Attendease
OCTOBER 12, 2022
In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. When used properly, data marketing for your professional events can be incredibly impactful, whether you are planning a webinar or a product launch.
Conferences that Work
OCTOBER 10, 2022
The other day, a client booked an hour with me to discuss how to make their conference better. Not much time, but enough for us to uncover and for me to suggest plenty of significant improvements. Thinking about our conversation afterward, I realized that all my recommendations involved six fundamental processes that, when implemented well and appropriately, will make any conference better.
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EventMB
OCTOBER 13, 2022
Skift Take: American Express’s 2023 Global Meetings and Events Forecast predicts a strong rebound in meetings and events for next year, with a swift return to pre-pandemic volumes and a corresponding jump in budgets. — Julie Moline Read the Complete Story On Skift Meetings.
Special Events
OCTOBER 12, 2022
Get inspired by these experiential eating ideas
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Tigris Events
OCTOBER 14, 2022
[…]. The post Why Experiential Marketing Works appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer
OCTOBER 10, 2022
An LED ticker tunnel served as a share-worthy entry moment. Bose strutted into New York Fashion Week (NYFW) with a new “Sound is Power” mantra and a blend of art and technology experiences that introduced its QuietComfort Earbuds II and reinforced the idea that audio is more powerful when it’s personalized. At New York City’s Glasshouse on Sept. 8, the brand hosted a press launch, followed by an evening influencer event produced in partnership with NYFW that served as the annual show
EventSource
OCTOBER 11, 2022
You’re going to swoon over Farida and Folarin’s luxurious wedding. Their two-day event at Living Water Resorts was nothing short of breathtaking in every sense of the word. Thanks to the help of their brilliant planner, Celebration Events , they expertly blended their family and cultural traditions with modern glam. The couple continued the luxe vibes with their attire, including the bride’s stunning dresses — her lace wedding dress was from Amanda-Lina's Sposa Bridal Bou
Smart Meetings
OCTOBER 12, 2022
IMEX America in Las Vegas returned to pre-Covid numbers this week. An expanded exposition floor at Mandalay Bay Convention Center was brimming with activity Tuesday as an estimated 10,000 people flowed through hosted buyer appointments, education sessions and nearly 400 booths representing more than 180 countries, venues, technology vendors and suppliers.
Prestige Events Magazine
OCTOBER 13, 2022
Green & Fortune, award winning independent hospitality company, has announced additional payments as it supports its team through the adverse economic climate. Payments of up to £600 per person will be made to the team (pro-rated where appropriate) with an aggregated cost of more than £100K paid out between November 2022 and February 2023. The payments, part of Green & Fortune Supports initiative, are to be made based on salary with hourly employees and those earning less than £30k benef
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Marketer
OCTOBER 10, 2022
Benefit says it takes more than a pretty backdrop to make an influencer event sparkle. Influencer partnerships are fundamental to Benefit Cosmetics’ marketing strategy, so when the brand transported a group of its “Benebabes” to Hawaii for an influencer event promoting the launch of its Box O’ Powder blushes, it left no stone unturned.
EventMB
OCTOBER 9, 2022
Skift Take: When an entire company works remotely, it is vital to gather everyone together to create team camaraderie occasionally. In many cases, these retreats are more expensive than the rent the company was paying, which is just fine. — Andrea Doyle Read the Complete Story On Skift Meetings.
Smart Meetings
OCTOBER 14, 2022
IMEX 2022 concluded its 11 th American run Thursday following a thunderous return with over 12,000 people in attendance at Mandalay Bay Convention Center in Las Vegas, a 45% increase over last year’s event due to pandemic travel restrictions. Meeting Professionals International (MPI) powered Smart Monday and morning keynotes as part of a 20-year partnership that was formally extended through 2025.
Prestige Events Magazine
OCTOBER 14, 2022
The West End’s largest independent theatre, Shaftesbury Theatre , is enhancing its hospitality facilities with the launch of an elegant new events space, allowing the Theatre to host a range of events, from conferences and social gatherings to seminars and product launches, as well as daytime events in the Theatre itself including all types of productions.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Event Industry News
OCTOBER 12, 2022
Lime Venue Portfolio is planting a tree for every Christmas Party booking confirmed between the 27 th of September and the 30 th of November, as it looks to provide even more incentives for businesses to meet during the festive season. The brand hopes to plant over 500 trees throughout the campaign but is looking to encourage more and more event planners to invest in sustainable Christmas events.
EventMB
OCTOBER 11, 2022
Skift Take: As the industry gathers together for IMEX in Las Vegas, news broke that Kimberley Gishler, president and CEO, and Olga Rosenbrook, director of programming and member services of the Corporate Event Marketing Association (CEMA) — an organization that PCMA acquired in December 2020 have resigned. — Andrea Doyle Read the Complete Story On Skift Meetings.
Smart Meetings
OCTOBER 10, 2022
Global DMC Partners (GDP), the network of independent destination management companies and event service providers, has recently unveiled its 2022 Global Destination Index , which highlights the most popular meeting and incentive destinations around the world, according to booked and pending business across its worldwide partners. We’ve compiled the top five from its two categories, the top 10 MICE Destinations for 2022 and the “Hot List” of destinations trending for 2023 (listed alphabetically)
Prestige Events Magazine
OCTOBER 11, 2022
Barbican Business Events, the Barbican’s in-house team working with a range of clients on realising their commercial events across the Centre’s iconic spaces, will be supporting the City of London Corporation’s resurgence as an attractive business and leisure district at IMEX America, where the international arts and conference centre will exhibit from today – 11 October.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Endless Events
OCTOBER 11, 2022
Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. You can recoup your costs by charging attendees, but there’s a limit to what people will pay to attend. How can you boost your margins? Event sponsors. . Sponsors are the way to go. Sponsors get the limelight at your event in exchange for cutting you a check.
EventMB
OCTOBER 14, 2022
Skift Take: In this episode of the Event Manager Podcast Megan Henshall, Global Events Strategic Solutions Lead at Google, joins to discuss inclusivity and the importance of belonging. — Skift Meetings Studio Team Read the Complete Story On Skift Meetings.
Smart Meetings
OCTOBER 13, 2022
The return to in-person meetings has been trending over the last year. This is expected to continue well into 2023, according to a new report, “ 2023 Global Meetings and Events Forecast ,” by American Express Global Business Travel (Amex GBT). In the report, consisting of 580 global event professionals from five continents and 23 countries, it was found that all aspects of the meeting sector are increasing, including interest in sustainability, attendance, meeting spend and diversity, equity and
Prestige Events Magazine
OCTOBER 11, 2022
Wyboston Lakes Resort is delighted to be shortlisted in the Greengage 2022 Sustainability Awards for Sustainability Initiative of the Year – accommodation and meetings venues. This is the third nomination for sustainability by which the Resort has recently been recognised. It comes after being announced as a finalist for Best Sustainable Initiative at the M&IT Awards and for the Sustainability Award in the Meetings Industry Association’s miaList 2022.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event Industry News
OCTOBER 12, 2022
There is a joke in the event industry that event leaders either believe that they don’t have enough data to make data-crunching worthwhile, or that they have too much data to know where to start. Whilst this holds some truth, it probably reflects a common anxiety that we either don’t have enough time to look, or to find out where to look first. This article from Konduko gives some simple tips as to what data to collect, and which dials you can move.
EventMB
OCTOBER 11, 2022
Skift Take: Skift Meetings held an Innovation Lab during IMEX’s Smart Monday centered on conversation and collaboration. Fifteen event “scientists” facilitated discussions amongst the group of 110. Learn what’s on the minds of your peers. — Andrea Doyle Read the Complete Story On Skift Meetings.
Smart Meetings
OCTOBER 13, 2022
Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. Russian Hackers Take Aim at U.S. Airports. Russian hackers, suspected to be from the group “Killnet,” cyber-attacked over a dozen major U.S. airports Monday morning. Airports affected include LaGuardia Airport (LGA), Los Angeles International Airport (LAX), Denver International Airport (DEN), Colorado Springs Airport (COS) and Atlanta Hartsfield-Jackson Airp
PCMA Convene
OCTOBER 12, 2022
Just like a bakery has to refresh its pie offerings to give customers something new, event organizers need to adjust their events to the changing needs of audiences. “We can’t continue to operate as if one version of our event serves all the people we seek to attract.” — Beth Surmont. One of the biggest mistakes I see organizers making right now is that they are reverting to how they used to plan and execute their events and abandoning what the past two years have taught us.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Socio Events
OCTOBER 10, 2022
Behind the scenes of every amazing event is an event producer calling the shots, coordinating content, and ensuring every audience member has an unforgettable experience. And with the rise of virtual and hybrid events in recent years, the importance of virtual event production cannot be underestimated. Researchers say the majority of the event planning industry expects hybrid events to be more common in the future.
EventMB
OCTOBER 13, 2022
Skift Take: With competition for in-person events increasing, it's never been more vital to get your marketing campaign right. One surefire way to amplify your event buzz is by choosing a trending destination, such as Phoenix — soon to be host of the 2023 Super Bowl. Here are four ways this "it" factor can make your attendance numbers go the extra mile. — Visit Phoenix Read the Complete Story On Skift Meetings.
Smart Meetings
OCTOBER 11, 2022
As an event professional you probably feel like you’ve spent more quality time with your event budget than you have your loved ones during the last two years. First, you negotiated your way out of every contract with minimal exit fees, then for a split second you converted everything to hybrid (with no additional budget), and then transitioned from hybrid to virtual, where we thankfully stayed for a red-hot minute.
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