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According to Forbes , in-person events increased by 255% from the 4th quarter of 2021 to the second quarter of 2022. Still, as we move into 2023, more and more companies announce layoffs, spending freezes, and low metrics. And these are just a few of several trends in events to keep your eye on. In this episode of the Event Tech podcast, Will and Brandt discuss current event industry trends and the future of events.
By Rachel White. This holiday season, people are hungry for savings, and Black Friday, Cyber Monday, Christmas and New Years offer timely opportunities for event planners to offer exclusive savings and drive ticket sales to any upcoming events. A recent survey , commissioned by Wildfire, found that 90% of people are more interested than ever in getting discounts, using coupons and earning rewards when shopping online; and that businesses that offer incentives are more attractive to customers.
Attracting corporate sponsorship for your event can significantly increase your fundraising ability. Many businesses have a corporate social responsibility (CSR) initiative that encourages them to get involved in their communities and to consider their business decisions’ social and environmental impacts. One common way to do that is by providing sponsorships for charity events.
Oddmund Braaten, CEO at Interprefy. Unless you haven’t heard, there’s been a pretty big sustainability conference taking place in Egypt this month , aiming to once again highlight the action (or lack of) on climate change over the past year. Managers in the events industry will be keeping a keen eye on progressions, as the conference couldn’t come at a more perfect time.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
We’ve always encouraged you to create customized experiences for your attendees. But in order to do so you need the right tools, right? […]. The post Customize Your Event Texts appeared first on Oveit.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Organizers of PTTOW! events try to up the wow factor for the members-only community of influencers — a challenging goal during uncertain times. Several times a year, members of PTTOW! — an invite-only community of 325 CEOs, CMOs, entertainment executives, celebrities, and sports stars — gather for events that are created by an in-house team led by Kathlene Stakely, vice president of events and operations.
Conversation. Connection. Opportunity. Separately, these three words might seem like abstract concepts. But together, they’re key ingredients in the recipe for effective networking. Whether it be career advice during happy hour or an exchange of ideas over lunch, networking opportunities are an essential part of any successful event. The only problem?
Do you still manually send custom scenarios to suppliers? Do you coordinate dozens of to do's with your event location via email, so that the overview sometimes disappears? This could already be done differently with the eventplanner.
Skift Take: Sodexo convention center workers in five major meetings markets — Las Vegas, Orlando, Detroit, Sacramento, and New Orleans — are warning of possible strikes as early as December 1. — Andrea Doyle Read the Complete Story On Skift Meetings.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
After a nearly three year hiatus of industry gatherings, The Globe and Mail Centre pulled out all the stops when they opened their doors to industry professionals to join them at The Regency Ball this past week. From the time the I received the stunning invitation in the mail created by Paper & Poste , I knew this event was going to be extra special.
This is the season for counting our blessings and giving thanks. The hospitality industry has so much to be grateful for as we return to doing what we love, working with partners to welcome guests and create memorable experiences. Smart Meetings reached out to our esteemed editorial advisory board to ask what they are grateful for during this transition year and how they demonstrate it personally and professionally.
SCOPE Art Show marked its 20 th anniversary during Miami Art Week last year, but for organizers of the international art fair, 2022 is when the real celebration will go down. From the installations to the panels to the sponsor activations to the fusion of art with music, fashion and film, SCOPE is slated to be an affair to remember, particularly as post-pandemic audiences become more comfortable attending live events.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Improv is by nature a wild ride. Add a shot of whiskey (or five) to the equation, and you get the merry zaniness of Drunk Theatre, the long-form comedy experience that draws fans across California. “When you learn improv, they’re like, ‘Hey, don’t do it inebriated,’” says Ittai Geiger, executive producer of Drunk Theatre. “We’re […].
Cassandra and Peter did what many couples wish they could do — they got married at a gorgeous castle. Working with the brilliant Linda the Event Planner , their wedding at Casa Loma was the perfect combination of elegance and romance. It truly looked like it came straight out of a fairytale! From the beautiful blooms to the chic colour palette, everything about their special day is Pin-worthy.
Adding a dash of cinnamon to a seasonal dish can pique attendee taste buds tied to memories of holiday traditions to elevate any dining experience. The olfactory senses tantalized during holiday meals are powerful bonding forces that can help event organizers creating lasting networks. Who better to break down amazing holiday cooking strategies than the folks in the massive kitchens whipping up holiday cheer for your big event?
For Coca-Cola, the “real magic” of global tentpole events like the FIFA Men’s World Cup lies in the opportunity to bring people together for simple moments of connection. The beverage giant has been an official sponsor of the tournament, which attracts billions of viewers, since 1978. And ahead of this year’s event, the brand launched a 51-country FIFA World Cup Trophy Tour to unite soccer (“football,” if you must) buffs around their shared passion point, and make inroads with the next generatio
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Skift Take: Event tech is a sector in flux with an uncertain marketplace. Event Tech Live saw companies of all sizes lay out their sales pitches in hope of finding firm ground for growth. — Miguel Neves Read the Complete Story On Skift Meetings.
Hype , the Web3 super agency, announces today the launch of the first annual Web3 Job Fair — a digital rendezvous connecting the leading brands and brightest minds in Web3. The fair, which is set to take place in the virtual playground of Gather on February 16 and 17, 2023, will bring together 2,000 of the hottest prospects in Web3 for two days of networking in the metaverse.
Editor’s note: This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. Food Service Workers Announce Strike Votes at U.S. Convention Centers. UNITE HERE, the hospitality workers union representing Sodexo Live! food service workers in five major meetings markets, has announced the possibility of strike votes over wages and working conditions.
For over 30 years, Venues of Excellence (VOE), previously Conference Centres of Excellence has operated as a leading UK sales and marketing consortium specifically focused on the conference and events market. The VOE key differentiator has always been its “promise of excellence” to customers, backed up by the bespoke quality criteria and audit which ensured each member was reviewed and approved on their ‘ quality and service’ as part of the membership onboarding and throughout a venues membershi
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Skift Take: A new $2 billion convention center will be built from the ground up in Dallas, elevating the city to be able to compete with other major meeting and convention destinations. In a world of smaller gatherings, in this case, it makes sense. — Andrea Doyle Read the Complete Story On Skift Meetings.
Events are an investment, and you need a strategy to get results. Your event strategy is the game plan for how you will get a return on this event. Whether it’s more leads or a boost in sales, the right event strategy will help you get what you need. . As an event management company, Endless is no stranger to event strategy. We help our corporate clients set up event analytics, pick key performance indicators (KPIs), and implement systems to track event performance from start to finish. .
East London’s beloved events venue, Troxy has become the first live events space in London to honour Bitcoin as a currency, now accepting the alternative payment method behind its main bar. Troxy teamed up with Bitcoin pioneers CoinCorner, a leading Bitcoin exchange headquartered in the Isle of Man, to bring Bitcoin acceptability into the venue. Guests visiting the venue will now be able to pay with bitcoin using either The Bolt Card – a contactless Bitcoin Lightning card – or by sca
– Association quadruples footprint in Sweden – IACC , the global association representing the top 1% of small to midsize conference and meeting venues, has announced a partnership with Sweden’s leading meetings expert, Svenska Möten. The partnership will see 68 new hotels and venues becoming part of IACC’s 88 strong Swedish membership, quadrupling the association’s presence in Sweden.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Last week I shared five ways explicit communication improves meetings. If we lived in a world where sharing a clear message guaranteed that every recipient received it and took it to heart—well, our lives would be a lot less complicated. Unfortunately, we don’t live in that world. So here’s a guide to explicit communication mechanics that increase the likelihood that people receive and act on your messages.
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