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“Disability is not a monolith – someone who has experience with one will not necessarily have it with others,” said Samantha Evans, certification manager for the International Association of Accessibility Professionals. “There are many types of disabilities outside of the physical – they can involve reading, learning, mental health, even the jarring impact of loud noises.
Nonprofits are experts at planning events of all kinds. Conferences, galas, 5Ks, BBQs, you name it, they can plan it! But what can event management software do to streamline a nonprofit’s planning process? And, how can event technology benefit a nonprofit in the long term? Easy answer – event technology is the best multipurpose any organization can have!
In today’s Whiteboard Wednesday , we tackle the question: What is an event chatbot? Chatbots and digital assistants have become our trusted companions at home and at work. They help us manage our schedules, fulfill our requests, and instantly answer questions we might have about the weather, the news, – and events. In this 12-minute video, Brandt Krueger goes over the event chatbot basics.
When events are your business, numbers count. Last year, our creators reached 83 million unique buyers through Eventbrite. That’s an incredible opportunity to tap into new audiences and sell more tickets. And produce more events. In the first quarter of 2022, paid events per Eventbrite creator averaged 3.2 events for the first quarter, compared to […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Formulating highly-curated partnerships has become an effective way for brands to expand reach and get more value out of their marketing efforts—and budgets. Such was the case for HBO Max over the spring, when the brand teamed up with Cherry Bombe, a media platform for women in food and drink, to drive word of mouth for its new series centered on Julia Child, the renowned chef who pioneered the cooking-show genre.
Editor’s Note : As part of Back Light, a series of articles sharing illuminating insider observations, we asked Geoffrey Wellen, chief customer care officer of 6Connex f or lessons learned from two years of virtual and hybrid events. If there is a silver lining to the pandemic for the meetings industry, it’s this: The pandemic accelerated the evolutions of meetings.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Editor’s Note : As part of Back Light, a series of articles sharing illuminating insider observations, we asked Geoffrey Wellen, chief customer care officer of 6Connex f or lessons learned from two years of virtual and hybrid events. If there is a silver lining to the pandemic for the meetings industry, it’s this: The pandemic accelerated the evolutions of meetings.
With a gorgeous tented reception and a breathtaking outdoor ceremony, Sierra and Cory’s big day was filled with rustic charm and lovely elegance. Co-created with the brilliant team at Duet Events , the couple’s wedding was the perfect picture of glam with a down home style that showed off their personalities, and the results are Pinterest-worthy!
Air quality has a significant effect on human health. During the COVID-19 pandemic, it has become an especially critical issue. Why? Because COVID-19 spreads via aerosols that can float in the air for minutes to hours. Although there is currently no commercially available way to measure the presence of COVID-19 in air, I’ve written about how measuring carbon dioxide (CO 2 ) concentrations can act as a useful proxy for COVID-19 infection risk.
Select influencers were treated to fireside chats hosted in partnership with The Female Quotient. When it comes to activating in the crowded entertainment space, it takes a particularly remarkable experience to cut through the clamor and resonate with an audience that is constantly inundated with content. And to promote its anthology drama “The First Lady,” which follows the personal and political lives of Eleanor Roosevelt, Betty Ford and Michelle Obama, Showtime Networks gladly accepted the ch
“Know thy audience!” urges Dahlia El Gazzar, DES, altMBA, EWD, and Tech Evangelist & CEO at DAHLIA+Agency. Coming off her session at the Event Leadership Institute’s Innovation and Engagement Summit, we connected with Dahlia about how to maximize virtual event engagement today. When it comes to engagement success, “You need to start by diving into what your audience really likes, then dig a bit deeper to uncover what life is like around them,” says Dahlia.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
This special podcast episode was recorded on site at IMEX in Frankfurt 2022. It features testimonials from a diverse group of 21 event industry professionals who share their core reasons for being at the 18th edition of the trade show, the first since the start of the Covid pandemic. In this episode you can hear from: Kemp Gallineau, CEO at Groups360 Thorben Grosser, vice president of product marketing and events at EventMobi Annette Gregg, senior vice president of experience at Meeting Professi
Between the brain drain in the events industry and labor shortages, the event technology labor has transformed dramatically. And not for the better: event planners are finding it increasingly hard to hire reliable and experienced vendors at a reasonable price. Those who have survived the harsh conditions of the pandemic are fully booked and expensive.
Event Tech Live ’s (ETL) flagship show moves to ExCel London in-person on Wednesday 16th and Thursday 17th November and organisers are calling for speakers to join their illustrious cast. The only show of its kind, ETL quickly established a reputation for content, for exploring the very latest trends and innovation from companies big and small/young and old and with all the changes brought by post-pandemic thinking, the canvas is bigger than ever in 2022.
Editor’s Note : Smart Meetings reached out to San Diego State University alumnus Anthony Bollotta to discuss the benefits of furthering your career via education. . Like every one of us who somehow found their way into the meeting and event industry lightyears before the fundamentals of our work were formatted into curriculum-based certification and undergraduate programs, I was on my own to determine how to utilize my skills and learnings to best support clients.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Event planners who are feeling overwhelmed with their current workloads might look at event tech as an added challenge they simply don’t have time for right now. It’s an understandable outlook given all the emphasis lately on live streaming tools — and even futuristic visions of the metaverse. For many planners, all the bells and whistles of new tech might seem unnecessary, since the core logistics of event planning can be covered with a tried and tested toolbox.
A “superhero” may not wear a cape in the Event industry, but the best Event partner can save the day. In the early days of building Event Specialists , I envisioned a world where corporate events could not only be entirely stress-free; I saw the potential of events to be profitable, brand-building experiences which could engage, empower and captivate attendees – and turn them into a true community.
Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. Delta Cuts Ribbon on Tech-filled Terminal C at LaGuardia. Delta Airlines has cut the red ribbon on its new LaGuardia Airport (LGA) Terminal C, part of a $4 billion spend on improvements at the airport, including the airline’s largest Delta Sky Club.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
IMEX in Frankfurt is back after a two-year hiatus due to the Covid pandemic. Organizers reported 9,000 attendees, including close to 3,000 buyers, and 2,300 exhibiting companies taking part, making it the largest event industry trade show to take place since the start of the Covid pandemic. The attendance numbers reflect this. IMEX America 2021 reported a total of 8,605 attendees, itbm world 2021 reported 7,000 reported attendees.
Congratulations to the nominees for the 25th Annual Canadian Event Awards. Thank you to our esteemed panel of judges for their time and efforts in scoring hundreds of submissions. Over the coming months, we’ll be featuring every one of our nominees, shining a light on their creativity and celebrating their success, so stay tuned to our feeds. .
When John Walsh, general manager of The National Conference Center, started preparing the legacy Leesburg, Virginia, meetings venue for its newest clients, he knew he was in for a life and palate-changing experience. This year, one of the country’s largest and most comprehensive conference centers (originally planned as a Xerox learning campus) became a partner with the U.S. government as part of Operation Allies Welcome (OAW).
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
As the business events community gathers in Germany for the 20 th anniversary of IMEX Frankfurt, not only is there a focus on reconnecting after being away for two years but on sustainability as well. IMEX asked all in attendance to take its People and Planet Pledge , consisting of four simple actions including choosing sustainable food options, recycling, and carbon offsetting travel.
Events Specialists Inc. is one of Canada’s premiere Event Management and Production firms. Our “raison d’être”: to create stress-free, tech-driven events that bring impact & build memories that last long after the event is over. We provide turnkey, full-service event solutions, from strategic planning & tech selection to marketing/content distribution & beyond for Fortune 500 corporations, SMB’s, non-profits & trade associations across Canada & the U.S.
After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of event technology companies have risen to the challenge. We rounded up some of the recent announcements you need to know now to move ahead empowered to deliver regardless of what emergency hits the headlines in the coming months.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Drones are taking the event industry to new heights, especially as environmental concerns related to fireworks increase. According to Atmospheric Environment’s journal , fireworks release high levels of pollution into the air, and as a result, many global cities are replacing conventional fireworks displays with drone shows. “Drones are representative of new technology and showcase a new, innovative solution to the communities where they occur,” said Martin Codd, COO, Pixis Drones.
Tag Digital is an event marketing agency, suppporting the world’s leading event organisers reach their goals and overcome their digital challenges, from generating ticket sales and exhibitor leads to building new data and digital sponsorship. Tag Digital specialise in events, ensuring they have unparalleled knowledge of best practices for event marketing campaigns across Google, LinkedIn, Facebook and YouTube as their base platforms.
Today, we’re going to share some of our favorite strategies to reduce your event attrition rate. It’s a phrase that strikes fear into the heart of many event planners. Event attrition rate is an industry phrase that refers to the percentage of people who register to attend an event but don’t show up.
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