Event Philosopher

DECEMBER 28, 2011

The way of the world is meeting people through other people. - Robert Kerrigan Social media buzz – loads of fun, keeping up with friends, updating your resume, posting pics of the kids. But where’s the value? I have a real-life case study of the value of my LinkedIn network. I hosted a Corporate Event Marketing Association event in Austin and, not knowing a whole lot of event marketers in the area, I began leveraging the network.

Social Media 40

Social Media Corporate Events Event Marketing Marketing 40

Event Philosopher

DECEMBER 16, 2011

The average American is nothing if not patriotic. - Herbert Croly While sitting on an American Airlines flight on my way to a site visit to Vegas, I witnessed something that warmed my heart. Say what you will about the airlines, but I just saw a flight attendant gift a U.S. Army serviceman an upgrade to first class when there was a seat left. I absolutely love seeing things like that!

Airlines 40

Airlines Travel 40

Event Philosopher

DECEMBER 14, 2011

I stayed in a really old hotel last night. They sent me a wake-up letter. - Steven Wright I love hotels. I have always loved hotels. I have wonderful memories of checking into a hotel with my parents, my dad handing me the ice bucket, and sending me on my mission: locate the ice machine and bring back a full bucket. I really don’t remember my parents ever using the ice, but it was a very important mission for me.

Hotels 40

Hotels Travel Event Marketing Marketing 40

Event Philosopher

DECEMBER 12, 2011

The most important persuasion tool you have in your entire arsenal is integrity. - Zig Ziglar I’m seeing a lot of conference justification letters around the internet these days. I like the concept: provide a ready-made letter for managers to understand the benefits of sending their employee to a conference. But the execution of a lot of these letters is cheesy and pure marketing language.

Conference 40

Conference Education Management Marketing 40

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Events

Event Philosopher

OCTOBER 28, 2011

Please all, and you will please none. - Aesop What do we want out of a mobile app for our event? Feedback (surveys) Engagement with content or people (QR codes, connections, check-ins) Maps of venues Agendas, especially if they are personalized Notifications from partners or updates to agendas Partner content To work on iPhone, Android and Win 7 phones And then there's all the random stuff we might want to add: games, rewards, etc.

Events 40

Events Meetings Conference Venues 40