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With live conferences’ comeback, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Based on our research, we estimate that there’s an even split between conference owners who are including synchronous or asynchronous hybrid options and those who aren’t. The half who is pursuing hybrid knows that they can’t just go back to what worked in 2019 despite the return of in-person events.
Planning an event while your team is remote sounds like a daunting task. While there is no substitute for chatting it up and having an impromptu brainstorming sesh with your coworker, there are some surefire ways to ensure your remote team is set up for success. So how can event planners keep their team on track when people are spread out? Also, what’s the best way to make sure their team is collaborative in meetings and not dreading every Zoom?
2022 has been a rollercoaster so far. With the events industry working to regain its footing after two years of being almost fully virtual, a lot of trial and error is happening in order to find the best way forward.
These days I am blessed with clients who are a joy to work with. But that wasn’t always true. Here’s how I learned to attract great consulting clients. Read the full article at Conferences That Work The post How to attract great consulting clients appeared first on Conferences That Work. No related posts.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
When Ernest Hemingway wrote, “Wine is the most civilized thing in the world,” he was onto the grape’s ability to bring people together. Civilly bonding over a glass (or a bottle) is what From the Vine to Wine’s wine gatherings are all about. Based out of Portsmouth, New Hampshire, From the Vine to the Wine’s […].
The Cantinas were transformed into celebratory environments brimming with sequins and boas. Social monitoring has shown a major overlap between the drag community and Taco Bell’s fan community. So when the fast food giant’s LGBTQ+ employee resource group suggested activating a classic drag brunch at one of its restaurants, the brand recognized an opportunity to both support its fans and make a lasting impact.
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The Cantinas were transformed into celebratory environments brimming with sequins and boas. Social monitoring has shown a major overlap between the drag community and Taco Bell’s fan community. So when the fast food giant’s LGBTQ+ employee resource group suggested activating a classic drag brunch at one of its restaurants, the brand recognized an opportunity to both support its fans and make a lasting impact.
From couple’s portraits in a picturesque meadow to a boho reception under a tent filled with string lights, Abigail and Nigel’s rustic wedding at Meadow View Gardens is surely one you don’t want to miss. Their magical wedding venue was somewhat last-minute as they were notified that their original venue had double-booked them. On such short notice, the couple really had to widen their search radius to find somewhere else to hold nuptials and luckily, they found the absolutely stunnin
Think you know everything about hosting meetings at all-inclusive resorts? A lot has changed for the better. At today’s package price resorts, the quality of the experience is higher and the logistics couldn’t be easier. Gone are the massive dining rooms with a sea of buffets. Restaurant-quality experiences in formal and casual settings offer something for everyone.
Wyboston Lakes Resorts has delivered a record six months of Meetings and Events business for the first half of 2022, despite restrictions around events in January and February following the Omicron outbreak. Business on the books at the six-month point is up by 47% on 2019 with a solid base already in place for 2023. Bookings remain relatively short lead but there is a welcome uplift in demand for long-term bookings and a commitment to securing multi-event deals across a diverse range of sectors
JUST Egg is planting a stake in the ground at music festivals, where vegan options are limited. In a departure from the standard food truck, cart or kitchen, JUST Egg is dropping a colorful, neon “sampling lab” on music festival grounds across the country, inviting hungry artists and attendees to experience a culinary escape with its plant-based egg product.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Skift Take: A revenue crunch is driving B2B trade shows to open up to consumers. This may be another way distributed workforces are forcing a blending of our professional and personal lives. — Lisa Skriloff Read the Complete Story On Skift Meetings.
Wi-Fi is big business. What was once a “good to have” has become a necessity for most working individuals. And as with anything so widespread, it comes with its host of problems. When you scale Wi-Fi usage to large-scale events, with potentially hundreds or even thousands of attendees, the potential for issues increases to the nth degree. Event professionals know no matter how well prepared you are for an event, the possibility of something going wrong is always there (a la Murphy’s law).
Hero Conf: This two-and-half-day annual conference takes place in the US and UK. The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency.
Residents were treated to grooming services including shampooing, styling and fresh shaves featuring Maui’s products. Many of us take access to hot showers and nourishing meals for granted, but for the countless houseless residents of L.A.’s Skid Row neighborhood, securing those essentials is a daily struggle. So vegan haircare brand Maui Moisture stepped up to pamper members of the community with a mobile salon experience on May 21 during Mental Health Awareness Month.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Skift Take: New research shows that meeting planning is impacted by inflation and rising costs in ways few anticipated. As a result, obstacles abound, from unfilled job openings to supply chain issues yet to be resolved. — Andrea Doyle Read the Complete Story On Skift Meetings.
We’ve all heard of southern charm. The friendliness and welcoming nature that exists in the South doesn’t go unnoticed, especially by outsiders. Plan your next meeting in cities like Greensboro, Kansas City and Tulsa to experience while indulging in the antiquity that accompanies these historic cities. Here are the 10 best hotels to meet at when venturing below the Mason-Dixon line. . 1.
Technology is the glue that holds a good event together. Whether you’re planning an in-person conference, a virtual summit, or a hybrid event that combines the best of both worlds, the event app you use will have a huge impact on your success. If you’ve never used an event app before, you may not understand how transformative it can be. In this article, we’ll show you how EventMobi’s powerful event app helped 5 different organizations build standout events.
Meta’s beach activation at Cannes 2022 touts creator power, brand collabs and a new approach to experiential. Imagination and innovation reigned supreme at the 2022 Cannes Lions International Festival of Creativity, where brands brought the themes to life through sprawling activations across the Croisette designed to entertain, educate and inspire the advertisers, marketers and creatives in attendance.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Skift Take: In this episode of the Event Manager Podcast, we discuss the future of associations with Rob Eveleigh, managing director of Brightelm. — Skift Meetings Studio Team Read the Complete Story On Skift Meetings.
Lauren Bruggemans. Visit Greater Palm Springs in Rancho Mirage, California, appointed Bruggemans director of sustainability and community engagement. Over the last 17 years, she has garnered experience in hospitality, event, food and beverage, and business management. Bruggemans was most recently an adjunct faculty member in the Hospitality Management Program at California State University, San Bernardino.
Home of England Rugby to work with Lyfecycle to tackle ocean plastic pollution. Twickenham has announced the use of self-destructing plastic cups at the stadium thanks to a partnership with Lifecycle, a technology created by British innovators Polymateria, which offers a one-of-a-kind solution to prevent ocean plastic pollution through the creation of degrading cups.
Webtoon’s cat-headed characters performed everyday activities in the streets while hinting at the show’s more sinister plot line. Digital comics platform Webtoon’s series, “Everything is Fine,” is a dystopian, horror genre story about a pair of catheads living in a seemingly normal world until it becomes apparent to viewers that no, everything is indeed not fine.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Skift Take: New data predicts a steady recovery for trade shows globally with almost all markets reaching two-thirds of 2019 revenue by the first half of 2023. Face-to-face meetings remain a priority as we overcome the direct impact of the Covid pandemic. — Andrea Doyle Read the Complete Story On Skift Meetings.
Outgoing U.S. Travel Association President and CEO Roger Dow will be inducted into U.S. Travel’s Hall of Leaders. Dow will be the 104th travel inductee to be named in the Hall of Leaders since its establishment in 1969. Dow worked with U.S. Travel for the last 17 years. Before this, he worked with Marriott International for 34 years, leading global sales and marketing, as well as working to develop Marriott’s first loyalty program, what is now Marriott Bonvoy.
In April, we talked about a recession on the horizon. As the horizon approaches, Will and Nick find that many event professionals are running on fumes. Today, the discussion is all about executing events on a reduced team. . Teams are expected to do more with less as layoffs, downsizing, and budget cuts sweep across the economy. Whether people on your team are sick or no longer working with you, Nick and Will have several ideas on how to avoid downsizing and how to execute events on a reduced
Reddit’s activation offered myriad photo ops showcasing its pop culture savvy, like the famous “This Is Fine” internet meme. True to form, Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity, which ran live and in person, June 20-24, was as playful and irreverent as it was informative. The overarching takeaway, according to Will Cady, global director at Reddit’s in-house creative house, Karma Lab, who led press on a spirited tour of the space, was that Reddit
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Skift Take: How are planners and other meeting professionals preparing for a potential recession? They are tightening contracts, establishing advance payments, exploring new skills, and keeping up with their networks. — Paul Cook Read the Complete Story On Skift Meetings.
As the vendor of choice in more hotels than any other event production company, Encore has had a front row seat on the return of in-person meetings and is preparing to play an outsized role in smoothing the journey by partnering with meeting professionals and industry partners to incorporate new tools in their programs regardless of whether the meeting is in person, online or in some hybrid combination of the above.
For years it has been a reality in many live event environments that the audio experience is often overshadowed by the high impact of the visual presentation. But imagine an environment where there is complete control over who hears what, where the audio can be acutely focused just like a spotlight or be separated amongst an audience so precisely that multiple different sounds can heard at the same time depending on your location within a space.
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