Sat.Nov 27, 2021 - Fri.Dec 03, 2021

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4 Solutions for When Virtual Events Go Wrong

Picatic by Eventbrite

Creators had no choice but to pivot to online event production with the onset of the COVID-19 pandemic, and these events appear to be here to stay even as local restrictions lift. Virtual events offer many benefits for creators and attendees. But like any event, they have many moving parts to consider and monitor, and sometimes mistakes […].

Events 370
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Spotlight: The truth about event engagement with Samuel J. Smith

Attendease

In today’s spotlight series, you will learn more about event engagement from Samuel J. Smith, founder of the event gamification software, Social Point. Sam produced hybrid events in a prior life and led the MPI research team that developed the baseline research for virtual and hybrid events. And today, he helps exhibitors and marketers make virtual and in-person events fun through event gamification. .

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Dealing with Food Allergies at a Wedding

EventSource

Being invited to a wedding often means some good old-fashioned fun, complete with tons of dancing and food. But for those with a severe food allergy, going to a wedding can be a nerve-wracking or even scary experience. From navigating the cocktail hour to choosing the right meal to eat at the dinner reception, it can be a little overwhelming. Having a severe food allergy is a lot different than having a dietary preference.

Fashion 315
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3 Ways Independent Planners Can Land Big Clients

Smart Meetings

You may not be the Amazon of the meeting planning industry who can provide just about anything to anyone, but that doesn’t mean small, third-party management companies and independent planners need to think small when it comes to wooing potential clients. Americans tend to be enamored with the whole “bigger is better” concept, especially when it comes to business.

Education 299
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Introducing Collections — a New Way to Curate Your Best Events on Eventbrite

Picatic by Eventbrite

Meet Collections, a new way to group similar events together onto a single page. With Collections, you decide how to organize your events while helping attendees easily find more of what they love in the process. With Collections, you can: Group your events Collections let you curate a group of your events – by theme, […].

Events 360

More Trending

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How Long Should You Date Before Getting Engaged?

EventSource

At what point do you really know a person? After a few weeks? A few months? Maybe a few years! It’s different for everyone, but when it comes to spending the rest of your life together, some certainty would be ideal. There are many stages to dating. Firstly, meeting each other, then getting to know each other better, committing to a relationship together—and then the big one— deciding this is your forever person.

Banking 281
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Omicron Event Cancellations Abroad, Travel Bans and Returning Resident Restrictions

Smart Meetings

There are only 77 reported cases of the fourth Covid variant, Omicron, in South Africa and 19 in Botswana as of Nov. 30. Yet in just two weeks, the variant is known to have spread to 17 countries: South Africa, Botswana, Belgium, Brazil, Canada, Czech Republic, Denmark, Germany, Israel, Italy, Japan, the Netherlands, Portugal, Spain, Sweden, Switzerland, as well as Hong Kong and Reunion, a French island.

Travel 264
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ICEBOX BRINGS THE SPARKLE BACK TO EVENTS THIS CHRISTMAS

Prestige Events Magazine

Venues and caterers all over London have been in awe of Icebox’s newest creation: ice diamonds, with demand increasing exponentially for the on-coming party season. Each diamond is a precision cut piece of crystal-clear ice adding high voltage glamour to any event. Jason Collins-Down from Bubble Food said “We love innovative ideas, and the new ice diamonds are just fabulous!

Hotels 233
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9 Tips for Designing Hybrid Events

EventMB

Hybrid events come with many challenges. Keeping two different audiences engaged is the primary concern, but other priorities include repurposing content, managing time and catering to new attendee needs. Three event designers share their strategies for survival. While hybrid events may be the solution for accommodating those most eager for face-to-face contact as well as […].

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Brilliant Online Event Ideas for College Students

Picatic by Eventbrite

We’ve all had to get used to doing more online lately. But most college kids practically had to live online during the pandemic — attending classes virtually and enduring restrictions on in-person gatherings by watching TikTok videos and scrolling Instagram. As an event creator, you’ve probably thought about the benefits that successful online events for […].

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Events Industry Council Begins First Phase of DEI Plan—and You Can Take Part

Smart Meetings

Events Industry Council (EIC) has started the first phase of its Equity Acceleration Plan. The plan aims to focus on creating a foundation on which to measure the event industry’s current state of diversity, equity and inclusion ( DEI ), “[aiming] to provide a framework to turn its vision to action and lead the challenge against discrimination and systemic racism in the events industry,” reads a press release.

Meetings 264
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Spotlight: The truth about event engagement with Samuel J. Smith

Attendease

In today’s spotlight series, you will learn more about event engagement from Samuel J. Smith, founder of the event gamification software, Social Point. Sam produced hybrid events in a prior life and led the MPI research team that developed the baseline research for virtual and hybrid events. And today, he helps exhibitors and marketers make virtual and in-person events fun through event gamification. .

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Omicron and the Events Industry: The View from South Africa

EventMB

The discovery of a new Covid variant has sparked panic across the globe and left many event professionals dealing with mass cancellations. While it’s still early days, it’s crucial to unpack Omicron’s impact on our industry and understand how we can move forward. The events industry was one of the first sectors to be shut […]. The post Omicron and the Events Industry: The View from South Africa by Lisa Jade Hutchings appeared first on [link].

Events 218
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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How to Plan Big Virtual Events With Global Audiences

Picatic by Eventbrite

Hosting a big virtual event allows you to attract a global audience. If they’re not bound by location or travel availability, attendees will be able to stream your event from anywhere. As a result, you’ll be able to welcome participants from many countries, which helps you create a more diverse audience. With the whole world […].

Travel 195
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Smart Moves in Lake Tahoe, Laguna Beach and More

Smart Meetings

Laurie Munos. The Ritz-Carlton, Lake Tahoe has hired Munos as director of sales and marketing. Munos has spent more than 25 years in the industry, working most recently for Marriott International as area sales leader at San Francisco Airport Marriott Waterfront. Munos has held several leadership positions with Marriott International, including director of sales and marketing, account executive, senior sales executive and director of group sales.

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Support the bottom — a Thanksgiving reminder

Conferences that Work

After our prime Thanksgiving dinner, I was sleepily washing a large turkey foil platter when I noticed its embossed central message: “Support the bottom.” I’m going to blame the tryptophan in the turkey for causing me to muse, from a facilitation perspective, about the significance of this unexpected Prime Directive. I have no other excuse.

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Connection, Entertainment and Choice Are Key Ingredients for Audience Engagement

EventMB

The third in our four-part series of recordings from the Event Innovation Lab™ at IMEX America features expert insights on the elusive art of engagement. Explore different views on how we can deliver meaningful experiences that move audiences while engaging multiple audiences through different channels. Freedom of Choice: The Ultimate Engagement Hack “You don’t […].

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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5 Best Practices for Building Your Collections

Picatic by Eventbrite

When you organize multiple related events, figuring out how to best showcase them all is, well, work. You might not think you’re playing favorites, but c’mon – one star always shines a little brighter in the sky. Building and promoting individual event landing pages takes time, and making sure fans discover your events is tough, too. […].

Events 195
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Smart Moves in Little Rock, Oakland and More

Smart Meetings

Brian Oaks. Oaks is now senior vice president and chief operating officer at Little Rock Convention & Visitors Bureau. Prior to this new position, Oaks worked for Bank of Springfield Center in Illinois as its director of operations and box office manager and, later, as the center’s general manager. Oaks has also worked with charity and professional organizations such as Downtown Springfield, The Greater Springfield Chamber of Commerce and Springfield Crimestoppers.

Tourism 246
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Michelob ULTRA’s Fitness Platform Returns with a Hybrid Mission

Event Marketer

Producer, artist and dj Zedd gave a post-workout performance at Michelob’s cycling event. Sometimes, an epic roadblock, like a pandemic, can lead to growth for experiential programming. Just ask Michelob ULTRA, which is reverse-pivoting its fitness platform MOVEMENT Live into a hybrid experience that will deliver on the scale that its lockdown-era virtual version provided, while bringing consumers together in person to celebrate wellness with the sweet reward of a low-calorie, post-workout

2022 182
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Why Automation Unlocks Virtual and Hybrid Event Monetization

EventMB

The final part in our four-part series of recordings from the Event Innovation Lab™ at IMEX America focuses on the challenges around monetization of virtual and hybrid events. Get a fresh and somewhat contrarian take on how to generate revenue from online event experiences. As we continue to deal with the Covid pandemic, it’s more […].

Events 214
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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How to Market Your Event Series Through Collections

Picatic by Eventbrite

A strong event series piques attendees’ interest and spark stheir curiosity. Ploy’s Kitchen knows it: cooking Cape Malay fish curry on a Sunday in November gets people excited to spend another Sunday currying in December. As Ploy tells us, “Eventbrite has been helping promote our online cooking events. We have been offering an online cooking […].

Marketing 195
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AHLA Receives $1 Million Hospitality Youth Grant

Smart Meetings

American Hotel & Lodging Association Foundation (AHLA) just received a $1 million grant from Conrad N. Hilton Foundation. This two-year grant has been given with the purpose of attracting youth to hospitality. According to a press release, it will “[allow] the AHLA Foundation to expand its Empowering Youth development programming to Los Angeles and New Orleans, propelling young talent into hotel careers.

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The Impact of CSR on Employee Loyalty

Best Corporate Events

If Charles Dickens was writing his classic novel today, the opening line might read “It was the weirdest of times.”. Job openings in the U.S. hit a record high in September, as companies across industries and regions struggle to find enough help. There are a record number of container ships waiting to unload off the California coast because there aren’t enough dock workers to unload them.

Banking 148
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What Event Planners Can Learn from IBC’s Last-Minute Cancelation

EventMB

IBC, the International Broadcasting Convention, recently made headlines when it canceled the in-person component of its event just over a week in advance of the planned gathering. Could they have been more transparent about their plans? Many of the most productive conversations at in-person events aren’t planned. They happen when you run into a friend […].

Events 214
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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Let’s Talk Personal Branding

Event Age by Swapcard

Eventprofs are a very active bunch on social media. It’s common knowledge that networking and engaging on social channels can boost your chances of getting more business and being seen as an industry expert in this field. John Pistotti, Account Executive at Swapcard, sat down with Anna Mirsalari, Copywriter at Swapcard, to talk about personal branding and how to approach social media in a positive way to build your brand.

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Our top five holiday party ideas for your team.

Expo Pass

In-person events are everywhere, bars and restaurants are back, and we have to say that Holiday Parties are looking a lot more exciting this year. But is it time to break out the punch and turn the conference room into a disco again? Short answer. It might be! Although if you’re not quite ready for all that, there are tons of other fun ways to party together this year.

2021 148
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Here Are The 22 Best Event Platforms To Use In 2022!

Endless Events

The new year is slowly approaching, and we for one, are really excited! 2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. The most common mistake we’ve noticed is that many event planners still plan their virtual or hybrid events based on an in-person-only format.

2022 133