Conferences that Work
JULY 26, 2021
Growing up, just about every child experiences name-calling. I certainly did. Sometimes I’d tell my mum, and she’d repeat the childhood rhyme: “ Sticks and stones may break my bones, but words will never hurt me. ” Oh, if only that were that true! In his memoir, English actor and writer, Stephen Fry , expresses an extreme version of what many have experienced: “Sticks and stones may break my bones, but words will always hurt me.
EventMB
JULY 29, 2021
Encouraging vaccine rollouts have exhibition event organizers in many areas determined to go back onsite. However, they’ll need exhibitors on board. Against a backdrop of new variants and virtual alternatives, will they come back? Here’s what the data says. Trade shows have had a rough go of virtual, forcing many sponsors and exhibitors to re-evaluate […].
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Expo Pass
JULY 27, 2021
In-person events are back this summer. After a year of no events, everyone in the event world is more than ready to make it happen. Venues have a plan. Attendees are fired-up. And of course, organizers have been getting creative with in-person marketing, themes, outdoor options, and tons of other reasons to get off the couch. Yes, it’s time to say goodbye to the couch.
Picatic by Eventbrite
JULY 29, 2021
If part of your event marketing strategy is growing on Instagram, you’ve clearly had that lightbulb moment. With more than 1 billion active users spending an average of 53 minutes per day on the platform, Instagram can be an incredibly effective tool – especially for creators who know how to use it. The secret is […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event Marketer
JULY 27, 2021
Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Throughout all of the goals, touchdowns, runs and points scored, and all of the tackles, blocks, catches and assists made, one very important thing has been missing from professional. sports for the better part of the last 16 months: fans.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventSource
JULY 26, 2021
Wedding themes aren’t necessary, but they can definitely set your wedding apart from the rest. There’s a lot to consider before pulling off a themed wedding, so here are some questions to consider and a list of pros and cons to help guide you toward taking your first step into planning. If you’re considering having a wedding theme, first ask yourself: 1.
Picatic by Eventbrite
JULY 27, 2021
It’s a brand new era for live events — but it’s important to ensure that your upcoming events are ready to launch. After 12 or more months of inactivity and countless changes for both businesses and consumers, making all the right decisions can be tough. We’ve put together answers to some of the most frequently asked questions […].
Event Marketer
JULY 26, 2021
Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. “Storytelling has always been a main component of any great event,” says Cameron Mercer, head of event marketing, EMEA, APAC and Workplace at Facebook.
Smart Meetings
JULY 26, 2021
The phrase “ self-care ” floats around in a realm of terms like “ wellness ” and “mindfulness”—terms we most often see in the marketing of supplements and beauty products. However, most buzz words don’t get an international day of recognition from the World Health Organization, which is suggestive of the deep effects that true self-care can have on daily life.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
EventSource
JULY 29, 2021
The fairytale vibes of Elaine and Saleem’s dreamy wedding gave us all the feels. The couple’s celebration took place at two stunning venues — Casa Loma and The Guild Inn Estate – that beautifully showcased the magical vibes of their special day. With gorgeous details and tender moments, you will definitely want to check out this gorgeous gallery shot by the talented lens of Fox Photography.
SpotMe Blog
JULY 25, 2021
With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Most events have had to pivot toward a virtual-only model since last March, and despite the unexpected change of plans, many experienced great success. .
GEVME
JULY 28, 2021
With the advent of the pandemic, virtual conferences became a popular go-to option for many event organisers. Even while at the time of writing, some parts of the world are returning to normalcy, virtual events , particularly virtual conferences, are here to stay. Events are essential for the company to promote its sales and business. The pandemic had forced the companies to re-evaluate their strategies and adapt to new restrictions set by local authorities.
Smart Meetings
JULY 29, 2021
PCMA has announced plans for growth by expanding its leadership in key global regions. In an effort to facilitate the growth of business events and PCMA’s community, the organization has appointed a new leader in three regions: Asia-Pacific; Europe, the Middle East and Africa (EMEA); and Latin America (LATAM). “There has never been a greater need for people and communities everywhere to come together to confront our economic and social challenges,” PCMA President and CEO Sherrif Karamat said in
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Prestige Events Magazine
JULY 27, 2021
Central Hall Westminster (CHW), the flagship London site of Central Hall Venues, has teamed up with AV production partner, White Light (WL) to launch new packages for hybrid meetings and events. The comprehensive packages are designed to help organisers negotiate the maze of post-pandemic events in 2021 and beyond. The new dedicated packages combine three key components for a successful event; the technical equipment needed for both the live and hybrid elements alongside an online distribution p
SpotMe Blog
JULY 27, 2021
You already know that webinars are among the greatest ways to reach and educate your target audience. From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale.
EventMB
JULY 27, 2021
Multi-hub events may seem like the obvious solution as ongoing restrictions, uncertainty, and sustainability concerns force us to consider smaller, more local events. But the added cost and logistics make scaling the strategy a daunting prospect. Could community-run events be the answer? As the American economy begins to amble towards recovery, event planners keen to […].
Smart Meetings
JULY 27, 2021
Editor’s Note : Smart Meetings filed this report from Destinations International’s AC21 in Baltimore, Maryland, but while there, we asked Tammy Blount-Canavan, FCDME, executive vice president and principal of the Destination & Travel Practice with Fired-Up Culture! to share her perspective as an industry veteran seeing many of her colleagues for the first time after a year that took a toll on convention and visitor bureaus.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Age by Swapcard
JULY 29, 2021
Going green isn’t just a trend.
Eventbrite UK
JULY 29, 2021
Discover these 12 need-to-know audience engagement tools that can bring your event to life with debate, opinion, sharing and fun. The post 10 Audience Engagement Tools You Need to Know About appeared first on Eventbrite UK.
EventMB
JULY 28, 2021
Attendees at virtual events usually have to register before seeing a schedule, but some events and platforms are shifting the paradigm. Could giving them more information and choice upfront help drive registration? With borders closed, venues shut, and face-to-face meetings not yet a sure thing, virtual events have been a welcome means of connection and […].
Smart Meetings
JULY 26, 2021
The Lodge at Sonoma , Autograph Collection, California. The Marriott hotel saw a property-wide renovation crafted in the centered, wild spirit of Sonoma. Updates to its 182 guest rooms include fresh artwork, site-wide decor inspired by the location’s indigenous heritage and outdoor soaking tubs and fireplaces in the property’s Cottage rooms. The resort’s eateries leave nothing to be desired: brand new Benicia’s Kitchen will serve up truly farm fresh fare, while Wit & Wisdom showcases regiona
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Endless Events
JULY 29, 2021
Since the dawn of civilization, humans have fostered and admired creativity. Being creative is a wonderful feeling, a rush of sorts, and one that pretty much powers the most wonderful things in life. And in many ways, creativity is exactly what’s at the heart of the events industry. Every little piece, every small thought and detail, from the choice of venue to the catering and the experience we want attendees to have must invariably involve some degree of creativity.
Prestige Events Magazine
JULY 29, 2021
The Museum of London is looking to repeat its most successful festive season in 2019, as Christmas parties return following an enforced hiatus in 2020 due to the pandemic. With corporates looking to get their Christmas parties back in the diary this year, the Museum of London has already recorded 43 enquires worth over £550k, with 6 confirmations to date.
InitLive
JULY 27, 2021
Volunteers are the main workforce driving most nonprofit events and programs. They are often the team behind the mission, making recruiting and retaining committed volunteers a top priority for most nonprofits. In fact, according to a Volunteerpro survey , 30% of volunteer managers reported volunteer recruitment as their top challenge in 2020. To overcome this challenge and set your nonprofit up for success, we have created this comprehensive guide that offers insight and tips on how to recruit
Smart Meetings
JULY 26, 2021
It’s late January in 2021. Covid-19 continues to disrupt meetings and travel. There is a New York blackout. A NASA scientist hunkered down in his dark garage—the only place he can get cell phone reception—gives his keynote presentation to over 2,000 attendees at the world’s largest space science conference being held virtually from Sydney, Australia.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Endless Events
JULY 30, 2021
In the race to plan the perfect hybrid event, you’re only competing against yourself. Gone are the days when every event prof was scrambling to perfect the art of virtual events and become the beacon of digital experiences. If anything, after all the trials and tribulations, we learned to stay united. And as we find ourselves still navigating uncertain waters, new challenges arise.
Prestige Events Magazine
JULY 29, 2021
PROVIDING END-TO-END MARKETING SERVICES FOR SALES AND MARKETING TEAMS. Celebrating our 20th anniversary this year has been an important milestone, particularly given the situation that we are all faced with the pandemic. We have always been extremely fortunate to have amazing clients that trust in the services that we provide. Throughout our 20 years we have been known primarily for event management (not surprising really, as our name suggests), but during this time we have also delivered other
Special Events
JULY 30, 2021
Batch working is one of the most effective time management strategies to add to your arsenal if you haven’t already tried it out. By dedicating time and focus to working on one task, you’re able to be more productive and find a flow that maximizes your productivity.
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