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Virtual events continue to be crucial for organizations seeking to deliver a unified message across multiple locations at once. Whether it’s a global product launch, a large-scale hybrid conference, a corporate training webinar, or something in between, today’s virtual events are more innovative and complex than ever before. While virtual events present several unique challenges, none are more pivotal to overcome than empowering your audience.
The corporate holiday party has the power to boost team collaboration and get your entire company pumped to do big things in the new year. (After a little vacation, of course!). But then why do so many holiday parties fall flat with people standing around making the same small talk they make any other day? It’s simple, that’s just not how friendships are formed – at work, or anywhere.
Skift Take: A climate tech conference in Tel Aviv introduced the events industry to a versatile new bioplastic that’s climate-positive, fully recyclable, and cost-effective. — Julie Moline Read the Complete Story On Skift Meetings.
Event innovation has to be more than giving attendees souvenirs. Seth Godin , writing about extending brands , points out that to be successful you need to create something that’s both additive and new. For example, he compares Disney’s development of Disneyland from its movies, versus Leica announcing a watch. Unlike Disneyland, Leica’s watch is “a souvenir of a feeling, not the creator “ “The crappy t-shirt you bought at your favorite musician’s concert is a
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Corporate event trends have changed rapidly in recent years. And with 2023 just around the corner, you need to be ready for what’s in store. There’s so much at stake when you host an event. So it’s important to keep up with new corporate event industry trends to make your events more successful than ever. . We’ve gathered information from meetings, conversations, and reports with event industry experts, analysts, and our customers from leading Fortune 500 companies to identify the 13 corpo
The Pacific Northwest is a nature lover’s paradise with ample parks, trails, forests and mountains to hike and explore. Tapping into this community’s passion for the outdoors, Thomas’, a brand of English muffins and bagels owned by Bimbo Bakeries USA, returned to the region to engage consumers during two trail cleanup events. For the second consecutive year, Thomas’ partnered with local nonprofit organizations Friends of Lake Sammamish State Park in Issaquah, WA, near Seattle, and the Forest Par
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The Pacific Northwest is a nature lover’s paradise with ample parks, trails, forests and mountains to hike and explore. Tapping into this community’s passion for the outdoors, Thomas’, a brand of English muffins and bagels owned by Bimbo Bakeries USA, returned to the region to engage consumers during two trail cleanup events. For the second consecutive year, Thomas’ partnered with local nonprofit organizations Friends of Lake Sammamish State Park in Issaquah, WA, near Seattle, and the Forest Par
One look at Patricia and Andrew’s wedding at the Mississauga Convention Centre , and you will fall in love with lush florals, the colour blue, and true love. The couple, who have been together for over eight years, reached out to the creative team at Narelle Janine Events. According to the planner, because the couple are both of Portuguese heritage, they wanted to infuse their culture in their celebration.
Beginning in early 2023, U.S. states Virginia, California, Colorado, Connecticut and Utah, will be introducing new data privacy laws. These separate privacy acts go by different names, but they aim to accomplish the same things, namely, giving the consumer more control over what is done with their information. The new laws will bring these U.S. states’ data privacy regulations closer to the European Union’s Global Data Protection Regulation (GDPR), which passed in 2018.
Skift Take: Sneakers are taking over the convention center floor, making a statement while boosting comfort, confidence, and brand awareness. Are they be part of the new dress code for business events? — Anna Huddleston and Andrea Doyle Read the Complete Story On Skift Meetings.
From the sweet taste of candy to heart-stopping jump scares, Halloween is often viewed as a sensorial occasion best celebrated in the flesh. But for brands interested in scaling the reach of their campaigns and budget dollars, and testing the waters of the metaverse, digital holiday activations present a viable option. Chipotle was the first to experiment in the space with last year’s “ Boorito ” experience on Roblox.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The pioneering glassmaker Riedel recently held tutored tastings at the Royal Horticultural Halls’ Lindley Hall and Westminster Kingsway College for over 500 guests. Attending event organisers, sommeliers and those with a passion for wine were keen to learn about the importance of the relationship between the shape of the glass and taste of wine from 11 th CEO Maximilian Riedel, the ultimate authority on the subject.
Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. ‘It Pays to Travel,’ Say Airlines’ Third Quarter Earnings Calls. In October third-quarter earnings calls, four major U.S. airlines (United, Delta, JetBlue and American) all reported a return to profitability despite flight schedules that have been affected by pilot shortages, weather and air traffic control.
Skift Take: To assume a virtual speaking experience is the same as in-person is a mistake. However, including remote speakers does not make a meeting less successful. — Paul Cook Read the Complete Story On Skift Meetings.
The pandemic changed the way brands think about and do business with consumers, and it also changed the way marketing organizations create and execute campaigns. Smart marketers have reimagined the traditional marketing funnel as an “orbit” with a new, transaction-based model as its driving force: “ Experiential Commerce.” And within the brand orbit, an evolution of the omnichannel view, marketers pull and crisscross levers to engineer a path to purchase.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
It’s been 18 hours since I’ve boarded my first flight. Meanwhile I switched two times. We’ve finally landed. After passing through customs I […]. The post Using NFTs as payment tools appeared first on Oveit.
Roland Duerr. Duerr is managing director for Rosewood Munich , scheduled to open in 2023. He has been with Rosewood for more than 10 years, currently working as managing director for Rosewood Abu Dhabi. Before Rosewood, Duerr held leading positions with Jumeirah Beach Hotel and Burj Al Arab in Dubai, Four Seasons Hotel Berlin and Jumeirah Essex House in New York City.
Talib Abdullahi, National Events Coordinator, Tito’s Handmade Vodka. In this episode of Event Peeps, we explore the passion projects event marketers are working on outside of their hectic schedules. Our guest Talib Abdullahi, national events coordinator at Tito’s Handmade Vodka, launched a nonprofit in 2020 following the murder of George Floyd to keep up the momentum of the movement and the fight for racial justice.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Network of Women In Events (NOWIE) has today announced ‘Level Up’, a brand new mentoring programme aimed at women in the mid stages of their career to support them in taking the next step. Level Up will pair women early to mid-career in the industry, with a mentor whose career has taken her to senior roles with relevant experience. Pairings will be tailored according to a mixture of factors, from area of work, specialisms, employment status and many more.
Meeting professionals rely heavily on the event servicing teams behind the scenes to execute on the best-laid plans for effective meetings. To ensure that those support networks are skilled in current best practices, a new Event Service Professional Certification (ESPC) from Event Service Professionals Association (ESPA) will help everyone sleep easier at night.
Sian Sayward, Director of Commercial Partnerships, People & Projects at Inntel, has become Chair of beam , the UK trade association for the Business Events, Accommodation and Meetings industry. Julie Shorrock, Managing Director of Hotel and Travel Solutions (HTS), will be Vice Chair and will succeed Sian Sayward as Chair for 2024. With the appointment of the Chair along with the board’s reassigned roles and objectives, Juliet Price will have a new role as Development Consultant, working with
At the close of the experience, visitors themselves become part of The Living Portrait of NYC. Authentically embedding oneself in a community requires understanding the people that comprise it. It’s a notion Citizens Bank is taking to heart this year amid its expansion into the New York metropolitan area, where it aims to support the economic health of residents.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Vividink, the event industry PR specialist will be exhibiting at Event Tech Live, ExCeL London, November 16-17, 2022, after a successful exhibition debut at the event last year. This year Vividink is hosting ‘Upload Sessions’ where delegates will be able to trade 15 minutes of their time for a detailed Perception Management Checklist, sent to them after the show.
The Caesars Entertainment booth at IMEX America was a bright white beacon of light in the middle of the show floor. The team shared news about new renovations at properties across the country, including an abundance of new star-led restaurants in Las Vegas. New leaders and a renewed commitment to the power of meetings was on display. Vice President of Listening.
Exclusive Collection gifts event organisers fresh take on the festivities. Corporate Christmas parties are evolving this year according to demand being seen by Exclusive Collection. After a two-year absence of company get togethers the traditional company bash is under review as corporates address the hybrid workplace, financial climate and acknowledge a heightened ownership around their employees’ health and wellbeing.
Industry panels can make a big impact at conferences — if they are presented in new and creative ways. For years I’ve been a fan of bringing in more outside voices to make mainstage sessions more valuable and deliver more impact. While keynote speakers can still be a significant attendance driver, I think 2023 is the year to resurrect the industry panel.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Your business is becoming more eco-conscious; the demand for green and sustainable brand experiences is growing. Your schedule of events needs to meet public consciousness and you want to make positive decisions in line with your CSR commitments. Importantly, you don’t want to “green-wash” through your experiences but need your brand to connect with audiences on a meaningful level that leaves lasting impressions.
Even before most of the 12,000 attendees from this year’s IMEX America in Las Vegas unpacked their suitcases, the IMEX Group was already planning for 2023 at the renovated Mandalay Bay Convention Center where upgrades to restaurants and connected hotels will join the recently refreshed 2.1 million sq. ft. of convention center space and upgraded data infrastructure.
This November’s COP27 marks the 30th anniversary of the adoption of the United Nations Framework Convention on Climate Change. In the past three decades we’ve come a long way in terms of better understanding and addressing our impact on the planet, but there’s still significant work required to keep the 1.5c target alive. However, as business events professionals we know that bringing people together is the best way to drive action.
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