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We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? First, we need to change the way we look at conferences. Most events no longer want basic conference speakers. A speaker standing in front of the crowd talking at them with slides is no longer enough. Planners want someone that enjoys their brand, loves to incorporate technology, is full of charisma, and knows how to work an audience.
Who wants to attend a common, ordinary, ho-hum, everyday , I’m-just-like-all-the-others traditional conference? Even worse, who wants to pay to attend one? And who wants to plan or sell one? Your conference growth and revenue depends upon repeat paying attendees year after year. Customer loyalty is the cornerstone for your event’s success. And your customer loyalty is built upon making your common conference uncommon.
Reading Time: 17 minutes It is a commonly known fact that the labor market is constantly changing. Times, when an employer was drowning in thousands of CVs, are long gone. Today, companies have to make an effort to reach their potential employees and possibly attract the best ones. There are many options for how to do it but one of them stands out. Networking party.
As eventprofs, a "build it and they will come" attitude towards events just won't cut it. Even if you are the best event planner in the world, if people don’t know about your event, they won’t attend. Like any marketing plan, your event advertising needs to start with a strategy. With the ever-competitive event market, […]. The post Event Advertising: 92 Examples To Inspire You by EventMB Team appeared first on [link].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Not only is it a powerful marketing booster , an effective sponsorship can also help turn your shelved event idea into reality. To make this work for your event, you should learn how to do the “golden swap”, creating value for a sponsor in exchange for event support. However, just as in any relationship, it’s critical to ensure that you and your partner make a good match before establishing a contract.
Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. It’s a foreign concept to them. Most marketing and communications teams agree that content marketing serves as the foundation to their conference marketing strategy.
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Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. It’s a foreign concept to them. Most marketing and communications teams agree that content marketing serves as the foundation to their conference marketing strategy.
About Real Property Management. Real Property Management (RPM) is a leading residential property management company with over 300 franchised locations throughout the U.S. and Canada. Their speciality is in single family homes, condos, and small residential apartments. The RPM Annual National Conference. An annual conference is held every February for Real Property Management’s franchisees to connect with one another, keep up-to-date on trends within the property management industry, and learn ne
Millions of events are being promoted on social media every day. These 6 tactics are very powerful to promote events on social media and ensure your event is a sell out! This video is brought to you by QuickMobile by Cvent, improve engagement at events with social media. If you can't see the video, Click […]. The post Event Promotion: 6 Advanced Tactics To Promote Events with Social Media by Julius Solaris appeared first on [link].
Converting visitors into registrants is a fundamental part of an event planning journey. Once you get people to your event website, you really want them to make that magic click that will get them signed up. So how do you impact registration decisions? A strong event registration page can actually skyrocket ticket sales. And it’s the quality of a page that matters the most here.
Conference and meeting professionals like action when planning their events. They are accustomed to juggling multiple demands. They have long to-do lists that require their attention and often exceed their available time. So, they have the tendency to want to hurry up and check-off items on their to-do list–yesterday. Herein likes one of their challenges when starting a conference improvement process.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
More than ever before, guests are searching for more than just a “traditional” meeting — they want personalized event experiences that will engage them on multiple levels. Not only that: attendees want choices , and to be a part of meetings that benefit not only their specific goals as professionals, but also add value to their lives in a more holistic sense.
The Open Championship, Golf’s flagship event in Europe has transformed itself over the last few years as it tries interacting and attracting millennials and gen-z. I visited The Open in 2011 at Royal St George’s Golf Club in Sandwich. I travelled down on the Orient Express and had VIP access to the course: it had all the making for a memorable experience.
This is a sponsored post by Visit Anaheim. More information about Event Manager Blog’s sponsored posts. There’s a reason so many songs have been written about California. Orange County exudes an undeniable vibe and energy. People travel from all over the world to experience it (not to mention the incredible Orange County weather, 284 days […].
What’s your favorite room in your home? I have two: my front porch with its porch swing and my master suite that looks out into my backyard. I cross the thresholds of those spaces daily without much thought. We rarely think about thresholds. Yet, we spend a lot of time traversing them—both literally and figuratively. Crossing from a room that is comfortable and familiar into one that feels uncertain and unpredictable, can be frightening and disconcerting.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Reading Time: 17 minutes Recruitment is undoubtedly a complex and time-consuming process. Finding the right candidate may be a real challenge, especially in areas where the particular set of skills and knowledge rapidly becomes obsolete. Events are one of the most effective recruitment methods and an excellent way to accomplish recruitment goals in a reasonable time span.
This is a guest post by our friends at Grip, all about the tools available to get people networking at your event. Grip’s aim is to bring the business world together through AI-powered interactions. Quality networking opportunities are likely to be high on any event delegate’s wish list. We attend events such as conferences, exhibitions, […].
We’ve all had big decisions to make, right? Whether it’s about starting an event business, working for an event company, or what kind of clients to work with. You’ve got important decisions to make about who to work with but you’re torn because you want to plan events. Period. And you wonder that if you plan all types of events, you’re playing it safe so many clients will hire you.
Books are Man’s Best Friend. Gaining knowledge and insights by reading up books is to date more effective than reading books or watching videos. Event Industry comprises of many people starting with event designers, event managers to event planners, board members of an organisation. For event planners to get a fresh start on a new event or to implement any new form of the business notion in the upcoming conference/events, one must go through the pros and cons of the same.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Reading Time: 20 minutes The benefits of attending top medical conferences are numerous, from educational values to employer branding. The multitude of events around the world, however, makes it difficult to decide which ones will be the most informative and interesting for the attendees. The healthcare industry is ever-changing; to keep up with the latest developments and solutions, you need to take every opportunity to learn and develop.
Eventbrite is ticketing The List Festival Party this year and will be taking over one of Summerhall’s amazing spaces. As well as a huge showcase of comedy, circus, theatre and dance across the venue you can get your glitter on with the help of our face painting team, capture the evening’s events in our photobooth […]. The post Win Tickets to The List Festival Party in Edinburgh appeared first on Eventbrite UK Blog.
[link] As the global economy continues to expand and China remains one of the world's largest producers and consumers, more and more entrepreneurs, organizations, and associations are seeking to make China a priority in their future business strategies. Professionals, both Chinese and Western, don't just want to do quick business in China; they want to be in it for the long haul.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event networking can be both a fun and confusing experience. While people love making new friends, it can be awkward at times, especially if there’s no specific venue and time to network. Today’s favorites are all about how to make event networking better. Help your audience mingle by guiding them, maybe through group activities. Smaller sessions also help, which make things more intimate and conducive to interactions.
Thinking of organising a canine-focused conference? Want to ensure festival-goers can bring their four-legged friends? Hosting a dog-friendly event means more than putting out a few bowls of water, but that’s certainly a good place to start. To help you prepare for pooches (and their owners) we asked experts who have catered to canines for […].
In the current scenario of the events industry, event professionals face immense competition in terms of acquiring, planning and managing events. . From clients to vendors, event professionals are required to keep up with the latest trends in the industry for numerous reasons including advancing career, promoting their event business as well as events and creating memorable experiences for attendees.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The marketing and communication teams of every conference organizer I’ve met with over the past several years all agree that content marketing makes sense as a cornerstone for their marketing strategy. Very few, however, have made significant progress in creating quality, purposeful content. The main reasons can vary, but often include a lack of time and resources, lack of strategy or leadership support, competing priorities from other departments, a skill gap needed to create quality content, a
If you work on music events, you might think noise is just part of the job, but did you know, event organisers have a legal responsibility to protect the hearing of their staff? Under the Control of Noise at Work Regulations, which came into force in 2008, event organisers must follow safety guidelines when exposing […]. The post How to Protect Your Staff From Noise at Gigs and Festivals appeared first on Eventbrite UK Blog.
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