GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Event Industry News

FEBRUARY 11, 2025

ABPCO, the Association of British Professional Conference Organisers is delivering its flagship educational event of the year. The Festival of Learning is a 2-day educational event that delivers […]

Education 59

Education Conference Events Event Design 59

Attendease

JANUARY 22, 2020

With three exhilarating days already planned, this year’s Event Planner Expo will focus on building industry relationships, allowing top influencers to network with professionals from the industry. Boost your commercial reach with valuable opinions from marketing and event technology experts. What to look forward to -.

2020 293

2020 Conference B2C Education 293

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

2021 334

2021 2020 Event Marketing Hotels 334

Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Event Marketer

JULY 18, 2022

Honoring the best experiential and event marketing campaigns from Q2 2021 into Q2 2022, this year’s initiative spans 30 categories, including new recognitions for “Best B-to-B Roadshow or Regional Series” and “Best Multichannel Event Campaign,” all produced by the most innovative brands and agencies in the biz.

2022 306

2022 Sponsorships 2021 Sports 306

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

PCMA Convene

JUNE 11, 2021

Fifteen months into the pandemic, some event marketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans.

Event Marketing 116

Event Marketing Marketing Event Tech Tech 116

Event Marketer

FEBRUARY 7, 2022

The brand’s presence at the tentpole event has evolved from a tiny footprint located next to an e-cigarette booth in a small corner of the Las Vegas Convention Center, to a large, interactive space prominently positioned on the show floor. The post Five Ways Sleep Number Crushes Booth Engagement at CES appeared first on Event Marketer.

Trade Shows 331

Trade Shows Technology Tech Retail 331

Smart Meetings

AUGUST 30, 2024

The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists.

Meetings 233

Meetings Insurance Financial Contracts 233

Event Marketer

SEPTEMBER 6, 2021

We also made it available to educators if they want to download it through school systems to teach kids financial literacy through the tool as well. It’s the first full, featured financial education world ever in Minecraft. It’s the first full, featured financial education world ever in Minecraft. How did you ensure it was free?

Financial 350

Financial Banking Education Marketing 350

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing.

Social Media 127

Social Media Event Marketing Marketing Trade Shows 127

Attendease

FEBRUARY 20, 2019

You’d think that, given that the Oxford Economics and Events Industry Council reports that “meetings generated $1,294 of spending per participant,” event and meeting planners would be given budgetary free rein to produce the kinds of events needed to generate these economic returns. Event Personalization.

2019 375

2019 Event Planning 2016 2018 375

EventTechBrief

OCTOBER 25, 2018

While technology was completely transforming other industries in the UK, the events industry seemed mostly to be living in the dark ages. Recognizing that event technology could be a new area of exploration for Event Industry News, Parry’s online magazine, he began writing articles on the subject.

Event Tech 219

Event Tech Tech Event Technology Technology 219

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Event Marketer

FEBRUARY 8, 2022

These brand-owned virtual worlds reach well beyond the structure of traditional virtual environments, and are opening up groundbreaking ways of engaging and educating consumers. Some brands even plan to tie touchpoints from the virtual destination they develop back into IRL events. Featured photo credit: BMW.

Sustainability 353

Sustainability 2021 Education Event Marketing 353

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Attendease

JANUARY 17, 2020

Answer these important questions at the start of the planning stage - What are the objectives behind organizing this event? The most common event objectives include: Increase brand awareness. Educate customers about new products. Educate employees. Make sure the registration software offers on-site event registrations.

2020 293

2020 Social Media B2B B2C 293

Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. 5-7, at McCormick Place in Chicago.

Marketing 246

Marketing 2021 Global Events Technology 246

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.

2023 244

2023 Marketing Sustainability Event Marketing 244

Event Farm

SEPTEMBER 29, 2016

Over the next month we'll be traveling across the country to host educational, intimate events, offering attendees the chance to network with peers and learn from industry experts about the future of event and experiential marketing.

2016 169

2016 Education Travel Technology 169

Event Industry News

SEPTEMBER 20, 2023

VisitBritain expands its ‘Future of Events’ educational series with launch of its Diversity, Equity and Inclusion (DEI) Pathway, in partnership with New Intent As part of its education and partnership role with British nations and cities, VisitBritain has partnered with pro-social organisation New Intent to create and launch its Diversity, Equity and (..)

Education 111

Education Events Event Design Event Marketing 111

Event Marketer

JULY 10, 2023

Our goal was to try to educate our brand and media partners here at Cannes on the importance of all of the creative considerations and optimize best performance in Reels,” says Damien Baines, global experiential lead at Meta. Meta’s backing up its pitch with impressive stats. Our intention for this is a bit more specific.

2023 246

2023 Education Fashion Advertising 246

Event Industry News

JULY 22, 2022

Brand + experience + marketing firm DAHLIA+Agency announced the start dates for an educational course for event technology companies. Launch Shift Go provides event technology firms with a foundational understanding of the U.S. The global events market is a huge opportunity for any event tech company.

Event Technology 72

Event Technology Technology Event Tech Tech 72

Event Industry News

JULY 7, 2021

It’s a toolkit that enables marketers to create engaging advocacy campaigns for key influencers in their event communities, which attracts new attendees for their events. CEO, Tamar Beck, commented: “When COVID-19 hit, every event marketer had to pivot on their strategy.

Event Marketing 89

Event Marketing Marketing Education Events 89

Event Marketer

JUNE 28, 2021

It also features resources from leading LGBTQ+ media advocacy group GLAAD, with information on how allies and community members can educate themselves on how to support the LGBTQ+ community during Pride and year-round. The post How Five Brands Supported the LGBTQ+ Community with In-person Experiences appeared first on Event Marketer.

Apparel 331

Apparel Retail Sponsorships 2021 331

Event Marketer

AUGUST 5, 2022

Imagination and innovation reigned supreme at the 2022 Cannes Lions International Festival of Creativity, where brands brought the themes to life through sprawling activations across the Croisette designed to entertain, educate and inspire the advertisers, marketers and creatives in attendance. Ray-Ban Stories.

2022 246

2022 Education Advertising Transportation 246

Event Industry News

FEBRUARY 22, 2019

Event Tech Live is Europe’s only show dedicated to event technology. Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from 2018’s event. From the Brand and Buzz Stage at Event Tech Live 2018. Speaker: Eran Ben-Shushan.

Event Marketing 80

Event Marketing Marketing Social Media 2018 80

Event Marketer

FEBRUARY 27, 2023

Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up experience one evening in January for cars driving through the desert outside of Las Vegas. People don’t really think about their headlights that often; they turn them on, they work.

Automotive 246

Automotive Education Travel Marketing 246

Event Marketer

JUNE 21, 2021

Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. The post Three Platforms Worth Exploring in the Booming Social Audio Space appeared first on Event Marketer. For a closer look at the promises and pitfalls of social audio, we reviewed three of the most popular platforms. Android users.

Social Media 356

Social Media Advertising Speakers 2020 356

GEVME

MARCH 26, 2019

One sure-fire approach to educating attendees is through various trainings: workshops, classes, gatherings, meetings, boards, and, obviously, general sessions. How can you guarantee learnings from an event while offering benefits to both the participants and your event technology brand? Let’s find out!

Education 136

Education Event Marketing Marketing Events 136

Planning Pod

APRIL 12, 2023

As a media company that covers the events industry and provides news, insights, and ideas for event professionals, their posts feature industry trends, event inspiration, and educational resources. Event Marketer – @EventMarketer We can’t get enough of the photos Event Marketer posts on their social media platforms.

Social Media 147

Social Media Education Event Planning Event Marketing 147

Event Marketer

AUGUST 23, 2021

HBO Max Pa’lante offered a bachata instrument class for kids to teach them about genre instruments like the güira, a bachata dance class, an open mic night for community poets, free haircuts for kids, and consultations with Afro-Latina hair stylist Miss Rizos, who educated attendees on curly hair and the power of wearing your “crown” proudly.

Food and Beverage 317

Food and Beverage Transportation Consulting Technology 317

GEVME

APRIL 25, 2022

From homes, healthcare, retail to education – the list is endless. But, a decade ago, if someone said that events too would be powered by AI in the near future, very few would have believed it to be true. In the events world, AI is relatively new, yet common. How Artificial Intelligence can help event marketers?

Healthcare 156

Healthcare Retail Social Media Event Marketing 156

Event Marketer

JUNE 13, 2022

While visually striking, the booth was meant to be a platform for engaging and educating a targeted, beauty-loving audience around Paul Mitchell’s latest offerings, and sustainable and cruelty-free heritage. The brand was careful not to prioritize form over function, however.

Sustainability 290

Sustainability Transportation 2022 Education 290

GEVME

AUGUST 15, 2019

You can change the boring course of any event with carefully prepared program content and a sustainability plan. . Infusing events with hands-on experiences. Customised learning opportunities for better event engagement. Engaging technology. The top 5 event marketing trends. Health & wellness.

2020 219

2020 2019 Negotiating Technology 219

Eventbase

FEBRUARY 22, 2018

This session seeks to educate women on how they can identify their own strengths and let their sense of purpose lead their career path. This event brings together event marketers, organizers and technologists for an afternoon of learning and discovery. Sign up to mingle with other event technology leaders.

2018 75

2018 Event Marketing Marketing Tech 75