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Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.
Whether you’re planning an in-person conference, a virtual summit, or a hybrid event that combines the best of both worlds, the eventapp you use will have a huge impact on your success. If you’ve never used an eventapp before, you may not understand how transformative it can be. Read the full case study.
The organizers wanted to ensure event stakeholders made the most of the show by making it easy to navigate the show floor, find educational sessions, and network with one another. The CMEE used the following unique features offered by EventMobi’s EventApp to deliver an amazing and unforgettable event experience: EventApp Highlights.
The organizers wanted to ensure event stakeholders made the most of the show by making it easy to navigate the show floor, find educational sessions, and network with one another. The CMEE used the following unique features offered by EventMobi’s EventApp to deliver an amazing and unforgettable event experience: EventApp Highlights.
It’s no surprise that today’s event attendee expects event technology such as an eventapp to be provided at your event. Easy access to information, a convenient way to see updates in the schedule, and tools to interact with speakers and attendees play a big role in a seamless event experience.
What makes an in-person event so powerful—and how can you carry the torch of a great event throughout the year? Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic.
The goal of this blog post is to help you create a compelling business case that will get you buy-in and approval for using an eventapp. At this point, you should already be familiar with the benefits of incorporating an eventapp into your event. digital banner ads in the eventapp). CTO / VP of IT.
If you’re reading this blog post then you’re already familiar with the benefits of incorporating an eventapp into your event experience. Generates additional event revenue through digital sponsorship opportunities (e.g. digital banner ads in the eventapp). CMO / VP of Marketing/Events.
The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. Why Hanapin Invested in an EventApp.
As an event planner, you’re well aware that eventapps have become common practice at any type of event experience. Chances are, you’ve used an eventapp yourself; whether it was an event you attended or one you executed as part of your eventmarketing strategy. Image source: Event MB.
The paradox of choice – Too many eventapps. Did you know that there are over a hundred different types of eventapps currently available in the market? Typically, having a lot of choice is great, but with this much choice, the life of an event planner gets much more complex!
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Registering for an event is often the first touchpoint for attendees , and having flexible online registration is paramount to a positive registration experience. However, when it comes to event registration, one size does not fit all. Track Your Marketing Efforts. Make Your Event Website Stand Out.
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Eventapp engagement.
One of the most common reasons we see event planners deciding to invest in an eventapp is to increase attendee networking. Attendee Chat and Group Discussions, in particular, are two of the most powerful features for achieving this event goal. After the event, what are you hoping to leave with?
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. HEAVY ON THE EDUCATION HubSpot is a brand big on incorporating attendee feedback. 5-8 for its second in-person showing since the pandemic.
After you plan events, you also need to promote them. That’s where eventmarketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.
Registering for an event is often the first touchpoint for attendees , and having flexible online registration is paramount to a positive registration experience. However, when it comes to event registration, one size does not fit all. Track Your Marketing Efforts. Make Your Event Website Stand Out.
Oftentimes, conferences include keynote speakers and workshop sessions, each designed to educate attendees. That said, conventions also aim to educate attendees via speeches, panels, and workshops. Recommended Resource: Want to deliver amazing attendee experiences at all of your upcoming events?
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
This means there needs to be a conscious effort on the part of the planner to educate attendees and encourage them to try out networking features that may be unfamiliar. Key features for networking at virtual events. Virtual event platforms offer a variety of different of features to enable networking amongst attendees.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
Events can be a great way to expand brand awareness, educate an audience on a given topic or even form important connections within your industry. But if you aren’t careful when planning your event, it can also lead to unanticipated environmental harm. Educating Attendees on Sustainable Best Practices.
We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. And 30+ of them use our fully compliant life science event platform and mobile eventapp to help pharma companies deliver engaging events.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
Types of Corporate Events Conferences: Large-scale gatherings focused on industry insights, innovation, and networking, featuring multiple speakers and breakout sessions. Seminars and Workshops: Small to medium-sized events centered on education and hands-on learning. Use Eventtia’s budgeting tools to track expenses.
An eventapp can save a lot of headache for event planners, not to mention reduce the amount of waste, allow for last-minute changes, and most of all, save on printing costs. Just think of all the other things you could use that event budget for! The Event Goals. Educating Attendees on the Latest Industry Trends.
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
I think it’s safe to say that you can have the best eventapp of all time, but it’s next to useless if no one uses it. In this blog post, I’m going to share a few ideas for promoting your eventapp so that you maximize your pre-event attendee engagement. Promote Your EventApp Well Before Your Event Begins.
Laine Vella is the Event Manager for Pri-Med Canada. Like any other planner, Laine wears multiple hats and covers a lot of responsibilities, including operations, eventmarketing, budgeting, on-site event management, and of course, the conference app. What Were Pri-Med’s Event Goals?
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
With people now constantly on their phones and online, it’s easy to use an eventapp, onsite digital signage, email marketing, and social media to communicate with your audience. At any event, there is usually a heavy reliance on WiFi to view event content and stay connected. Eventapp adoption.
The PCMA’s Canada West chapter has organized a half-day education and networking event, the first of its kind and, hopefully, the first in a long line of legacy events. The PCMA seeks to deliver high quality education to its members as well as the business event strategist community. Register for PCMA Spark here.
But your audience can’t get everything they need from the event if they don’t know who else is attending. A robust, well-designed eventapp can make a huge difference in how enjoyable and valuable an event is for attendees. Why do you need an app for your event? The right eventapp delivers.
Industry Niche and Scope: What Types of Event Organizers Use Hopin? Hopin and RingCentral serve various industries, including technology, healthcare, finance, manufacturing, education, government, retail, and hospitality. Main Features: What Are the Main Features Provided by Hopin?
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
Renowned in the event technology sector, EventMobi supports a wide range of industries and event types, ensuring efficient planning and execution. Industry Niche and Scope: What Types of Event Organizers Use EventMobi? EventMarketing and Email Campaigns: Tools for promoting events and managing email outreach.
Branded Event Websites : Create personalized event websites without coding expertise. Email Marketing and Communication : Handle invitations, reminders, and attendee communications within the platform. Mobile EventApp : Enhance attendee experience with schedules, networking features, and interactive content. •
” In honor of this year’s theme, we’re highlighting some of the many amazing, high-impact events we’ve had the opportunity to take part in through the use of our eventapp technology. EventMobi donated our eventapp technology so that attendees would be able to connect before, during and after the event.
Large events where participants are local but may not be able to attend in person. Marketingevents with various participant tiers. Events that need to reach a wider audience. Hybrid event platform. Web app for virtual attendees and mobile app for in-person attendees. Hybrid event platform.
Managing marketingevents takes a lot of time, effort, and money. Research In Action has released the Vendor Selection Matrix Report – MarketingEvent Management: The Top Global Vendors 2023. Research In Action has released the Vendor Selection Matrix Report – MarketingEvent Management: The Top Global Vendors 2023.
According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?
These tools help create engaging experiences that foster audience interaction and satisfaction: Event Registration and Ticketing : Customizable forms and secure payment processing. Event Website Builder : Drag-and-drop tools for creating branded websites without coding. Event Calendar : Manage multiple events with ease.
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