Picatic by Eventbrite
OCTOBER 13, 2021
Since Eventbrite Boost’s launch in May, event organizers have seen how easy it can be to build their brand. Boost, Eventbrite’s all-in-one event marketing platform, lets you run ad campaigns that crush on social media, host contests to build your email list, and create custom event pages. Take a cue from Lincoln Park Zoo: Their […].
Event Marketer
OCTOBER 11, 2021
Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window. Much of this revival can be attributed to experiential retail tactics.
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Conferences that Work
OCTOBER 11, 2021
In 2009, the biologist E.O. Wilson described what he saw as humanity’s real problem. I think it’s also a meeting problem: “The real problem of humanity is the following: we have Paleolithic emotions, medieval institutions, and god-like technology.” — E. O. Wilson , debate at the Harvard Museum of Natural History, Cambridge, Mass., 9 September 2009.
EventSource
OCTOBER 15, 2021
Birthdays are always fun. They are the perfect time to spoil the favourite people in your life. Many of us struggle with not only finding the most amazing gift but also figuring out how much should be spent on birthday gifts! After all, shouldn’t you spend less on a colleague than, say, a close friend? Of course, that makes the most sense. However, figuring out the appropriate amount to spend on a birthday gift can be tricky.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Smart Meetings
OCTOBER 13, 2021
Though the return to travel continues to ramp up for planners and other business travelers, all is not back to normal, at least not yet. In the latest setback, Southwest Airlines has been canceling and delaying domestic flights in droves for nearly a week. Since Oct. 9, the airline has canceled almost 2,000 flights and hundreds more were delayed, blaming a mixture of unsafe and unpredictable weather changes as well as air traffic control issues.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
OCTOBER 14, 2021
As early adopters in the event industry have shown, hologram technology allows presenters to ‘beam in’ with lifelike 3D effects — in real time. With equipment costing up to $60K, however, widespread use may still be the stuff of science fiction. Hologram technology is available, and business conferences may widely implement it in the coming […].
EventSource
OCTOBER 13, 2021
Everyone knows one of the best parts of a wedding is the food. As you start to plan the dining portion of your reception, you will need to decide on the type of meal service you would like to offer to your guests: plated, buffet, or other (e.g. food stations, cocktail style, etc.) A plated wedding meal is typically a three-course meal, which includes an appetizer or salad course, a choice of entrée, and a dessert course.
Smart Meetings
OCTOBER 11, 2021
After the wild ride meeting professionals have been on for the last year, the last thing you probably want to think about is buckling up for another spin around the sun, but now is the time to set yourself up for success in 2022—a year many are predicting will be a banner 365 days for meetings and conventions. To make the journey a little smoother, we asked some of the top-rated speakers from our Smart Meetings Experiences over the last year to share the one thing you should do right now to posi
Event Marketer
OCTOBER 11, 2021
THOUGHT LEADERSHIP. In our exclusive Q&As, leader marketers talk shop on en vogue industry tactics, company wins and navigating a disrupted event marketing landscape. Enter. Inspira. JJ|LA. IMAGINATION AT WORK. Pore over shining examples of events and activations that showcase the depth and breadth of the work the industry’s top shops are producing.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Prestige Events Magazine
OCTOBER 13, 2021
Survey insights highlight impact of digitisation on events sector. AOK Events’ new insight paper ‘New Rules of Engagement’ emphasises a marked shift in the activation of client facing events and internal employee audiences. The quantitative research was carried out between August and September 2021 amongst AOK Events’ corporate clients and compared decision makers’ budgets, objectives, and methodologies pre and post pandemic.
EventSource
OCTOBER 14, 2021
Glamorous doesn’t begin to describe Sami and Jordan’s romantic wedding. The brilliant minds at Fern Cohen Events made the couple’s wedding dreams come true, and the results were stunning. The Warehouse Event Venue provided the perfect setting for their stylish celebration that was simple and clean and punctuated with texture, soft lighting, and subtle shades of pink.
Smart Meetings
OCTOBER 12, 2021
Spies have come in from the cold and into the ballroom. The first talent agency to offer real spies is now a reality. The skills and lessons learned by these experts in intelligence can be fascinating—and useful in the nonespionage world—and now many of these specialists from the CIA, FBI, KGB and Mossad are for hire for your next meeting or training session for keynotes, corporate training and team development.
Event Marketer
OCTOBER 11, 2021
After nearly 18 months, the industry gathers in-person to gain insights into a new chapter of events. Cautious optimism. A new lease on data. Technology as an equalizer. Smaller and regional. These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. 5-7, at McCormick Place in Chicago. The “family reunion,” in-person for the first time since the 2019 event, offered education, discussion forums, networking experiences, a Hall of Ideas featuring soluti
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
EventMB
OCTOBER 11, 2021
Virtual events have the potential to reach much larger audiences, but can they deliver on the promise of remote networking opportunities? We cover eight strategies for better networking at virtual events. If there’s one consensus around virtual events, it’s that they’re great for delivering educational content, but fall short when it comes to networking.
Velvet Chainsaw
OCTOBER 14, 2021
Our crystal balls are pretty foggy when it comes to predicting the return of in-person expo and sponsor revenue. Three of the big questions are: With the advancement of digital demos, will exhibitors opt for smaller booth spaces? If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget?
Smart Meetings
OCTOBER 11, 2021
Destination Celebration at Gaylord National Resort & Convention Center brought together Destinations International and PCMA members last week to celebrate partnerships being formed by meeting professionals everywhere. The first such collaboration occurred almost two years ago—as a trade show that wrapped up just weeks before the country shut down.
Picatic by Eventbrite
OCTOBER 13, 2021
If you teach weekly virtual oil painting classes, you have different marketing needs than someone hosting, say, a New Year’s Eve cruise. Event frequency, seasonality, ticket cost, and modality all factor into how you market that experience — or, they should. In a perfect world, you’d have time to mastermind a personalized event marketing plan […].
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Age by Swapcard
OCTOBER 14, 2021
Networking is one of the most difficult elements to get right at a virtual event. Without spontaneous coffee breaks and people bumping into each other in hallways, serendipitous encounters are few and far between… But don’t worry; event organizers can design digital worlds to boost the chances of meaningful encounters.
Expo Pass
OCTOBER 13, 2021
Virtual events united millions of people when screens were literally our only way to hang out. For 18 months, nearly everyone in the world was a virtual event-goer, with attendance for this event type booming (WiFi permitting). . But now that in-person events are on the horizon for 2021/2022, how can we turn all those virtual eye-balls into in-person attendees?
Smart Meetings
OCTOBER 11, 2021
As children, the playground teeter-totter was fascinating. We could push off the ground and make our little pal go down to the ground while we soared. Then, they flew, and we returned to the bare spot of dirt. But the fun ended when the heavy boy, who was the class clown, sat on the other side. Momentarily, we reached the clouds—until the joker jumped off—and we crashed painfully back to earth.
Picatic by Eventbrite
OCTOBER 13, 2021
Targeting the right audience for your events is a science. Take music fans as an example: The audience for a punk concert can differ from the audience for an opera festival from the audience for a metal bash. And a Billie Eilish fan may or may not be interested in Paramore. Every event marketing plan […].
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event Industry News
OCTOBER 11, 2021
Events are bouncing back at the Yorkshire Event Centre with a number of new signings – all coming to Harrogate for the first time. The Great Taste Golden Fork Reception will be held at the YEC this month; the first time it has ever been held outside London. All Great Taste 3-star award-winning products have been re-judged to find this year’s regional Golden Fork Trophy winners and the Great Taste Supreme Champion 2021.
Prestige Events Magazine
OCTOBER 15, 2021
-At 89% more energy efficient than the typical UK hotel, room2Chiswick will set a new benchmark for $570 billion global hospitality industry-. London – room2, the hometel brand, announces that it will open the world’s first whole life net zero carbon hotel in Chiswick, West London, in December. Expected to be 89% more energy efficient than the typical UK hotel per sqm, room2 Chiswick has been built with pioneering technologies to achieve net zero throughout both the design and construction stage
Smart Meetings
OCTOBER 11, 2021
Balboa Bay Resort , Newport Beach, California. This Newport Beach property offers 32,000 sq. ft. of event space that provides views of gorgeous waterfront. The latest addition, Lighthouse Room, features La Cantina, with folding doors that open up to a private reception area with firepits, Adirondack chairs and bountiful views. A full buyout of the full 159-room hotel is also an option.
Picatic by Eventbrite
OCTOBER 13, 2021
Imagine a music event where a funky house set follows freestyle rap, and freestyle rap follows indie dance. That’s what you’ll find at LA-based event production company ORLOVE’s The Panic in LA shows – DJ Jazzy Jeff spitting rhymes with Rakim or Czarface or DJ Sneak. Genre is meant to be blurred. And at an […].
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Event Marketer
OCTOBER 14, 2021
In 2021, the industry’s longest-running recognition initiatives for the experiential industry became one supersized program at a luncheon gala during the Experiential Marketing Summit—the combined Ex Awards + Experience Design & Technology Awards. Here’s a taste of this year’s winning programs. The post Video: The 2021 Ex Awards and EDTAs appeared first on Event Marketer.
Prestige Events Magazine
OCTOBER 15, 2021
HBAA, the trade association for the Meetings, Events, and Accommodation Industry, has introduced its new identity at a Members & Partners Meeting. beam represents the business events, accommodation, and meetings sector. This new name begins a new chapter for the association that is based on the solid foundations of the last 24 years. Underpinned by the Association’s four pillars, Resilience, Innovation, Ethics, and Quality, it will ensure that the association remains relevant and sustainabl
Smart Meetings
OCTOBER 14, 2021
What does the future look like to you? Does it involve space travel? Social media glasses? Teleportation? How will all these new developments shape the events industry? This is the tantalizing topic Brian Ludwig, senior vice president of sales for Cvent , tackles in Smart Meetings’ most recent webinar, “One Step Ahead, Predicting the Future of Event Technology.”.
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