Conferences that Work
MARCH 25, 2024
This is not another success story about becoming a writer. Outwardly, I’ve succeeded. Since 2005, I’ve written three successful books on meeting design and facilitation and over 800 weekly blog posts on a wide range of topics. About half a million words so far. My books continue to sell, and this blog is the world’s most popular website on meeting design and facilitation.
EventMB
MARCH 28, 2024
Skift Take: Brian Mason has been named CEMA’s new vice president of strategy and operations, replacing Sandra Marcus who left the association after only nine months.
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Attendease
MARCH 28, 2024
If your organization is looking for a savvy way to engage more supporters and grow your audience, look no further than virtual events, which have become a staple in the nonprofit sector. In fact, event organizers rank virtual events as having increased registrations, greater ROI, and greater attendee engagement when compared to in-person events. We recommend hosting a few virtual events annually to leverage these benefits for your organization.
Event Marketer
MARCH 28, 2024
“Ultimately, the idea here was we have this newish machine, and we know it’s small. We know there’s an opportunity for this to let people appreciate the size of it on their countertops. So let’s just dramatize that aspect of it, and start putting these machines in small spaces to demonstrate that functional attribute.” –Stephen Kill, Marketing Director, Nespresso USA Commuters were surprised and delighted to find an elevator cafe on their way up to the office.
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PCMA Convene
MARCH 27, 2024
For a sense of how the business events industry is — or isn’t — embracing sustainability, let’s take a look at three different surveys. We’ll start with whether climate change is being incorporated in the program content. According to the “ 2024 Speaking Industry Benchmark Report ,” sustainability comes in tenth on a list of 17 relevant speaking topics — between technology and human rights — that organizers are planning their events around this year.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Attendease
MARCH 26, 2024
A guide to shopping, evaluating, and onboarding the right software for your events and meetings business. There are four key factors to consider when looking for and implementing a new event management and meeting management tool to your software stack. This handbook will guide you through the four steps on how to find the right solution for your event needs, properly onboarding once you select the right tool, and finally, how to take full advantage of the platform so you get your money’s
Event Marketer
MARCH 29, 2024
“People say that it looks like a wildlife preserve but it’s what our farms look like.” –Niki Haugh, Promotions Marketing Program Manager, Organic Valley If there ever was a trade show that’s all about sampling, it’s arguably Natural Products Expo West that takes place at Anaheim Convention Center each spring. EM was on hand to see what’s cooking in health-conscious culinary marketing and, let’s admit it, try it.
Event Industry News
MARCH 25, 2024
Events have incredible power to positively impact the lives of their attendees, but their temporary nature and millions of visitors per year inherently drive wastefulness.
EventMB
MARCH 25, 2024
Skift Take: Las Vegas’ Sphere is now officially working on corporate keynote sessions. This type of events could offer a welcome additional revenue stream for this cutting edge venue.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Prestige Events Magazine
MARCH 26, 2024
Retail’s Best is marking its 10th anniversary with its signature “Forecourt & Convenience Partners” event, to be held at Radisson Blu Stansted Airport on May 16, 2024. This event, known for its invitation-only policy, serves as a platform for significant networking within the retail sector, connecting high profile independent retail operators representing no less than 3,500 sites at any one time.
EventSource
MARCH 28, 2024
The glittering lights of the city’s skyline served as the perfect backdrop to an evening of sophistication and camaraderie as event planners from across the industry gathered for a black-tie affair at The Globe and Mail Centre. An “Evening at the Globe” proved to be a resounding success, leaving attendees inspired and invigorated with new ideas and connections.
Event Marketer
MARCH 27, 2024
Four ways the brand refreshed its strategy for the 50 th annual Players Championship “Over the last eight years, it’s been fun to connect with our clients and consumers in new and meaningful ways, and this partnership helps do that while still reinforcing our commitment to growth and access and opportunity in the sport of golf.” –Alice Milligan, CMO, Morgan Stanley Morgan Stanley has been hitting the green as a sponsor of The Players Championship in Ponte Vedra Beach, FL, since 2017.
EventMB
MARCH 27, 2024
Skift Take: Between the PCMA-led Business Events Industry Week and the U.S.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Special Events
MARCH 28, 2024
Why you should build mental health into your business strategy
EventSource
MARCH 28, 2024
Having met through a mutual friend, Salvador and Sofia hit it off from day one. “When locking eyes with Salvador for the first time I knew I was in trouble, I knew I was going to love this man wholeheartedly,” Sofia says. Shortly after dating, Salvador proposed to Sofia, and there began their wedding planning journey. Held at The Venetian and with décor from O.M.G.
Event Marketer
MARCH 25, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money. And for the next month, Ibotta, which filed for IPO on March 22, is giving consumers a chance to rake in the dough.
EventMB
MARCH 25, 2024
Skift Take: Kinsey Fabrizio is leading CES into the future as the Consumer Technology Association’s new president.
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Smart Meetings
MARCH 29, 2024
Meeting professionals spend months and sometimes years designing events that are engaging, inspiring and educational. But once the custom tablecloths have gone back to the rental company and the stage deck has been struck, we are often slackers when it comes to deconstructing how it all went so we can improve the next time. A recent visit to Sedona Mago Center for Well-being for a taste of Body & Brain Wellness experiences in Arizona was a reminder that as meeting professionals, we have to l
Event Industry News
MARCH 27, 2024
15Hatfields’ General Manager, Warren Campbell, shares how taking a bold move and charging for unwanted items left by eventorganisers, is helping the venue to further reduce its waste. As venues we’re responsible for the waste we generate.
Event Marketer
MARCH 28, 2024
Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. As vp-global sponsorships and brand experience at Hewlett Packard Enterprise (HPE), Wang acquires, manages and activates a portfolio of marketing partnerships with the brand’s sports and entertainment customers, while also working on sponsorships, setting strategy, measuring and reporting on results, and collaborating with internal partners.
EventMB
MARCH 26, 2024
Skift Take: California, a leader in the United States regarding sustainability, offers a wide variety of initiatives and properties focused on sustainability.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Smart Meetings
MARCH 26, 2024
The non-gaming property further develops its wellness focus Waldorf Astoria Las Vegas’ director of sales and marketing is a “spa girly.” “When I’m on vacation, it’s a big priority for me,” says Ali Murray. “It’s something I’ve always loved and I think that it’s something our city is missing a little bit. You don’t think of Vegas as a health and wellness destination typically.
Event Industry News
MARCH 25, 2024
IMG, a global sports, events and representation company, has been awarded the contract to continue producing London’s world-renowned Hyde Park Winter Wonderland event through the 2032 season.
Special Events
MARCH 25, 2024
Part 5 in our annual State of the Industry (SOI) report
MeetingsNet
MARCH 29, 2024
At a recent meetings-industry conference, hotel executives explained how their properties struggle to balance rising operational costs with competitive rates for meeting groups. With prices for virtually every element of corporate and association meetings alarmingly high, planners naturally want answers as to how the situation has reached this point, and whether prices will maintain the same upward trajectory.
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
Smart Meetings
MARCH 29, 2024
Inge Morascini and Krista Loercher Inge Morascini (left) and Krista Loercher (right), Embrace Whidbey and Camano Islands Embrace Whidbey and Camano Islands makes two appointments to its creative team. These professionals will lead the county’s approach to regenerative tourism, supporting the local community while providing meaningful experiences for visitors.
Prestige Events Magazine
MARCH 27, 2024
The Hilton Garden Inn Emirates Old Trafford picked up the much-coveted ‘Hotel Top Team of the Year’ award last week at the Manchester Hoteliers Association Annual Awards, whilst two members of the team were recognised individually. The Manchester Hoteliers Association Awards are a celebration of Manchester’s bustling hospitality scene, capitalising on the city’s growing international stature, and its increasing profile as a centre of excellence for meetings and events.
SmartMeetings
MARCH 26, 2024
Weighted risk tracking helps manage real contingency requirements We all plan events months in advance, years in advance, or maybe even, days in advance. Regardless, we are making predictions about what might happen, what could occur. Because of that not only do our risk management plans need to be well-thought out but so do our finances to cover those risks.
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