Event Marketer

DECEMBER 10, 2024

Event Marketer has partnered with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events.

Sustainability 246

Sustainability Education Events Marketing 246

Event Marketer

MARCH 28, 2025

In partnership with the Cy-Fair Educational Foundation, the Pink Bows Foundation awards yearly scholarships to student leaders committed to community service, and it funds scholarships for students pursuing undergraduate degrees in risk management and crowd safety.

Risk Management 255

Risk Management Consulting Insurance Social Media 255

Smart Meetings

OCTOBER 20, 2023

AI, inclusive travel and an engaged workforce were top of mind in Lake Tahoe DMA West took to the new Tahoe Blue Event Center in Stateline, Nevada, this October for its 2023 Education Summit & Vendor Showcase. The event brought together 42 DMOs and 19 vendors, including Smart Meetings. We’ve recapped them below.

Education 246

Education Travel 2005 Tourism 246

Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

Marketing 243

Marketing Event Marketing Trade Shows 2024 243

Event Marketer

JANUARY 16, 2025

In some exhibits, including T-Mobiles, the setup provided a literal framework for educating attendees in a mini theater setting. The post NRF 2025: Five Exhibit Design Trends from Retails Big Show appeared first on Event Marketer.

2025 279

2025 Retail Trade Shows Sports 279

Event Marketer

NOVEMBER 15, 2024

“We wanted to do a measurement report afterward just to see what the online conversation was after the event from the content that people had created, and we ended up pushing it out farther than a week because even a week after the event, people were still posting new content that was getting a lot of engagement,” McKenzie says. “We

Automotive 289

Automotive Education Marketing Event Marketing 289

Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

Tech 321

Tech Event Marketing Marketing 2026 321

Event Marketer

MARCH 27, 2025

For a deeper dive into the event strategy, we asked Lozano for her insider tips on harnessing nostalgia and delivering family-friendly experiences that pack a punch. EDUCATIONAL STORYLINES The pop-ups footprint was divided into eight themed vignettes representing the revived colors.

Education 194

Education Fashion Travel Events 194

Event Marketer

OCTOBER 23, 2024

“We were very connected to on-premise accounts through our distributor partners and the local team on the ground to make sure that we surrounded the event with opportunities to go and sample the cocktails,” says Josh Dean, vp-Johnnie Walker at Diageo North America. “We

Fashion 290

Fashion 2021 Education Marketing 290

Event Marketer

DECEMBER 17, 2024

Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. Julie Smolyansky: My dad founded the company in 1986 when I was 11-years-old and I have been working for him since then.

Food and Beverage 279

Food and Beverage Marketing Sponsorships Transportation 279

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Attendease

JANUARY 3, 2024

That’s where event marketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective event marketing campaigns require careful planning and adherence to proven best practices. Pre-event contest.

Event Marketing 195

Event Marketing Marketing Social Media Event Management 195

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Event Industry News

FEBRUARY 10, 2025

CHS Leeds has announced its educational programme for the event, taking place 25th March 25, at the Royal Armouries, Leeds, and which will focus on the shows theme of Welfare. CHSs educational programmes […]

Education 64

Education Travel Hospitality Events 64

Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. If you dont do the shows, you may as well be invisible.

2025 165

2025 Trade Shows Meetings Education 165

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Event Marketer

OCTOBER 30, 2024

Plus, prizes were up for grabs at the “Lucky Truck.” ( Agency: Mirrored Media) Pro Tip: Incorporate Community Giveback A core aspect of the Year of the Dragon event (and all of MAMA’s Night Market experiences) was a focus on philanthropy. 23-25 at 626 Night Market, where it had the chance interact with thousands of consumers.

Marketing 289

Marketing Entertainment 2024 Sponsorships 289

Prestige Events Magazine

FEBRUARY 12, 2024

– Show to Produce Most Comprehensive ‘Live’ A-Z of Event Organising – CHS Leeds have announced speakers and content for its award-winning educational seminars which will take place at The Royal Armouries, 23 rd April. We’re really proud of our educational programme this year.

Education 147

Education 2024 Speakers Entertainment 147

Event Industry News

FEBRUARY 11, 2025

ABPCO, the Association of British Professional Conference Organisers is delivering its flagship educational event of the year. The Festival of Learning is a 2-day educational event that delivers […]

Education 59

Education Conference Events Event Design 59

Event Marketer

FEBRUARY 24, 2025

Beyond the promotional aspect of the program, the events supported the Los Angeles County Education Wildfire Recovery Fund to expand mental health resources for students and families affected by the L.A. Agency: Cartwheel & Co. Agency: Cartwheel & Co.

Banking 267

Banking Food and Beverage Wireless 2025 267

Prestige Events Magazine

MAY 16, 2023

The Meetings Show has unveiled details of its revamped education programme for this year’s show, which takes place at ExCeL London on 28-29 June. The Education Programme will follow the Pre-Show Conference, which has also been reimagined for 2023.

Education 130

Education Meetings 2023 Speakers 130

Event Marketer

AUGUST 9, 2021

Save the Children’s goal is to deliver backpacks filled with school supplies, educational materials and wellness items to 2,000 kids in each market. More Experiences Built for Kids: The Educational ‘Curious World Tour’ Inspires Kids, Parents. 29 on a 10-city mobile tour.

Food and Beverage 312

Food and Beverage Education Retail Marketing 312

Eventmobi

JULY 31, 2024

What makes an in-person event so powerful—and how can you carry the torch of a great event throughout the year? Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic.

Meetings 351

Meetings Education Trade Shows Conference 351

Event Marketer

OCTOBER 28, 2024

The brand also enlisted actor, producer and author Taye Diggs, who joined consumers at The Germ Zone to educate them on how the Air Sanitizer product is essential for both live football games and watch parties alike. Then as the chants ended, Lysol Air Sanitizer digitally, and physically, killed 99.9

Retail 278

Retail Transportation Financial 2025 278

Event Marketer

FEBRUARY 27, 2025

SLEEP NUMBER Sleep Number was the official sleep and wellness partner of the NFL during Super Bowl LIV, and brought an educational experience to Miami that illustrated the importance of quality sleep for both athletes and everyday people while highlighting the brands 360 smart bed.

Retail 241

Retail Speakers 2024 Sports 241

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Event Marketer

MARCH 20, 2024

The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of the HPE Discover conference.

Corporate Events 360

Corporate Events Entertainment Venues Technology 360

Event Marketer

JANUARY 29, 2024

Crayola’s just-wrapped “Creativity Week,” now in its third year, provides free learning resources for parents and educators to spark kids’ creativity in the classroom. But the brand’s evp of marketing, Victoria Lozano, says it’s not limited to art class. We focus on kids, parents and caregivers, and educators.

Education 306

Education Marketing Entertainment Event Design 306

Attendease

NOVEMBER 1, 2024

Get supporters excited about attending your event and giving to your cause with stories about what previous events have accomplished and your mission-related plans for the near future that you’ll use the funds from this event to achieve. Infuse storytelling into all of your event marketing materials, including: Your website.

Social Media 195

Social Media Events Entertainment Marketing 195

Event Marketer

JANUARY 22, 2025

EDPA members are invited to bring their corporate end-user clients with them to EMSso your clients can experience the Experiential Marketing Summit for themselves at no additional charge. The EDPA has always had a great relationship with Event Marketer, says president Chris Griffin. The rules: RULE 1.

Trade Shows 130

Trade Shows Consulting Corporate Events Education 130

Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Event Marketer

MARCH 31, 2025

Just this month, Neutrogena joined forces with AIRE Health during the American Academy of Dermatologys Annual Meeting, activating a night market-style event that was part newsstand, part laboratory, and featured scientific demos and dcor, like product displayed in Erlenmeyer flasks. Talk about engagement at the cellular level.

Trade Shows 130

Trade Shows Banking Consulting Education 130

Event Marketer

JULY 18, 2022

Honoring the best experiential and event marketing campaigns from Q2 2021 into Q2 2022, this year’s initiative spans 30 categories, including new recognitions for “Best B-to-B Roadshow or Regional Series” and “Best Multichannel Event Campaign,” all produced by the most innovative brands and agencies in the biz.

2022 306

2022 Sponsorships 2021 Sports 306

Event Marketer

JULY 1, 2024

Here our professional pastry chefs personally worked with small groups to educate and help attendees decorate cakes. “It A great way to decompress and have some fun while decorating cake,” said Emily Nuzzo-Fouts, events and connectivity manager at Chartis. It was engaging, interactive, and creative.

Entertainment 278

Entertainment 2024 Healthcare 2001 278

Event Marketer

SEPTEMBER 29, 2024

LEO Events has formed a strategic partnership with the University of Tennessee, Knoxville, launching a new corporate event strategy, promotion and production minor offered jointly through the College of Communication and Information (CCI) and the College of Education, Health and Human Sciences. Reach out to the editors.

Corporate Events 264

Corporate Events Education Events Event Management 264

Event Marketer

SEPTEMBER 22, 2023

INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. HEAVY ON THE EDUCATION HubSpot is a brand big on incorporating attendee feedback. 5-8 for its second in-person showing since the pandemic.

2023 298

2023 Tech Education Entertainment 298

Event Marketer

APRIL 4, 2024

What can event marketers expect from the next generation of event attendee? The event grew 30 percent year-over-year. The post Conference Programming: Six Lessons from 4-H’s Ignite Summit for Teens appeared first on Event Marketer.

Conference 244

Conference 2023 Education Event Marketing 244