Picatic by Eventbrite
OCTOBER 7, 2021
One of the best ways to grow your business is to launch an event series — recurring programs that attract a loyal audience who return again and again. During Eventbrite’s debut RECONVENE Sessions: A Series of Fortunate Events, three female creators described their successful event series, as well as how they effectively manage and promote […].
Conferences that Work
OCTOBER 4, 2021
I’m noticing that event promoters are increasingly using the word “ unconference ” to describe traditional conferences. <Sigh> Please stop doing this! There’s a big difference between unconferences and traditional events. Here’s how Wikipedia defines an unconference: “An unconference is a participant-driven meeting.” “Typically at an unconference, the agenda is created by the attendees at the beginning of the meeting. ” — Unconference
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GEVME
OCTOBER 4, 2021
We are pleased to announce the launch of our partnership with Taggbox , a User-Generated Content (UGC) platform that hosts UGC campaigns across different marketing touchpoints. This partnership will allow event organisers to capture the audience’s attention through interactive and customisable social tools that foster participation and provide a more immersive digital experience.
Event Farm
OCTOBER 8, 2021
The event experience for an attendee begins not at check-in or registration, but when they encounter your event for the first time, perhaps in an email or on your website. This first impression either lingers with them or leaves no trace. If your event branding conveys the right vibe, the first impression piques their interest, captures their attention, and dwells in their mind.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Picatic by Eventbrite
OCTOBER 5, 2021
Things may not be totally “normal” yet, but 18 months into the pandemic, we’re the closest to it we’ve been since COVID-19 first started dominating news cycles. Think about how far we’ve come: Back in March of 2020, fear and uncertainty swirling around the virus — and the painful awareness of how much we didn’t […].
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
OCTOBER 4, 2021
With constantly changing guidelines and inconsistent government mandates, handling Covid testing and vaccination requirements at live events is a complex challenge fraught with potential legal minefields. Here’s what veteran event planners and legal experts recommend. With all the uncertainty caused by emerging Covid variants, constantly shifting CDC recommendations and divergent government mandates, particularly in the […].
GEVME
OCTOBER 5, 2021
We are excited to announce our new partnership with Engamio , an easy-to-use platform to provide gamified activities and sponsorship solutions for virtual, hybrid and in-person events. With the integration, event organisers will be able to include fun and interactive activities to engage audiences, fostering event participation and a more immersive experience for attendees while adding value to sponsors and stakeholders.
Picatic by Eventbrite
OCTOBER 3, 2021
Even though in-person events are continuing to gain popularity, it’s clear that virtual events are here to stay, and many creators are looking for hybrid event ideas that will let them capture both in-person and online audiences. You can provide the best of both worlds — live and virtual — in one event to best […].
Attendease
OCTOBER 5, 2021
Out of sight, out of mind. That’s what they say. And while you’re out tending to your attendees in person, your virtual attendees are out of sight, but don’t for a second keep them out of mind! Attracting and engaging virtual attendees is one of the biggest challenges for the modern event planner. Here is some humble advice to get you ahead of the pack.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
OCTOBER 3, 2021
The UK’s much anticipated government-backed event ‘reinsurance’ scheme launched late last month, but some question the timing. Is this a sign of hope and renewed confidence in live events, or is it simply too little too late? The UK government’s event ‘reinsurance’ scheme was announced in August and launched on September 22, but public reactions […].
Event Age by Swapcard
OCTOBER 5, 2021
Over the last year and a half, virtual events went from being a novelty to commonplace. Through trial and error, event organizers have quickly learned just how different running a virtual event is from an in-person.
Expo Pass
OCTOBER 6, 2021
After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Sound good? Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. Between Zoom, social media, and email, everyone everywhere is literally just a click away.
Attendease
OCTOBER 4, 2021
With COVID-19 and the event industry pivoting from in-person to virtual formats, we saw a big shift from a pricing standpoint. Many events and conferences that used to have a high ticket value were now being offered in a virtual format for free (or for a fraction of the price of its in-person version). This change in pricing mentality brought yet another challenge to the industry.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
OCTOBER 6, 2021
Bizzabo’s latest press release made waves by claiming their product has evolved into a full-blown operating system named “Event Experience OS”. Is this just marketing spin, or is there substance behind the bold statement? It’s hard not to be skeptical when hearing the news that Bizzabo’s latest product revamp is being promoted as an OS, […]. The post Bizzabo Boldly Claims Its Event Tech Is an Operating System by Angela Tupper appeared first on [link].
Event Age by Swapcard
OCTOBER 6, 2021
I'm Mia Masson, Head of Content at Swapcard. You’ve probably seen me way too often on this blog, but I’m back here doing an opinion piece, anyway.
Event Industry News
OCTOBER 8, 2021
The same platform that major football stadiums and music festivals use to make their events safe and successful has been adapted for event organisers to plan markets and other festive holiday events; Plan every detail right down to the inflatable Santas. London, UK: OnePlan has released a new version of its suite of event and venue planning tools specifically made for Christmas markets.
Endless Events
OCTOBER 5, 2021
Planning a safe event is by no means something that is new in the world of event planners, but it has definitely gained new meaning in the last 18 months. When we think of staying safe and sound at events these days, our minds first go to COVID-compliance officers, screening procedures, and hand sanitizers. And since the #EventIcons podcast is all about talking about the hottest topics in the events industry, we brought on a special guest who specializes in all things event safety and security.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Social Tables
OCTOBER 7, 2021
With the power to influence, energize, ignite, and even empower an audience, an impactful keynote speech has the potential to make or break an event’s success. But what is a keynote speaker, exactly, and how do you go about finding the right one? Let’s find out. . In this post, we take a deep dive into what a keynote speaker is: Who they are, what they do, and where to find them.
Event Age by Swapcard
OCTOBER 7, 2021
Events are all about finding and making connections, and that’s especially important given the year and a half we’ve all just gone through. With most of the world having experienced some form of lockdown and kept one another safe through social distancing, many are craving authentic connections. That’s where event tech comes into play.
Event Industry News
OCTOBER 6, 2021
By James Tucker, CEO of GovNet. I regularly read interviews in which some of the world’s most talented footballers and biggest-selling musicians explain they still get nervous ahead of a huge match or a gig – often down to the uncertainty of what is going to happen next or and the expectations on their shoulders. As I jumped off the DLR at Custom House last Monday evening, and briskly marched up the long walkway towards the ExCeL – a venue where we had hosted so many successful shows over
Endless Events
OCTOBER 7, 2021
What’s brewing, event prof? Have you been reevaluating the events industry lately? If not, you might want to press play and hear out what the Event Brew hosts have to say about that. It seems that our industry changes on a weekly basis; one week, we’re planning a safe return to in-person events, only to be advised to play it safe and pivot to virtual again the next.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Event Marketer
OCTOBER 4, 2021
We’re calling it now: 2021 is officially the year of the mobile tour. The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. You can see the appeal: By meeting people where they are and delivering smaller experiences with fewer attendees, brands are relieving consumers’ pandemic-related pain p
Smart Meetings
OCTOBER 7, 2021
Now that most parts of the country are on the downslope of the whiplash Delta variant, meeting professionals are reassessing what their future programs will look like. For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs.
PCMA Convene
OCTOBER 7, 2021
Event producer Mia Monroe believes digital and hybrid events are here to stay. “I think these are models that are going to be more solidified and diversified,” she said. “To me, it’s a great change for our industry.”. Mia Monroe has been an event planner and producer for more than 20 years, and her experience runs the gamut from “small, intimate dinners to large-scale, multi-day conferences, citywide concerts, festivals, and all the stuff in between,” Monroe told Convene.
Eventtia
OCTOBER 6, 2021
Are you an experienced event planner thinking of starting your own business? Or are you an entrepreneur looking to enter the lucrative event planning niche?
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
Event Marketer
OCTOBER 4, 2021
The mobile-first event offered plenty of opportunities for social sharing. As the store-within-a-store trend continues to gain momentum, Sephora and Kohl’s have emerged as two – key players. The launch of Sephora at Kohl’s is rolling out this year to more than 200 stores nationwide, and to boost awareness of the landmark partnership, the brands delivered a gamified, mobile-first activation outside their Ramsey, NJ location.
EventSource
OCTOBER 7, 2021
Katie and Phil made it official in a gorgeous fall wedding that beautifully blended rustic charm with city glam. Together with the help of the brilliant team at As You Wish Weddings , the couple was able to bring their dreams to life in an elegant celebration at the breathtaking Elora Mill Hotel & Spa. Chic doesn’t even begin to describe their big day from the dreamy hues to the delicate details.
PCMA Convene
OCTOBER 7, 2021
Freeman’s Main Stage for Convening Leaders 2020 at the Moscone Center in San Francisco wowed participants. Adding virtual components to a meeting can complement the live experience. (Jacob Slaton Photography). For the Convene September/October issue cover story , we focus on how the pandemic has spurred the development and growth of different business models in the events industry.
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