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JANUARY 5, 2023

In these belt-tightened times, savvy event organizers are looking for new ways to boost their revenue. Here are 5 proven ways to bring in additional income from your event.

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Attendease

DECEMBER 27, 2023

In 2023, the event industry underwent changes that revolved around sustainability, diversity, and inclusion. It also faced challenges relating to rising costs, AI integration, and emerging technologies. These developments impacted event professionals, creating a period of adaptation and transformation within an industry valued at $1 trillion worldwide.

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EventMB

DECEMBER 14, 2023

Skift Take: The latest Skift Meetings virtual summit took the audience behind the scenes of some of the most innovative and inspiring approaches to event experiences of the year.

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Velvet Chainsaw

OCTOBER 2, 2023

This is a guest post by Diana Kander. Diane is a keynote speaker on curiosity and innovation and a New York Times Bestselling author. Her latest book, Go Big or Go Home , outlines five ways to create a memorable customer experience. The event planning industry is one of immense creativity, innovation, and personal touches. In the modern era, where experiences reign supreme, it’s essential to craft events that resonate deeply with attendees, leaving them with memories they’ll cherish forever.

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Events

Conferences that Work

SEPTEMBER 25, 2023

I use the phrase “wants and needs” a lot when talking about participant-driven and participation-rich conferences. It even appears in the title of my third book ! Satisfying wants and what Abraham Maslow called growth needs are core goals of any event. But whose wants and needs are we talking about ? Whom is your event for? Conference organizers have, of course, every right to create an event that satisfies their wants and needs.

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Event Farm

MARCH 2, 2023

Event tech plays a significant role in shaping how events are planned and executed. But with so many options available, it can be hard to choose the right tools that help you deliver an engaging experience, understand your attendees, and most importantly, get the ROI you need. Fortunately, during Crafting the Event Experience Part 6, Ryan Costello, Event Farm co-founder, and Chief Strategy Officer at MemberSuite discussed the world of event tech including what event planners need to consider and

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Eventmobi

JUNE 2, 2023

Event lead retrieval has evolved from sharing business cards to scanning QR codes. It’s faster, easier, and can be done on the fly—but how do you optimize the process? Microscanners might seem like a simple answer, but what if you want to include additional information or your exhibitors want to access their leads in real time? A comprehensive event tech solution supports your event’s needs in one place and makes lead retrieval a natural part of the event experience.

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Velvet Chainsaw

OCTOBER 26, 2023

According to the Center for Exhibition Industry Research (CEIR), the business-to-business exhibition industry is still in recovery mode. The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5% below 2019. The good news is that 2024 is expected to eclipse 2019 results by 3.6%. (One can only hope!) Whether your results are better or worse than the CEIR index, I think it is a helpful top-line metric for benchmarking and sharing with your organization’s

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Attendease

SEPTEMBER 22, 2023

Measuring event KPIs and, ultimately, the success of an event shouldn’t be an afterthought. Knowing how well events have performed is crucial to delivering a mind-blowing attendee experience. Not sure where to begin? By measuring a variety of key performance indicators (KPIs), you can gain a bird’s-eye view of your events, validate your successes, and take steps to improve even further!

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Attendease

SEPTEMBER 6, 2023

The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. For most event organizers and businesses that rely on heavy foot traffic for exposure at conferences, the digital transformation was embraced more out of necessity than fervent interest.

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Attendease

SEPTEMBER 13, 2023

If you want to host a webinar, you’ve got some work to do. But don’t worry! You’re in the right place. We’re here to prep you for success. True to its name—a portmanteau of ‘web’ and ‘seminar’ — a webinar is a virtual event where knowledge sharing, teaching, discussion, and networking takes place online in real-time.

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Velvet Chainsaw

JUNE 6, 2023

Photo Credit: Zuko.io Images Our last post, Key Vendor Service-Level Expectations , explored how the events industry is managing through a significant loss of experienced talent. We shared some strategies to help close the gap and navigate this new normal. In the fast-paced world of event planning, strong project management from your key vendors is essential for success.

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Picatic by Eventbrite

FEBRUARY 22, 2023

An Excel spreadsheet full of data on ticket sales, budget, and registration information can be an incredibly helpful resource as you plan your event. By using Excel for your event planning, you’ll discover it’s more than a simple event checklist. It’s a versatile application with plenty of tools to help with event management.

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Attendease

AUGUST 30, 2023

To increase awareness of your events and boost ticket sales , businesses should consider investing their time and effort into social media event promotion and marketing. When you plan ahead and develop a cohesive strategy, you can really unlock the full marketing potential of social media. While most of your social media marketing and event promotion occurs before an event starts, it shouldn’t stop there.

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Attendease

AUGUST 25, 2023

Event websites are more than just a digital flier or an online invitation. They’re the first handshake, the opening pitch, the key that can unlock an attendee’s interest and commitment. If you create event websites properly, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes.

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Velvet Chainsaw

JULY 24, 2023

Last week I attended the National Speakers Association’s (NSA) Annual Meeting, Influence 2023. As a 25+ year member of NSA, I was eager to see how they would weave in their 50-year anniversary and deliver on a promise to elevate the education and main room experiences. They did not disappoint. Below I’ve highlighted five strategies NSA implemented that resulted in achieving pre-pandemic attendance, record high sponsorship and highly valued education and networking experiences.

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Attendease

JULY 6, 2023

As businesses grapple with today’s ever-changing event landscape, having the best event platform is no longer a luxury—it’s a necessity! However, with countless tools and services on the market, selecting the right platform for your business can feel overwhelming and confusing. Nonetheless, in a world where digital connectivity is king, it’s essential to find the right tools to captivate your audience and deliver memorable experiences.

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Events

Velvet Chainsaw

MARCH 29, 2023

Betsy Bair, Vice President, Strategic Narratives at Velvet Chainsaw, will retire as of March 31, 2023. For the past seven years, Betsy has been instrumental in project managing many of VCC’s most complex client engagements. Her passion for studying and learning the business of each of our clients is unparalleled. Betsy is a client favorite and has fostered ongoing connections with many of the association leaders she has supported.

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Velvet Chainsaw

MARCH 15, 2023

IStock Photo by cyano66 Before the pandemic, one could argue that jobs with life-and-death consequences were surely more stressful than planning an annual conference. But things have changed. According to a study by the World Scholarship Vault , event planner stress levels are hitting a new high — the third-most stressful job in the world for 2023.

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Picatic by Eventbrite

FEBRUARY 23, 2023

Creating a workshop? Here’s how to turn your workshop plan into an experience that educates, motivates, and inspires attendees.

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Picatic by Eventbrite

FEBRUARY 20, 2023

When writing a subject line for an invitation email, the goal is to pique your attendees’ interest. Subject lines for event invitations should be brief, informative, and intriguing. You should provide just enough details that the recipient will want to open up the email and learn more.

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Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

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FEBRUARY 14, 2023

Earth Day is an annual call to dedicate ourselves to environmental protection. Each year’s Earth Day focuses on a different topic, and the theme for 2023 is climate change. April 22 may only be one day on the calendar, but with these event ideas, you can set the tone for sustainability year-round.

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Picatic by Eventbrite

JANUARY 30, 2023

Before Jae Murphy became an in-demand DJ, he was a host known for working the room at comedy showcases, dance competitions, and fraternity parties on campus at Howard University, where he studied broadcast journalism.

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Attendease

AUGUST 15, 2023

Hey Siri, “define webinar” How does one define “webinar”? The Merriam-Webster dictionary defines a webinar as a live, online educational presentation during which participants can submit questions and comments. Webinars have been gaining momentum since the pandemic and are quickly becoming a powerful communication tool for businesses, organizations, and individuals alike.

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Picatic by Eventbrite

JANUARY 20, 2023

Find out the best length & time to post on each network for your social media event marketing, according to the experts at Buffer.

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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

Picatic by Eventbrite

JANUARY 19, 2023

PR is critical to event promotion success. Get press coverage with a smart event PR strategy that increases interest and attendance.

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Events Event Marketing Marketing 370

Picatic by Eventbrite

JANUARY 18, 2023

What’s up? My name is Tayleur. I’m an event producer and the founder of Gold Beams (website / Instagram / YouTube). Gold Beams is a production company. We produce events for Black creatives and the Black community at large. We’re also contracted to produce and project manage events for others. Gold Beams’ internal events have […].

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Picatic by Eventbrite

JANUARY 10, 2023

Comedy, Margaret Cho famously said, “propels you right into the heart of the universe.” And at The Riot Comedy Club, with its standup shows every Thursday through Sunday, the universe is Houston, Texas. “There was really only one big comedy club in a city with a population over six million,” says Brian Gendron, founder and […].

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