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Who wants to attend a common, ordinary, ho-hum, everyday , I’m-just-like-all-the-others traditional conference? Even worse, who wants to pay to attend one? And who wants to plan or sell one? Your conference growth and revenue depends upon repeat paying attendees year after year. Customer loyalty is the cornerstone for your event’s success. And your customer loyalty is built upon making your common conference uncommon.
As Peter Drucker once said, “Plans are only good intentions unless they immediately degenerate into hard work.” When organising a successful party or a business meeting for one of the most demanding category of event-goers, corporate staff, you need a well-laid-out plan. How do you know what bells and whistles will wow your audience? How do you manage your event team?
This is a sponsored post by Omnience. More information about Event Manager Blog’s sponsored posts. From unbelievable event technology to a revitalized focus on personalized learning environments and attendees’ work/life balance, the future of event planning in 2020 looks bright. In this post, we discuss the digital world’s influence on attendees’ experiences, the next level of […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The content that you create before, during, and after an event should be a reflection of your event’s unique values. A working content strategy doesn’t simply showcase the assets of an event, it also helps you boost registrations, increase brand recognition, and define the way people interact at events. So how do you actually sit down and write content that will make your event perfect?
Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers.
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Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers.
Is it OK for a U.S. 501(c)(3) non-profit association to make large profits, pay its four top executives well over $1M per year, and yet do little for its members? In an astonishing article , Professor Dorothy Vera Margaret Bishop, FRS FBA FMedSci , who is Professor of Developmental Neuropsychology and Wellcome Trust Principal Research Fellow in the Department of Experimental Psychology at the University of Oxford shares an example of an association that’s guilty of all of the above. “
Have AV quotes bamboozled you before? You’re not alone there. And if you don’t understand the quote, it can be tricky to know how to negotiate on the price , or if you hold any power to negotiate whatsoever! The good news is, you do have that power. And all you need to put it into action is a little knowledge, which we’re about to arm you with. Get started with negotiating AV prices by: Learning AV lingo.
I was asked my GEVME a great event marketing and management platform to contribute to an article about relieving stress before an event. The advice from the experienced planners is very useful in removing pre event stress from the stressful job of an event professional. Try and relax, picture a good event and try and get a good nights sleep. All solid advice.
Most conference and meeting professionals want the coolest, hippest, latest ideas and trends for their events. We are on the hunt for the next meeting, seating, session format, technology, and food and beverage fad. We want to know what unique things other conferences are doing so we can borrow their ideas. We pursue fads, gimmicks and trends as the silver bullets of our conference woes.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
This is a guest post by Megan O’Neill, Senior Content Marketing Manager at Animoto. In 2018, 95% of events that used video said it was effective. Yet 57% of events still aren’t using video, according to Eventbrite’s 2019 Pulse Report. Video offers a world of opportunity when it comes to marketing events, but getting started […]. The post 6 Event Video Examples to Inspire Your Event Marketing appeared first on Eventbrite US Blog.
You’ve decided on the type of event you’re going to hold. You’re ready to start spreading the word on your organization’s social media accounts. You’re crafting a registration landing page that any attendee will find easy to use.The only thing missing is memorable merchandise that will commemorate your event and spread the word about your organization.
Photo credit: Chautauqua Harbor Hotel. A new world-class hotel that will enhance the conference and meetings industry in New York’s Southern Tier—home to a range of innovative industries and talent—recently opened in the village of Celoron on the southeastern shores of Chautauqua Lake, 74 miles southwest of Buffalo. Chautauqua Harbor Hotel will feature an arts and crafts-style facade that is highlighted by rustic stone accents, stunning grounds and large outdoor areas with patios and fire pits.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
By Allie Gardner. A little more than six years ago, Adam Parry, a self-proclaimed “tech guy,” noticed a void in his industry. While technology was completely transforming other industries in the UK, the events industry seemed mostly to be living in the dark ages. Recognizing that event technology could be a new area of exploration for Event Industry News, Parry’s online magazine, he began writing articles on the subject.
When looking for new ways to engage employees, corporate event professionals experiment with multiple event formats. From fun incentive trips to spectacular galas, you can align the goals of an organisation with a huge variety of corporate meeting types. The statistic s reveal that corporate event planners will spend 22% more on product launches in 2018 than the previous year.
This is a sponsored post by Maritz Global Events. More information about Event Manager Blog’s sponsored posts. The wellness trend began by offering healthier meal options but has now blossomed into an entire culture for events. As people's personal values are developing and they become more mindful in their personal lives, their expectations for meetings and […].
The other day, Celia and I were walking in Boston’s beautiful Arnold Arboretum when she asked me who’d responded to an email I’d sent. When I pulled out my phone to answer her question, she said she felt she was walking with a third person, a stranger. Read the full article at Conferences That Work Related posts: A birthday present for you on the 21st anniversary of Conferences That Work What a long strange trip it’s been The first Conferences That Work event was held J
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
You can never get enough of what you really don’t need says Eric Hoffer. To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. We want more, more, more! (Unless your a conference participant and we often have had enough!). Fads and trends are often about gaining attention. They also want access to your conference budget.
Applying a story arc to the conference can activate participants’ brains. And you want stimulated, motivated engaged brains during your event for sure! A story arc is an extended, continuous storyline in episodic storytelling media such as television series, comic books, video games, films etc. Each episode follows a dramatic arc with the story unfolding over several episodes.
We’re lonely. And not just a little lonely. We’re experiencing a global epidemic level of loneliness. Last week, the U.K. appointed Tracey Crouch as the Minister of Loneliness after the British parliament released a five year study on loneliness that found more than 9 million people in the country reported they often or always feel lonely. Across the globe, loneliness is fast becoming one of our most serious health epidemics and is a greater predictor of early death than obesity, smoking and exc
One of the strongest intangible attributes of a healthy conference is how much sharing takes place. Too often, competition and self-interest get in the way of sharing what’s most helpful. Professions that deliver conference sessions with a high level of sharing – not diluted or generalized from the stage – are often in fields linked to prevention, healthcare, education and philanthropy.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
If all you have is a hammer, everything else looks like a nail. The hammer nail analogy is a common business idiom. It describes the bias that we bring to solving problems based on our personal experience and background. Well, hammer meet nail. Nail says to hammer, “Hammer, meet screwdriver, pliers, wrench, saw and the entire toolbox of unique tools to solve different challenges.
Event planning is a 24/7 job — which means even your vacations are interrupted by texts, calls, and emails marked “URGENT” from your staff. That’s why taking some time off to enjoy some downtime at home during the holidays is the best kind of vacation: It’s the one time of year when no one else is […]. The post 11 Sensational Staycation Ideas for the Holiday Break appeared first on Eventbrite US Blog.
Four out of five people will consider flaking on an event they’ve already bought tickets to. In fact, 47% of people flaked on an event in the last month, according to new research from Eventbrite and OnePoll. What’s going on here? Are people just jerks? The truth is, Americans are a spontaneous bunch. In fact, […]. The post Why People Flake on Events — And How to Get Them to Come appeared first on Eventbrite US Blog.
At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). I explained that a blog platform is worth considering as the home base or hub for the inbound strategy.
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
With “event coordinator” making the shortlist of “Most Stressful Jobs” year after year, there’s one New Year’s resolution every single event creator should make: Be less stressed. Easier said than done, though, right? From the day your event is dreamed up to the time you lock the venue doors behind you, the work is never-ending. […]. The post The New Year’s Resolution Every Event Creator Should Make appeared first on Eventbrite US Blog.
We are helpless story junkies says author, journalist, and storyteller Michelle Weldon. We can’t help it. It’s part of our human nature to crave and connect with stories. Your brain on story acts very differently than when your brain is receiving data, facts and information. It changes its structure and releases cortisol and oxytocin–called the human bonding or empathy chemical.
If you own or manage a live music venue, nightclub, or festival, your fans are already talking about personal safety at your space. They’re just not having these conversations with you. These intimate conversations span harassment, sexual assault, and poor (or nonexistent) interactions with security or staff. Whether or not you’re already aware, the unfortunate […].
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