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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Eventapp engagement.
After you plan events, you also need to promote them. That’s where eventmarketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.
What makes an in-person event so powerful—and how can you carry the torch of a great event throughout the year? Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic.
As an event planner, you’re well aware that eventapps have become common practice at any type of event experience. Chances are, you’ve used an eventapp yourself; whether it was an event you attended or one you executed as part of your eventmarketing strategy. Image source: Event MB.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. HEAVY ON THE EDUCATION HubSpot is a brand big on incorporating attendee feedback. 5-8 for its second in-person showing since the pandemic.
Answer these important questions at the start of the planning stage - What are the objectives behind organizing this event? The most common event objectives include: Increase brand awareness. Educate customers about new products. Educate employees. Make sure the registration software offers on-site event registrations.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Laine Vella is the Event Manager for Pri-Med Canada. Like any other planner, Laine wears multiple hats and covers a lot of responsibilities, including operations, eventmarketing, budgeting, on-site event management, and of course, the conference app. What Were Pri-Med’s Event Goals?
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
An eventapp can save a lot of headache for event planners, not to mention reduce the amount of waste, allow for last-minute changes, and most of all, save on printing costs. Just think of all the other things you could use that event budget for! The Event Goals. Educating Attendees on the Latest Industry Trends.
The PCMA’s Canada West chapter has organized a half-day education and networking event, the first of its kind and, hopefully, the first in a long line of legacy events. The PCMA seeks to deliver high quality education to its members as well as the business event strategist community. Register for PCMA Spark here.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
Industry Niche and Scope: What Types of Event Organizers Use Hopin? Hopin and RingCentral serve various industries, including technology, healthcare, finance, manufacturing, education, government, retail, and hospitality. Main Features: What Are the Main Features Provided by Hopin?
Renowned in the event technology sector, EventMobi supports a wide range of industries and event types, ensuring efficient planning and execution. Industry Niche and Scope: What Types of Event Organizers Use EventMobi? EventMarketing and Email Campaigns: Tools for promoting events and managing email outreach.
. • Branded Event Websites : Create personalized event websites without coding expertise. Email Marketing and Communication : Handle invitations, reminders, and attendee communications within the platform. Mobile EventApp : Enhance attendee experience with schedules, networking features, and interactive content. •
But your audience can’t get everything they need from the event if they don’t know who else is attending. A robust, well-designed eventapp can make a huge difference in how enjoyable and valuable an event is for attendees. Why do you need an app for your event? The right eventapp delivers.
Reimagined B-to-B Event Strategies: How Mohawk Flooring’s In-person Roadshow is Impacting How it Exhibits in the Future Hussmann Steps Back from Trade Shows and Leans into an Educational Mobile Tour CURATED EXPERIENCES IBM is placing a greater emphasis on understanding why attendees are coming to its events.
Event Ticketing and Payments : Secure processing with integrations like Stripe and PayPal. EventMarketing Tools : Email campaigns, landing pages, and social media integration. Event Calendar : Manage multiple events with ease. On-Site Check-In : QR code scanning and badge printing using the event check-in app.
Founded in 2014, Eventtia has pioneered tools that help brands seamlessly manage and measure in-person, virtual, and hybrid events on a large scale. Eventtia provides a full suite of event management capabilities, including registration, payment processing, eventmarketing, attendee engagement, networking, and detailed analytics.
Without giving you too much of a history lesson, in the early days, EventMobi started off as a small team of engineers who worked really hard day and night to build the first version of the eventapp technology to help make the lives of event planners (like yourself!) Thus, our annual employee event CampMobi was born!
You’re exploring eventapps for your next event, but you’re unsure whether attendees will download your app? Do you feel that eventmarketing for your app can take up much of your time and effort? Eventapps can boost attendee engagement by over 77%. EventApp adoption.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Eventapp engagement.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. CONTINUING EDUCATION UNITS MADE EASY.
There are some “technical” tools you just can’t do without, like a useful event website and properly appointed AV equipment. You won’t get people to fax in their event registration or stay at the venue if they can’t hear a thing.
We have 10+ years’ experience in the medical educationevent field. So, we’ve had the privilege of talking to numerous pharma industry experts and speaking at many global life science events, such as the Veeva APAC Commercial Summit. . So, take this into account when organizing your next medical educationevents.
If you can’t measure it, you can’t improve it – or validate the investment your events deserve! Pricing for our eventapp is based on the number of attendees per year. All plans include event registration with 0% ticket commission (not including the Stripe fee). PRICING: We offer 3 plans: Free, Pro, and Enterprise.
Keeping Team Members Engaged During Training Events. Whether you are hosting a new employee orientation, a compliance seminar, or yearly continuing education course, engagement is a persistent challenge. Even the most seasoned event planners still find themselves on the endless quest for better engagement strategies. Categories.
In today’s digital world, building an eventapp is no longer a choice but a necessity for your business events. Eventapps aren’t just platforms to conduct virtual events but an integration capable of increasing your event engagement and event ROI regardless of the type of event.
As part of EventMobi’s new suite of Modern EventMarketing tools (Advance Registration and Social Media Analytics), we are very excited to now offer event planners, marketers and social media managers, the first off-the-shelf, affordable social media Augmented Reality (AR) experiences designed for events and conferences.
In this type of hybrid event, cross-audience interactions are limited. Global events where a lot of attendees can’t attend the event in person or live. Educationalevents where participants prefer to absorb content at their own pace. Marketing content that can be reused. Hybrid event platform.
“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific eventmarketing timelines. This way anyone tweeting with the app will automatically use the same hashtag.
Furthermore, by engaging with the local community and ensuring inclusivity and accessibility for all attendees, events can leave a positive and lasting impact on society. Integrating Technology for Sustainable Events Leveraging technology is a powerful way to align events with sustainability goals.
G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile EventApps Report. Event speakers are essential to a successful eventmarketing strategy. Because it gets results. Make sure you have questions pre-planned.
These goals could include things like: Expected sales or donations New clients or prospects Ticket sales or registrations Total attendee turnout Number of attendees trained or educated Increased mission / brand awareness Marketing objectives (list building, social media mentions, etc.) Step 7 – Launch an eventmarketing campaign.
To help incorporate this growing area of learning into your event, consider: Sourcing speakers who can speak about design thinking and planning to help educate your audience. Use gamification to reward the users for contributing feedback via your eventapp to encourage adoption.
Attendees will use your eventapp to easily answer the questions and watch as the results change in real time, right before their eyes! Essentially, aside from the eventapp itself, the only hard cost to produce this would be to rent the display screens and even that doesn’t have to be the case.
On 14 November 2022, Mr. and Miss Shahla conducted their wedding ceremony with an eventapp. Guests shared their live photos on the event feed. The couple organized contests within the app. A small example of how an eventapp can transform your event. A boring event will spoil your brand image.
Determine how easy it is for you to customize a branded registration page, send email invites to potential attendees, and automatically push registrants into an eventapp or onsite check-in tool (or, ask about integratations that will automate this process). EventMarketing Tools. An Integrated EventApp.
we delved into the practical application of gamification in events and how this can be implemented specifically using one product from Eventscase – the eventapp. These are short 10-15-minute sessions that aim to educate viewers of lesser-known features of the platform. For the latest episode of “Did you know?”,
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