EventMB
AUGUST 22, 2019
This is a sponsored post by Maritz Global Events. More information about Event Manager Blog’s sponsored posts. It’s no secret that event planners are experiencing more pressure than ever to apply the hottest marketing trends to their own industry. Taking a page from experiential marketing, event planners are expected to deliver an unforgettable experience.
Eventmobi
JANUARY 24, 2019
Developing an event budget is a crucial element when planning your meeting or event. It’s the next step after setting your overall event objectives. To begin building your budget, it’s best to determine what financial success means for your event and how you want to measure it. In order to achieve this, you need to list all possible expenses and revenues that will likely occur at your event, and keep your cash flow in mind.
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APRIL 30, 2019
It would be great if you could plan your event advertising strategy based on what you wish would happen with your ticket sales — but you know that wishes don’t mean much in this industry. Instead, base your strategy on real results from events like yours. The experts at ToneDen have worked with countless events […]. The post The Event Marketing Lifecycle: When You Can Sell the Most Tickets appeared first on Eventbrite US Blog.
Eventmobi
JANUARY 3, 2019
Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. An event sponsorship package is essentially your “pitch” on why potential supporters should choose you over other events or channels they could invest their budget.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Gallus Events
OCTOBER 15, 2019
In a world of keyword searches and sponsored content, William asks, have we lost the ability to write catchy event copy? There will always be a place for well written copy. The text you write has to jump from the page. It has to excite and engage. And it has to know its purpose: to drive potential attendees to attend that event. Every event organiser and event marketer knows this right?
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Velvet Chainsaw
JANUARY 9, 2019
Do your conference learning opportunities—from the general session to networking to breakouts to deep dive workshops—empower registrants to participate in their own learning journey? Or do your conference education sessions motivate participants to see the finish line? Their learning stops once the session ends. Authentic learner-centered conferences foster a connection between the participant and the learning taking place.
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JULY 11, 2019
You’ve just wrapped a major event. You’re exhausted, you’re happy — and you’re curious. What did your attendees think about your event? How about sponsors? Are they likely to support your event next year? Surveys tell you exactly what attendees, sponsors, and stakeholders loved about your event and what you can do to make it […]. The post 21 Survey Questions To Ask After Your Event appeared first on Eventbrite US Blog.
EventMB
JUNE 11, 2019
Conference bags must breed in the dark: everyone seems to have at least a dozen stuffed in the back of their closet. A conference event swag bag should be more than a hole with handles. Conference gifts and corporate goodie bags account for more than $20 billion worth of business worldwide. A functional, stylish […]. The post 30 Ideas for Conference Bags People Won’t Throw Away by EventMB Studio Team appeared first on [link].
Marketo Events
FEBRUARY 8, 2019
Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Attendease
FEBRUARY 20, 2019
The new year is well under way, and all of us in the event space are watching out for the new trends that’ll continue to influence our work throughout 2019. So what’s changed, and what can we expect to see going forward? At all ends of the spectrum – from shrinking budgets to investment in advanced technology – there are several trends you should add to your watch list.
Conferences that Work
DECEMBER 16, 2019
Why should you hire curious people? Because the future of work belongs to the neo-generalist. And neo-generalists are intensely curious. Here’s Harold Jarche, explaining the importance of generalists: Wicked problems need neo-generalists. Neo-generalists defy common understanding. They cross boundaries, and some break them. They see patterns before others do.
EventSource
NOVEMBER 22, 2019
In general, when people hear ‘family portraits’– they groan. Family portraits can be boring and can also be point of stress on your wedding day. Here are 5 tips for making sure your whole wedding day isn’t spent doing family portraits and you can get back to more important things… like cake! 1. Ask your photographer for guidance : Most photographers have taken enough family portraits to know what is realistic to shoot in a given time period.
Smart Meetings
JANUARY 1, 2019
Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A new survey shows that planners are missing opportunities to connect, sell sponsorships and build community. A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life.
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DECEMBER 23, 2019
Need fresh event promotion ideas? Here are 20 creative marketing strategies to boost awareness and build hype around your event.
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MAY 29, 2019
Learn how to make sure your next food and drink event is unforgettable — and Instagrammable. The post 30 Catering Ideas to Make Your Event Menu Stand Out in 2019 appeared first on Eventbrite US Blog.
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MARCH 26, 2019
Looking for ways to stay competitive in an increasingly crowded industry? Help your event shine with this useful planning checklist for conferences and corporate events. The post Your Essential Conference and Corporate Event Planning Checklist appeared first on Eventbrite US Blog.
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SEPTEMBER 17, 2019
Your event description is often the first (and only) chance you get to grab potential attendee’s attention online. And thanks to modern consumer behavior, you have only 5.59 seconds to do it before they abandon your webpage and move on to the next thing. So how can you make the most of those five seconds […].
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
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FEBRUARY 28, 2019
Bringing exhibitors and attendees together for a successful event starts with a great conference theme. Here are some strategies for choosing one that goes hand in hand with your brand. The post Find Your Next Great Conference Theme With These Brainstorming Steps and Ideas appeared first on Eventbrite US Blog.
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APRIL 4, 2019
Events centered around holidays are sure hits among kids and families — and Easter is no exception. The warmer weather gives everyone an excuse to come together as a family around a holiday with lots of fun traditions. But that doesn’t automatically mean they’ll line up to attend your Easter event. Without proper planning, important […]. The post 7 Simple Steps to Hosting a Successful Easter Event appeared first on Eventbrite US Blog.
Velvet Chainsaw
NOVEMBER 6, 2019
One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy. It’s a pivotal time to onboard and help them make connections that will last throughout the conference, and, hopefully, throughout the years as they become repeat attendees.
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JULY 30, 2019
To stand out in an event-goer’s Facebook or Instagram feed, your event ads need to be concise and compelling. You need to build the story of your event — all in one snappy sentence and an eye-catching image. When you’re hosting multiple events a month, you don’t have time to start from scratch. Instead, use these […]. The post 15 Social Media Ad Copy Templates to Sell Out Your Event appeared first on Eventbrite US Blog.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Velvet Chainsaw
JANUARY 3, 2019
Change is hard. Foresight—looking forward—is hard. Why? Because we prefer certainty and concreteness to ambiguity and abstraction. Becoming a new normal leader requires shifting your perspective. It means becoming biased towards consistent, persistent evolution, not inclined to keep things the way they are which results in stagnant-status-quo-sameness.
Attendease
DECEMBER 9, 2019
A corporate event marketer’s purview often includes a wide spectrum of events across the enterprise, with assorted attendee profiles, scale and objectives. The marketing and management strategy for a webinar differs, in some ways significantly, from the strategies for launching a multi-day user conference, for example. Juggling a portfolio of these dissimilar events can be a challenging experience; it’s easy to get lost in the tasks, mix up goals and approaches, and lose sight of brand consisten
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NOVEMBER 25, 2019
As an event brand, if you don’t take advantage of Instagram Stories now, you’ll get left behind. Here are nine creative Instagram Stories ideas for your next event.
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OCTOBER 15, 2019
The countdown has begun for New Year's Eve event organizers. Use these 10 steps to market your New Year's Eve event and maximize sales.
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JULY 9, 2019
If you’re in charge of campus programming, the pressure is on to create events college students will not just love but share on social media. Here are some innovative ideas. The post 10 Clever Event Ideas College Students Will Love and Share appeared first on Eventbrite US Blog.
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JULY 15, 2019
There’s no one-size-fits-all approach to event advertising. But there are essential channels and tactics that each event creator should experiment with. Here are five you should try. The post 20 Ways to Advertise Your Event to Attract More Attendees appeared first on Eventbrite US Blog.
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JULY 31, 2019
Stress dreams. Everyone knows them. Everyone gets them. But for event planners, stress dreams get to a whole new level. If the cliche stress dream is showing up naked to somewhere important, you have these dreams too — but with the added horror of your phone on the fritz, your team in a frenzy, your […]. The post 5 Nightmares Every Event Planner Has Experienced appeared first on Eventbrite US Blog.
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