Conferences that Work
OCTOBER 17, 2022
A teacher recently advised our daily meditation group to seek “connection free from attachment” This is a wise practice for me. But what does it mean in the context of meetings? Surely we sometimes become attached to people we meet? Isn’t creating and strengthening attachments one of the desirable functions of meetings? So what is the relationship between connection and attachment when people come together?
Expo Pass
OCTOBER 19, 2022
Brands are an unavoidable constant in our daily lives. From our coffee in the morning to our favorite TV show at night – branding is never quite out of sight. Not to get too Mad Men-y here! But how important is branding for events? Events are experiences and communities – not just products or entertainment. This is true, but successful events also need a compelling message, a way to get that message out, and a plan to keep growing their audience year after year.
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Social Tables
OCTOBER 20, 2022
The most successful webinars are specific, interesting, and engaging. They have captivating hosts, cover relevant content, and provide attendees with invaluable information. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow?
SpotMe Blog
OCTOBER 20, 2022
HCP events: what HCPs want in 2023. Pharma companies are talking about going back to in-person HCP events in 2023. But is that what HCPs really want? To go back to traditional event formats? Not exactly. According to Veeva and Ashfield Health, almost 70% of HCPs are digital natives. That means their experiences with tech is changing their expectations for medical education events too.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
EventMB
OCTOBER 19, 2022
Skift Take: As in-person meetings and events come roaring back, so do the bad actors looking to rip off your attendees, your sponsors, and your organization. Be on the lookout for these common conference scams so you can stop the scammers before they do any lasting damage. — Sue Pelletier Read the Complete Story On Skift Meetings.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventSource
OCTOBER 20, 2022
Modern elegance plus Chinese cultural traditions plus romantic vibes equals a wedding you don’t want to miss. Chushan and David’s big day at Hotel X Toronto was nothing short of a fairytale. Beautifully curated by the brilliant minds at Designed Dream Events , every delicate detail is extraordinary. The groom and bride complement the sophisticate aesthetic of their big day, including the bride’s lovely makeup from Louminous Makeup.
Smart Meetings
OCTOBER 20, 2022
Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. Stockholders Approve Spirit-JetBlue Merger. Spirit Airlines announced today that its stockholders have approved a merger with JetBlue Airways. In a release , Ted Christie, president and CEO of Spirit, said, “This is an important step forward on our path to closing a combination that will create the most compelling national low-fare challenger to the dominant
EventMB
OCTOBER 19, 2022
Skift Take: Higher lodging costs are complicating the already tricky task of planning an event. — Paul Cook Read the Complete Story On Skift Meetings.
Event Marketer
OCTOBER 17, 2022
Ray-Ban and Elsewhere partnered with the Everyday People day party platform to draw attendees. Since their debut in 1952, Ray-Ban’s Wayfarers have been a mainstay in sunglasses trends, from the ’60s rock revolution to the ’90s hip-hop scene. To engage Gen Z and electronic music fans in its new gem-toned Wayfarer Colorblock Collection, Ray-Ban partnered with Elsewhere—a music venue in Brooklyn, NY—on a summer concert series that reflected the vibrancy of the timeless sunglasses’ fresh, bold hues.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Prestige Events Magazine
OCTOBER 18, 2022
It’s time to think differently (again). It will come as no surprise to any hotel or venue Owner or Manager that recruitment of Event or C&B Managers, Coordinators, Administrators is a real challenge. Finding those with experience is like looking for a needle in a haystack and whilst training people up is always the right attitude to have, sometimes this just isn’t practical or possible.
Smart Meetings
OCTOBER 21, 2022
After reopening to the world in February, Robin Mack, executive general manager of commercial and business events with Tourism Australia , reported in an interview at IMEX that groups are coming back to the country with postponed and new events both for the coming months and out to 2027. The destination is encouraging future planning with a new campaign called “Come and Say G’day—Don’t Go Small.
EventMB
OCTOBER 20, 2022
Skift Take: The Las Vegas Strip is one step closer to getting a new hotel-casino complex. Billionaire Tilman Fertitta got the green light from the Clark County Zoning Commission to build a 43-story, 2,420-room development at the southeast corner of Las Vegas Boulevard. — Andrea Doyle Read the Complete Story On Skift Meetings.
Event Marketer
OCTOBER 17, 2022
The layout of the Urban Cenote pop-up included a top floor with an open bar and a ground floor offering sampling and interactive experiences. In Mexico, cenotes are natural wonders—sinkholes among age-old caves with crystal-clear waters where adventurers can swim, scuba dive and relax. For the U.S. launch of its new premium product, Cristalino, Espolòn Tequila wanted to draw attention to its roots in Los Altos de Jalisco, Mexico, by recreating the idyllic atmosphere of the Yucatán Peninsula’s c
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Endless Events
OCTOBER 18, 2022
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. What does it entail? There is no one-size-all approach in a world of diverse and versatile events.
Smart Meetings
OCTOBER 18, 2022
Good news: The outbreak of Covid force majeure cancellations and postponements that plagued the industry in 2020 did not lead to a rash of precedent-setting lawsuits. Most meeting planners found ways to move ahead, even if there were some tense moments and damages paid. Now, the question is how to build contracts moving forward. Phoenix-based hotel attorney Lisa Devlin sat down for some rapid-fire questions about what is and isn’t working today and offered her prescription for a win-win solution
EventMB
OCTOBER 20, 2022
Skift Take: In this episode of the Event Manager we discuss sustainable growth through innovation with Angeles Moreno, Country Manager Spain at AIM Group International. — Skift Meetings Studio Team Read the Complete Story On Skift Meetings.
Event Marketer
OCTOBER 17, 2022
A branded entry moment led to the “foyer” of the house where all rooms could be accessed. Even as the live events industry roars back to life, Sephora says its customers continue to show an inclination for virtual experiences. So to meet clients where they are, the brand for a second year took its flagship beauty convention into the digital realm with the SEPHORiA: Virtual House of Beauty.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Prestige Events Magazine
OCTOBER 20, 2022
The Association of British Professional Conference Organisers (ABPCO) has revealed the finalists for its 2022 Excellence Awards. The annual event, now in its 9th year will take place on 9th December at Birmingham ICC, featuring a range of new categories. Registration is open via: [link]. The finalists are: Best Event by an In-house PCO. IPSE – The Association of Independent Professionals and the Self Employed for the IPSE Freelancer Awards 2022 RenewableUK – for Global Offshore Wind 2022 NASUWT
Smart Meetings
OCTOBER 18, 2022
Group gatherings in conference meetings spaces are great. Group gatherings in meeting spaces with a haunted, scary story behind them are better—or, at least, more adventurous. Stories of children walking halls, Prohibition-era gamblers roaming around pool areas and elevators taking guests where it wants them to go are all stories that have passed from person to person at these properties through the years.
EventMB
OCTOBER 17, 2022
Skift Take: The 2022 edition of IMEX America sent a strong signal that the meetings and events industry is back and booming. Here are our takeaways from the show. — Andrea Doyle Read the Complete Story On Skift Meetings.
Event Marketer
OCTOBER 17, 2022
Yahoo activated a Glow & Go human glitter car wash in multiple markets this year. It takes more than a one-and-done activation for a brand to form an authentic relationship with the LGBTQ+ community—year-round support and advocacy are paramount. And it’s the mindset Yahoo is assuming as it steps up its efforts to back both its LGBTQ+ employees and consumer audiences through live experiences, a content platform and dedicated resource groups.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Prestige Events Magazine
OCTOBER 20, 2022
Net Zero Carbon Events will be launching its Roadmap for the events industry at COP27 at Sharm El- Sheikh in Egypt on 11 November – Decarbonisation Day. James Rees, President of the Joint Meetings Industry Council, which is co-ordinating and hosting the campaign for the industry worldwide, announced the start of Phase 2 and provided a progress update to contributors and supporters at IMEX America.
Smart Meetings
OCTOBER 21, 2022
Victor Diaz. Credit: Hyatt Regency Lake Washington. Diaz is director of operations for Hyatt Regency Lake Washington in the Renton, Washington. Before his new position, Diaz was director of operations at Grand Hyatt San Diego. Diaz has worked in numerous positions at various Hyatt Hotels properties; before the San Diego role, he worked as executive housekeeper at Hyatt Regency New Brunswick in New Jersey and Hyatt Regency Dallas, among other positions, beginning in Puerto Rico, his birthplace.
EventMB
OCTOBER 17, 2022
Skift Take: Demand for hotel space is rising almost as fast as inflation. In this challenging climate, what can meeting and event professionals do to secure the best deal? Five experts from Hilton spill their secrets. — Hilton Read the Complete Story On Skift Meetings.
Event Marketer
OCTOBER 18, 2022
The impact – and upsides – of producing events in a time-strapped post-pandemic market. This Spring, leading event design agency VDA together with Event Marketer convened a roundtable of senior brand marketers to discuss the impact of today’s crunched timelines, and how they’re fostering creativity–and productivity–when event plans are moving targets.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Prestige Events Magazine
OCTOBER 20, 2022
London based creative agency, Chorus, has continued to build on a successful 2022 in which it has doubled its team and is on track to have grown its revenue by over 30% year-on-year. As part of its expansion, the team unveiled a new ‘arts’ division in May that draws on their expertise and understanding of art-influenced experiences. Chorus Arts launched with a community engagement project with Hammersmith and Fulham Council entitled Art on the High Street.
Event Industry News
OCTOBER 19, 2022
Net Zero Carbon Events will be launching its Roadmap for the events industry at COP27 at Sharm El- Sheikh in Egypt on 11 November – Decarbonisation Day. James Rees, President of the Joint Meetings Industry Council, which is co-ordinating and hosting the campaign for the industry worldwide, announced the start of Phase 2 and provided a progress update to contributors and supporters at IMEX America.
EventMB
OCTOBER 17, 2022
Destinations International’s Don Welsh explains the new booking agreement during IMEX as (from left) Emily Scheiderer, DI; Melissa Riley, Destination DC; Junior Tauvaa, Visit Anaheim, and Dustin Arnheim, Choose Chicago look on. Skift Take: Industry collaboration takes on added importance in a post-pandemic world. Destinations International has launched a new toolkit to help. — Andrea Doyle Read the Complete Story On Skift Meetings.
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