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“I’m done with !”. Go ahead and fill in that blank with any type of institution. Big business, conferences, education, government, medicine, membership associations, nonprofits, professional societies, religious organizations, trade organizations, etc. We are witnessing the rise of the Dones , as Dr. Josh Packard calls them. Groups of people that are done with traditional, outdated institutions.
Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Last week I received the following voice mail (identifying details have been bleeped; transcript below.). [link]. “ Hi Adrian, my name is __, I work for an influence marketing agency __, and I’m reaching out to you this afternoon about an opportunity with __, who is one of our clients, and I know you are an influencer in the meeting/event/conference planning sphere which is the fo
Event Farm just wrapped up our inaugural Tour d’States Roadshow event, a six-city series of educational sessions, panels and networking events that traveled across the United States to give event professionals an opportunity to network with industry peers and hear from experts about what they see for the future of the business of offline. We’re very pleased to report that the roadshow was, overall, a remarkable success!
If you want your event to stand out and be attractive to sponsors then you need to come up with new concepts and ideas. Re-using old jaded sponsorship ideas doesn’t cut it anymore. Here is some inspiration for your next event. Event sponsorship is broken and gone are the days that your sponsors can hand […]. The post 13 Creative Event Sponsorship Ideas by Editorial Team appeared first on [link].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
One of my favourite columnists is the environmentalist George Monibot. He’s a rather opinionated fella (kind of helpful if you are going to write your opinions I guess) and I was particularly struck by one of his articles a few months back. I referenced the article in a piece I wrote about having a controversial KEYNOTE speaker. Basically he was saying that “environmental” conferences weren’t being very sustainable when they served meat and or fish.
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One of my favourite columnists is the environmentalist George Monibot. He’s a rather opinionated fella (kind of helpful if you are going to write your opinions I guess) and I was particularly struck by one of his articles a few months back. I referenced the article in a piece I wrote about having a controversial KEYNOTE speaker. Basically he was saying that “environmental” conferences weren’t being very sustainable when they served meat and or fish.
Shelby Olivier is a Program Manager for Red Velvet Events, a Global DMC Partner in Austin, TX. Shelby first began in the events industry as a Catering Sales Representative to earn money while attending college. She then moved on to become The Director of Marketing and Special Events for a venue in Georgia, earning her bachelors degree at the same time.
From AWOL staff to unhappy sponsors, here are 10 'event manager moments' every event planner must face at least once in their career. The post 10 Painful Moments Every Event Manager Will Relate To appeared first on Eventbrite UK Blog.
“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. But there are some fundamental strategies that never go out of style. While we work to include these in our plans every time, they can be easy forget.
Are 50%-80% of your conference attendees in your programming at any given time? Or are they filling the hallways, hotel spa and lounge, local restaurants, coffee shops and bars conversing with others? Or are they visiting the local tourist attractions? One thing is certain, if your conference attendees are not fully engaged in the experience you provide, there is little, if any, chance that they will leave your event with any real ROI.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Yes, what if they remember nothing from your event? “Meetings are often so overloaded with material that learning may be hurt more than it’s enhanced,” says Andrea Driessen, Chief Boredom Buster, No More Boring Meetings. (Read her article for seven ways to boost learning.). What’s worse than remembering nothing from the event? If attendees learned something and can’t apply it.
Conferences need 4D experiences: deep learning, deep play, deep reflection and deep connections. You probably recall a time in your life when you viewed a 3D movie. You wore 3D glasses and the images looked like they popped out of the screen. Your conference needs more than the gimmick of 3D glasses. It needs authentic 4D experiences. It needs opportunities for participants to experience deep learning, deep play, deep reflection and deep connections. 21st Century 4D Experiences.
Your Points System Should Influence Current Spend Decisions. Like any storefront business, exhibitor booth selection is heavily influence by three factors: location, location, location. Most trade-show organizers use a priority-points system to help determine the order of booth-space selection for next year’s expo and their system has been in place for quite a while.
How are your conference attendees learning? Yes, of course we should ask, “What are they learning?” More importantly, we need to ask, “How are they learning?”. We’ve got to confront the ineffectiveness of our conference education approaches! We must begin to offer effective alternatives to the traditional “sit and get” lecture. If we want to increase conference participant ROI and loyalty, we’ve got to just stop accepting speaker proposals, assigning speakers a time slot and then offering an exa
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Think about the last time you approached a stranger and asked if you could help them? Now ask yourself; Did that person look like me? Robert Putnam , Harvard Political Scientist claims that when most of us are faced with diversity, we retreat and close our doors. As a species we are attracted to sameness and reject otherness. The future success of your conference will depend on changing your culture to be one of inclusiveness.
It is much more effective to provide opportunities for conference participants to solve their own problems, then telling them how to solve it. (Paraphrase Dr. A. Gidget Hopf, President & CEO of The Association for the Blind and Visually Impaired—Goodwill Industries.). Conference organizers automatically assume that if someone is attending their event, they expect the conference to help them solve their problems.
Your conference-slip is showing! I once worked for a Texas elected official. I quickly learned to tell her if her slip was showing, she had a run in her pantyhose or she had lipstick on her teeth—especially before she went on stage or met with the public. Well conference professionals, your conference-slip is showing. Your organization’s beliefs—as well as your beliefs—about business, connecting, learning, relationship-building, and today’s society, are showing.
Your organization needs to change because it’s broken! Or is it? “There is no such thing as a dysfunctional organization, because every organization is perfectly aligned to achieve the results it currently ge ts,” says Jeff Lawrence. The Illusion Of A Broken Organization? So is your organization broke? Or is it working just fine…. Even though some of its stakeholders feel it is dysfunctional in some areas….
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Not long ago, becoming a professional speaker was a third step in a thought leaders career path. Many built their expertise in an industry or function, shifted to consulting and then wrote a book to launch their speaking career. In today’s digital age, the path to creating a thought leader platform, leading to speaking gigs, is shifting to a second career play.
This is the first in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. It’s likely that the Brexit vote last week is on my mind and that’s why the Spice Girls’ tune, “Wannabe,” popped into my head as I wrote: “Yo, I’ll tell you what I want, what I really, really want.”.
Savvy 21st Century conference organizers can effectively demonstrate strategic learning alignment of their conference networking and education programming. (Can you?). Smart conference professionals are skilled at articulating the value of their event’s networking and learning opportunities. They can discuss how their programming helps their target market achieve their business goals.
A Momentous Catalyst To Conference Attendee Behavior Change. I am often asked how to get conference attendees to adopt 21 st Century learning habits. The majority of conferences treat attendees as consumers of information. We encourage them to attend our programming and passively listen. Some of them resist any changes we make to that model. They don’t want to be involved in small group discussions.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Why do so many people rate the conference experience as stale, predictable and average at best? Why do conference leaders miss the mark at preparing their own unique DNA conference experience? Why do so many conference organizers miss the opportunity to create a matchless thumbprint on their event’s identity? We as conference organizers often have the common habit of neglecting what makes our event’s experience unique.
You are unique. And the conference and events you plan can be unique too. As a one-of-a-kind meeting professional, you are called to create one-of-a-kind conferences. You have an infinite amount of possibilities to create something new. Something different. Something unique. Thanks to Will Mancini for continually challenging me to think and be different.
Most people won’t ask questions at meetings. So how can you get authentic audience engagement at your events? In a thoughtful article “ Audience Engagement – at the Heart of Meetings “, Pádraic Gilligan writes: “…We all want audience engagement so why doesn’t it take place?…While the speaker can be to blame for lack of audience engagement, in my experience, it’s usually the fault of the audience!
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
If you own a car, you don’t want to ignore preventive maintenance. Rotating the tires, checking the oil and getting scheduled inspections are important to a safe ride and keeping you from expensive future repairs. Just like regular preventive maintenance for your car, your conference needs regular preventive maintenance. The first place to start with a conference check-up is collecting the right data.
Did you ever play the board game of Chutes and Ladders? The object of the game is to get to the end of the path first. You avoid landing on a chute, which makes you slide backwards. And take advantage of the ladders which help you climb ahead. I played this game a lot with kids in my early teaching career. Some of my students were fascinated with sliding on the chutes because it reminded them of playground slides.
Previously, I’ve described three major trends that make traditional conference formats obsolete: No longer knowing in advance what attendees want to learn ; The rise of online ; and. The massive change in how we learn what we need to know to do our jobs. Here’s a fourth. Job obsolescence caused by increasing computer automation. Every adoption of new technology has led to a shift in the world of work.
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