Sat.May 28, 2022 - Fri.Jun 03, 2022

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What Makes Events Truly Accessible

EventMB

“Disability is not a monolith – someone who has experience with one will not necessarily have it with others,” said Samantha Evans, certification manager for the International Association of Accessibility Professionals. “There are many types of disabilities outside of the physical – they can involve reading, learning, mental health, even the jarring impact of loud noises.

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How nonprofits can use event tech to host amazing events.

Expo Pass

Nonprofits are experts at planning events of all kinds. Conferences, galas, 5Ks, BBQs, you name it, they can plan it! But what can event management software do to streamline a nonprofit’s planning process? And, how can event technology benefit a nonprofit in the long term? Easy answer – event technology is the best multipurpose any organization can have!

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What Is An Event Chatbot

Endless Events

In today’s Whiteboard Wednesday , we tackle the question: What is an event chatbot? Chatbots and digital assistants have become our trusted companions at home and at work. They help us manage our schedules, fulfill our requests, and instantly answer questions we might have about the weather, the news, – and events. In this 12-minute video, Brandt Krueger goes over the event chatbot basics.

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At Center for Council, an Ancient Cultural Practice May Help Us Resolve Our Most Contentious Divides

Picatic by Eventbrite

The 2016 presidential election was a turning point for Maria Schnair. Then a student at the Middlebury Institute of International Studies in Monterey California, Donald Trump’s win opened her eyes to a different political current and sparked her curiosity. ”The 2016 election really rocked my world,” says Schnair. “I felt very shocked and then I […].

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Learn the Latest Efficiency Hacks That Event Tech Has to Offer

EventMB

Event planners who are feeling overwhelmed with their current workloads might look at event tech as an added challenge they simply don’t have time for right now. It’s an understandable outlook given all the emphasis lately on live streaming tools — and even futuristic visions of the metaverse. For many planners, all the bells and whistles of new tech might seem unnecessary, since the core logistics of event planning can be covered with a tried and tested toolbox.

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The Current State Of Event Technology Labor

Endless Events

Between the brain drain in the events industry and labor shortages, the event technology labor has transformed dramatically. And not for the better: event planners are finding it increasingly hard to hire reliable and experienced vendors at a reasonable price. Those who have survived the harsh conditions of the pandemic are fully booked and expensive.

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How to Reach More People — And Sell More Tickets — With Automation

Picatic by Eventbrite

When events are your business, numbers count. Last year, our creators reached 83 million unique buyers through Eventbrite. That’s an incredible opportunity to tap into new audiences and sell more tickets. And produce more events. In the first quarter of 2022, paid events per Eventbrite creator averaged 3.2 events for the first quarter, compared to […].

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IMEX Reinforces Prospects of Event Industry Recovery

EventMB

IMEX in Frankfurt is back after a two-year hiatus due to the Covid pandemic. Organizers reported 9,000 attendees, including close to 3,000 buyers, and 2,300 exhibiting companies taking part, making it the largest event industry trade show to take place since the start of the Covid pandemic. The attendance numbers reflect this. IMEX America 2021 reported a total of 8,605 attendees, itbm world 2021 reported 7,000 reported attendees.

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HBO Max Offers Three Insights on Mastering Modern Brand Partnerships

Event Marketer

Formulating highly-curated partnerships has become an effective way for brands to expand reach and get more value out of their marketing efforts—and budgets. Such was the case for HBO Max over the spring, when the brand teamed up with Cherry Bombe, a media platform for women in food and drink, to drive word of mouth for its new series centered on Julia Child, the renowned chef who pioneered the cooking-show genre.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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The Evolution of Meetings: Lessons for Navigating a Hybrid Future

Smart Meetings

Editor’s Note : As part of Back Light, a series of articles sharing illuminating insider observations, we asked Geoffrey Wellen, chief customer care officer of 6Connex f or lessons learned from two years of virtual and hybrid events. If there is a silver lining to the pandemic for the meetings industry, it’s this: The pandemic accelerated the evolutions of meetings.

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At Center for Council, an Ancient Cultural Practice May Help Us Resolve Our Most Contentious Divides

Picatic by Eventbrite

The 2016 presidential election was a turning point for Maria Schnair. Then a student at the Middlebury Institute of International Studies in Monterey California, Donald Trump’s win opened her eyes to a different political current and sparked her curiosity. ”The 2016 election really rocked my world,” says Schnair. “I felt very shocked and then I […].

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Podcast: The Importance of Reconnecting

EventMB

This special podcast episode was recorded on site at IMEX in Frankfurt 2022. It features testimonials from a diverse group of 21 event industry professionals who share their core reasons for being at the 18th edition of the trade show, the first since the start of the Covid pandemic. In this episode you can hear from: Kemp Gallineau, CEO at Groups360 Thorben Grosser, vice president of product marketing and events at EventMobi Annette Gregg, senior vice president of experience at Meeting Professi

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Sierra and Cory’s Luxurious Tented Affair

EventSource

With a gorgeous tented reception and a breathtaking outdoor ceremony, Sierra and Cory’s big day was filled with rustic charm and lovely elegance. Co-created with the brilliant team at Duet Events , the couple’s wedding was the perfect picture of glam with a down home style that showed off their personalities, and the results are Pinterest-worthy!

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Winning at Maximizing Virtual Audience Engagement: 10 Fun Ideas from Dahlia El Gazzar

Smart Meetings

“Know thy audience!” urges Dahlia El Gazzar, DES, altMBA, EWD, and Tech Evangelist & CEO at DAHLIA+Agency. Coming off her session at the Event Leadership Institute’s Innovation and Engagement Summit, we connected with Dahlia about how to maximize virtual event engagement today. When it comes to engagement success, “You need to start by diving into what your audience really likes, then dig a bit deeper to uncover what life is like around them,” says Dahlia.

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Tag Digital : Superhero Suppliers

Event Industry News

Tag Digital is an event marketing agency, suppporting the world’s leading event organisers reach their goals and overcome their digital challenges, from generating ticket sales and exhibitor leads to building new data and digital sponsorship. Tag Digital specialise in events, ensuring they have unparalleled knowledge of best practices for event marketing campaigns across Google, LinkedIn, Facebook and YouTube as their base platforms.

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Drone Light Shows Bring Next Level of Branding to Corporate Events

EventMB

Drones are taking the event industry to new heights, especially as environmental concerns related to fireworks increase. According to Atmospheric Environment’s journal , fireworks release high levels of pollution into the air, and as a result, many global cities are replacing conventional fireworks displays with drone shows. “Drones are representative of new technology and showcase a new, innovative solution to the communities where they occur,” said Martin Codd, COO, Pixis Drones.

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8 Strategies to Reduce Event Attrition

Stova

Today, we’re going to share some of our favorite strategies to reduce your event attrition rate. It’s a phrase that strikes fear into the heart of many event planners. Event attrition rate is an industry phrase that refers to the percentage of people who register to attend an event but don’t show up.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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A Master’s in Meetings and Events Gives New Meaning to Emotional Intelligence

Smart Meetings

Editor’s Note : Smart Meetings reached out to San Diego State University alumnus Anthony Bollotta to discuss the benefits of furthering your career via education. . Like every one of us who somehow found their way into the meeting and event industry lightyears before the fundamentals of our work were formatted into curriculum-based certification and undergraduate programs, I was on my own to determine how to utilize my skills and learnings to best support clients.

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Giving Better Feedback as an Association Leader

StraussCA

Picture this. As the board chair of your association, you’ve been noticing that the membership committee chair, Bob, is not fulfilling his responsibility as a volunteer leader. Bob has been absent for meetings, is not engaging the rest of the committee, and is not sticking to agreed-upon timelines. The membership committee sees it, the board sees it, and you see it.

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Childcare at Events Remains Expensive and Still Hard to Come By

EventMB

While the pandemic wreaked havoc on the event industry, companies that provide childcare at meetings are among those who suffered the most from the lack of live events. Those still in business say that demand is booming again, but staffing shortages and soaring costs on everything from wages to shipping mean that childcare services are much more of a big-ticket budget item than before.

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Eavesdropping on Biz-Hotel Experts Talking Event Sales

MeetingsNet

The meetings market will be central to the recovery of urban hotels. Here, two industry consultants dish to city-hotel sales executives on why securing meetings business is so critical, with numbers that could give negotiating insight to planners. There’s been a lot of chatter on meetings-industry social-media sites lately about the surprisingly high rates hotels are asking for guest rooms connected to business events.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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TWT: Delta’s Terminal C Opens at LaGuardia, Canada Remains Covid-Cautious

Smart Meetings

Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. Delta Cuts Ribbon on Tech-filled Terminal C at LaGuardia. Delta Airlines has cut the red ribbon on its new LaGuardia Airport (LGA) Terminal C, part of a $4 billion spend on improvements at the airport, including the airline’s largest Delta Sky Club.

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How to Achieve Longevity in the Event Industry with an Operational Foundation That Lasts

Special Events

With a solid operational foundation in place, you'll feel well equipped to scale your business and take action toward your goals.

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What Attendees Are Talking About at the Return of IMEX Frankfurt

EventMB

IMEX Frankfurt, the annual meeting and incentive travel exhibition event, is back after being canceled in 2020 and 2021 due to the Covid pandemic. On hand at IMEX Frankfurt , gathered at Messe Frankfurt , are exhibitors representing over 100 countries and over 2,800 registered buyers who have thousands of appointments. The show, celebrating its 20th anniversary, reflects a new business reality, and it’s one of steady and sustained confidence.

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5 Sustainable Event Practices for Your Attraction

Eventbrite UK

Sustainable event practices are more important than ever among an increasingly eco-conscious population. In the wake of the COVID-19 pandemic, research suggests that 62% of adults globally say it’s now more important than before for companies to behave in a more sustainable and eco-friendly way. Recently, attractions such as sporting events and concerts have received […].

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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How a Storied F&B Kitchen Went Halal to Accommodate Allies

Smart Meetings

When John Walsh, general manager of The National Conference Center, started preparing the legacy Leesburg, Virginia, meetings venue for its newest clients, he knew he was in for a life and palate-changing experience. This year, one of the country’s largest and most comprehensive conference centers (originally planned as a Xerox learning campus) became a partner with the U.S. government as part of Operation Allies Welcome (OAW).

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Data-driven Tips for Using Email Marketing to Promote Events

Eventtia

If you’re looking for a powerhouse way to engage your customers, generate leads, and build your brand, then hosting a series of killer events is the way to go. And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success.

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4 Ways Event Organizers Must Modernize to Survive

Special Events

Now more than ever, event organizers must up their game in order to cash in on this post-pandemic era. Here’s how.

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