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Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. As vp-global sponsorships and brand experience at Hewlett Packard Enterprise (HPE), Wang acquires, manages and activates a portfolio of marketing partnerships with the brand’s sports and entertainment customers, while also working on sponsorships, setting strategy, measuring and reporting on results, and collaborating with internal partners.
The glittering lights of the city’s skyline served as the perfect backdrop to an evening of sophistication and camaraderie as event planners from across the industry gathered for a black-tie affair at The Globe and Mail Centre. An “Evening at the Globe” proved to be a resounding success, leaving attendees inspired and invigorated with new ideas and connections.
Retail’s Best is marking its 10th anniversary with its signature “Forecourt & Convenience Partners” event, to be held at Radisson Blu Stansted Airport on May 16, 2024. This event, known for its invitation-only policy, serves as a platform for significant networking within the retail sector, connecting high profile independent retail operators representing no less than 3,500 sites at any one time.
Meeting professionals spend months and sometimes years designing events that are engaging, inspiring and educational. But once the custom tablecloths have gone back to the rental company and the stage deck has been struck, we are often slackers when it comes to deconstructing how it all went so we can improve the next time. A recent visit to Sedona Mago Center for Well-being for a taste of Body & Brain Wellness experiences in Arizona was a reminder that as meeting professionals, we have to l
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
“People say that it looks like a wildlife preserve but it’s what our farms look like.” –Niki Haugh, Promotions Marketing Program Manager, Organic Valley If there ever was a trade show that’s all about sampling, it’s arguably Natural Products Expo West that takes place at Anaheim Convention Center each spring. EM was on hand to see what’s cooking in health-conscious culinary marketing and, let’s admit it, try it.
Having met through a mutual friend, Salvador and Sofia hit it off from day one. “When locking eyes with Salvador for the first time I knew I was in trouble, I knew I was going to love this man wholeheartedly,” Sofia says. Shortly after dating, Salvador proposed to Sofia, and there began their wedding planning journey. Held at The Venetian and with décor from O.M.G.
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Having met through a mutual friend, Salvador and Sofia hit it off from day one. “When locking eyes with Salvador for the first time I knew I was in trouble, I knew I was going to love this man wholeheartedly,” Sofia says. Shortly after dating, Salvador proposed to Sofia, and there began their wedding planning journey. Held at The Venetian and with décor from O.M.G.
The Hilton Garden Inn Emirates Old Trafford picked up the much-coveted ‘Hotel Top Team of the Year’ award last week at the Manchester Hoteliers Association Annual Awards, whilst two members of the team were recognised individually. The Manchester Hoteliers Association Awards are a celebration of Manchester’s bustling hospitality scene, capitalising on the city’s growing international stature, and its increasing profile as a centre of excellence for meetings and events.
The non-gaming property further develops its wellness focus Waldorf Astoria Las Vegas’ director of sales and marketing is a “spa girly.” “When I’m on vacation, it’s a big priority for me,” says Ali Murray. “It’s something I’ve always loved and I think that it’s something our city is missing a little bit. You don’t think of Vegas as a health and wellness destination typically.
“Ultimately, the idea here was we have this newish machine, and we know it’s small. We know there’s an opportunity for this to let people appreciate the size of it on their countertops. So let’s just dramatize that aspect of it, and start putting these machines in small spaces to demonstrate that functional attribute.” –Stephen Kill, Marketing Director, Nespresso USA Commuters were surprised and delighted to find an elevator cafe on their way up to the office.
This is not another success story about becoming a writer. Outwardly, I’ve succeeded. Since 2005, I’ve written three successful books on meeting design and facilitation and over 800 weekly blog posts on a wide range of topics. About half a million words so far. My books continue to sell, and this blog is the world’s most popular website on meeting design and facilitation.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Enquiries for filming and photography business at BMA House since Covid have grown dramatically, with confirmed business including its use as a location by Netflix, Apple TV, Amazon Prime, BBC and ITV. “Prior to 2020 we had occasional enquiries as a filming location, and we realised the potential we had with such a beautiful building and gardens. We saw an opportunity and the team wanted to go for it,” comments Kat Winfield, BMA House’s Venue Manager.
Inge Morascini and Krista Loercher Inge Morascini (left) and Krista Loercher (right), Embrace Whidbey and Camano Islands Embrace Whidbey and Camano Islands makes two appointments to its creative team. These professionals will lead the county’s approach to regenerative tourism, supporting the local community while providing meaningful experiences for visitors.
Four ways the brand refreshed its strategy for the 50 th annual Players Championship “Over the last eight years, it’s been fun to connect with our clients and consumers in new and meaningful ways, and this partnership helps do that while still reinforcing our commitment to growth and access and opportunity in the sport of golf.” –Alice Milligan, CMO, Morgan Stanley Morgan Stanley has been hitting the green as a sponsor of The Players Championship in Ponte Vedra Beach, FL, since 2017.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Golfers can now play courses all around the world at Wyboston Lakes Resort since its Driving Range has been transformed and now features the latest in driving range software and technology. The range, now named Pinseekers, features 13 heated bays, all with Trackman software. Each shot is tracked, and the data stored so that guests can monitor their progress over time.
What does a healthy experience mean to you? For attendees of Smart Meetings Wellness Experience this week at The Wigwam Resort just outside of Phoenix, the program addressed physical and mental health along with the deeper need for human connection. Healthy meeting strategies demonstrated included gifting, content, team building and F&B operations.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money. And for the next month, Ibotta, which filed for IPO on March 22, is giving consumers a chance to rake in the dough.
Skift Take: Keynote speakers with expertise in artificial intelligence are in high demand as organizations embrace the new technology. One emerging speakers bureau is crafting bespoke sessions to meet client objectives.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Nestled beneath Glasgow’s iconic Victorian railway arches, Camm & Hooper unveils plans to showcase the legendary Platform and set the standard for unique events in the city. Premier events management company, Camm & Hooper , has unveiled plans to redefine the event experience for one of Scotland’s most creative venues, Platform , through its official launch taking place next month.
Where historic charm and modern quality converge These three new and renovated hotels and venues debut spaces that both celebrate their heritage and look boldly into the future. When you meet in spaces like these, you’re bound to feel that special balance of nostalgia and inspiration. Are you looking for a boutique experience? Refined luxury? That perfect epicenter of stylish renown?
If your organization is looking for a savvy way to engage more supporters and grow your audience, look no further than virtual events, which have become a staple in the nonprofit sector. In fact, event organizers rank virtual events as having increased registrations, greater ROI, and greater attendee engagement when compared to in-person events. We recommend hosting a few virtual events annually to leverage these benefits for your organization.
Skift Take: Las Vegas’ Sphere is now officially working on corporate keynote sessions. This type of events could offer a welcome additional revenue stream for this cutting edge venue.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
London Eid Festival returns to Westfield London for its fifth year whilst expanding to Westfield Stratford City for the first time -The event runs from 12 th to 14 th April at Westfield London and then continues from 19 th to 21 st April at Westfield Stratford City- -Free event invites all communities to come together to experience hundreds of fashion, fragrance, food, and live entertainment offerings- -Award-winning artist, Maaida Noor, to host watercolour painting workshops- The London Eid F
The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. Gonzalez Convention Center in San Antonio, Texas, June 10-14. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda. Rachel Andrews “This is the year I think we spread our wings a little bit and just try something new with a citywide in the middle of the country with
A guide to shopping, evaluating, and onboarding the right software for your events and meetings business. There are four key factors to consider when looking for and implementing a new event management and meeting management tool to your software stack. This handbook will guide you through the four steps on how to find the right solution for your event needs, properly onboarding once you select the right tool, and finally, how to take full advantage of the platform so you get your money’s
Skift Take: Brian Mason has been named CEMA’s new vice president of strategy and operations, replacing Sandra Marcus who left the association after only nine months.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Maureen Deacy, Ddirector-Talent Acquisition, Inspira In our 2024 Agency Business Outlook report , agency leaders report that hiring continues to be one of the top three investments they are making, with special focus on creative, account services and production roles. But across the country, hiring and retention trends amid an ever-evolving workplace continue to have trickle-down influence on the way event agencies are growing and investing in their own organizations.
For a sense of how the business events industry is — or isn’t — embracing sustainability, let’s take a look at three different surveys. We’ll start with whether climate change is being incorporated in the program content. According to the “ 2024 Speaking Industry Benchmark Report ,” sustainability comes in tenth on a list of 17 relevant speaking topics — between technology and human rights — that organizers are planning their events around this year.
Events have incredible power to positively impact the lives of their attendees, but their temporary nature and millions of visitors per year inherently drive wastefulness.
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