Cvent: Event Marketing
MARCH 7, 2019
“Event planner.” It’s a broad term that can be used to describe someone who plans a small birthday party for ten or someone who plans a multi-day conference for 350,000. The job, one of the top 5 most stressful in 2017 according to Forbes , requires an intense eye for detail and supreme organizational skills. It isn’t enough to get an event right, it has to be perfect.
PCMA Convene
MARCH 7, 2019
Hosts Specs, a mole (from left), Ms. Rabbit, and Mr. Badger greet guests at the annual London QEII Centre showcase for event planners. (Petra Clayton/Whittlebury Custard). Attendee experience is “the holy grail of meeting planning,” according to CWT’s “2019 Meetings & Events Trends Report.” “For true success, the experience must generate the strongest audience engagement,” Vincent Schlegel , CWT’s marketing and strategy director for France, says in the report.
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MARCH 8, 2019
Women are making powerful waves in the events industry. From working with animals to heal and educate to creating a conference that’s making an industry more diverse, these are events with purpose and impact. Get inspired this International Women’s Day by these women who are taking the industry by storm. Looking for inspiration this International Women’s […].
Velvet Chainsaw
MARCH 7, 2019
Putting the participant at the center of your conference programming by becoming more learner-centric, that is planning and offering education sessions that go beyond surface learning, is one of the biggest challenges facing conference organizers today. You need to enable participants to find meaningful and mentally stimulating experiences. The knowledge gap between the stage and the audience has shrunk substantially over the past decade.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Smart Meetings
MARCH 4, 2019
There’s more than meets the eye when it comes to convention sponsorship. For many years, it involved brands shelling out dollars for exposure at conventions that catered to their target audiences. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
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MARCH 8, 2019
Ever found yourself wishing for an extra staff member to handle tedious event planning workflows? Try turning to technology instead. Best-of-breed tech can help you and your team save time and money, delight your attendees — and most importantly, help you scale in an increasingly competitive landscape. Save time and scale your business with access […].
EventMB
MARCH 7, 2019
This is a sponsored post by TIDE. More information about Event Manager Blog’s sponsored posts. Every year, creative professionals working in experiential marketing, meeting/event planning, event design, and production attend TIDE to experience the latest in AV technology, showcase examples of extraordinary vision, and inspire each other. The pressure for creatives to come up with […].
Smart Meetings
MARCH 8, 2019
The hospitality industry is filled with brilliant women who give their all to make sure every guest has an exceptional experience. To mark International Women’s Day , Smart Meetings has been asking some of these powerful ladies to share how they found this career, what inspires them and their vision for the future. Read on and you may just find your inspiration. .
BizBash
MARCH 6, 2019
From cookie bars to acrylic invites, here are some ideas for tabletop, catering, florals, and more that corporate event planners can borrow from the wedding industry.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
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MARCH 7, 2019
Live video tells rich, intimate stories, making event-goers feel like they’re part of the action — which is why Facebook Live has become a standout format for reaching all types of attendees. Since 2016, the Facebook Live team reported that the number of Facebook Live broadcasts has doubled and the daily watch time quadrupled. It’s fair […]. The post 5 Creative Facebook Live Ideas for Your Event appeared first on Eventbrite US Blog.
Eventmobi
MARCH 8, 2019
The paradox of choice – Too many event apps. Did you know that there are over a hundred different types of event apps currently available in the market? Typically, having a lot of choice is great, but with this much choice, the life of an event planner gets much more complex! This article aims to help you get through the event tech noise and find the event app that’s best for you.
Smart Meetings
MARCH 6, 2019
A new Wi-Fi advance could significantly increase the speed at which planners and attendees communicate with their tech at events. Wi-Fi 6, the newest generation of broadband could be coming to a ballroom near you. Wi-Fi 6 will have a much higher data rate than Wi-Fi 5—three times faster. Improved Capacity and Battery Life. Speed alone doesn’t mean much, as the average tech consumer is unlikely to achieve Wi-Fi 6’s top speed in daily life.
Conferences that Work
MARCH 4, 2019
I’m excited to present my Participate! Lab at The EVENT , April 4-6, Montréal! I’ll also facilitate the closing Group Spective. After a highly successful debut in 2018, three Meeting Professionals International (MPI) Chapters — MPI Toronto , MPI Montréal/Québec , and MPI Ottawa — have again joined forces to provide cutting edge, innovative, experiential education at The EVENT.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
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MARCH 6, 2019
This is a guest post by Jillesa Gebhardt, survey scientist at SurveyMonkey. You’ve just wrapped a major event. You’re exhausted, you’re happy — and you’re curious. Did your attendees get as much out of the event as you think they did? Surveys tell you exactly what attendees loved about your event and what you can […]. The post 6 Tips From SurveyMonkey to Increase Your Event Survey Responses appeared first on Eventbrite US Blog.
EventMB
MARCH 4, 2019
Eventleaf by Jolly Technologies is a simple, reliable registration management solution. Here is our review. EVENTLEAF- WHAT IS IT? Eventleaf Online is a web based platform for creating highly informative and professional looking event landing pages and customized online registration flow. Eventleaf offers on-site registration, check-in, badge printing and payment collection through the mobile […].
Smart Meetings
MARCH 5, 2019
The hospitality industry is brimming with hard-working, courageous women who give their all to make sure every guest has an exceptional experience. Smart Meetings asked five of them to share how they found this career, what inspires them and their vision for the future. Read on and you may just find your inspiration. Related: Leadership Defined: 2019 Smart Women in Meetings Winners.
Eventbrite UK
MARCH 5, 2019
Already using Instagram to promote your events? Want to grow your followers and increase your engagement even further? It’s time to build contests into your social strategy! An Instagram contest is a great way of incentivising people to share, like and comment on your content, all the while building awareness of your event brand. So […]. The post 10 Instagram Contest Ideas for Events appeared first on Eventbrite UK Blog.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
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MARCH 6, 2019
In the events industry, connections count. Networking is one of the keys to success — and getting good deals with vendors, venues, and other events managers. Whether you’re working your first event job or have afew years (or a lifetime) under your belt, you always need to build new relationships and keep existing ones warm. […]. The post Networking Tips for Every Stage of Your Event Planning Career appeared first on Eventbrite US Blog.
Endless Events
MARCH 4, 2019
Unless you are living under a rock, you’ve heard of voice assistants such as Amazon Echo or Google Assistant, but have you thought about how to use voice assistants at events? We have to make sure as an industry we are always thinking about the purpose of the event and not just adding technology because it’s new and shiny. Could voice assistants really be a replacement for chatbots?
Smart Meetings
MARCH 5, 2019
Some things just go well together, like peanut butter and jelly. You can probably name a few other combinations, but one you probably weren’t thinking of is classic video games and bars. Arcade bars have been around for more than a decade, but they have become more popular in recent years, and with good reason. Let out your inner child in these nostalgia-inducing adult playgrounds.
GEVME
MARCH 4, 2019
When you work in the event industry, sooner or later you will need qualification and certification of your skills to stand out from the bulk of planners and to provide proof of your expertise. Nowadays, you can find many event management professional certification programs and courses. It’s up to you to choose which one will best advance your career!
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
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MARCH 7, 2019
With so many details on your plate, sitting down to write an event strategy plan probably sounds like more busy work. But if your entire team isn’t crystal clear on your event strategy, the lack of alignment will waste more time than you realize. Worse? You can’t afford to waste that time when the events […]. The post Create a Foolproof Event Strategy Plan With This Template appeared first on Eventbrite US Blog.
Eventbrite UK
MARCH 8, 2019
‘Brand storytelling’ has become somewhat of a marketing buzz phrase in recent times. But how clear are you on what it actually means and have you wondered how it relates to your events? In this article, we will look at how event creators can harness the power of storytelling to better engage with attendees – […]. The post How to Master Brand Storytelling – What is Your Event’s Story?
Smart Meetings
MARCH 7, 2019
Kimpton Everly Hotel in Los Angeles has implemented a ground-breaking program that is designed to deepen the bonds between guests at the property. The Stay Human Project began as a social experiment in 2018 to create genuine human connection. More than 50 guests stayed in Room 301 over the course of three months. Several parts of the experiment were created to strengthen relationships between people, including the following.
Expo Pass
MARCH 8, 2019
(4 Minute Read). Keeping Team Members Engaged During Training Events. Whether you are hosting a new employee orientation, a compliance seminar, or yearly continuing education course, engagement is a persistent challenge. Even the most seasoned event planners still find themselves on the endless quest for better engagement strategies. Here’s a few tips to ensure everyone walks away with a rich and memorable experience.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Picatic by Eventbrite
MARCH 8, 2019
Lean team. Small budget. Big goals. You need ways to make your marketing more cost-effective and your team more efficient. The answer: automation. Investing in automation doesn’t have to mean you need to write a big check. Not if you partner with a ticketing or registration technology that does the heavy lifting for you. Download […]. The post Maximize Your Marketing ROI With Free And Automated Promotional Features appeared first on Eventbrite US Blog.
Event Industry News
MARCH 4, 2019
Following its launch last year, Event Industry News is proud to unveil the second edition of The Ultimate Venue Guide. The free to access resource showcases the very best venues across the globe, giving organisers an inspirational insight to a range of exciting and dynamic event spaces. The 2019 edition contains venues suitable for a range of events, whether it’s an awards dinner, corporate meeting, trade show or team building day.
Smart Meetings
MARCH 8, 2019
8 Low-Cost Tips for Making Conferences More Family-Friendly. Attending one, two or three conferences a year can make a huge difference in an academic career. But while away, working professionals are paying a price—and not just with money. For someone with a family, conferences may mean a week of a spouse taking care of the kids and the dog, or a big expense for a nanny. 4 Steps to Help Event Professionals Balance Work and Family Life.
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