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The disruption to the live events industry due to the Pandemic COVID-19 is unprecedented and impossible to escape. With the mixed messages coming at us from so many different perspectives, it is difficult to gain clarity. What we may believe personally is sometimes in conflict with the practices organization and business leaders decide to follow. So what is the right path?
COVID-19 has gained a firm foothold in the US, and planners are navigating the treacherous waters between outbreaks and Trump’s European travel ban. Meanwhile, the CDC has released an interim guide to help event professionals get their events ready. Here are the highlights. As COVID-19 is spreading through whole communities at a fast pace, […].
In an unprecedented display of unity, event associations are working together to offer planners support and resources to handle the ramifications of the coronavirus outbreak. But can the show really go on? It’s hard to say yes. Event trade associations are designed to serve as resources to planning professionals. However, the coronavirus outbreak has […].
Pricing transparency is one of those hot topics in the events industry. And while everyone knows its importance, not everyone is willing to talk about it. Or to acknowledge that there are plenty of underlying issues related to it. So what better place to start the conversation than Event Brew, the most unapologetic podcast in the industry? Because we only to drink the tea but spill it too – whether it is wages or controversial speakers you have our honest opinions.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
When you have an organization that runs events and/or has members to take care of, it can be tough to handle everything when you’re likely on-the-go or running around an event floor hours before an event begins. These days managers are looking towards mobile-first platforms that know the pain of being out of the loop as soon as you leave your desk. Here’s some benefits you could be seeing if you simply had an app that had everything you needed no matter if you’re in a taxi, at the airport, or in
As anyone in the event industry knows, no amount of planning can predict the weather, a venue or artist cancelation, or — as we’re currently dealing with — a global pandemic. When unexpected setbacks derail your event, a contingency plan will help you decide your next move. But what if you don’t have one? The […].
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As anyone in the event industry knows, no amount of planning can predict the weather, a venue or artist cancelation, or — as we’re currently dealing with — a global pandemic. When unexpected setbacks derail your event, a contingency plan will help you decide your next move. But what if you don’t have one? The […].
Looking for a wedding that’s the perfect balance of bright and airy with whimsical and urban elements? Look no further than Nicole and Luke’s beautiful big day. Planned by the creative geniuses at Love by Lynzie Events + Design , the couple’s celebration at the Distillery’s Airship 37 blends bold colours with minimal and relaxed vibes.
Offering functional experiences for sponsorship is one of the most straightforward ways to ensure high brand exposure that really stands out from the sea of logos while providing real value for both attendees and corporate sponsors alike. Global corporate sponsorship reached $65.8 billion in 2018, giving planners a key opportunity to maximize their relationships […].
A shoutout to Harold Jarche for his continuing explorations and advice about working smarter with knowledge. He’s just made available , under a Creative Commons license, his free downloadable field guide for the networked knowledge worker: Working Smarter Field Guide 2020. All of us require relevant knowledge to work in today’s world. Harold has developed models, frameworks, and practices for creating knowledge management systems that meet our individual unique wants and needs.
Nashville is home to around 1,000 Eventbrite and Postmates employees, making it an important city not just for the two companies, but for the many customers they serve. So when the devastating tornado hit on Tuesday morning, our teams jumped into action to do what we could to help not just our own family of […].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The Basics. Name: Nicole Pieckenhagen. Company: Graydon Hall Manor. Years in Business: 20. Let’s get down to Biz. So how’d you get into the biz? I started working in the hospitality business when I was 16 years old. I applied as an intern at a hotel in Bavaria, Germany and was placed in one of their restaurants as a busser. I polished cutlery, set tables, and cleared dishes.
If you’re thinking about adding coronavirus coverage to your next event’s insurance policy, you’re already too late. Mirroring their reaction to terrorism clauses following 9/11, insurance companies have gone into lockdown, making it practically impossible to add epidemic coverage to your event policy if it’s not already in place. The best way to protect […].
This week we’re diving into the dozy topic of how to plan a virtual event. And we’re not strangers to futuristic events here at Endless! We’ve covered topics such as how to plan an event without visiting the venue , how Virtual Reality can impact the events industry , and much more. So today, we’re diving deeper. Because we figured it’s high time to actually get into tactical tips related to events that don’t adhere to the in-person model.
Tiffany Wright calls Oakland, California, a “social impact space.” So what better place to launch an event for black women to come together and have meaningful discussions in a nurturing environment? The “Black and Beautiful Women’s Brunch” was the first event thrown by Wright’s social enterprise, Coco Coalition. The organization has now gone on to […].
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
When you’re planning a wedding, you may think that you have thought of every question that could possibly come up and have provided this information either on your invites or your wedding website. Unfortunately, sometimes your guests may not pay attention and come to you with some awkward (and annoying) questions. Here are some common examples, and how to handle them: 1.
The events industry has found itself facing a unique challenge. Due to COVID-19 (coronavirus), many global events have been canceled, postponed or have decided to go virtual. Adaptability is key during this uncertain time and the events industry community must come together and stand united against the outbreak. Adaptability is key to staying resilient.
We know that there has been a trend for event organisers to take their events online. At Gallus Events, we have been “gently encouraging” other organisers to take their events online for a while, mainly for sustainability reasons, but something has changed: they need to take their event online NOW! How to start what can be a complicated process when taking your events online.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
The words, “we are 100% going to stick to our budget!” have been uttered by nearly every couple who decides to get married, and more often than not, they don’t. Part of the reason for this is hidden costs associated with planning a wedding. Here are five common hidden wedding costs (and how to avoid them) to help stick to your budget. Extra Equipment/Rentals.
In recent days we’ve seen some of the largest conferences and summits in the world decide to move to virtual events. Microsoft, Google, and even presidential candidates are switching formats in light of COVID-19. Thinking about converting your upcoming event into a virtual format? Great idea! We believe virtual events are a smart way to inform your audience – but we also believe moving to virtual requires adjustments.
COVID-19 is impacting the event and meeting planning industry. The virus has meeting and event planners very nervous. Some say the effect may surpass the damages to the hospitality and meeting industry resulting from the September 11 attacks. There is a lot of confusing information out there, and that results in panic and erratic decision making that may have a long-term impact.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
If you’re looking for some modern romance with a dash of traditional elegance, then look no further than Emily and Mark’s stunner of a wedding at The Doctor’s House. Using a mix of pastels and classic silhouettes, the couple, together with the brilliant minds at Maguire Events & Co. created an ethereal vibe that was both timeless and contemporary.
IELA passionately believes in the considerable social and economic power of face-to-face exhibitions and events and remains committed to the industry. We know that the negative long-term effects of speculation, hype and overreaction will not only cause direct harm to this sector but also have repercussions on our local communities and business as a whole. .
It is a fact now. COVID-19 – the new coronavirus – is having a drastic impact on our industry globally. In fact, 49% of event planners have said the virus has already had an impact on their events – according to a poll from Eventsforce this week. With so many articles churning out by the minute across industry sites, blogs and news outlets, we’ve put together this post to help you separate fact from fiction and give you some guidance on what key things you need to think about when m
COVID-19 is impacting the event and meeting planning industry. The virus has meeting and event planners very nervous. Some say the effect may surpass the damages to the hospitality and meeting industry resulting from the September 11 attacks. There is a lot of confusing information out there, and that results in panic and erratic decision making that may have a long-term impact.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Chefs serve victims of and first responders to the Nashville tornadoes in early March. Food service provider Levy partnered with the non-profit Food Rescue US to donate and deliver the food leftover from the canceled Arnold Sports Festival in Columbus, Ohio. Takeaways: Meeting planners should look to their food service partners for ideas on donating leftover food from events canceled due to the COVID-19 outbreak or other reasons.
Event production company, DBpixelhouse, is lobbying the UK government to offer more economic support to businesses and individuals in the event industry. It has been met with praise from the industry so far, gaining 11,500 signatures within 15 hours of going live. It now has over 25,000 signatures. Marketing manager, Matt Rakowski, said: “The reason behind starting this is to raise awareness of how hard our industry is being hit.
This International Women’s Day, we would like to raise a toast to the empowerment and diversity in our events industry. In this blog, we are representing the industry’s brightest minds that are renowned for their own contributions and the work they are doing. They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers.
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