Attendease
OCTOBER 12, 2022
In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. When used properly, data marketing for your professional events can be incredibly impactful, whether you are planning a webinar or a product launch.
Conferences that Work
OCTOBER 10, 2022
The other day, a client booked an hour with me to discuss how to make their conference better. Not much time, but enough for us to uncover and for me to suggest plenty of significant improvements. Thinking about our conversation afterward, I realized that all my recommendations involved six fundamental processes that, when implemented well and appropriately, will make any conference better.
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EventMB
OCTOBER 13, 2022
Skift Take: American Express’s 2023 Global Meetings and Events Forecast predicts a strong rebound in meetings and events for next year, with a swift return to pre-pandemic volumes and a corresponding jump in budgets. — Julie Moline Read the Complete Story On Skift Meetings.
Special Events
OCTOBER 12, 2022
Get inspired by these experiential eating ideas
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Tigris Events
OCTOBER 14, 2022
[…]. The post Why Experiential Marketing Works appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
OCTOBER 9, 2022
Skift Take: When an entire company works remotely, it is vital to gather everyone together to create team camaraderie occasionally. In many cases, these retreats are more expensive than the rent the company was paying, which is just fine. — Andrea Doyle Read the Complete Story On Skift Meetings.
Endless Events
OCTOBER 11, 2022
Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. You can recoup your costs by charging attendees, but there’s a limit to what people will pay to attend. How can you boost your margins? Event sponsors. . Sponsors are the way to go. Sponsors get the limelight at your event in exchange for cutting you a check.
Event Industry News
OCTOBER 12, 2022
Lime Venue Portfolio is planting a tree for every Christmas Party booking confirmed between the 27 th of September and the 30 th of November, as it looks to provide even more incentives for businesses to meet during the festive season. The brand hopes to plant over 500 trees throughout the campaign but is looking to encourage more and more event planners to invest in sustainable Christmas events.
Smart Meetings
OCTOBER 12, 2022
IMEX America in Las Vegas returned to pre-Covid numbers this week. An expanded exposition floor at Mandalay Bay Convention Center was brimming with activity Tuesday as an estimated 10,000 people flowed through hosted buyer appointments, education sessions and nearly 400 booths representing more than 180 countries, venues, technology vendors and suppliers.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
OCTOBER 11, 2022
Skift Take: As the industry gathers together for IMEX in Las Vegas, news broke that Kimberley Gishler, president and CEO, and Olga Rosenbrook, director of programming and member services of the Corporate Event Marketing Association (CEMA) — an organization that PCMA acquired in December 2020 have resigned. — Andrea Doyle Read the Complete Story On Skift Meetings.
Event Marketer
OCTOBER 10, 2022
Benefit says it takes more than a pretty backdrop to make an influencer event sparkle. Influencer partnerships are fundamental to Benefit Cosmetics’ marketing strategy, so when the brand transported a group of its “Benebabes” to Hawaii for an influencer event promoting the launch of its Box O’ Powder blushes, it left no stone unturned.
EventSource
OCTOBER 11, 2022
You’re going to swoon over Farida and Folarin’s luxurious wedding. Their two-day event at Living Water Resorts was nothing short of breathtaking in every sense of the word. Thanks to the help of their brilliant planner, Celebration Events , they expertly blended their family and cultural traditions with modern glam. The couple continued the luxe vibes with their attire, including the bride’s stunning dresses — her lace wedding dress was from Amanda-Lina's Sposa Bridal Bou
Smart Meetings
OCTOBER 14, 2022
IMEX 2022 concluded its 11 th American run Thursday following a thunderous return with over 12,000 people in attendance at Mandalay Bay Convention Center in Las Vegas, a 45% increase over last year’s event due to pandemic travel restrictions. Meeting Professionals International (MPI) powered Smart Monday and morning keynotes as part of a 20-year partnership that was formally extended through 2025.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
OCTOBER 14, 2022
Skift Take: In this episode of the Event Manager Podcast Megan Henshall, Global Events Strategic Solutions Lead at Google, joins to discuss inclusivity and the importance of belonging. — Skift Meetings Studio Team Read the Complete Story On Skift Meetings.
PCMA Convene
OCTOBER 12, 2022
Just like a bakery has to refresh its pie offerings to give customers something new, event organizers need to adjust their events to the changing needs of audiences. “We can’t continue to operate as if one version of our event serves all the people we seek to attract.” — Beth Surmont. One of the biggest mistakes I see organizers making right now is that they are reverting to how they used to plan and execute their events and abandoning what the past two years have taught us.
Event Marketer
OCTOBER 10, 2022
An LED ticker tunnel served as a share-worthy entry moment. Bose strutted into New York Fashion Week (NYFW) with a new “Sound is Power” mantra and a blend of art and technology experiences that introduced its QuietComfort Earbuds II and reinforced the idea that audio is more powerful when it’s personalized. At New York City’s Glasshouse on Sept. 8, the brand hosted a press launch, followed by an evening influencer event produced in partnership with NYFW that served as the annual show
Prestige Events Magazine
OCTOBER 13, 2022
Green & Fortune, award winning independent hospitality company, has announced additional payments as it supports its team through the adverse economic climate. Payments of up to £600 per person will be made to the team (pro-rated where appropriate) with an aggregated cost of more than £100K paid out between November 2022 and February 2023. The payments, part of Green & Fortune Supports initiative, are to be made based on salary with hourly employees and those earning less than £30k benef
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
EventMB
OCTOBER 13, 2022
Skift Take: With competition for in-person events increasing, it's never been more vital to get your marketing campaign right. One surefire way to amplify your event buzz is by choosing a trending destination, such as Phoenix — soon to be host of the 2023 Super Bowl. Here are four ways this "it" factor can make your attendance numbers go the extra mile. — Visit Phoenix Read the Complete Story On Skift Meetings.
Socio Events
OCTOBER 10, 2022
Behind the scenes of every amazing event is an event producer calling the shots, coordinating content, and ensuring every audience member has an unforgettable experience. And with the rise of virtual and hybrid events in recent years, the importance of virtual event production cannot be underestimated. Researchers say the majority of the event planning industry expects hybrid events to be more common in the future.
Momencio
OCTOBER 10, 2022
How do you attract visitors to your booth? Is there a reliable answer to this question? Trade shows provide a valuable opportunity to make serious face-to-face contacts. And as we all know, consumer perception of a brand is greatly influenced by how it is presented in person. To attract visitors, you really need to invest in the image of your booth.
Smart Meetings
OCTOBER 13, 2022
The return to in-person meetings has been trending over the last year. This is expected to continue well into 2023, according to a new report, “ 2023 Global Meetings and Events Forecast ,” by American Express Global Business Travel (Amex GBT). In the report, consisting of 580 global event professionals from five continents and 23 countries, it was found that all aspects of the meeting sector are increasing, including interest in sustainability, attendance, meeting spend and diversity, equity and
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
EventMB
OCTOBER 11, 2022
Skift Take: Skift Meetings held an Innovation Lab during IMEX’s Smart Monday centered on conversation and collaboration. Fifteen event “scientists” facilitated discussions amongst the group of 110. Learn what’s on the minds of your peers. — Andrea Doyle Read the Complete Story On Skift Meetings.
eventplanner
OCTOBER 9, 2022
Protecting our environment and caring for the communities that depend on it… these things are no longer a matter of choice.
Event Industry News
OCTOBER 14, 2022
The Association of Event Venues (AEV) has announced that Wembley Stadium, the home of English football, has joined the association. Wembley Stadium has an extensive venue offering – in addition to its 90,000-seater international sports and music stadium – with eight distinct, multifunctional, spaces ranging in size from 300sqm to 2000sqm. Stuart Gavin, meeting and events director, Delaware North @ Wembley Stadium, said, “To us, the AEV represents core principles that align to our propositi
Smart Meetings
OCTOBER 10, 2022
Global DMC Partners (GDP), the network of independent destination management companies and event service providers, has recently unveiled its 2022 Global Destination Index , which highlights the most popular meeting and incentive destinations around the world, according to booked and pending business across its worldwide partners. We’ve compiled the top five from its two categories, the top 10 MICE Destinations for 2022 and the “Hot List” of destinations trending for 2023 (listed alphabetically)
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
SevenEvents
OCTOBER 13, 2022
as the winter months are approaching, it is time to plan your work christmas party and we have a new recommendation that is perfect for a christmas celebration. mr fogg’s apothecary, new to 2022. it is located on brook street in mayfair, opposite the famous claridge’s hotel. to enter this mystical venue, you will walk down a magnificent staircase that leads you to an impressive long bar. there are three options to choose from when planning your christmas party. you can host it in the anatomy roo
Exhibitor Magazine
OCTOBER 10, 2022
Trademark, a full-service, highly-creative agency that provides event strategy and end-to-end production for major brand events, today announced Trade.
Event Industry News
OCTOBER 14, 2022
Brella – the complete event platform built for networking – has announced the upcoming release of a new groundbreaking version of their event app ( watch the release video here ). . Brella’s event app is among the leading names in the event industry, providing all the functionalities attendees and sponsors need to maximize their networking and manage the whole event experience in a neat, intuitive digital space.
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