Attendease
DECEMBER 20, 2023
Launching a new product can be an exciting yet nerve-wracking time. You’ve invested months or even years into developing an innovative solution, and now it’s time to introduce it to the world. A successful product launch kicks things off on the right foot, generating buzz and allowing you to bring your offering to market in a memorable way.
Conferences that Work
DECEMBER 18, 2023
I’m looking back on 2023. And , dear reader, get 20% off my ebooks until the end of the year! 2023 in review I slowed down in 2023. Before 2020, I was designing and facilitating around a dozen in-person meetings and conferences a year. After COVID decimated the meeting industry, I focused on the design and facilitation of online meetings. In 2023, in-person is back!
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EventMB
DECEMBER 19, 2023
Skift Take: By now it's old news that business professionals are looking for bleisure travel experiences. How can meeting planners and event organizers capitalize on this growing movement? Here are five ideas for five different types of events.
Event Marketer
DECEMBER 21, 2023
“At NYFW, it’s often a lot of closed parties; we wanted to create a space that everybody could see and join because that’s a huge part of our [campaign] message—‘Diamonds for All.’ We wanted our event to have that same sort of access.” –Erin Matson, VP-Marketing, Pandora North America With New York City’s famed Diamond District known as the place to shop for precious gems and fine jewelry, Pandora sought to recreate its own pink-fueled version of the 47th Street district just in time for New Yor
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Smart Meetings
DECEMBER 21, 2023
On this episode of What One Thing? podcast Smart Meetings Vice President and Content Director JT Long chats with Dr. Romila “Romie” Mushtaq on what constitutes a Busy Brain and best practices to cure a Busy Brain. Find out more about Dr. Romie here: Brain Health Keynote Speaker | Dr. Romie (drromie.com) Curious if you have a Busy Brain? Take the Busy Brain quiz here: Busy Brain Test – Dr.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
DECEMBER 19, 2023
Skift Take: A volcano in southwestern Iceland began erupting Monday night, spewing lava and smoke into the air after weeks of intense earthquake activity. Although an eruption was expected, it is larger than predicted.
Event Marketer
DECEMBER 18, 2023
“As we’re thinking about experiential activations overall, it’s an opportunity for us to connect directly with fans and prospective viewers. And for a show like ‘Frasier,’ with such a massive, passionate, built-in fan base, we wanted to be able to show them in a big way that we were going to get it right—the show itself and the marketing around it.
Smart Meetings
DECEMBER 22, 2023
Creating experiences, setting the stage for networking opportunities, and fostering connections among colleagues and association members are what the meetings and events world is all about. However, without a proper budgeting plan and contractual agreement with vendors and hotels that play a part in making your event a reality, there’s no event to be had.
EventSource
DECEMBER 21, 2023
In a world where love is the guiding light, allow the story of Rani and Omar to illuminate your senses. Their journey began as fate wove its threads at the CNE, uniting two hearts in a serendipitous encounter. Today, both serving as police officers in Toronto and Halton regions, they stand hand in hand, ready to embark on a new chapter. Expertly captured by Photography by Azra , Rani and Omar’s photo session at Hart House was a testament to the couple’s love.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
DECEMBER 18, 2023
Skift Take: There are two key factors behind groundbreaking innovations: infrastructure that supports research and development, and a community spirit that nurtures both startups and local talent. Find out how this winning combination provides the ideal setting for future-forward meetings and events in Baltimore.
Event Marketer
DECEMBER 21, 2023
The holiday season is full of hustle and bustle—look no further than Nestlé’s mall “ speeding tickets ” for a sign that we all need to slow down—but it’s also brimming with fun, festive brand experiences that take the edge off of searching for the perfect gift and facing the in-laws. Grab a cup of cocoa and spin through 14 holiday activations that jingled all the way.
Smart Meetings
DECEMBER 22, 2023
Major brands are set to debut highly-anticipated hotels in the coming year 2024 brings a wave of highly anticipated hotel openings in some of hospitality’s biggest brands. Some have all the meeting space you can imagine; some are in destinations you dream of meeting in; others are brimming with personality and provide a one-of-a-kind experience for your attendees.
EventSource
DECEMBER 22, 2023
Ready to swap out the spirits for some spirited sips? Say hello to delicious alcohol alternatives! Whether you’re hosting a completely alcohol-free reception or just mixing in choices for those who’d rather stay dry, these fun and festive non-alcoholic beverages are sure to keep your guests happy and the party popping. Get set to dazzle with drinks that are all about flavor and zero about the hangover – here are some of our favorites!
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
DECEMBER 22, 2023
Skift Take: John Monahan, president and CEO of the Hawaii Visitors and Convention Bureau, is stepping down effective Dec. 31, 2023, after serving as the organization’s top leader since 2003.
Event Marketer
DECEMBER 18, 2023
“What we learned this year is that folks really do like in-person experiences, as a lot of our community works remotely and works from home. They actually don’t even have the opportunity to engage with their own team members within their organizations that often, and so AfroTech events serve as an opportunity for the larger community and for employees to see each other.
Smart Meetings
DECEMBER 22, 2023
Georgina Flores Georgina Flores, Encore Encore has appointed Flores to the role of Chief Marketing Officer. In her efforts to support innovation in the customer’s journey, she will provide strategic guidance to the company’s brand, customer insights, product marketing, communications and industry relations functions. Most recently, she served as VP of marketing for commercial and specialty markets at Aetna.
MPI
DECEMBER 19, 2023
As the meeting industry gears up for a strong and exciting 2024, we sat down with Georgina Flores, the new chief marketing officer for Encore, for a conversation about making events more immersive, leading the charge on inclusivity and the customer journey before, during and after an event. Flores joins Encore from Aetna, a CVS Health company, where she was VP of marketing for commercial and specialty markets following 18 years developing teams and championing marketing campaigns Allstate.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
EventMB
DECEMBER 18, 2023
Skift Take: What turns a good event into a transformative experience? We showcased some of the best events of 2023 at our virtual summit and asked event professionals in attendance about what they’re doing to change their own approaches to building a community.
Event Marketer
DECEMBER 21, 2023
“We think a lot about the staging of the musical performances, and through that lens of, ultimately, we want this to become content. The better it looks once you hold your camera up to it, the more attractive it’s going to be for somebody to post. So thinking about the staging, the LED screens and what’s running on those LED screens, thinking about the laser light show happening during that performance.
Smart Meetings
DECEMBER 21, 2023
Breaking down the company’s recent sustainability strategy International exhibition and convention center ExCel London is a carbon-neutral venue and an advocate for the path towards green meetings. At over 100,000 sq. ft.—soon to debut over 25,000 more—and hosting around 400 events and 4 million visitors per year, it is the largest event venue in London.
Event Age by Swapcard
DECEMBER 22, 2023
At the start of a new year, it's important to assess the challenges and successes of the past year in the context of large exhibitions. Understanding these trends and their implications is crucial for devising effective strategies and ensuring continued growth and innovation in the exhibition industry.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
EventMB
DECEMBER 19, 2023
Skift Take: The Supreme Court's bombshell decision on affirmative action this summer was a blow to diversity and inclusion efforts. As DEI efforts have lost momentum on the corporate level, meetings can help it stay on course.
Expo Pass
DECEMBER 19, 2023
The holidays are here! That means self-care is more important than ever. Listen, we get it. This is the Super Bowl of event planning, and you can’t just kick back with your feet up. That being said, if you ignore your mental health, you put yourself at risk of burnout. Self-care may seem like a luxury, but it’s an integral part of maintaining your performance level.
Smart Meetings
DECEMBER 20, 2023
From Resorts to Boutique Hotels, Spaces Are as Unique as They Are Charming From the esteemed campus of Harvard University to Pennsylvania’s Allegheny Mountains, new and renovated resorts unveil spaces that offer a distinct taste of their location. Guests visiting and attending meetings at these spaces can know one thing for certain: the experience they have there can’t be replicated anywhere else.
Eventtia
DECEMBER 22, 2023
Exploring and selecting the best event management software can be time-consuming and requires multiple resources. Given the various options available on the market, it is key to carefully and systematically assess the capabilities of each solution. One approach that facilitates this research involves identifying some event management software providers.
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
EventMB
DECEMBER 21, 2023
Skift Take: Men are in the top salary brackets, while women are on the frontlines. Are we ready to turn the page on an old script?
Prestige Events Magazine
DECEMBER 18, 2023
Emma Hardie and Matt Devine have been appointed to join Managing Director Guy Mason as Board Directors at Brief2Event, following rapid growth at the agency which specialises in venue finding, booking accommodation and event management. Emma, who is now Creative Director, has been with the business for 10 years while Matt, Commercial Director, joined the company 15 years ago.
Smart Meetings
DECEMBER 19, 2023
Trade shows have been a crucial aspect of the business world for centuries. Companies and customers have utilized these exhibitions to buy and sell products and exchange ideas globally. However, the negative impact of waste generated at events on the environment has been an ongoing concern and challenge in the industry. On average, events produce 2.5 pounds of landfill waste per person, per day.
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