Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

Tech 321

Tech Event Marketing Marketing 2026 321

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Attendease

NOVEMBER 1, 2024

Get supporters excited about attending your event and giving to your cause with stories about what previous events have accomplished and your mission-related plans for the near future that you’ll use the funds from this event to achieve. Infuse storytelling into all of your event marketing materials, including: Your website.

Social Media 195

Social Media Events Entertainment Marketing 195

Eventmobi

SEPTEMBER 5, 2019

As part of EventMobi’s new suite of Modern Event Marketing tools (Advance Registration and Social Media Analytics), we are very excited to now offer event planners, marketers and social media managers, the first off-the-shelf, affordable social media Augmented Reality (AR) experiences designed for events and conferences.

Social Media 150

Social Media 2008 Event Apps Event Marketing 150

GEVME

APRIL 16, 2019

After you plan events, you also need to promote them. That’s where event marketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.

Event Marketing 31

Event Marketing Marketing Social Media Events 31

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App.

Social Media 356

Social Media Advertising Speakers 2020 356

Smart Meetings

MARCH 19, 2025

The best word-of-mouth marketing happens when people share moments organicallyso you shouldn’t have to ask. Be intentional about the moments you want people to share with friends, colleagues, and social media followers. But being Extraordinary doesnt have to mean expensive it just means being better than ordinary!

Social Media 204

Social Media Speakers Events Marketing 204

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Presence on social media.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Attendease

AUGUST 6, 2024

For example, let’s say your non-profit organization focuses on providing educational resources to underprivileged children. ” Step 2: Choose a type of fundraising event Next, it’s time to select the type of fundraising event that best aligns with your goals.

Social Media 370

Social Media Sponsorships Retail Venues 370

Attendease

JANUARY 3, 2024

That’s where event marketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective event marketing campaigns require careful planning and adherence to proven best practices. Interests and values.

Event Marketing 195

Event Marketing Marketing Social Media Event Management 195

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Reach on social media.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Attendease

JANUARY 17, 2020

Answer these important questions at the start of the planning stage - What are the objectives behind organizing this event? The most common event objectives include: Increase brand awareness. Educate customers about new products. Educate employees. Make sure the registration software offers on-site event registrations.

2020 293

2020 Social Media B2B B2C 293

Attendease

FEBRUARY 29, 2024

The digital engagement coordinator will send live polls, conduct Q&As, and manage the chat room during your event. Marketing and Communications Manager. Promoting your upcoming event is vital to securing as many event registrations as possible. Adding recycling bins throughout your venue.

Social Media 381

Social Media Sustainability Sponsorships Management 381

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Event Marketer

JANUARY 2, 2024

Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being. It took three words to sell us on this culinary mashup: Butternut.

Marketing 311

Marketing Education Social Media 2022 311

Event Marketer

FEBRUARY 7, 2022

PHENOMENAL media company, which focuses on women and historically excluded communities, was also on-site to encourage visitors to celebrate themselves by engaging in a social media photo opportunity and posting across social media about the “phenomenal role(s)” they play in life, be it an entrepreneur, sister or friend.

Fashion 246

Fashion Social Media Financial Entertainment 246

Attendease

NOVEMBER 18, 2021

You then have an educated perspective on how much your tickets should cost in order to cover the expenses. Research Other Events. Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing.

2022 366

2022 Social Media Advertising Financial 366

Event Marketer

MARCH 14, 2025

Photo credit: Keelyn Costello LUSH COSMETICS CLASSROOM From March 9-10, Lush Cosmetics and nonprofit partner Change the Ref set up shop in Austin to raise awareness of school shootings and educate consumers on the Lawsuit for Survival , a bill aimed at implementing stronger U.S. gun policies to prevent mass shootings.

2025 278

2025 Airlines Food and Beverage Sports 278

Event Marketer

SEPTEMBER 11, 2023

But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Think: Social media ‘lightning storm.’ Be choosy about your partners.

Social Media 312

Social Media Marketing Retail Advertising 312

Event Marketer

AUGUST 22, 2024

The brand recently released videos inspired by the daytime TV staple to educate consumers on the importance of proper skincare routines and debunk common cleansing misconceptions. Xochitl Gomez made an appearance at the Hudson Yards activation to capture content that she and the brand have shared on social.

Advertising 285

Advertising Education Entertainment Social Media 285

Event Marketer

JUNE 7, 2022

So to reintroduce its brand, appeal to a new generation of health-conscious consumers and provide nutritional education designed to help women advocate for themselves, MyFitnessPal hosted an exclusive influencer event at the sprawling Lombardi House in Los Angeles. 1 nutrition and food-tracking app in the world.

Education 317

Education Social Media Marketing Consulting 317

Event Marketer

JUNE 14, 2021

and media outreach, social content and paid social media with geo-targeting, and influencers on platforms like TikTok and Instagram. Another goal of the activation was to educate consumers about the accessibility of Godiva at mass retailers such as CVS, Walgreens and Target.

Retail 291

Retail Social Media Marketing Education 291

GEVME

FEBRUARY 4, 2020

They educate themselves about the brand and the product by going through reviews and various other content available on the internet after they finally buy your product, they tend to become loyal customers who would further advocate for your business. How can you make sure to boost your sales at every stage of the event marketing funnel?

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Eventmobi

SEPTEMBER 29, 2022

Now associations have a new challenge: During the more than two years that associations have been forced to cancel their conferences and expos – or present these events virtually – due to the pandemic, sponsor companies were pursuing alternative ways to market their products and services. A Note About Virtual Conferences.

Sponsorships 273

Sponsorships Education Banking Social Media 273

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. How can you capitalize on this to drive attendance at your next event?

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

Eventmobi

APRIL 14, 2020

To help you understand how you can adapt your meeting, conference or trade show to an online format, we’ve outlined the most common event types we’re helping to go virtual, and listed the tools and professional services being used to create an engaging virtual event experiences. Virtual Event Type: Internal Meeting.

Conference 201

Conference Social Media Sponsorships Trade Shows 201

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

Marketing 246

Marketing Sports Hospitality Tourism 246

Hubilo Blog

JULY 19, 2018

Do you remember the time when all the social media platforms were just used for connecting with friends? What started only as a medium to connect people has now become the most significant aspect of digital marketing. To be fair, marketing opportunities are like an omnipresent phenomenon.

Social Media 80

Social Media Marketing B2B Education 80

Attendease

FEBRUARY 20, 2019

You’d think that, given that the Oxford Economics and Events Industry Council reports that “meetings generated $1,294 of spending per participant,” event and meeting planners would be given budgetary free rein to produce the kinds of events needed to generate these economic returns.

2019 375

2019 Event Planning 2016 2018 375

Eventory

MARCH 8, 2018

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing.

Event Marketing 111

Event Marketing Marketing Advertising Trade Shows 111

Event Marketer

OCTOBER 4, 2022

To generate buzz, FOX hosted an advanced press event and leveraged FOX and “Monarch” social media channels for promotions, as well as those of the brand’s partners. The post FOX Leans on Fandom Strategies and Transactions with a ‘Monarch’ Series Pop-up appeared first on Event Marketer.

Fashion 264

Fashion Retail Entertainment Social Media 264

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Event Marketer

NOVEMBER 7, 2023

million followers), as well as Joe Hanson, host of “Be Smart,” a science education show from PBS Digital Studios. Activating at VidCon Baltimore was PBS’s second go this year at adding an experiential element to a new show’s marketing campaign. million followers) and TrashCaulin (with 2.2 Agency: MAP360 Collective.

Social Media 299

Social Media 2024 Transportation Marketing 299