Sat.Dec 11, 2021 - Fri.Dec 17, 2021

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67 Virtual Event Ideas and Formats to Inspire Your Next Great Event

Picatic by Eventbrite

Need to get inspired for your next event? Check out these 76 event ideas and formats.

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Ally Anonymously Picks up Consumers’ Tabs at Venues Across New York City

Event Marketer

‘Tis the season for giving, and digital financial services brand Ally pulled out all the stops to brighten New Yorkers’ spirits by anonymously picking up their tabs at various venues around the city on Nov. 20 to illustrate why “life is better with an ally.” Recipients were given just one hint: small cards inviting them to check out the hashtag #TotallyCovered (as in Tot ally Covered) on Twitter and share their story.

Venues 331
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Omicron Update: Findings, Cancellations and Mandates

Smart Meetings

The meetings industry is facing the potential of a winter Covid surge due to the Omicron variant. But the shaky state of the pandemic’s retirement is hardly a reason for business travel and tourism to return to lockdown. At this point, epidemiologists, virologists and immunologists say is still difficult to draw any conclusions largely because the scientific community is waiting for peer-reviewed evidence and a broader sample pool.

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10 Wedding Gift Ideas For Eco-Friendly Couples

EventSource

So what do you get for the couple that wants to save the world? How about something to help them in their effort? Eco-consciousness is not a trend or a fad, it’s a real part of many people’s lives. It allows them to reduce their harm to the environment in the age of climate change. What better way to show the happy couple you care than by purchasing gifts that fall in line with their beliefs?

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Community Event Ideas: Let’s Shop Local

Picatic by Eventbrite

There’s never been a better time to encourage the surrounding community to support local businesses — yours, most pressingly — but how do you get started? #ShopLocal has been a trend for years, but if you’ve recently opened or just want to raise awareness of your business, you may be struggling to identify community event […].

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Smart Moves in Chicago, Salt Lake City and More

Smart Meetings

Lindsay Breining. PRA , a corporate event planning company in Chicago, has promoted Breining to global sales director. Breining has a long, accomplished history in marketing and management, previously PRA’s director of sales. She has also been PRA’s national sales manager, as well as account manager. Breining is an active member of Professional Convention Management Association (PCMA) on its board of directors as director of programs for the Northern California chapter.

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Pros and Cons of Having a Banquet Hall Wedding

EventSource

A banquet hall is a popular choice for a wedding venue. And with good reason! They’re a great option for couples who have a large wedding guest list and would like to host their celebration in a city or a suburban area. After all, a banquet hall is a pretty easy choice when it comes to having everything you need underneath one roof: catering , staff , chairs and tables , and a dance floor.

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Why Multi Event Ads Are a Must for New York Adventure Club

Picatic by Eventbrite

When it was built in 1919, the Brooklyn Army Terminal in Sunset Park was one of the largest poured-concrete structures in the world. New York City may be known for its warehouses, but how many of those house train tracks that ferried Europe-bound soldiers and supplies during World War II? Touring the Terminal with New […].

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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. Dealership inventory may be null, and consumers may be struggling with the decision to order a vehicle before viewing it in person and the waiting period. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. .

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Stooa review — a free online fishbowl tool

Conferences that Work

I’m a big proponent of fishbowls as a tool to manage wide-ranging group discussions. (To learn in detail about the use and implementation of fishbowls and fishbowl sandwiches , see Chapters 29 and 30 of my book Event Crowdsourcing.) So when I heard about a free tool for online fishbowls — Stooa — I thought I’d take a look. Here’s my initial Stooa review.

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Lake Nona Wave Hotel Wants to Turn Your Group into Superhumans

Smart Meetings

— Well, not superhumans exactly. What it does want to do is make your next group better and healthier in body and mind. The 234-room Lake Nona Wave Hotel is right at home in Lake Nona, Florida, a 17-square-mile planned mixed-use planned community that is self-proclaimed “of and for the future.”. In collaboration with NFL’s Seattle Seahawks quarterback Russell Wilson and Deepak Chopra, the new property is aiming to change the team.

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5 Steps to Ensure Event Engagement

EventMB

Engagement is a vital element in creating successful events, but this requires an effective strategy. To meet event objectives, planners must understand their goals, target audience, and how to make the most of their event tech. Events, in general, use a considerable amount of an organization’s marketing budget and resources. Ask any event planner for […].

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Mystery, Mischief and Magic: Mezcal El Silencio Delivers a Provocative Launch Event at its Mexican Distillery

Event Marketer

Six rooms inside Casa Silencio were dedicated to seductive live performances. For a brand called El Silencio, the company sure made a racket for the grand opening of its hotel and distillery in Mexico. The artisanal mezcal maker has a rich storytelling history and a penchant for flirting with behaviors and practices that live just below the surface of society, which served as ample fuel for its theatrical Casa Silencio launch event in November.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Why is Liability Insurance Important When Hosting Business Events?

Eventinterface

For your business event to impress clients and go off without a hitch, a great deal of planning can prove to be a valuable ally. Organizing business events is like an art form, and those that can master it often possesses a truly diverse and transferrable skillset. Even the finest detail is worth considering in the world of event planning, no matter what kind of bash you hope to throw.

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Hard Rock International to Buy Las Vegas’ Mirage Hotel

Smart Meetings

The world-famous guitar will be coming back to Las Vegas, this time directly on The Strip. Hard Rock International has reached an agreement to acquire the operations of The Mirage Hotel and Casino in Las Vegas from MGM Resorts International. Hard Rock will be paying $1.075 billion in cash to operate The Mirage’s assets. Hard Rock will lease The Mirage’s name royalty-free for three years, according to a statement by the company.

Hotels 246
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2022 Predictions for the Event Industry

EventMB

EventMB will be hosting its Event Trends Summit 2022 tomorrow (December 15), but what has other industry research predicted for the coming year? To share the top highlights, we review three vendor reports and one association article. Last Sunday, Dr. Anthony Fauci noted that the Covid-19 pandemic feels like it’s gone on forever because it […].

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Fab 50: Introducing the Industry’s Top Fabrication Partners

Event Marketer

Our annual editorial guide to the industry’s top builders. When attendees look at beautiful exhibits or event environments, they may not be aware of all the blood, sweat and tears that took place behind the scenes to bring those installations to life. But EM is here to shine a well-deserved spotlight on the event architects that help power some of the world’s most impactful experiential builds.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Best of in-person and hybrid venues.

Expo Pass

Venues are leading the way in getting people back together. They now have the technology to connect even the biggest hybrid audiences and the experience to help people meet safely just about anywhere. In honor of all this, we thought it was a good time to go through our recent articles on in-person and hybrid venues and pull out a few of our favorite spots.

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5 Best Airports for Layovers

Smart Meetings

Layovers are never much fun but some places rock it better than others. For some airports, this dreaded interval comes with places to eat, things to do and ways to be entertained; for others, well, not much at all. More : Make the Most of Your Layover. A recent study by Lawn Love ranked 56 of the largest U.S. cities home to large- and medium-sized airports.

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Global Events Snapshot: Australia

EventMB

How has Australia experienced and adapted to the pandemic from an event industry perspective? In our second global snapshot, we discuss all relevant regulations currently in place and provide a brief overview of the state of the local event industry. The Global Snapshot gives insights into how different countries around the world have experienced and […].

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‘Tis the Season for Team Building – a Baker’s Dozen Insights from the Morning Briefing Podcast

Best Corporate Events

Roy Charette, a founding partner of Best Corporate Events, recently joined Phil Brandt, president, and CEO of AAIM, on The Morning Briefing podcast. They discussed the current labor market, team building, philanthropy, employee retention, social media, and much more. The full podcast runs 33 minutes, and it’s well worth listening to. But we know many of you are pressed for time, so here are 13 bite-sized nuggets of wisdom Phil and Roy shared during their conversation. 1.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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ICC Wales continues winning streak with more than £2.1m in confirmed bookings over the autumn

Prestige Events Magazine

Following on from its record-breaking summer, International Convention Centre Wales (ICC Wales) has secured a further £2.1m in new business during the autumn months, maintaining the strong sales momentum the venue has experienced since reopening. During September, October and November 2021, ICC Wales received 222 new enquiries worth a potential £18.5million.

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Maldives Refines MICE with barefoot it’s Barefoot Boardrooms

Smart Meetings

Plan with Confidence. Maldives is renowned for leisure travel, with its award-winning properties and a tourism industry set to celebrate its Golden Jubilee in 2022. The island nation now aims to redefine MICE where corporates can host their business events in this breathtaking destination, barefoot! The MICE segment was officially launched at the MICE India and Luxury Travel (MILT) Congress this October.

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How to Win at Event Gamification

EventMB

The gaming world is booming due to access to new and exciting technology and people staying at home during the pandemic, with figures showing roughly 2.69 billion video game players globally in 2020. And while some criticize gaming for its addictive potential, no one can deny the impact this type of entertainment can have on […]. The post How to Win at Event Gamification by Hubilo appeared first on [link].

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Fab 50: Q&As and Case Studies of Excellence

Event Marketer

Steal-worthy strategies and show-stopping designs from the best fabricators in the biz. They’re called fabricators, but really they’re experience architects capable of demonstrating a brand’s message—and so much more. Their design chops are parallel to none. They’re quick, nimble and have mastered the art of multitasking to deliver on clients’ needs on time, every time.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Smyle’s xmas card – Snowball fight

Prestige Events Magazine

Award-winning creative agency Smyle has become internationally famous for its digital immersive experiences – so fittingly, it’s launching a festive online snowball fight game this month rather than sending out boring old traditional Christmas cards in the post. Launched on 14th December, the agency will be emailing the fun Smyle snowball game in lieu of a physical seasons greetings card to its enviable global client list, and of course all their fabulous freelance talent.

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Is the RFP Dead? Long Live Next Evolution of Booking

Smart Meetings

Editor’s Note: This article is the second part of Smart Meetings December 2021 issue Dash of Smart column. . Frustration with the current state of sourcing meetings predates the global pandemic. Requests for Proposals (RFPs) are just getting longer, more prolific and, too often, ignored. Meeting producers are looking for dwindling dates, working with shorter planning windows and increased requirements for everything from safety precautions to hybrid technology provisions.

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Revealed: the 5 trends that will shape events in 2022

Event Industry News

Including changing expectations in the metaverse, how to combat meeting fatigue and social activism. Hubilo Technologies Inc, the hybrid and virtual event management technology company, reveals the top 5 trends set to shake up the events industry in 2022. The forecast comes as the events landscape continues to evolve and expand post-pandemic. Hubilo predicts that technological advances and shifting audience expectations will further drive growth in the events sphere, giving rise to a range of in

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