Prestige Events Magazine

NOVEMBER 27, 2024

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have you got the handle on hybrid?

2025 264

2025 Meetings Education Speakers 264

Event Marketer

MARCH 11, 2025

From March 9-10, Lush and nonprofit partner Change the Ref set up shop in Austin, TX, to raise awareness of school shootings and educate consumers on the Lawsuit for Survival , a bill aimed at implementing stronger U.S. And at SXSW 2025, the brand proved as much. gun policies to prevent mass shootings. says Pickard.

2025 280

2025 Education Retail Financial 280

Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

Tech 317

Tech Event Marketing Marketing 2026 317

Event Marketer

DECEMBER 10, 2024

Event Marketer has partnered with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events.

Sustainability 235

Sustainability Education Events Marketing 235

Event Marketer

NOVEMBER 15, 2024

“We wanted to do a measurement report afterward just to see what the online conversation was after the event from the content that people had created, and we ended up pushing it out farther than a week because even a week after the event, people were still posting new content that was getting a lot of engagement,” McKenzie says. “We

Automotive 284

Automotive Education Marketing Event Marketing 284

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Attendease

JANUARY 3, 2024

That’s where event marketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective event marketing campaigns require careful planning and adherence to proven best practices. Interests and values.

Event Marketing 195

Event Marketing Marketing Social Media Event Management 195

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Event Marketer

OCTOBER 23, 2024

“We were very connected to on-premise accounts through our distributor partners and the local team on the ground to make sure that we surrounded the event with opportunities to go and sample the cocktails,” says Josh Dean, vp-Johnnie Walker at Diageo North America. “We

Fashion 284

Fashion 2021 Education Marketing 284

Event Marketer

JANUARY 2, 2024

Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being.

Marketing 306

Marketing Education Social Media 2022 306

Event Marketer

JANUARY 16, 2025

In some exhibits, including T-Mobiles, the setup provided a literal framework for educating attendees in a mini theater setting. The post NRF 2025: Five Exhibit Design Trends from Retails Big Show appeared first on Event Marketer.

2025 274

2025 Retail Trade Shows Sports 274

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

Marketing 326

Marketing Fashion Education Apparel 326

Smart Meetings

OCTOBER 20, 2023

AI, inclusive travel and an engaged workforce were top of mind in Lake Tahoe DMA West took to the new Tahoe Blue Event Center in Stateline, Nevada, this October for its 2023 Education Summit & Vendor Showcase. The event brought together 42 DMOs and 19 vendors, including Smart Meetings. Be open-minded.

Education 246

Education Travel 2005 Tourism 246

Event Marketer

MARCH 27, 2025

For a deeper dive into the event strategy, we asked Lozano for her insider tips on harnessing nostalgia and delivering family-friendly experiences that pack a punch. EDUCATIONAL STORYLINES The pop-ups footprint was divided into eight themed vignettes representing the revived colors.

Education 172

Education Fashion Travel Events 172

Event Marketer

AUGUST 2, 2021

The 147-year-old family-owned company is marking its first foray into brand marketing with a summer mobile tour aimed at delivering wild blueberry education and connecting the dots between Maine, Wyman’s and the wild blueberry category.

Marketing 335

Marketing Sustainability Education Travel 335

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. And there are more evolutions like this taking place at schools across the country.

Marketing 246

Marketing Sports Hospitality Tourism 246

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.

2023 244

2023 Marketing Sustainability Event Marketing 244

Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Alex Sapiz, VP-Global Events, Cisco.

Marketing 246

Marketing 2021 Global Events Technology 246

Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Dont ask marketing to make something look pretty.

2025 152

2025 Trade Shows Meetings Education 152

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Event Marketer

OCTOBER 28, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover germ zones, extreme vending machines and cardmember cafés. Then as the chants ended, Lysol Air Sanitizer digitally, and physically, killed 99.9

Retail 273

Retail Transportation Financial 2025 273

Attendease

NOVEMBER 1, 2024

Before Since registration is likely one of your main priorities before your events, the main place to tell stories is in your marketing content. Infuse storytelling into all of your event marketing materials, including: Your website.

Social Media 195

Social Media Events Entertainment Marketing 195

Event Marketer

JULY 16, 2024

RESPONSIBLE FLUSHING ALLIANCE The Responsible Flushing Alliance—yes, it’s a thing—expanded its Flush Smart Day initiative to the full month of July this year to educate consumers on responsible flushing and to increase awareness of the “Do Not Flush” symbol on non-flushable wipes.

Apparel 273

Apparel Marketing 2024 2020 273

Event Marketer

AUGUST 9, 2021

Save the Children’s goal is to deliver backpacks filled with school supplies, educational materials and wellness items to 2,000 kids in each market. More Experiences Built for Kids: The Educational ‘Curious World Tour’ Inspires Kids, Parents. 29 on a 10-city mobile tour.

Food and Beverage 307

Food and Beverage Education Retail Marketing 307

Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. The brand also enlisted actor, producer and author Taye Diggs, who joined consumers at The Germ Zone to educate them on how the Air Sanitizer product is essential for both live football games and watch parties alike.

Sponsorships 301

Sponsorships Sports Food and Beverage Social Media 301

Event Marketer

JANUARY 30, 2023

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics.

Marketing 246

Marketing Tourism Travel Hospitality 246

Event Marketer

FEBRUARY 27, 2025

As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, theyre creating sanctuaries where attendees have an opportunity to get present with themselves and leave their worries behind, if only for a short time.

Retail 212

Retail Speakers 2024 Sports 212

Smart Meetings

MARCH 19, 2025

A truly great event doesnt just meet expectationsit exceeds them at every turn. From the first interaction with marketing materials to the follow-up emails afterward, every touchpoint shapes the attendee experience. Successful events make participants feel valued, engaged and eager to return.

Social Media 204

Social Media Speakers Events Marketing 204

Event Marketer

JANUARY 29, 2024

Crayola’s just-wrapped “Creativity Week,” now in its third year, provides free learning resources for parents and educators to spark kids’ creativity in the classroom. But the brand’s evp of marketing, Victoria Lozano, says it’s not limited to art class. What will make this a success from a branding and marketing perspective?

Education 301

Education Marketing Entertainment Event Design 301

Prestige Events Magazine

FEBRUARY 12, 2024

– Show to Produce Most Comprehensive ‘Live’ A-Z of Event Organising – CHS Leeds have announced speakers and content for its award-winning educational seminars which will take place at The Royal Armouries, 23 rd April. We’re really proud of our educational programme this year.

Education 147

Education 2024 Speakers Entertainment 147

Event Marketer

JANUARY 22, 2025

EDPA members are invited to bring their corporate end-user clients with them to EMSso your clients can experience the Experiential Marketing Summit for themselves at no additional charge. The EDPA has always had a great relationship with Event Marketer, says president Chris Griffin. The rules: RULE 1.

Trade Shows 130

Trade Shows Consulting Corporate Events Education 130

Event Industry News

FEBRUARY 10, 2025

CHS Leeds has announced its educational programme for the event, taking place 25th March 25, at the Royal Armouries, Leeds, and which will focus on the shows theme of Welfare. CHSs educational programmes […]

Education 64

Education Travel Hospitality Events 64

Event Marketer

MARCH 20, 2024

The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of the HPE Discover conference.

Corporate Events 360

Corporate Events Entertainment Venues Technology 360

Eventmobi

JULY 31, 2024

What makes an in-person event so powerful—and how can you carry the torch of a great event throughout the year? Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic.

Meetings 351

Meetings Education Trade Shows Conference 351

Event Marketer

SEPTEMBER 6, 2021

Our sister publication, Chief Marketer, spoke with Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility. From a marketing perspective, we’ve had a long history of using gamification to try and make financial learning more interesting. AB: Ally funded it.

Financial 350

Financial Banking Education Marketing 350