This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Corporate Social Responsibility (CSR) has become increasingly important to businesses large and small, across many different industries. . Customers expect companies to give back to the communities they serve, by donating time and money to social, environmental, and economic causes—and savvy businesses have heard this message loud and clear. . One of the best ways for companies to launch a CSR campaign is by hosting a charitable event.
Vendors are essential. They provide the food. The coffee! The video content. And many of the things that make our events truly innovative and original. But how can organizers pick those perfect vendors that make their event so special? Also, what can they do to make negotiating with vendors a breeze? Answer – it’s all about finding people that are excited to collaborate on your amazing event.
I’ve consulted for more than a thousand organizations. My clients include branches of the U.S. Government, large international agencies, and for-profit and non-profit companies. Over the last four decades, I’ve found the size of a client’s organization affects many aspects of my work. Here are some of the pros and cons of consulting for large organizations.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
There’s no doubt about it. HCP engagement is a top priority for all pharma enterprises due to a drastic change in HCP needs and expectations. How do we know? 50% of our event platform customers are from the life science industry. We have 10+ years’ experience in the medical education event field. We’ve been a Veeva silver technology partner for 2+ years.
It might sound obvious, but most people love to receive free stuff. So if you’re trying to sell more tickets to your event, offering a giveaway item to your attendees is a smart way to convince those on the fence to purchase a ticket — and show up to claim their swag. Read on to […].
Sign up to get articles personalized to your interests!
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
It might sound obvious, but most people love to receive free stuff. So if you’re trying to sell more tickets to your event, offering a giveaway item to your attendees is a smart way to convince those on the fence to purchase a ticket — and show up to claim their swag. Read on to […].
You’re going to swoon over Jessica and Frankie’s luxurious wedding at the The Arlington Estate. With so many glamorous and delicate details, everything about their special day is breathtaking. The couple continued the sophisticated attire with their attire, including the bride’s beautiful look. She wore an elegant gown from Mira Zwillinger purchased at Powder , and her gorgeous updo was created by Allison Kam with her flawless makeup by Dawna Boot Makeup.
Our annual special report on the Top 100 agencies serving the event marketing industry. Event Marketer launched the It List to literally figure out how many agencies were serving the growing event industry landscape after fielding calls from brand-side marketers reaching out to ask who they should send their RFPs to. That led our editors to go beyond identifying who was out there, to identifying what they do, and what differentiates one ”full-service” agency from the next.
The meetings and events industry is returning with a lot of confidence, and face-to-face gatherings are trending upward with the potential to surpass pre-pandemic numbers. For example, this past spring, Georgia International Convention Center (GICC) hosted Alpha Kappa Alpha Sorority Incorporated’s 69th South Atlantic Regional Conference, a gathering of 8,000 members from Georgia, Florida and South Carolina. .
Skift Take: According to industry experts featured at Skift Global Forum, groups will meet in more second and third-tier cities with the main goal being to connect. — Andrea Doyle Read the Complete Story On Skift Meetings.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Not too hot, not too cold, they say that fall is the goldilocks of all seasons. Okay, they don’t say that, but we can all agree that the crisper fall season brings with it the sweet motherload of warm, hearty comfort foods we’ve all come to crave. Naturally, as inquisitive (and hungry) foodie fanatics, we wanted to see what Toronto’s top caterers would be serving up for the season, and we certainly weren’t disappointed!
Most of us know how to throw a backyard barbecue or a Friday-afternoon happy hour with our co-workers, but organizing a virtual party involves a different set of skills. With more people working remotely and realizing the convenience of gathering virtually, online parties are an increasingly popular way of connecting with loved ones, hanging out […].
Rachel Thompson. Thompson is catering sales and event manager for The Westin Riverfront Resort & Spa, Avon, Vail Valley in Colorado. Thompson comes from Sonnenalp Hotel in Vail, where she worked in multiple roles, most recently as its concierge. She also worked as reservations agent and manager in training for conference services and groups sales.
Skift Take: Are you ready for the return of incentive travel? Here are six data-based trends to help you plan ahead. — Sue Pelletier Read the Complete Story On Skift Meetings.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
If you’re looking for a way to create connections with consumers that will stand the test of time, experiential marketing is the answer. Immersive experiences that allow customers to interact with your product or service are an increasingly popular way to forge memorable moments and positive associations with your brand in the real world. Hosting […].
Are you in the process of planning an event and feeling overwhelmed by all the work that needs to be done to let others know about it? Relax! There are several online event marketing tools that can help you design eye-catching graphics, promote your event to the proper audiences, and make it easy for folks […].
Dinner pairings, featuring culinary sensations and wine that bring out the best in each other, have become a standard in fine dining. Bonus points if the chef and sommelier come out to explain the meal’s taste and the science behind why it works together. The events team at JW Marriott Marco Island Beach Resort in Florida wanted to make that experience even more powerful.
Skift Take: The financial services and professional investment sector presents a valuable market for virtual event tech, provided vendors can support the sector's very specific needs. — Skift Meetings Studio Team Read the Complete Story On Skift Meetings.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
In just over a month’s time The National Snow Show will throw open the doors at the NEC, Birmingham, officially kicking off the Winter 2022/23 season. Thousands of snowsports enthusiasts of all abilities are expected to attend the two-day event, packed full of awesome interactive features , world-famous speakers and some of the best retail the scene has to offer.
Let us guess — the last time you participated in a scavenger hunt was likely when you were a child, checking locations or hidden items off a lengthy list. Now that you’re an adult, a scavenger hunt can be an interesting way to explore a neighborhood or city, even if it’s an area that you […].
Editor’s note : Morgan Saltz is a new editor at Smart Meetings who will be working with the Smart Woman VIP Club to build the community of empowered women who met at Smart Woman Summit in Nashville in August. Following are her observations of the power of bringing female leaders together. The golden Nashville sunset reflected from the downtown skyrises, bounced playfully across Honkytonk Row and landed in a glittering shimmer across the water of the Grand Hyatt Hotel Nashville pool as the guests
Skift Take: Inflation and supply chain issues are nagging not only the meetings industry but travel in general, but optimism still reigns supreme. — Andrea Doyle Read the Complete Story On Skift Meetings.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
In our 20th anniversary roundtable, we talk to the agencies that have been on the It List the longest. In 2002, Event Marketer published the first-ever list of the top 100 experiential agencies in the industry, ultimately shining a spotlight on the people who were instrumental in transforming an up-and-coming marketing discipline from “party department” to “strategic marketing powerhouse.
If you’re looking for a way to create connections with consumers that will stand the test of time, experiential marketing is the answer. Immersive experiences that allow customers to interact with your product or service are an increasingly popular way to forge memorable moments and positive associations with your brand in the real world. Hosting […].
Airline satisfaction is down, according to a new study by J.D. Power. As passenger numbers ramp back up to pre-pandemic levels—91%, to be exact—and labor shortages continue, this has resulted in flight cancellations, delays and crowded terminals. The 17th-annual study, “ J.D. Power 2022 North America Airport Satisfaction Study ,” ranked mega, large and medium airports in the United States and Canada by six criteria with a possible score of 1,000: terminal facilities, airport arrival and departur
Spaces & Stories collaborate with New Century, an iconic part of Manchester’s musical history, to present a brand new event space. Spaces & Stories, Broadwick’s global full service event space provider and platform, is proud to present the addition of Manchester’s legendary New Century to its growing collection of venues and locations. In the 1980s, New Century was adopted by the Madchester scene, fostering homegrown talent as The Stone Roses and Happy Mondays and played host to the like
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
An outdoor reading nook, snacks and coloring stations were among family-friendly touchpoints. Same-day delivery app Shipt put its own spin on a ubiquitous back-to-school symbol—the yellow school bus—with the launch of a mobile tour designed to demonstrate the ease of ordering school supplies through its service. Anchoring the tour—which visited New York City, Boston, Philadelphia and Baltimore from July 20 to Aug. 2—was a branded bright green school bus adorned with classic classroom icons that
The holiday season seems to start earlier every year, so time to start thinking about how to engage your audience. To stand out in the crowd, explore Thanksgiving event ideas that offer fresh ways for attendees to honor the holiday. The menu has changed a bit since the indigenous Wampanoag people hosted the Pilgrims — […].
Plan with Confidence. Toronto’s renowned multiculturalism is at the root of its inclusive and collaborative spirit, something visitors sense upon arrival. A modern, progressive city with a vibrant downtown core that is safe, walkable, and diverse. Meeting in Toronto puts you at the innovative and cultural heart of Canada.No other destination has Toronto’s unique DNA.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
195 
Let's personalize your content