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In the last two years, people have gotten comfortable with the idea of attending a virtual event from home. However, what is the chance that we will transition permanently to the online medium? When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. .
Video live streaming of events is simple to set up, easy to use, entertaining to watch, and most importantly accessible by all. It’s also unedited, unplanned, and unprocessed content being broadcasted live. There’s lots of potential for using this technology to live stream in-person sessions to a remote audience at your event. However, with great power comes great legal implication.
Virtual events are not a product of the pandemic, but the pandemic has definitely pushed many organizations to rethink the format they run their portfolio of events. Whether some events may have gone completely virtual or are fully back to in-person, the common trend is that the event portfolio as whole is more diverse now with some meetings and events being hosted virtually, in-person, or hybrid – depending on the objectives in mind.
Last year in May, when in-person events started showing signs of life again (after being nonexistent with the pandemic), our team set out to check the pulse of our event community with a 2021 Back to In-Person Events Survey — leaving us with really helpful insights as we evaluated how event professionals were feeling about a comeback. This year, we performed a 2022 In-Person Events Survey , which received over 220 responses, and here’s what the results revealed… Events are back, and now we
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The Promenade, a hub experience at PCMA’s Convening Leaders 2022, in Las Vegas. High-tech user conferences like Dreamforce and Microsoft Ignite have been designing innovative hub spaces to engage and nurture their top customers for years. While some of the elements in these areas can be costly to implement, they don’t have to break the budget.
As vaccination rates rise and COVID cases fall , live business events and meetings are coming back in a big way. The recent IMEX gathering in Las Vegas drew more than 3,300 meeting professionals for in-person education and networking, and Smart Meetings is reporting that urban venues are seeing the return of group business. Concerts are back. And according to AdWeek , while virtual and hybrid events are here to stay, “Few believe the limitless audience of a virtual event is worth the in-pe
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As vaccination rates rise and COVID cases fall , live business events and meetings are coming back in a big way. The recent IMEX gathering in Las Vegas drew more than 3,300 meeting professionals for in-person education and networking, and Smart Meetings is reporting that urban venues are seeing the return of group business. Concerts are back. And according to AdWeek , while virtual and hybrid events are here to stay, “Few believe the limitless audience of a virtual event is worth the in-pe
Event season is in full swing! Here at Swapcard, we’ve had the opportunity to not only support organizers as they deliver unforgettable in-person experiences, but also participate as attendees and exhibitors in support of the events industry.
Corporate event trends have changed rapidly in recent years. And with 2023 just around the corner, you need to be ready for what’s in store. There’s so much at stake when you host an event. So it’s important to keep up with new corporate event industry trends to make your events more successful than ever. . We’ve gathered information from meetings, conversations, and reports with event industry experts, analysts, and our customers from leading Fortune 500 companies to identify the 13 corpo
It’s time to stop networking at meetings. No, I’m not saying we should only listen to lectures at meetings. Rather, I’m going to explain why using the term “networking” for all occasions when attendees get to talk with one another subtly directs attention away from can be the most valuable outcome of well-designed meetings: connecting with others.
Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
We tend to think of event sustainability in terms of large, sweeping efforts that require big budgets and run the risk of disrupting the attendee experience. But there are smaller eco-friendly tweaks to be made that have the potential to add up to big change—all while upholding, or even enhancing, the experience. And the growing number of attendees who not only accept, but embrace, thoughtful, eco-driven event modifications are making the process that much smoother.
About Meeting Expectations. Meeting Expectations specializes in designing and executing strategies to achieve event and association management goals. Their clientele includes organizations like the Atlanta Chapter of the Society of Human Resource Management (SHRM-Atlanta). The Event Goal. For their annual ‘Spotlight on HR’ conference, the Meeting Expectations management team wanted to set a new record for member adoption and engagement on their Event App.
When organizing an event, prioritizing a frictionless, successful registration experience will have a positive ripple effect that can be felt through the entire event and beyond. Registering for an event is often the first touchpoint for attendees , and having flexible online registration is paramount to a positive registration experience. However, when it comes to event registration, one size does not fit all.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
After so many years apart, it’s refreshing and exciting to be networking with the event industry again. Running into contacts you haven’t seen in years and reacquainting yourself can feel daunting, especially when our social skills may need a tune up, but I feel so lucky in the event industry to have inspired spaces within which to face this challenge.
Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. If you were pacing behind, you could make midcourse corrections. As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment. Use these five tips to develop a plan for optimizing registration for your major event in quarters 2, 3, and 4.
Kate Patay, Smart Meetings Smart Style Ambassador and the woman behind the eponymous Patay Consulting for the last five years, recently announced that she is taking a role as director of engagement with Terramar US , a DMC Network Company. Here in her own words is the story behind the decision to shed the event boss mantle and join a team again. Talk about the decision to go back to working for a company.
What is the real job of leadership? Kevin Kelly provides this suggestion in this April 2022 post: “When you lead, your real job is to create more leaders, not more followers.” —Kevin Kelly, 103 Bits of Advice I Wish I Had Known. (Kelly offers plenty of other great advice; check out the link!). The real job of leadership — create more leaders!
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
I’m about to go on my first pre-con site visit since the Covid pandemic started over two years ago. My work at a pre-con is different from that of a typical meeting planner since I focus on the meeting’s design and facilitation. I’ve been convening meetings for decades, though, so I know a fair amount about meeting planning. As I prepared to review the venue’s meeting spaces, room set options, and traffic patterns, I thought about how, today, competent logistics are the
Sometimes, it’s only at the end that we realize we’re just scratching the surface. Read the full article at Conferences That Work The post Scratching the surface appeared first on Conferences That Work. No related posts.
I’ve been writing about hybrid meetings for a long time; my first post was in February 2010. The COVID19 pandemic created an explosion of interest in hybrid meetings, and the marketplace and event professionals are still defining what “hybrid” means. (No, sticking a streaming camera in the back of the room does not make an in-person meeting hybrid.
Want a simple way to improve meeting session learning? Provide a shared Google doc where all participants can take notes, ask questions, and get answers! Read the full article at Conferences That Work The post Improve meeting session learning with this simple tip! appeared first on Conferences That Work. No related posts.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
I’m a longtime proponent of more engaging activities , participation , and connection around relevant content at events. Sometimes, I feel like I’m whistling in the wind. So I felt happy when I saw the following in a global poll by PCMA of 4,500 members of Generation Z. If you could change something about the business event(s) you’ve been to in the past, what would it be?
Earlier this month, the folks at Gatherly kindly invited me to host an event of my choosing for their clients and potential users. I decided to facilitate an online workshop in Gatherly that took full advantage of the platform. This coming June will mark my 30th year of designing and facilitating participant-driven and participation-rich meetings. So I designed the workshop as an “ Ask Adrian Anything ” about meeting design and facilitation.
These days I am blessed with clients who are a joy to work with. But that wasn’t always true. Here’s how I learned to attract great consulting clients. Read the full article at Conferences That Work The post How to attract great consulting clients appeared first on Conferences That Work. No related posts.
For couples, celebrating Valentine’s Day can too easily fall into a routine with restaurant reservations, bouquets, chocolates, or a familiar retreat to a movie. Offer them an alternative by organizing a Valentine’s Day workshop — they can enjoy time together while avoiding crowded reservation lists and unexciting prix fixe menus. A workshop is a tried-and-true […].
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
We are extremely excited to welcome David Beckett, Vice President, Business Model & Performance to the Velvet Chainsaw Consulting team! To me, this is kind of like getting the band back together! I had the privilege to hire and work closely with David at Experient as well as when I was on the board of Eventcore. He knows what it takes to pull off the largest and most complex events in our space.
Improv is by nature a wild ride. Add a shot of whiskey (or five) to the equation, and you get the merry zaniness of Drunk Theatre, the long-form comedy experience that draws fans across California. “When you learn improv, they’re like, ‘Hey, don’t do it inebriated,’” says Ittai Geiger, executive producer of Drunk Theatre. “We’re […].
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