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It’s no longer a given that companies that sell to your members will sponsor your association. Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. What are corporate sponsors really thinking? I’ve interviewed a lot of corporate sponsors over the years.
Managing complex event agendas can be the source of a major headache: making sure that no speaker or venue is double booked, ensuring that sessions are not oversold, allowing attendees to sign up for waitlists, updating attendee-facing collaterals when last-minute changes occur, and the list goes on. What could possibly go wrong? Well, a lot, apparently.
Skift Take: How the request for proposal became a vehicle for the misappropriation of someone else's work. — Sue Pelletier Read the Complete Story On Skift Meetings.
Software testers do peer conferences right! (They even call them a peer conference , rather than unconference , a term I don’t like.) As evidence of software tester conference awesomeness, I offer three examples below. But first…. …a short history of the peer conference. I first designed and convened what I called a “ peer conference ” in 1992 for a group of IT managers at small schools that eventually became known as edACCESS.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
On 7th September 2022, Hire Space ran their ‘Venue Talk’ event at London town house 41 Portland Place , which showcased their new hybrid equipment and streamed panelists. One important panel discussion tackled the issues around sustainability within the events industry and gave advice to venues on how they can enhance the sustainability of their spaces and events.
You will fall head over heels for Lydia and Victor’s sophisticated boho wedding at the stunning Millcroft Inn and Spa. With the help of the oh-so-talented Designed Dream Events , the couple’s lovefest featured a warm citrus palette that contrasted beautifully against a neutral white tent, organic textures, and lush florals. The result was nothing short of a dream (no pun intended).
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You will fall head over heels for Lydia and Victor’s sophisticated boho wedding at the stunning Millcroft Inn and Spa. With the help of the oh-so-talented Designed Dream Events , the couple’s lovefest featured a warm citrus palette that contrasted beautifully against a neutral white tent, organic textures, and lush florals. The result was nothing short of a dream (no pun intended).
International travel grew gradually in 2021 after the quarantine of 2019, yet 2022 has seen a huge spike. With more countries opening their borders and lifting Covid restrictions, 2022 international travel has increased exponentially since 2019 and progressing towards pre-pandemic numbers. But with the travel industry still reeling from the fallouts of Covid, heavy international travel traffic has been difficult for airports to handle.
At Campari Academy, attendees could line up a mentor session with an industry leader. From the Super Bowl to the Oscars, nearly every industry has a tentpole event that shines a spotlight on the best in the biz. Within the spirits industry, that occasion is New Orleans-based Tales of the Cocktail (TOTC). Over the summer, the global conference made its post-pandemic return to live with a range of educational sessions, tastings, networking experiences, activations and awards programming built for
Skift Take: As costs for just about everything skyrocket, what should meeting and event planners do? Is package pricing the way to go? — Andrea Doyle and Sascha Zuger Read the Complete Story On Skift Meetings.
In honor of Global Diversity Awareness Month, we hosted a virtual panel discussion on the best practices to help business leaders, companies and organizations build more diverse and inclusive workplaces. The Diversity Makes Us Better virtual panel was open and free to all individuals, professionals, and business leaders looking to build more inclusive work environments.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. Canada Drops Last and All Covid Restrictions. In a highly anticipated move, the Government of Canada has announced “the removal of all Covid-19 entry restrictions, as well as testing, quarantine, and isolation requirements for anyone entering Canada, effective October 1, 2022.”.
The only editorial listing of the event industry’s best fabrication partners . For the fabricators of the experiential marketing world, the days of waiting for clients to call are largely in the rearview mirror, with shops across the board seeing an exponential uptick in business, sometimes even requiring staffers to work nights and weekends. But after enduring the painful pandemic slowdown, you won’t hear anyone complaining about the extra hours.
Skift Take: A slew of meetings and conventions planned for Florida this week had to cancel as Hurricane Ian barrels toward the state. — Andrea Doyle Read the Complete Story On Skift Meetings.
Live professional sports reach millions of viewers, but your local softball teams, charity races, and events have great reach too. This makes them an effective outlet for advertising your brand. Building community and raising awareness are what amateur sports do best. Sporting events aren’t cheap, and that’s where sponsorship comes in. Hosting a sports or […].
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. His company is filling the gaps in specialty areas to support hospitality clients by hiring specialists.
Only “27% of global biopharma medical staff say they are developing an omnichannel strategy” (Indegene 2021). That’s not enough. Why? Because without e-marketing and omnichannel strategies, pharma is missing a golden opportunity to enhance HCP experiences across all channels at every stage of the marketing funnel. We recently spoke alongside hundreds of life science industry experts at the Veeva APAC Commercial Summit, Avonax Global SFE & Digital Marketing event, and Pronovea Pharma Summit.
Skift Take: It is only natural that a company like Skift has a dynamic event that reflects its brand ethos. — Andrea Doyle Read the Complete Story On Skift Meetings.
We’ve all gotten a lot of swag in our days. Some of it we use during the event. A few we cherish for years and years. Some we can’t wait to leave behind in the hotel room! All these experiences with swag got us thinking about what kinds of swag attendees actually want at events right now. Is it all about brand names and “cool” stuff? Or are they looking for fun gear to use out of the office?
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Meeting professionals are not just in the events business, we are in the business of helping people define who they are. That was a reminder from Greg Bogue, chief experience architect at Maritz Global Events and keynote speaker last week at Smart Meetings Incentive Experience in Riviera Maya at the all-inclusive Hotel Xcaret Arte. “Experiencing new things and offering new perspectives helps people find themselves,” he said.
Following Her Majesty’s passing, fashion and textile designer Richard Quinn took the decision to completely recreate the show for his 2023 Spring/Summer collection. Working tirelessly with his team, stylist Katie Grand, styling consultant Oliver Volquardsen, producer Sophie Marriot and the team at the Royal Horticultural Society’s Lindley Hall, Quinn redesigned the show dedicating it and his entire collection to Her Majesty The Queen “who touched him and so many others with her grace and kindnes
We are very proud that EventPro Software is a finalist at the 2022 Event Tech Awards under the category Best Venue Booking Solution! We know that it’s challenging for event professionals to choose the right event tech solution when there are so many options clamouring for attention. However, there are four factors that form the “EventPro Advantage”, which we believe lifts us above the crowd.
In recent years, free brand activations taking place outside the convention center have enticed SDCC fans just as much as the traditional ticketed event. The post Live From Comic-Con: Our Firsthand Tour of 12 Brand Activations appeared first on Event Marketer.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. His company is filling the gaps in specialty areas to support hospitality clients by hiring specialists.
Decision-making, crowd science, and producing large-scale events are a handful of the topics to be discussed at Event Buyers Live 2022 this November. StandOut Multimedia, organiser of Event Buyers Live, can exclusively unveil details of the industry event’s respected education programme, alongside a series of industry experts who will facilitate the sessions.
2020 saw a huge acceleration in the demand for digital platforms as part of the event hosting landscape, due to the crushing effect the coronavirus had on physical attendance. Thankfully for most brands, the demand for physical events has, and continues to recover well, post pandemic. We can assume this is, in part, due to interaction with any physical product being extremely hard to replicate in a virtual environment – as one of the 5 senses, touch is a key part of the marketing mix for many r
The swimming pool of meeting and event safety has a variety of items floating in it, from physical safety and health concerns to climate change and political upheaval. One of the key elements that tie these together is communication. And in the case of event safety and security, it’s crisis communication. One of the advantages of putting together a crisis communication plan (CCP) is how much it can actually relieve the pressure of managing an unknown (or even a known) safety incident.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The new contract-based permitting model allowing restaurants to operate sidewalk dining parklets in Miami Beach was upheld by a Miami-Dade County judge this week following a legal challenge brought by a small group of businesses who disputed the new model, which goes into effect Oct. 1. The nine restaurateur plaintiffs argued that the contract-based model infringed on their vested right to do business on city property.
Hilton Cobham in Surrey is the perfect location for your 2022 Christmas event. At Hilton, we’ve built a legendary reputation for being able to throw a great party, so let us take care of everything, from the preparation to the little things that make it extra special. We’re experts at bringing it all together, so you can simply relax and enjoy! Here’s what we have to offer for 2022: Festive Afternoon Tea from £24.95 per person.
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