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Planning and executing a corporate events program is no simple task. From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. Many corporate event managers quickly become overwhelmed by having to jump between so many different tools and tedious manual processes. Does this sound familiar?
Set against the luxurious canvas of the Four Seasons Hotel Toronto , Jessica and Phil’s wedding was a fairy tale brought to life. Every detail of the opulent venue, from its stunning architecture to the lavish interior design created a setting that was both intimate and awe-inspiring! It was a place where dreams seamlessly melded with reality, creating the perfect stage for a love story as beautiful as Jessica and Phil.
The Paris 2024 Olympic and Paralympic Games took the world by storm this summer. After the last Games in Tokyo had to go without spectators and were locked down due to pandemic restrictions, fans and brands returned with a renewed spirit of celebration and unity. Hundreds of event and experiential professionals were on the ground taking in the sights and sounds of the French capital, while making brand activations happen.
by Adam Quigley, Founder & CEO The Events Consultant As we move into 2025, the events industry is facing both challenges and opportunities. The latest data from Venue Directory offers an in-depth look at how the industry is evolving. Below is a comprehensive analysis of these trends, with a focus on the implications for event organisers and venues. 1.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Before the luxurious accommodations, the experience, the F&B and all the rest, the safety of attendees is front and center. Although these other event aspects can happen without security, if attendees safety is in question, its questionable if things will. Here are several stories from the last year that covered the many security checkpoints that follow attendees from the airport to their hotel room.
As Innovate Marketing Group celebrates 10 years of creating memorable experiences, were taking a moment to reflect on the community events that have truly shaped our journey. Our mission has always been to bring people together, foster connection, and make a difference through purposeful event planning. Over the years, weve had the privilege of partnering with incredible organizations who share our commitment to community, impact, and inclusivity.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
As Innovate Marketing Group celebrates 10 years of creating memorable experiences, were taking a moment to reflect on the community events that have truly shaped our journey. Our mission has always been to bring people together, foster connection, and make a difference through purposeful event planning. Over the years, weve had the privilege of partnering with incredible organizations who share our commitment to community, impact, and inclusivity.
It’s impossible to enjoy Cheetos without getting a little, or a lot, of Cheetle on your fingers—you know, that signature orange dust. A Cheetle-covered hand can get messy, and that’s the premise behind Cheetos’ “Other Hand” campaign, which launched in the spring and highlights the challenge of keeping one hand free while eating the cheesy snack with the other.
Lime Venue Portfolio is delighted to announce that Jo Austin, currently serving as Sales Director, has taken on an additional leadership role as the new Conference & Events Sustainability Lead for Compass Group UK&I. This dual position underscores Jo’s dedication to driving event sustainability, leveraging her extensive experience and standing as one of the most recognised faces in the UK meetings and events industry.
Corporate Social Responsibility (CSR) has steadily grown into an essential component of meetings, and more planners than ever are tackling CSR requirements, innovative programming and the huge range of opportunities available to those in search of them. Over the course of 2024, we saw CSR’s role expand, with new nonprofits and initiatives reimagining what CSR can be.
What does 2025 hold for the events industry? Thanks to rapid innovation and the global sharing of ideas entrenched in technology, event managers and planners have started experimenting with new methods and ideas in order to create the perfect blueprint for their events. At the same time, the core of what makes a successful event remains the same: events are about the experience, from start to finish (and beyond).
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
CBS’s Comfy Blue Sofa Tour has been on the road this fall promoting a slate of programming, but the network’s hit action-drama, “Tracker,” warranted standalone events of its own. To hype season two of the series, CBS invited a group of influencers, as well as press and a few lucky fans, to “live like Colter Shaw” at overnight events hosted in Joshua Tree, CA (Oct. 2-3), and New York’s Catskill Mountains (Oct. 20-21).
Corporate event management agency, Eventurous have had the year no one predicted. Eventurous started out as a small team building company, going on to excel and expand into a multi-award winning corporate event agency, offering premium corporate event management services. The rapidly growing team of experts are achieving some outstanding results, which haven’t gone unnoticed by the wider industry.
Creative ideas for corporate wellness events Wellness has become a buzzword, particularly in corporate and event spaces. But designing events to support our attendees’ mental and physical being is much more than a trendy concept—it’s a transformative approach to how we live, work and connect. It’s about creating environments that allow people to feel seen, supported and empowered to care for themselves and others.
In this feature we showcase suppliers who are environmentally responsible and leading the way, check them out and be sure to contact them to help take your future events to the next level.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Women in Events 2024 All-new Women in Events Research How are salaries stacking up in 2024 for women in the industry? How are mothers and caregivers faring in this fast-paced world? Are women finding career opportunities in their event roles or taking on more “invisible” work? And how are different generations of working women experiencing the workplace… differently?
Award winning central London venue 30 Euston Square has joined Unique Venues of London (UVL), the marketing association of over 80 unusual event venues from around the capital. The Grade II* listed building in central London offers an impressive array of spaces that cater to corporate and private events with standout facilities including a 300-seat auditorium, contemporary and heritage meeting rooms, private dining spaces, and two state rooms with an adjoining rooftop terrace.
Mocha Mousse has been selected as Pantones Color of the Year 2025, and were here to tell you how to maximize this shade at your next meeting. As the global authority on all things color, Pantone has been naming its Color of the Year for 26 years and counting, and as part of this years celebration, the company will be highlighting the hue at events and experiences across the globe, including New York, London, Shanghai and Mumbai.
Illustration by Julie Murphy Annual Events Industry Forecast Our usual approach to Convene ‘s Annual Industry Forecast is to cast a wide net, gathering a variety of data related to the business events industry, including travel, lodging, technology, and the workplace. This year, we took a different tack.Instead of those wide-ranging forecasts, Convene editors wrote succinct trends reports for each sector.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Executives from FX, HI-CHEW and Cartwheel go inside experiential fan strategies at festivals and proprietary activations… The post Watch On Demand: Redefining Fandom for Today’s Brands appeared first on Event Marketer.
2024 has been a record-breaking year with more mentors and mentees than ever before Elevate unveiled its NewGen in July, aimed at empowering young talent aged 18-25 Looking ahead to its 10th anniversary in 2025, Elevate has big plans to expand its reach After a record-breaking year, Elevate – the fastest-growing community for mentoring and training in the events industry – is excited to announce applications for its 2025 mentorship programme are now open and it is looking for new mentees and men
Dreading your next post-flight rental car pick up? United Airlines is offering loyalty perks to those longing for an alternative. Wondering about your attendees flight experiences? A new study delves into what airports will keep them smiling. Looking for an incentive that will wow guests? Many meeting profs are looking to Fiji, which is experiencing record-breaking visitor numbers.
Balancing tradition and innovation lies at the heart of successful catering. Todays clients expect the nostalgic flavors of traditional recipes while also seeking customization, dietary inclusivity, and modern presentation styles. For caterers, event planners, and restaurant owners, mastering how to adapt these cherished dishes can differentiate your services in a competitive market.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
In this special-edition trend chat, we dive into data, sentiment, tech and more for 2025… The post Watch On Demand: Six Trends to Bet on for B-to-B Events appeared first on Event Marketer.
Vine Tree Connections is delighted to announce its newest hotel partnership with Luxe Lisboa Park in Lisbon, Portugal. This strategic addition strengthens our flourishing European portfolio. Located in the heart of Portugal’s vibrant capital, Luxe Lisboa Park offers sophisticated accommodation that perfectly aligns with Vine Tree Connections’ commitment to exceptional hospitality experiences.
Skift Take: The founders of New Hotel Guide say they're in the detective business, researching new luxury hotels before they even make it onto the map.
Corporate events are powerful channels for fostering connections, inspiring creativity, and educating your employees and managers. Yet, standing out requires more than just a good venue and agenda, it demands innovation and thoughtfulness. Whether you’re organizing a conference, a team-building activity, a client appreciation event, creative ideas can transform your events into unforgettable experiences.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil all-new research 10 years in the making. The post Women in Events Special Report: The Big Career Conversation appeared first on Event Marketer.
A recent survey conducted by The Eastside Rooms clearly shows that travel-based financial incentives play a significant role in international and domestic destination selection for PCOs. The results, from both international and domestic PCOs, indicate a demand for destinations to support conference bids with incentives, such as free local public transport or subsidised taxi rates, as they seek to attract organisers and their attendees.
Skift Take: From dating apps to employment websites, ghosting is the new normal – and now it’s becoming standard practice between meeting planners and suppliers.
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