattle Tourism Improvement Area , a marketing effort funded by guests at downtown Seattle hotels designed to keep the city competitive in the leisure travel market.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Even though in-person events are continuing to gain popularity, it’s clear that virtual events are here to stay, and many creators are looking for hybrid event ideas that will let them capture both in-person and online audiences. You can provide the best of both worlds — live and virtual — in one event to best […].
Out of sight, out of mind. That’s what they say. And while you’re out tending to your attendees in person, your virtual attendees are out of sight, but don’t for a second keep them out of mind! Attracting and engaging virtual attendees is one of the biggest challenges for the modern event planner. Here is some humble advice to get you ahead of the pack.
Jack Runkle. Runkle is venue manager for etc.venue s’ first U.S.-based location in New York City. Most recently, Runkle was corporate general manager of project management for Convene in New York City. Before Convene, he worked as assistant director of event operations for Starwood Hotels & Resorts Worldwide, Inc. Cristian Teusen and Nicole Coghlan.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Sound good? Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. Between Zoom, social media, and email, everyone everywhere is literally just a click away.
With COVID-19 and the event industry pivoting from in-person to virtual formats, we saw a big shift from a pricing standpoint. Many events and conferences that used to have a high ticket value were now being offered in a virtual format for free (or for a fraction of the price of its in-person version). This change in pricing mentality brought yet another challenge to the industry.
Over the last year and a half, virtual events went from being a novelty to commonplace. Through trial and error, event organizers have quickly learned just how different running a virtual event is from an in-person.
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