EventMB
APRIL 25, 2022
With the rise of virtual and hybrid meetings and the proliferation of platforms to support them has come a new source of frustration for planners: lack of pricing transparency. Time-squeezed meeting planners are pleading with tech companies to stop requiring buyers to sit through lengthy online demos before getting an idea of whether or not […].
GEVME
APRIL 28, 2022
Finding virtual event sponsors is only the beginning of your event planning journey. With so many events being organised every day, promising exposure isn’t enough to add value to your virtual event sponsors. Unlike in-person events, you need to think of creative ways for your sponsors to be able to connect with your attendees when organising a virtual event.
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Event Age by Swapcard
APRIL 26, 2022
This week’s guest post comes from an expert in all things visual communication, video content, and audience engagement. Virtual Sapiens’ Rachel Cossar delivers her four top tips for maximum engagement that speakers and organizers at hybrid events won’t want to miss. From workplace arrangements to events, ‘hybrid’ is the mot du jour. Hybrid events (also referred to as ‘smart events’) present a compelling opportunity for inclusion, flexibility, and impact.
Picatic by Eventbrite
APRIL 25, 2022
Forget stifling convention centers and rubbery chicken. When you attend a networking conference by World’s Best Connectors, CEO Denise Meredith guarantees you’ll leave with the three Rs: resources, references, and referrals. “Growing up, I remember reading, writing, arithmetic,” says Meredith. “Now if you’re a business owner coming to one of our events, you’re going to […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event Marketer
APRIL 28, 2022
At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to honor the winners of the 2022 Ex Awards, the oldest and most prestigious recognition program for excellence in experiential marketing. The lively affair, presented by Freeman, took place the evening of April 27 at the Experiential Marketing Summit in Las Vegas.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Conferences that Work
APRIL 25, 2022
A rare opportunity! Hosted by CSAE Manitoba , this free one-hour online Participate Lab will introduce you to the design of participation-rich events through the direct experience of participatory meeting techniques and formats. All are welcome to attend this event at no charge (both CSAE members and non-members). Registration is limited, so register now!
Picatic by Eventbrite
APRIL 25, 2022
Cities like São Paulo, Amsterdam, and San Francisco have become famous for their annual Pride Parades, which are filled with music, dancing, and rainbow flags. But revelry isn’t the only way for LGBTQ+ folks and allies to celebrate — there are all kinds of fun ways to weave the history and significance of pride into […].
Event Marketer
APRIL 25, 2022
TBS offered a playful twist on union rats with its own inflatable rodents. For five days this spring, New Yorkers walking through the heart of Hell’s Kitchen couldn’t escape one mysterious question: Who’s the rat ? The provocative query and an accompanying QR code were embedded in experiential installations that blanketed 50 th St. between 8 th and 9 th avenues March 29 through April 1.
Smart Meetings
APRIL 27, 2022
One of the first big conventions to return anywhere in the world after the Covid pause was Informa Market’s World of Concrete show in June 2021 at the expanded Las Vegas Convention Center. Six months later, almost 37,000 construction and masonry professionals returned to their normal slot in January of 2022. The show took over 632,000 sq. ft. in the still shiny space to learn about new equipment, techniques and trends from more than 1,100 vendors.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
EventMB
APRIL 29, 2022
In its research, EventMB identified five key planner trends when it comes to embracing a balanced hybrid event strategy with a mix of in-person, hybrid, and virtual events. This article is based on content included in the 2022 edition of the EventMB Virtual Event Tech Guide, a valuable resource for all event professionals who understand […]. The post Planners’ Insights to Virtual and Hybrid Events in 2022 by EventMB Studio Team appeared first on [link].
Picatic by Eventbrite
APRIL 26, 2022
Most people celebrate Father’s Day by giving Dad a tie or fancy new gadget. Of course, gifting material items is great, but giving Dad a unique Father’s Day experience is invaluable. As a creator, why not give people the option to celebrate Dad’s special day in a meaningful way? Like Mother’s Day, the holiday presents so […].
Event Marketer
APRIL 24, 2022
Consumers can now engage brands from their devices, from their homes, at live events, on their webcams—from anywhere. Whether they’re signing up for recipe inspirations, leveraging an order-on-the-go feature or sharing messages live, transactions can now occur anytime and anywhere for a legion of experiential marketing departments shifting to a new Experiential Commerce blueprint.
Smart Meetings
APRIL 25, 2022
Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. With a multitude of possibilities that all surpass the abilities of the old mass media, email is the go-to solution for digital marketing, and event marketing more specifically.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
EventMB
APRIL 25, 2022
To mask or not to mask, that is the question. Industry experts advise event planners to adhere to local health guidelines and pay attention to Covid infection and hospitalization rates. As mask and vaccine requirements are rolled back, what does this mean to event planners who want to make their gatherings as safe as possible […]. The post What Does the Lifting of Mask Mandates Mean to Events?
GEVME
APRIL 25, 2022
The application of artificial intelligence (AI) is prevalent across industries. From homes, healthcare, retail to education – the list is endless. But, a decade ago, if someone said that events too would be powered by AI in the near future, very few would have believed it to be true. In the events world, AI is relatively new, yet common. With virtual and hybrid becoming the most-preferred event formats, AI is enabling event organisers to take their events a step ahead.
Event Marketer
APRIL 27, 2022
The editors of Event Marketer announce the winners of the 2022 Ex Awards, the most prestigious program honoring the best experiential and event marketing campaigns of the year… The post Winners Unveiled: The 2022 Ex Awards appeared first on Event Marketer.
Smart Meetings
APRIL 27, 2022
Five weeks out from the return of IMEX in Frankfurt , Germany, IMEX Group CEO Carina Bauer is excited that after cancelling two years in a row, the program is returning strong with an emphasis on connection and sustainability. She is expecting 5,100 meeting planners and more than 2,500 exhibitors from 150 countries as the program rolls out May 31-June 2, a similar size crowd to the one at IMEX America last November.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
APRIL 24, 2022
As event organizers work to monetize events happening online and in virtual reality, they will need to pay close attention to how governments will assess taxes on registration fees and transactions in these digital environments. There was a time when it was questionable if digital events could be profitable. Now that the fact they can […]. The post The Tax Implications of Virtual Events by David McMillin appeared first on [link].
SpotMe Blog
APRIL 28, 2022
As the effects of the pandemic begin to ease, hybrid events are becoming a go-to event type for more and more industries. To ensure a smooth event is achieved, companies can’t just hope and pray for things to go right, they need certainty. With the landscape of future events changing rapidly, hybrid event management companies are ensuring organizations keep pace with innovative designs and futuristic event strategies.
Event Marketer
APRIL 25, 2022
The wireless service provider space is a crowded and competitive one. So for Visible, an all-digital carrier powered by Verizon’s network, the goal is to devise innovative ways to cut through the clutter, often with tongue-in-cheek creative. Look no further than its unlimited “eyebrowsing” campaign, fronted by the brow-endowed star of “Schitt’s Creek,” Daniel Levy, where consumers could literally scroll through a website using their eyebrows.
Expo Pass
APRIL 27, 2022
As we continue to get back into the swing of things with in-person events we all have a lot to catch up on. There are new people to meet, new businesses to explore, and lots of networking to make up for. But what’s really the best way for exhibitors to meet more attendees and trade contact info at events? And how can we make sure that sales teams will have the best info when reaching out to new leads?
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
APRIL 29, 2022
Senthil Gopinath, CEO of ICCA joins us for this episode of the Event Manager Podcast, which focuses the future of the event industry. Senthil has over 20 years experience within the meetings, association and leisure industry. He has held a variety of positions within the meetings space, such as CEO of the Convention Bureau of […]. The post Podcast: Passionate Strategy by EventMB Studio Team appeared first on [link].
Smart Meetings
APRIL 29, 2022
Laura Maldonado. Kimpton RiverPlace Hotel in Portland, Oregon, welcomed Maldonado as general manager. Maldonado has spent the last 15 years in hospitality leadership and management, most recently serving as general manager for The Gates Hotel South Beach – A DoubleTree by Hilton. Maldonado has held hotel management roles at Southernmost Beach Resort, Hilton Garden Inn Times Square and Wyndham Worldwide Corporation.
Event Marketer
APRIL 25, 2022
The ways people chose to engage with and show up for events and experiences has completely reoriented in the new normal… The post People Attend Events, But They Join Communities appeared first on Event Marketer.
Prestige Events Magazine
APRIL 29, 2022
More than 10, 000 runners are expected to descend upon Farnborough International next weekend (7-8 May) for the National Running Show South. With inspiration from some of the world’s top runners including Sir Mo Farah, Steve Cram, Paula Radcliffe, Rob Pope and Jo Pavey it is set to be the ultimate day out for runners. Spanning the weekend of the 7-8 May and operating 9-5pm the National Running Show South is the go-to event for all runners.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
EventMB
APRIL 28, 2022
Eye-catching branding, unique culinary offerings, and convenience make food trucks an attractive alternative to standard event catering. Now, increased attendee safety is an important asset as well. With the return to in-person events, food trucks have seen an uptick in demand, offering what many believe is a safer food and beverage alternative for group gatherings. […].
SpotMe Blog
APRIL 27, 2022
The global pandemic has driven everyone in every sector to get creative, especially those in the event space. While many shifted to a completely virtual event strategy in 2020, some sense of normalcy in 2022 has introduced a new and popular event trend, hybrid events. Producing, hosting and managing hybrid events can be tricky. With a mix of in-person and online activity, you need quality production both on the ground and on the web.
Smart Meetings
APRIL 27, 2022
Plan with Confidence. Bring an Adventurous Disposition, and We’ll Take Care of the Rest. Greater Ontario, California, is where it’s happening. Not only have these cities become the ultimate destination for meeting planners who prioritize an incredible value, but Ontario and Rancho Cucamonga offer access to myriad amenities for lodging, dining and exploration capped with enviable sunshine 300 days out of the year.
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