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The team behind F*ckup Nights picks venues “with personality” for their events, like this rooftop is Sofia, Bulgaria. If you’re looking for something to do tonight, there’s a decent chance you can find an event where people are talking about all the times they’ve made mistakes, failed, and fallen short of their goals. However, the language they use to describe those shortcomings pulls no punches: They’ll tell you how they f*cked up.
Behind every successful conference or event people pay to attend, there is a market for what they provide and a target audience they appeal to. From day 1 a planning team is establishing an estimated number of attendees, followed up with scheduled registration goals. When your goal is no longer hitting the mark or your registration is down year over year, it’s time to step back and figure out what is going on.
Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution. Reaching new attendees remains a consistent challenge for 90 percent of meeting planners, and it is of critical importance.
Planning a corporate event is a lot of work, and it’s easy to get into a pattern of reusing the same agenda and format that has worked in the past. While there’s nothing inherently wrong with using what works, the most exciting and memorable events will be the ones that are fresh and unique. But how do you come up with unique ideas, and more importantly, how do you pull them off?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
If you’re using atEvent, there are two important actions taking place during your lead qualification. The first is on the surface when your reps are interacting face-to-face with leads and asking qualifying questions that help determine their lead quality. The other, involves hidden fields.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
It’s never a good experience for attendees to arrive at an event and be welcomed with long queues. Last week, organisers of RuPaul’s first-ever DragCon UK had to apologise to fans who were unable to get into the venue – despite being ticket holders and waiting for hours outside. As an event planner, you may have your own horror stories with attendees waiting in the wind and rain to enter an event.
When developments like the coronavirus outbreak occur, MCI makes business decisions and recommendations by considering four areas—including the impact of a reduced number of attendees or adding a virtual element to the event. (Jacob Slaton Photography). When it comes to preparing for how to navigate developments such as the coronavirus outbreak and its impact on events, there really is no one approach that fits every situation, Sylvia Andre, vice president for marketing and communications for MC
Lisa and Jason celebrated their love in style by transforming the stunning Spencer’s at the Waterfront into a bright, modern oasis with a bright citrus palette and sleek, modern touches. The brilliant team at Lovever Weddings & Events helped the couple create the wedding of their dreams, and the results are fun, fresh, and fancy. Thankfully the talented lens of White by La Memoir were on hand to snap each memorable moment.
Unlearning is crucial for change. We often think of change as additive. We become wiser by “learning something new”. What we often overlook is that changing our beliefs, attitudes, and assumptions involves unlearning as well as learning. “The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn, and relearn” — Alvin Toffler.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Andy King, an event producers of the infamous Fyre Festival, recently partnered with Evian to create limited-edition water bottles. Despite all the talk of planners taking on more strategic, senior roles in our industry, King is being rewarded for going the extra mile – in the worst possible direction. If you're in events – […]. The post Event Industry’s Outcry as Evian Partners with Fyre Festival Planner by Julius Solaris appeared first on [link].
EventMobi is incredibly excited to officially launch the Social Dashboard, the newest addition to our event management platform. The Social Dashboard is designed to help you understand what the world is saying about your event, who your followers and influencers are, and how your social posts across key channels are engaging your attendees. . Over the past decade, we have all been amazed to see the impact social media has had on the event industry.
The Broadview Hotel opened their doors for their first ever wedding open house over the weekend! Located in the east end of downtown Toronto, this historic, charismatic, and versatile event space offers multiple event spaces accommodating as little as 20 guests, or as many as 140 guests for a seated dinner reception. Every detail of this stunning hotel have been meticulously considered and achieves that perfect blend of a contemporary feel with an old-world charm.
Events and gatherings happen in all sizes, at all kinds of social and commercial environments — whether it is a Christmas party, a large scale conference or a business event. And everybody loves enjoying a day, an evening or perhaps a weekend with lots of food, drinks, discussions, connecting with other people, exchanging ideas, workshops and/or other activities. .
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The legalization of cannabis in Canada and many US states has created a mainstream potential for business events. However, there are still some limitations and pitfalls to be aware of when incorporating it into events. Here's what you need to know. The new, trendy cannabis product recently taking much of the country by storm […]. The post Cannabis at Events: Is your Event Liable?
By Michelle Bruno. Pay-per-click (PPC) advertising is a key digital marketing tactic for many exhibition and event marketers. It is transparent, attributable, and very effective. With the appropriate attention, PPC can help organizers increase attendance and secure leads, sponsors and more. PPC also allows organizers to understand their potential prospects better by gathering essential online behavioral and demographic metrics.
This past weekend, Twist Gallery opened up its doors to host its third annual wedding open house. This New York-style loft gave us all the Queen Street artsy vibes and we loved every inch of it! With 5,000 square feet and an open concept layout, how could you go wrong? The space has gorgeous exposed ceilings and beautifully designed arched windows. By supporting local artists in the city, Twist Gallery continuously stays original by constantly showcasing different artwork throughout the space.
With 2020 now in full swing, businesses around the world will be planning their events calendars for the year ahead – and what better time to start thinking about what we can expect to see in terms of changes to the events landscape in the next 12 months? There’s no denying that sustainability is the buzzword of the moment, and this doesn’t look set to change any time soon.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Growing membership is a major concern for a majority of associations, many of which are facing new competition and growing challenges in 2020. Events can be important membership drivers. This report offers an overview of some of the biggest challenges and how to cope with them. From practical tech tips to success strategies, we’ve […]. The post The Role of Events in Growing Association Membership [Free Report] by EventMB Studio Team appeared first on [link].
How often do you sit around thinking about microphones for events? Probably not all that often. But that doesn’t mean you should disregard this part of your event! Because this is quite as much of a black and white question as you might think. While there is a logic to how many microphones you need, the answer isn’t straightforward. Well, at least not as straightforward as it seems.
Attendees at an event for the Association of Theatre in Higher Education. A new report from Eventbrite shows that planners are increasingly concerned with sustainability. ATHE / Flickr Skift Take: Planners are taking simple steps to address sustainability at their events, with a specific focus on reducing waste. How effective they can be in transforming their events, though, is another question altogether. — Andrew Sheivachman Read the Complete Story On Skift.
For our January feature, we have been looking into how organisers can find the best venue for their next event. Suitable event spaces can be found in a multitude of places including repurposed structures, listed buildings or purpose-built suites. But none of these can offer as much diversity and flexibility as Evolution Dome’s extensive supply of inflatable structures.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Is your event-marketing campaign generating enough ROI? (Photo Credit Adobe Stock/SFIO CRACHO). Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Maybe it’s time to freshen up your attendee-acquisition strategies and tactics. Here are a few of our favorite new marketing trends to get you started. 1 Performance Modeling.
The registration desk at an event for the League of Women Voters. League of Women Voters / Flickr Skift Take: Small things can make a big difference when it comes to event sustainability. The structural problems with wasteful venues and food sourcing, though, still need to be dealt with. — Andrew Sheivachman Read the Complete Story On Skift.
By Judith Sloane, deputy manager, Meet Cambridge. Events deliver on so many levels, people enjoy meeting face-to-face, they like and want experiences but, as an organiser, how can you ensure that your event is going to deliver for everyone involved? It might be tempting to pack your bags and head off to the nearest beach for some R&R (you can do that later!
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
There’s been a lot of noise lately around facial recognition, namely about how invasive it is. Last year, major festivals came together to ban it. There have also been stories around using facial recognition to surveil people. But there are major differences between these headlines and how facial recognition is being used at events. Facial Recognition can be used to provide a personalized experience for your attendees.
It’s time for a juicy Surface Pro X review! So, you already know that here at the Event Tech Podcast, we love teaching you about hardware. A few weeks ago, we even had the Samsung Galaxy Fold review , courtesy of proud owner Will Curran. And today, we’re keeping the reviews and opinions coming. Only this time around, we’re laying out everything you need to know about the Surface Pro X, whether it’s a good choice for an event planner and other important details.
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