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Searching through the Internet, you can find hundreds of eventmarketing strategies that can help you get started. However, before you can decide which strategies to use, there is one lesser known decision that needs to be made first that shouldn’t be taken for granted—deciding on the perfect eventidea that fits well with your brand.
Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare EventMarketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Book a demo today!
Digital assets of event content – Recording video and audio of your virtual event sessions and content creates golden opportunities to monetize these assets post-event or repurpose them for marketing or educational uses. Marketing and Sales. Event Registration Form. Performances.
Use these creative team-building events as inspiration for your own engaging and fun company eventideas. Team-building events are an essential part of a company’s overall health. Taking care to entertain, educate, and strengthen relationships within your business has a lot of benefits. Team-Building EventIdeas.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
When you’re an event planner, it isn’t always easy to come up with new, creative ways to maximize attendee engagement. It’s even harder to generate hybrid eventideas that engage both in-person and virtual participants. After all, 91% of event professionals agree that engagement is the biggest measure of success.
As you can see, hybrid events can be incredibly valuable when used correctly. Take a look at these corporate eventideas and examples from leading brands that will help you effectively host your own digital gathering. Hybrid EventIdeas. Apple Special Events. Key Takeaways: Hybrid Events.
By weaving in relevant, current trends, you’ll be able to gain an edge in the market over competitors. These event planning magazines, both digital and print, can help inspire your next big eventidea. Gain an edge over competitors by staying relevant with current event trends. EventMarketer.
If you want to organise a corporate event that is widely spoken about and unforgettable, you will need to utilise some unusual event format ideas or innovative eventideas. Generate new ideas. Educate, etc. Do not forget to add some new formats to refresh your events. Help in teambuilding.
Take a look at these 10 real life eventideas that will help you strategize your next customer training events. It's 2019 and customer education is a big deal. That's why we suggest hosting customer training events. Customer Training EventIdeas. Make it a Free Event. Source: Apple.
Build relationships, provide real value, and help attendees achieve their most important goals with these workshop eventideas. Workshop events allow businesses to target a variety of specific audiences in order to gain or maintain their patronage quickly and effectively. What is a workshop event? Workshop EventIdeas.
Build your brand, showcase potential, and engage your community with these thought leadership eventideas. The goal of a thought leadership or networking event is to present a brand’s authority in a particular domain and provide opportunities for people with related business interests to meet and interact with one another.
Nurture leads, generate pipeline and close deals with these sales acceleration eventideas. Featuring examples from leading brands like SAP, Radius, Slack, Content Marketing Institute and more. No matter what your goals are, here are some inspirational corporate eventideas for your next sales acceleration.
Learn how to impress customers, prospects and other stakeholders with these impressive VIP eventideas. No matter what industry you’re in, you have certain decision-makers and clients who deserve celebration with a special event, an invite-only networking opportunity, or some other exclusive VIP gift. Source: The Points Guy.
If you’re looking to be inspired by their imaginative eventmarketing, check out these great examples, complete with actionable takeaways for your next planned live experience. Above all else, Microsoft’s events all share one common theme: anyone can achieve their dreams with a little help from the right people and the right tools.
The examples of their imaginative eventmarketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.
Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual eventmarketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensure registered attendees show up to your event.
To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.
Even though I didn’t necessarily have a pitch ready, I knew this was a great chance to introduce myself, share the broad eventidea and gauge potential interest. Holly jumped on board, and started immediately giving great advice about the event. It’s exciting to see how music really impacts our culture and world.
Are you ready for a vast array of unique corporate eventideas ? In this guide you'll find 25 unforgettable themes for your next corporate event. In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Photo source: EventiveMarketing.
Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and eventmarketing strategy. She’s an established thought leader on the topics of technology, leadership, event design, audience engagement, social media, digital strategy. a conference and event management company.
Gamification in the event industry, or event gamification, is the use of game mechanics to engage attendees, modify participant behavior, and accomplish event goals. Attendee gamification is the process of using various game-like elements during the event within eventmarketing strategies. How does it work?
Innovative eventsideas imply adding unusual things and customising traditional scenarios. Themed parties, interactive showcases, vivid designs – all that can put an exciting twist on your event, stimulating the guests to share their impressions later on. The direction of the event defines its location.
Capture the hearts and minds of your attendees with 10 eventideas straight from Facebook. Learn how Facebook uses experiential marketing to produce impactful events that deepen connections. Key Takeaways: The focus of Women in Product is connection, career growth, and education. billion monthly active users.
Forbes uses diagramming software to create industry-leading events. At the Forbes Under 30 Summit, more than 7,000 entrepreneurs and young leaders came together to experience the cutting edge of both education and entertainment. The Boston event, now in its fifth year, has countless moving parts.
C2 aren’t the only ones making professional events feel like bucket-list festivals. At the Forbes Under 30 Summit, more than 7,000 entrepreneurs and young leaders of tomorrow came together to experience the cutting edge of both education and entertainment. Where you meet matters more than ever before.
It also hosts a slew of live events each and every year. In this article, we'll look at 12 imaginative events from AdWeek and tease out the key takeaways that make them so successful. You can apply these lessons to your own eventmarketing efforts. Educational content from leaders at Zappos and Facebook was also shared.
We’ve created a list of 19 virtual gift ideas across 4 distinct categories that you can feel confident about sending at your virtual event. And if you’re looking for some examples to get you inspired, check out these virtual eventideas. Engagement-Driving Gifts. Cocktail Kit. Source: Cocktail Courier. Online Course.
And for those involved in B2B eventmarketing , they are a force to be reckoned with. When the Qualcomm team isn't designing new tech, they can be found brainstorming new corporate eventideas and/or hosting a noteworthy conference. Cause An Effect" Event. Source: EventMarketer. Don't waste it!
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
Overall, it's a great event, which is why big-time brands like Wells Fargo, Macy's, and Sephora sponsor it. Key Takeaway: You work really hard to plan the perfect event. You book the perfect venue, plan the right mix of educational content and entertainment options, and secure amazing speakers. Of course you do!
They also happen to have a killer event strategy , which we'll analyze and explore in this article. Keep reading to learn how PTC hosts such amazing events and the key takeaways you can use to supercharge your own eventmarketing efforts. PTC's The Thing Event was unlike any other the company has ever produced.
However, generic fundraising events just won’t cut it anymore and are being replaced with creative fundraising eventideas like mini golf bar crawls and engineering competitions. In this post we’ll cover some of the most inventive fundraising event examples we’ve seen. What is a fundraising event? Eating Contests.
Even though I didn’t necessarily have a pitch ready, I knew this was a great chance to introduce myself, share the broad eventidea and gauge potential interest. Holly jumped on board, and started immediately giving great advice about the event. It’s exciting to see how music really impacts our culture and world.
Event goal: These events, which typically take place over a few hours or over the course of one day, are beneficial for thought leadership, brand building and skill-building. They also can be a good way for professionals to get continuing education. Example: Intuit hosted a virtual workshop on Sept.
If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair. Here are some common do’s, don’ts, and examples of real life corporate eventideas that will help you plan your next B2B extravaganza. Why B2B events? Source: JetBlue.
Keep reading to learn the secrets behind Twitter's most successful events and experiential marketing activations as well as how you can use them to supercharge your own eventmarketing efforts. This goes for both B2C and B2B eventmarketing strategies. Source: EventMarketer. Cannes Lions.
Examples of popular in-person and virtual events. While some examples of popular in-person events can be carried out successfully in a virtual environment , that’s not the case across the board. Popular virtual event types: Webinars Training sessions QA sessions Online classes Virtual keynote speakers.
Each experiential marketingevent aims to better educate developers, product managers, and technologists on how to build the future of communications. But it's not all about education at Engage events. Key Takeaway: Twilio Engage can be attended free of charge, which is a great eventmarketingidea!
Knowing this, Netflix planned a creative eventmarketing activation to celebrate and promote the release of the Gilmore Girls reunion season. Netflix hosts quarterly review events for its shareholders to keep them updated on organizational happenings. Main Takeaways: How to Host an Event Like Netflix. October 5, 2016.
The Atlantic published its first issue in 1857, and more than a century later, the national magazine has evolved into a multimedia company that publishes unique perspectives on current events from leading thinkers to a multi-platform publisher with a growing events brand. The New York Times. Source: The New York Times.
In the same vein as our previous digital gift idea, you can give your recipients an in-depth eBook that will educate them on a specific topic. eBook that teaches readers why live events are so valuable and includes insights from industry leaders at IBM, Forbes, and Adobe. You know what else boosts event ROI? That's okay.
Her sharable, witty content always offers reader friendly tech tips and fresh eventideas. Convene gets insight into the creme de las crème of educationevents and offers valuable information to bring your planning to the next level. Keith Johnson is an eventmarketing and technology guru.
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