Velvet Chainsaw

NOVEMBER 8, 2016

“I’m done with !”. Go ahead and fill in that blank with any type of institution. Big business, conferences, education, government, medicine, membership associations, nonprofits, professional societies, religious organizations, trade organizations, etc. We are witnessing the rise of the Dones , as Dr. Josh Packard calls them. Groups of people that are done with traditional, outdated institutions.

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Conference Government Education Meetings 394

Conferences that Work

SEPTEMBER 21, 2016

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Last week I received the following voice mail (identifying details have been bleeped; transcript below.). [link]. “ Hi Adrian, my name is __, I work for an influence marketing agency __, and I’m reaching out to you this afternoon about an opportunity with __, who is one of our clients, and I know you are an influencer in the meeting/event/conference planning sphere which is the fo

Marketing 257

Marketing Social Media Site Selections 2014 257

Event Farm

NOVEMBER 10, 2016

Event Farm just wrapped up our inaugural Tour d’States Roadshow event, a six-city series of educational sessions, panels and networking events that traveled across the United States to give event professionals an opportunity to network with industry peers and hear from experts about what they see for the future of the business of offline. We’re very pleased to report that the roadshow was, overall, a remarkable success!

B2B 203

B2B Education Venues Marketing 203

EventMB

OCTOBER 6, 2016

Regpack is an online registration platform which enables you to create a bespoke process tailored to the individual. Here is our review. Regpack: What Is It? Regpack enables you to create intuitive registration forms for your event and embed it within your organization website. Using the ‘conditional logic engine’, every applicant receives a bespoke experience […].

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Events Event Management Management 195

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Events

BizBash

NOVEMBER 7, 2016

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2017 Events 195

Eventinterface

AUGUST 21, 2016

Shelby Olivier is a Program Manager for Red Velvet Events, a Global DMC Partner in Austin, TX. Shelby first began in the events industry as a Catering Sales Representative to earn money while attending college. She then moved on to become The Director of Marketing and Special Events for a venue in Georgia, earning her bachelors degree at the same time.

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Venues Management Marketing Technology 178

Eventbrite UK

NOVEMBER 9, 2016

From AWOL staff to unhappy sponsors, here are 10 'event manager moments' every event planner must face at least once in their career. The post 10 Painful Moments Every Event Manager Will Relate To appeared first on Eventbrite UK Blog.

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Event Management Management Events 167

Guidebook

JULY 17, 2016

“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. But there are some fundamental strategies that never go out of style. While we work to include these in our plans every time, they can be easy forget.

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Event Planning Event Apps Speakers 2004 146

Velvet Chainsaw

SEPTEMBER 16, 2016

Are 50%-80% of your conference attendees in your programming at any given time? Or are they filling the hallways, hotel spa and lounge, local restaurants, coffee shops and bars conversing with others? Or are they visiting the local tourist attractions? One thing is certain, if your conference attendees are not fully engaged in the experience you provide, there is little, if any, chance that they will leave your event with any real ROI.

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Conference 2009 Education Speakers 327

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Event Marketing

Velvet Chainsaw

OCTOBER 24, 2016

Yes, what if they remember nothing from your event? “Meetings are often so overloaded with material that learning may be hurt more than it’s enhanced,” says Andrea Driessen, Chief Boredom Buster, No More Boring Meetings. (Read her article for seven ways to boost learning.). What’s worse than remembering nothing from the event? If attendees learned something and can’t apply it.

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Conference Speakers Events Meetings 324

Velvet Chainsaw

SEPTEMBER 12, 2016

Conferences need 4D experiences: deep learning, deep play, deep reflection and deep connections. You probably recall a time in your life when you viewed a 3D movie. You wore 3D glasses and the images looked like they popped out of the screen. Your conference needs more than the gimmick of 3D glasses. It needs authentic 4D experiences. It needs opportunities for participants to experience deep learning, deep play, deep reflection and deep connections. 21st Century 4D Experiences.

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Conference Speakers Meetings Conference Planning 304

Velvet Chainsaw

SEPTEMBER 29, 2016

Your Points System Should Influence Current Spend Decisions. Like any storefront business, exhibitor booth selection is heavily influence by three factors: location, location, location. Most trade-show organizers use a priority-points system to help determine the order of booth-space selection for next year’s expo and their system has been in place for quite a while.

Sponsorships 304

Sponsorships Airlines Trade Shows 2016 304

Velvet Chainsaw

SEPTEMBER 13, 2016

How are your conference attendees learning? Yes, of course we should ask, “What are they learning?” More importantly, we need to ask, “How are they learning?”. We’ve got to confront the ineffectiveness of our conference education approaches! We must begin to offer effective alternatives to the traditional “sit and get” lecture. If we want to increase conference participant ROI and loyalty, we’ve got to just stop accepting speaker proposals, assigning speakers a time slot and then offering an exa

Conference 304

Conference Education Speakers 304

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Velvet Chainsaw

OCTOBER 20, 2016

Think about the last time you approached a stranger and asked if you could help them? Now ask yourself; Did that person look like me? Robert Putnam , Harvard Political Scientist claims that when most of us are faced with diversity, we retreat and close our doors. As a species we are attracted to sameness and reject otherness. The future success of your conference will depend on changing your culture to be one of inclusiveness.

Conference 303

Conference Hospitality 2016 Conference Planning 303

Velvet Chainsaw

SEPTEMBER 15, 2016

It is much more effective to provide opportunities for conference participants to solve their own problems, then telling them how to solve it. (Paraphrase Dr. A. Gidget Hopf, President & CEO of The Association for the Blind and Visually Impaired—Goodwill Industries.). Conference organizers automatically assume that if someone is attending their event, they expect the conference to help them solve their problems.

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Conference Education Meetings Conference Planning 300

Velvet Chainsaw

OCTOBER 19, 2016

Your conference-slip is showing! I once worked for a Texas elected official. I quickly learned to tell her if her slip was showing, she had a run in her pantyhose or she had lipstick on her teeth—especially before she went on stage or met with the public. Well conference professionals, your conference-slip is showing. Your organization’s beliefs—as well as your beliefs—about business, connecting, learning, relationship-building, and today’s society, are showing.

Conference 300

Conference Conference Planning Tech Speakers 300

Velvet Chainsaw

SEPTEMBER 14, 2016

Your organization needs to change because it’s broken! Or is it? “There is no such thing as a dysfunctional organization, because every organization is perfectly aligned to achieve the results it currently ge ts,” says Jeff Lawrence. The Illusion Of A Broken Organization? So is your organization broke? Or is it working just fine…. Even though some of its stakeholders feel it is dysfunctional in some areas….

Sustainability 283

Sustainability 283

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Events

Velvet Chainsaw

JUNE 29, 2016

Not long ago, becoming a professional speaker was a third step in a thought leaders career path. Many built their expertise in an industry or function, shifted to consulting and then wrote a book to launch their speaking career. In today’s digital age, the path to creating a thought leader platform, leading to speaking gigs, is shifting to a second career play.

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Speakers Conference Food and Beverage Negotiating 278

Velvet Chainsaw

JUNE 28, 2016

This is the first in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. It’s likely that the Brexit vote last week is on my mind and that’s why the Spice Girls’ tune, “Wannabe,” popped into my head as I wrote: “Yo, I’ll tell you what I want, what I really, really want.”.

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Trade Shows Conference Networking Conference Education 271

Velvet Chainsaw

JUNE 23, 2016

Savvy 21st Century conference organizers can effectively demonstrate strategic learning alignment of their conference networking and education programming. (Can you?). Smart conference professionals are skilled at articulating the value of their event’s networking and learning opportunities. They can discuss how their programming helps their target market achieve their business goals.

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Conference Conference Networking Education Speakers 256

Velvet Chainsaw

JUNE 9, 2016

A Momentous Catalyst To Conference Attendee Behavior Change. I am often asked how to get conference attendees to adopt 21 st Century learning habits. The majority of conferences treat attendees as consumers of information. We encourage them to attend our programming and passively listen. Some of them resist any changes we make to that model. They don’t want to be involved in small group discussions.

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Conference Education Speakers Marketing 244

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Velvet Chainsaw

JULY 14, 2016

Why do so many people rate the conference experience as stale, predictable and average at best? Why do conference leaders miss the mark at preparing their own unique DNA conference experience? Why do so many conference organizers miss the opportunity to create a matchless thumbprint on their event’s identity? We as conference organizers often have the common habit of neglecting what makes our event’s experience unique.

Conference Planning 237

Conference Planning Conference Marketing Meetings 237

Velvet Chainsaw

JUNE 20, 2016

You are unique. And the conference and events you plan can be unique too. As a one-of-a-kind meeting professional, you are called to create one-of-a-kind conferences. You have an infinite amount of possibilities to create something new. Something different. Something unique. Thanks to Will Mancini for continually challenging me to think and be different.

Conference 236

Conference Events Meetings Marketing 236

Velvet Chainsaw

JULY 15, 2016

View original here. The post Meet Today’s Overwhelmed, Distracted, Impatient Modern Learner [Infographic] appeared first on Velvet Chainsaw.

Meetings 234

Meetings Education 234

Conferences that Work

NOVEMBER 21, 2016

Most people won’t ask questions at meetings. So how can you get authentic audience engagement at your events? In a thoughtful article “ Audience Engagement – at the Heart of Meetings “, Pádraic Gilligan writes: “…We all want audience engagement so why doesn’t it take place?…While the speaker can be to blame for lack of audience engagement, in my experience, it’s usually the fault of the audience!

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2011 Education Tech Conference 230

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Velvet Chainsaw

JUNE 3, 2016

If you own a car, you don’t want to ignore preventive maintenance. Rotating the tires, checking the oil and getting scheduled inspections are important to a safe ride and keeping you from expensive future repairs. Just like regular preventive maintenance for your car, your conference needs regular preventive maintenance. The first place to start with a conference check-up is collecting the right data.

Conference 231

Conference Financial Sustainability Meetings 231

Velvet Chainsaw

JULY 21, 2016

Did you ever play the board game of Chutes and Ladders? The object of the game is to get to the end of the path first. You avoid landing on a chute, which makes you slide backwards. And take advantage of the ladders which help you climb ahead. I played this game a lot with kids in my early teaching career. Some of my students were fascinated with sliding on the chutes because it reminded them of playground slides.

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Conference Planning Conference Tech Speakers 222

Conferences that Work

OCTOBER 24, 2016

Previously, I’ve described three major trends that make traditional conference formats obsolete: No longer knowing in advance what attendees want to learn ; The rise of online ; and. The massive change in how we learn what we need to know to do our jobs. Here’s a fourth. Job obsolescence caused by increasing computer automation. Every adoption of new technology has led to a shift in the world of work.

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Conference Education Technology Event Design 217