Fork in the Road

DECEMBER 10, 2012

As EIBTM, the Global Meetings & Events Exhibition, celebrated its twenty-fifth anniversary two weeks ago in Barcelona, it honored the winners—an overall winner and several finalists—of the EIBTM Technology Watch Competition. As a judge for the past two years, I have been a fly on the wall during the judging, listening in and commenting on the “new and innovative technology solutions that can make a significant difference to the industry.

Technology 49

Technology 2011 Social Media 2012 49

b2match

FEBRUARY 2, 2012

Your website is configured, has a great agenda, a proper setup and the registration is now open for participants. These are the next steps you should take to fill up your attendee list. Motivating the first participants to register Here are our best practices to fill up your participant list just after the registration phase has started. This is crucial when matchmaking is an important part of the event.

Meetings 48

Meetings Events 48

Event Philosopher

JUNE 11, 2012

It is not because things are difficult that we do not dare, it is because we do not dare that things are difficult.” - Seneca Today I had the great pleasure of speaking at the PCMA Education Conference on the topic of Strategic Meetings Management with Kevin Iwamoto, VP of Enterprise Strategy for Active Networks. Kevin is a person I would call "the father of strategic meetings management," and it was an honor to share the stage with him.

Management 40

Management Meetings Contracts Negotiating 40

Fork in the Road

NOVEMBER 27, 2012

Recently, DoubleDutch , a mobile applications developer that was one of the first to introduce game strategy into the (primarily) corporate event environment, announced that it received venture capital funding in the amount of $4 million. The cash will help the company expand the marketing and development of their mobile platform, which now includes on-site lead retrieval, post-event sales tracking and ongoing customer relationship management.

Corporate Events 45

Corporate Events Trade Shows Technology Conference 45

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Events

Fork in the Road

DECEMBER 10, 2012

As EIBTM, the Global Meetings & Events Exhibition, celebrated its twenty-fifth anniversary two weeks ago in Barcelona, it honored the winners—an overall winner and several finalists—of the EIBTM Technology Watch Competition. As a judge for the past two years, I have been a fly on the wall during the judging, listening in and commenting on the “new and innovative technology solutions that can make a significant difference to the industry.

Technology 40

Technology 2011 Social Media 2012 40

Event Philosopher

JUNE 1, 2012

Don't just learn the tricks of the trade. Learn the trade. - James Bennis In the never-ending season of budget cutbacks and layoffs, it's harder and harder to justify attending educational industry conferences - especially for corporate meeting planners. But if you have truly selected event marketing as a career path, and not just a job, you must find ways to stay relevant and keep learning your trade.

Social Media 40

Social Media Corporate Meetings Corporate Events Conference 40

Event Philosopher

MAY 10, 2012

Events 40

Events Event Marketing Marketing 40

Event Philosopher

APRIL 2, 2012

40

40

Event Philosopher

MARCH 12, 2012

All evolution in thought and conduct must at first appear as heresy and misconduct. - George Bernard Shaw 5) Registration websites: you know me, you know my company. Why do I have to fill out the same information again? 4) Registration lines: They are the first impression of a conference. Why are they so hard to get right? Why do I have to wait so long, only to get something I then have to go into a corner alone to read and figure out what to do next next?

Social Media 40

Social Media Conference Events Venues 40

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing

Event Philosopher

MARCH 11, 2012

"Events are the original Social Media." - Liz Lathan It's my mantra. :-) And on days like yesterday and today, I'm really living by it! South by Southwest 2012 (know as SXSW) is taking place in Austin, Texas, and my husband is attending live and in person. I, however, am home with our 4-year-old and our dogs who just had surgery. I'll get to join in the fun tomorrow, but in the meantime, I'm keeping up with the scene via Twitter, Facebook, Pinterest, and the various live blogs going on.

Social Media 40

Social Media 2012 Speakers Conference 40

Event Philosopher

JANUARY 11, 2012

If your actions inspire others to dream more, learn more, do more and become more, you are a leader. - John Quincy Adams I’m in a leadership class through the employee resource groups at my corporation and we’re studying a great book called “Leaders of the Future 2.” My team recently taught a chapter on leading through crisis and complexity. One of the sections talked about nonprofit leadership, another on Army leadership, and another on corporate leadership.

Management 40

Management 40

Event Philosopher

JANUARY 3, 2012

You're a great friend but if the zombies chase us, I'm tripping you. - Anonymous So I’m reading this book about the zombie apocalypse (I know, completely silly… it’s called World War Z – TOTALLY recommend it), and it’s presented as a historical account of the zombie war. One chapter talks about the skills of the population in the face of this unique society-rebuilding challenge.

Management 40

Management Marketing 40