Event Marketer

OCTOBER 30, 2024

The event also featured entertainment from 75 performers, spanning djs, musicians, martial arts experts and traditional dance performances. Sponsorship-wise, attendees could grab the mic in karaoke sessions sponsored by Minus 196 and try their hand at Mahjong with influencer group Mahjong Mistress, sponsored by Suntory.

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Marketing Entertainment 2024 Sponsorships 289

Attendease

JANUARY 16, 2024

With event costs rising yearly, you will want to bring in revenue from as many channels as possible. Luckily, sponsors are here to make event costs easier to manage and to help generate significant revenue for your event. This is why event sponsorship packages are crucial because they help you get more sponsors.

Sponsorships 195

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Event Marketer

NOVEMBER 15, 2024

“We wanted to do a measurement report afterward just to see what the online conversation was after the event from the content that people had created, and we ended up pushing it out farther than a week because even a week after the event, people were still posting new content that was getting a lot of engagement,” McKenzie says. “We

Automotive 289

Automotive Education Marketing Event Marketing 289

Event Marketer

OCTOBER 23, 2024

“We were very connected to on-premise accounts through our distributor partners and the local team on the ground to make sure that we surrounded the event with opportunities to go and sample the cocktails,” says Josh Dean, vp-Johnnie Walker at Diageo North America. “We

Fashion 290

Fashion 2021 Education Marketing 290

Event Marketer

MARCH 1, 2024

With a mission to destigmatize cannabis and legalize it for veterans nationwide, the brand offered multiple touchpoints during the weekend, including the educational Vibes Village presented by American Weed Co., s sponsorship kept the good vibes going beyond the festival, too. From Feb 16-18, American Weed Co. American Weed Co.’s

Sponsorships 195

Sponsorships Apparel 2024 Advertising 195

Event Marketer

JULY 18, 2022

Honoring the best experiential and event marketing campaigns from Q2 2021 into Q2 2022, this year’s initiative spans 30 categories, including new recognitions for “Best B-to-B Roadshow or Regional Series” and “Best Multichannel Event Campaign,” all produced by the most innovative brands and agencies in the biz.

2022 306

2022 Sponsorships 2021 Sports 306

Eventmobi

JULY 31, 2024

What makes an in-person event so powerful—and how can you carry the torch of a great event throughout the year? Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic.

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Meetings Education Trade Shows Conference 351

Event Marketer

FEBRUARY 24, 2025

Beyond the promotional aspect of the program, the events supported the Los Angeles County Education Wildfire Recovery Fund to expand mental health resources for students and families affected by the L.A. Agency: Cartwheel & Co. Agency: Cartwheel & Co.

Banking 267

Banking Food and Beverage Wireless 2025 267

Event Farm

APRIL 11, 2017

This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy. Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. pipeline acceleration , your marketing and sales teams will need to be.

Sponsorships 159

Sponsorships Conference Marketing Event Marketing 159

Attendease

FEBRUARY 29, 2024

The digital engagement coordinator will send live polls, conduct Q&As, and manage the chat room during your event. Marketing and Communications Manager. Promoting your upcoming event is vital to securing as many event registrations as possible. Sponsorship Coordinator.

Social Media 381

Social Media Sustainability Sponsorships Management 381

Event Marketer

SEPTEMBER 4, 2024

Rounding out the brand’s sponsorship was the third IHG x US Open Tennis Ball Dress Contest in partnership with the Fashion Institute of Technology, and the opportunity for IHG loyalty members to sign up for hyper-exclusive experiences, like behind-the-scenes stadium tours and a chance to attend a post-match conference.

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2024 Sponsorships Fashion Food and Beverage 298

Event Marketer

NOVEMBER 6, 2023

A yoga class followed by a health and wealth conversation kicked off the event. MEANINGFUL SPONSORSHIPS Capital One and Amazon didn’t just slap their logos on the summit to fulfill their sponsorships; they rolled up their sleeves and delivered purposeful experiences that directly benefitted Black women and Black-owned businesses.

Sponsorships 325

Sponsorships 2024 Financial Education 325

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Event Marketer

FEBRUARY 26, 2024

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. And the… –R.B.

Sponsorships 305

Sponsorships Banking Education 2024 305

Event Marketer

JUNE 16, 2023

In this episode of Event Peeps, Gunning weighs in on why the sober-curious movement has seen such rapid growth and how it’s impacting events (think: the mocktail bars on offer at this year’s Coachella). The post How the Sober-curious Movement is Gaining Traction and Impacting Events appeared first on Event Marketer.

Sports 263

Sports Sponsorships Education Events 263

Event Marketer

JUNE 28, 2021

It also features resources from leading LGBTQ+ media advocacy group GLAAD, with information on how allies and community members can educate themselves on how to support the LGBTQ+ community during Pride and year-round. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” Agency: LOUDER Experiences, Dallas.

Apparel 331

Apparel Retail Sponsorships 2021 331

Attendease

AUGUST 6, 2024

For example, let’s say your non-profit organization focuses on providing educational resources to underprivileged children. ” Step 2: Choose a type of fundraising event Next, it’s time to select the type of fundraising event that best aligns with your goals.

Social Media 370

Social Media Sponsorships Retail Venues 370

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

Marketing 246

Marketing Sports Hospitality Tourism 246

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. To celebrate the launch of its first line of electric vehicles, US Open sponsor Mercedes-Benz is educating tennis fans on its electrification efforts. More US Open Strategies: Brands Descend on New York’s Seaport District for the US Open Experience.

2021 359

2021 Food and Beverage Sports Hotels 359

Velvet Chainsaw

JUNE 19, 2018

With the advent of DIY solutions, business models that include sponsorship and the ability to reach a global audience, we’re seeing an increased focus on expanding the impact of virtual events. Tagoras’ aim is to assess the role of virtual conferences and similar virtual events are playing in the broader events market.

Sponsorships 186

Sponsorships Education Conference Events 186

Event Marketer

DECEMBER 20, 2023

Ellison, Event Marketing Strategies Tell us about the history of your company. Founded in 1981, Event Marketing Strategies was ahead of the experiential marketing curve, considered an OG in this industry. We also represent two event properties – selling and implementing sponsorship programs.

2023 130

2023 Event Marketing Marketing 2024 130

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.

2023 244

2023 Marketing Sustainability Event Marketing 244

Event Marketer

JULY 16, 2024

RESPONSIBLE FLUSHING ALLIANCE The Responsible Flushing Alliance—yes, it’s a thing—expanded its Flush Smart Day initiative to the full month of July this year to educate consumers on responsible flushing and to increase awareness of the “Do Not Flush” symbol on non-flushable wipes. CORA At the 2020 Women’s March in Washington, D.C.,

Apparel 277

Apparel Marketing 2024 2020 277

Event Marketer

JANUARY 18, 2022

As Justin Lew, director of marketing at High West, put it: “Education leads to appreciation.” Brand ambassadors and bartenders—the same people who work at High West—educated consumers on the brand’s history and its four core whiskeys. Hot tip: This wasn’t a grab your free drink and go experience. Circle the Wagons (or Trailers).

Apparel 350

Apparel Education 2017 Transportation 350

Eventmobi

APRIL 14, 2020

To help you understand how you can adapt your meeting, conference or trade show to an online format, we’ve outlined the most common event types we’re helping to go virtual, and listed the tools and professional services being used to create an engaging virtual event experiences. Virtual Event Type: Internal Meeting.

Conference 201

Conference Social Media Sponsorships Trade Shows 201

Event Marketer

JUNE 21, 2021

Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. There’s plenty of evidence that brands are paying influencers to sponsor their rooms, but there’s no official sponsorship platform. The post Three Platforms Worth Exploring in the Booming Social Audio Space appeared first on Event Marketer.

Social Media 356

Social Media Advertising Speakers 2020 356

Attendease

NOVEMBER 18, 2021

You then have an educated perspective on how much your tickets should cost in order to cover the expenses. Research Other Events. Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing.

2022 366

2022 Social Media Advertising Financial 366

Event Marketer

JULY 5, 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. When it came to planning SAP’s Effect event, the brand upped the ante by focusing on innovative content delivery.

Marketing 317

Marketing Trade Shows 2021 2020 317

Attendease

JANUARY 17, 2020

Answer these important questions at the start of the planning stage - What are the objectives behind organizing this event? The most common event objectives include: Increase brand awareness. Educate customers about new products. Educate employees. Make sure the registration software offers on-site event registrations.

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2020 Social Media B2B B2C 293

Event Marketer

DECEMBER 27, 2021

Thomas’ recruited volunteers for clean-up events to help improve the ecological health of forests in the Pacific Northwest. Save the Children ‘s tour delivered supplies and hands-on educational programming. At each stop, a full event popped out of Save the Children’s tour vehicle. PARTNERSHIPS. Save the Children.

Marketing 328

Marketing Fashion Education Apparel 328

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

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Event Marketing 2019 Marketing 2014 98

Event Marketer

MARCH 1, 2024

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. The post SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin appeared first on Event Marketer.

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2024 Education Tech Hotels 245

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? for different sponsors.

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Leadership Institute

DECEMBER 18, 2024

Here are a few common ones: Leads acquired Registration revenue Sales/sponsorships Attendance Repeat business Satisfaction scores Net promoter score Along with these hard metrics, your objectives will likely include soft data like audience engagement metrics. Hands-on workshops that educate event participants.

Education 60

Education Social Media Sponsorships Marketing 60

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Event Marketing 2019 Marketing Social Media 97

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195