Attendease
DECEMBER 20, 2023
Launching a new product can be an exciting yet nerve-wracking time. You’ve invested months or even years into developing an innovative solution, and now it’s time to introduce it to the world. A successful product launch kicks things off on the right foot, generating buzz and allowing you to bring your offering to market in a memorable way.
Event Marketer
DECEMBER 21, 2023
The holiday season is full of hustle and bustle—look no further than Nestlé’s mall “ speeding tickets ” for a sign that we all need to slow down—but it’s also brimming with fun, festive brand experiences that take the edge off of searching for the perfect gift and facing the in-laws. Grab a cup of cocoa and spin through 14 holiday activations that jingled all the way.
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EventSource
DECEMBER 22, 2023
A wedding checklist isn’t complete without the small touches that truly bring the day together. You’ve got the dress – check! You’ve got the venue – check! But have you thought about the best way to welcome guests to the wedding, or the type of topper you’d like for the cake ? Let’s delve into some often overlooked but equally important elements you may want to incorporate into your wedding day!
Smart Meetings
DECEMBER 21, 2023
On this episode of What One Thing? podcast Smart Meetings Vice President and Content Director JT Long chats with Dr. Romila “Romie” Mushtaq on what constitutes a Busy Brain and best practices to cure a Busy Brain. Find out more about Dr. Romie here: Brain Health Keynote Speaker | Dr. Romie (drromie.com) Curious if you have a Busy Brain? Take the Busy Brain quiz here: Busy Brain Test – Dr.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Conferences that Work
DECEMBER 18, 2023
I’m looking back on 2023. And , dear reader, get 20% off my ebooks until the end of the year! 2023 in review I slowed down in 2023. Before 2020, I was designing and facilitating around a dozen in-person meetings and conferences a year. After COVID decimated the meeting industry, I focused on the design and facilitation of online meetings. In 2023, in-person is back!
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventSource
DECEMBER 21, 2023
In a world where love is the guiding light, allow the story of Rani and Omar to illuminate your senses. Their journey began as fate wove its threads at the CNE, uniting two hearts in a serendipitous encounter. Today, both serving as police officers in Toronto and Halton regions, they stand hand in hand, ready to embark on a new chapter. Expertly captured by Photography by Azra , Rani and Omar’s photo session at Hart House was a testament to the couple’s love.
Smart Meetings
DECEMBER 22, 2023
Creating experiences, setting the stage for networking opportunities, and fostering connections among colleagues and association members are what the meetings and events world is all about. However, without a proper budgeting plan and contractual agreement with vendors and hotels that play a part in making your event a reality, there’s no event to be had.
EventMB
DECEMBER 22, 2023
Skift Take: John Monahan, president and CEO of the Hawaii Visitors and Convention Bureau, is stepping down effective Dec. 31, 2023, after serving as the organization’s top leader since 2003.
Event Marketer
DECEMBER 18, 2023
“As we’re thinking about experiential activations overall, it’s an opportunity for us to connect directly with fans and prospective viewers. And for a show like ‘Frasier,’ with such a massive, passionate, built-in fan base, we wanted to be able to show them in a big way that we were going to get it right—the show itself and the marketing around it.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
EventSource
DECEMBER 22, 2023
Ready to swap out the spirits for some spirited sips? Say hello to delicious alcohol alternatives! Whether you’re hosting a completely alcohol-free reception or just mixing in choices for those who’d rather stay dry, these fun and festive non-alcoholic beverages are sure to keep your guests happy and the party popping. Get set to dazzle with drinks that are all about flavor and zero about the hangover – here are some of our favorites!
Smart Meetings
DECEMBER 22, 2023
Major brands are set to debut highly-anticipated hotels in the coming year 2024 brings a wave of highly anticipated hotel openings in some of hospitality’s biggest brands. Some have all the meeting space you can imagine; some are in destinations you dream of meeting in; others are brimming with personality and provide a one-of-a-kind experience for your attendees.
EventMB
DECEMBER 21, 2023
Skift Take: Men are in the top salary brackets, while women are on the frontlines. Are we ready to turn the page on an old script?
Event Marketer
DECEMBER 21, 2023
“We think a lot about the staging of the musical performances, and through that lens of, ultimately, we want this to become content. The better it looks once you hold your camera up to it, the more attractive it’s going to be for somebody to post. So thinking about the staging, the LED screens and what’s running on those LED screens, thinking about the laser light show happening during that performance.
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Prestige Events Magazine
DECEMBER 18, 2023
Emma Hardie and Matt Devine have been appointed to join Managing Director Guy Mason as Board Directors at Brief2Event, following rapid growth at the agency which specialises in venue finding, booking accommodation and event management. Emma, who is now Creative Director, has been with the business for 10 years while Matt, Commercial Director, joined the company 15 years ago.
Smart Meetings
DECEMBER 21, 2023
Breaking down the company’s recent sustainability strategy International exhibition and convention center ExCel London is a carbon-neutral venue and an advocate for the path towards green meetings. At over 100,000 sq. ft.—soon to debut over 25,000 more—and hosting around 400 events and 4 million visitors per year, it is the largest event venue in London.
EventMB
DECEMBER 19, 2023
Skift Take: By now it's old news that business professionals are looking for bleisure travel experiences. How can meeting planners and event organizers capitalize on this growing movement? Here are five ideas for five different types of events.
Event Marketer
DECEMBER 18, 2023
“What we learned this year is that folks really do like in-person experiences, as a lot of our community works remotely and works from home. They actually don’t even have the opportunity to engage with their own team members within their organizations that often, and so AfroTech events serve as an opportunity for the larger community and for employees to see each other.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Prestige Events Magazine
DECEMBER 18, 2023
The Eastside Rooms’ cost of living impact survey reveals that 45% of associations/not for profits are seeing increased difficulty in securing sponsorship for their conferences and events. The Eastside Rooms, a leading, modern venue in the heart of England, conducted a survey of 125* event professionals from around the world to identify challenges and opportunities faced due to economic challenges.
Smart Meetings
DECEMBER 19, 2023
Trade shows have been a crucial aspect of the business world for centuries. Companies and customers have utilized these exhibitions to buy and sell products and exchange ideas globally. However, the negative impact of waste generated at events on the environment has been an ongoing concern and challenge in the industry. On average, events produce 2.5 pounds of landfill waste per person, per day.
EventMB
DECEMBER 19, 2023
Skift Take: Singapore’s top spot proves that destination competitiveness is about much more than airlift or venue and hotel capacity.
Event Marketer
DECEMBER 20, 2023
Patricia Dukofsky, Interactive Entertainment Group What do you do and what do you offer? I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. From seamlessly integrating next-gen holograms into brand activations to bringing sports enthusiasts closer to the action with our immersive simulators, we provide cutting-edge interactive experiences to our clients on a national scale.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Special Events
DECEMBER 20, 2023
Our Winter Issue is ready to read!
Smart Meetings
DECEMBER 19, 2023
SITE CEO Annette Gregg analyzes incentive travel for 2023 and predicts trends for 2024 Annette Gregg, CEO of Society of Incentive Travel Excellence (SITE) , was the speaker at this December’s Smart Meetings’ Smart Chat Live! webinar, “Incentive Meeting Trends from SITE 2023,” focusing on incentive travel in 2023 and predictions for 2024.
EventMB
DECEMBER 19, 2023
Skift Take: A volcano in southwestern Iceland began erupting Monday night, spewing lava and smoke into the air after weeks of intense earthquake activity. Although an eruption was expected, it is larger than predicted.
Event Marketer
DECEMBER 20, 2023
Kelly Gleeson Smith, Caesars Entertainment Tell us about the history of your company. Caesars Entertainment, Inc. and Eldorado Resorts, Inc. came together in 2020 to create the largest gaming company in the U.S. with more than 2.1 million square feet of meeting space and over 50,000 guestrooms. Each company brings a rich, storied history positioning us as the global leader in gaming.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Prestige Events Magazine
DECEMBER 18, 2023
Wyboston Lakes Resort has signed the Net Zero Carbon Events Pledge, joining more than 600 leading conference and events industry organisations worldwide since its launch at Cop26 in signing it or expressing their support for the campaign. By signing the Pledge, the resort has committed to support the goal of net zero greenhouse gas (GHG) emissions by 2050 and to actively promote and advocate for industry efforts.
Smart Meetings
DECEMBER 19, 2023
SITE CEO Annette Gregg analyzes incentive travel for 2023 and predicts trends for 2024 Annette Gregg, CEO of Society of Incentive Travel Excellence (SITE) , was the speaker at this December’s Smart Meetings’ Smart Chat Live! webinar, “Incentive Meeting Trends from SITE 2023,” focusing on incentive travel in 2023 and predictions for 2024.
EventMB
DECEMBER 18, 2023
Skift Take: There are two key factors behind groundbreaking innovations: infrastructure that supports research and development, and a community spirit that nurtures both startups and local talent. Find out how this winning combination provides the ideal setting for future-forward meetings and events in Baltimore.
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