Sat.Sep 03, 2022 - Fri.Sep 09, 2022

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Engagement beats technical difficulties

Conferences that Work

Earlier this year, I designed and facilitated an online workshop that was marred by technical difficulties. The workshop was several hours long, and some (but not all) of the participants reported that my video feed froze at times. Luckily, my audio feed was fine. Shortly afterward, I talked to a client who had participated in the workshop. I asked them about their workshop experience.

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Don’t lose attendees between events! Here’s how. (Webinar recap)

Expo Pass

Sometimes keeping (attendees) engaged is literally just talking to them […] asking a question, just something that shows, […] ‘I want to make sure you know we’re here, and we want to help you.’” – Channing Muller. That’s just one of the many insights from our recent webinar, Don’t Lose Attendees Between Event, featuring two of our favorite event marketing experts: Melissa Park ( Melissa Park Events ) and Channing Muller ( DCM Communications ).

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What is event technology and how to get the most out of it in 2022

Event Age by Swapcard

As an event organizer, you’re probably looking for ways to simplify the conference planning process while still being able to reach your event objectives. One that helps save time and money, draws in a larger number of attendees year-over-year, and minimizes the stress of running a memorable event. That’s where event technology comes into play.

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Meet the RECONVENE Accelerator Winners

Picatic by Eventbrite

Earlier this year, Eventbrite put out a call to entrepreneurs, innovators, trendsetters, and anyone else interested in building or growing an events business. After sifting through hundreds of event proposals — ranging from music festivals to immersive fitness classes — Eventbrite selected five winners to join the RECONVENE Accelerator, providing direct support to these emerging […].

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Vanessa and Dylan’s Romantic Candlelit Wedding at Julius Event Centre

EventSource

Thanks to luxe decor, show stopping candles, and romantic florals, Vanessa and Dylan’s big day was the epitome of glam. With the help of their amazing planner Simply Sienna , they transformed the Julius Event Centre into the fabulous reception of their dreams with every luxurious detail perfectly in place. The bride was a vision in a lace dress from Mariana's Bridal Boutique and gorgeous Jimmy Choo shoes.

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Walmart Canada’s Head of Innovation Talks Exhibiting at Collision and Launching an Incubator

Event Marketer

For 10 consecutive months, Lee Jeyes, head of innovation at Walmart Canada, was in “stealth mode” working on the brand’s first-ever incubator, Blue Labs. The think tank was ultimately unveiled amid Walmart Canada’s debut at the 2022 Collision conference in Toronto (Kubik handled), where an interactive booth and multiple presentations delivered by executives during the event resulted in an all-around win for the brand and its new enterprise.

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Online Dance Parties Beats Industry Email Benchmarks With Eventbrite Boost

Picatic by Eventbrite

The disco ball strobes, the lights glow, and the music throbs. Everyone’s dabbing and strutting, twisting and twerking, in their finest club duds. Only this isn’t a nightclub or a warehouse party — it’s a living room or a bedroom (hey, even a pantry!) in any household attending an Online Dance Party. “I love making […].

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Selling Meeting Destinations Must Go Beyond Marketing 

EventMB

Skift Take: Destination marketing organizations have traditionally focused, as the name implies, on marketing. But today, that is not enough. DMOs must also play an active role in promoting businesses and business sectors, managing political and social issues, and helping combat rising costs. — Andrea Doyle Read the Complete Story On Skift Meetings.

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TWT: United May Pull Out of JFK, U.S. on Top of Travel and Tourism Markets

Smart Meetings

Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. United Threatens to Pull Out of JFK. In a move first reported by Reuters, United Airlines CEO Scott Kirby wrote an email to Acting FAA Administrator Billy Nolen asking him to increase the airline’s capacity at John F.

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Black History Month Events: Community & Empowerment

Eventbrite UK

October 2022 marks the UK’s 35th annual Black History Month. Every year, it brings people together to celebrate the UK’s rich Black history and culture and advocate for change. This year’s theme is Time for Change: Action Not Words, which focuses on encouraging allies to take action. Check out our best Black History Month event […].

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Introducing Eventbrite Academy: An Event Creator’s Guide to Social Media Marketing

Picatic by Eventbrite

At Eventbrite, we’re always thinking of ways we can empower you in your marketing journey – whether you’re an experienced promoter or planning your first-ever event. There’s no one-size-fits-all approach to event marketing. That’s why we’ve researched current marketing trends and talked to dozens of creators just like you to better understand what it takes […].

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How Meetings Are Confronting the Troubling Rise in Anti-Asian Bigotry

EventMB

Skift Take: While anti-Asian bigotry in the U.S. is nothing new, it has become increasingly frequent, violent, and visible since the pandemic began. It’s up to meeting and event organizers to ensure that their Asian Americans, Native Hawaiian and Pacific Islander attendees, staff, exhibitors, vendors, and hospitality partners are, at a minimum, safe from the rising wave of hate, bigotry, and violence while at events. — Sue Pelletier Read the Complete Story On Skift Meetings.

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TWT: United May Pull Out of JFK, U.S. on Top of Travel and Tourism Markets

Smart Meetings

Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. United Threatens to Pull Out of JFK. In a move first reported by Reuters, United Airlines CEO Scott Kirby wrote an email to Acting FAA Administrator Billy Nolen asking him to increase the airline’s capacity at John F.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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What is the Future of Event Marketing?

Endless Events

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. Today, everyone’s doing it. And according to Will, it might be the bare minimum for brand awareness. What’s next for the future of event marketing? In today’s episode, Will Curran and Nick Borrelli talk about what’s in the future for event marketing.

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Attract a Global Audience by Switching to a Hybrid Conference

Picatic by Eventbrite

Eventbrite works with major online conference platforms and services so that you can easily take your conferences online. Not only will a hybrid conference connect you with virtual conference participants from around the world, but it will also create new networking opportunities for attendees as well as a much larger pool of potential customers. Read […].

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Designing Meetings Around Human Needs

EventMB

Skift Take: This special episode features two sessions recorded live at the Skift Meetings' Event Design Summit. During this episode you will hear from Jesse Gainer of C2 International, Megan Henshall of Google, Naomi Clare Crellin of Storycraft Lab and Liz Lathan of The Community Project. — Skift Meetings Studio Team Read the Complete Story On Skift Meetings.

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California Passes Extensive Climate, Clean Energy Bill

Smart Meetings

On Wednesday, California lawmakers passed an extensive climate and clean energy bill with the goal of decarbonizing the state’s electrical grid, regulating projects to eliminate carbon from the atmosphere and eliminating new oil drilling near communities. In addition, SB-1137 calls for the closure of the state’s last nuclear power plant, Diablo Canyon, to be postponed until 2030.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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10 Smart Strategies For Planning Sustainable Events

Endless Events

Sustainability is a hot-button issue for consumers around the globe. There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown by 16% since 2017. And no, this isn’t a trend that’s exclusive to consumer goods. Fifty-nine percent of event planners say environmental responsibility impacts their event plans.

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Wyboston Lakes Resort commits to 4-year Green Energy Roadmap

Prestige Events Magazine

Wyboston Lakes Resort has developed a 4-year Green Energy Roadmap as the foundation for its plan to become self-sufficient by producing its own green energy using the natural resources available at the Resort, which will help to achieve its Net Zero Carbon Emissions target. The Roadmap outlines a year-by-year timetable up to the end of 2026 for the introduction of a wide range of energy generation solutions including solar, wind and water source heat pumps, some of which already have planning pe

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How To Become a Destination Wedding Planner

QC Event School

Want to know how to become a destination wedding planner? It’s not as difficult as you might think! In this article, we will provide a step-by-step guide on how to start your career in this exciting industry. We’ll also discuss what it takes to be a successful destination wedding planner and what the job entails. So, if you’re ready to start planning dream weddings all over the world, keep reading!

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ASAE Embraced Disruption at 2022 Annual Meeting

Smart Meetings

The return to The Center for Association Leadership’s (ASAE) Annual Meeting & Exposition brought almost 5,000 people to Nashville in August after two years of virtual experiences. With more than 100 sessions, the gathering focused on opportunities created through disruption. “We need to lean into a perpetual state of learning,” said ASAE President and CEO Michelle Mason.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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The ROI of Building An Event Community

Endless Events

Community is the hot new buzzword in the events industry, and for a good reason. The ROI of building a community is staggeringly high. A thriving and engaged community can grow your revenue by hundreds of thousands of dollars. That’s why this #EventIcons podcast has a very special guest, Erica Bishaf. Erica is the founder and CEO of Campfire Social.

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Venuedirectory.com collaborates with Trees4Travel for pre-event carbon calculation as part of venue finding process on GRATIS

Prestige Events Magazine

Following a successful collaboration at both the Instant Book Summit and the recent GRATIS forum, where Trees4Travel helped us calculate and then kindly offset the carbon emissions for our events through one of their tree planting projects, we have decided to work together to take this a step further. We’re delighted to share that we are working on a new initiative which will offer a pre-event carbon calculation as part of the venue-finding process on our software.

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Who's News for September 8, 2022

Special Events

Special Events business news

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ASAE Embraced Disruption at 2022 Annual Meeting

Smart Meetings

The return to The Center for Association Leadership’s (ASAE) Annual Meeting & Exposition brought almost 5,000 people to Nashville in August after two years of virtual experiences. With more than 100 sessions, the gathering focused on opportunities created through disruption. “We need to lean into a perpetual state of learning,” said ASAE President and CEO Michelle Mason.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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What’s your event superpower?

Event Industry News

How do you guarantee quality affordable photos and videos from your next event, plus receive a personalised gift? Simple – Splento is your go to partner for professional event photography and videography and when you book with us* you will receive free personalised marshmallows to gift your superstar colleagues, your awesome attendees or eat of all of them – promise we won’t tell!

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Venues of Excellence and Academic Venue Solutions collaborate for their 2022 Venue Showcase at Unique Venues Birmingham in October.

Prestige Events Magazine

At the height of the pandemic, two of the UK’s leading sales and marketing consortiums Venues of Excellence (VoE) and Academic Venue Solutions (AVS) joined forces to support their members as the hospitality industry steered its course through the changes to trading impacted by COVID-19. Two years on, both organisations are back to very positive trading, introducing new members and have lots of exciting news to share with customers.

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Last chance! Who will be the Best Event Company or Venue of 2022?

eventplanner

eventplanner.net is awarding the best event venues and companies for the 7th time this year. Who will win the coveted award? Vote for your favorite now (before 30/09).

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