GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Attendease

AUGUST 6, 2024

For example, let’s say your non-profit organization focuses on providing educational resources to underprivileged children. ” Step 2: Choose a type of fundraising event Next, it’s time to select the type of fundraising event that best aligns with your goals.

Social Media 370

Social Media Sponsorships Retail Venues 370

Velvet Chainsaw

JUNE 19, 2018

With the advent of DIY solutions, business models that include sponsorship and the ability to reach a global audience, we’re seeing an increased focus on expanding the impact of virtual events. Tagoras’ aim is to assess the role of virtual conferences and similar virtual events are playing in the broader events market.

Sponsorships 186

Sponsorships Education Conference Events 186

Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

Sponsorships 103

Sponsorships 2024 2023 Sports 103

Event Marketer

NOVEMBER 21, 2024

The overarching idea was to use the In My STEM Era activation to draw parallels between fans’ interests in subjects like beauty and concert production, and the scientific fields behind them, with a goal of inspiring more women to pursue a STEM-related education and, eventually, career.

Education 122

Education Sponsorships 2024 Marketing 122

Event Marketer

DECEMBER 23, 2024

The brand also enlisted actor, producer and author Taye Diggs, who joined consumers at The Germ Zone to educate them on how the Air Sanitizer product is essential for both live football games and watch parties alike. Then as the chants ended, Lysol Air Sanitizer digitally, and physically, killed 99.9

Sponsorships 122

Sponsorships Sports Food and Beverage Social Media 122

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Eventmobi

APRIL 14, 2020

To help you understand how you can adapt your meeting, conference or trade show to an online format, we’ve outlined the most common event types we’re helping to go virtual, and listed the tools and professional services being used to create an engaging virtual event experiences. Virtual Event Type: Internal Meeting.

Conference 201

Conference Social Media Sponsorships Trade Shows 201

Attendease

NOVEMBER 18, 2021

You then have an educated perspective on how much your tickets should cost in order to cover the expenses. Research Other Events. Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing.

2022 366

2022 Social Media Advertising Financial 366

Attendease

JANUARY 17, 2020

Answer these important questions at the start of the planning stage - What are the objectives behind organizing this event? The most common event objectives include: Increase brand awareness. Educate customers about new products. Educate employees. Make sure the registration software offers on-site event registrations.

2020 293

2020 Social Media B2B B2C 293

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? for different sponsors.

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Event Marketer

MARCH 1, 2024

With a mission to destigmatize cannabis and legalize it for veterans nationwide, the brand offered multiple touchpoints during the weekend, including the educational Vibes Village presented by American Weed Co., s sponsorship kept the good vibes going beyond the festival, too. From Feb 16-18, American Weed Co. American Weed Co.’s

Sponsorships 78

Sponsorships Apparel 2024 Advertising 78

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Event Industry News

AUGUST 20, 2020

One of the leading venues in the re-opening of the events industry, the Business Design Centre has announced it will be hosting The Exhibition Marketers Masterclass, a brand-new, one day training course dedicated to the exhibition industry, it has been announced.

Marketing 116

Marketing Sponsorships Trade Shows 2020 116

Event Marketer

JULY 18, 2022

Honoring the best experiential and event marketing campaigns from Q2 2021 into Q2 2022, this year’s initiative spans 30 categories, including new recognitions for “Best B-to-B Roadshow or Regional Series” and “Best Multichannel Event Campaign,” all produced by the most innovative brands and agencies in the biz.

2022 122

2022 Sponsorships 2021 Sports 122

Event Farm

NOVEMBER 10, 2016

Event Farm just wrapped up our inaugural Tour d’States Roadshow event, a six-city series of educational sessions, panels and networking events that traveled across the United States to give event professionals an opportunity to network with industry peers and hear from experts about what they see for the future of the business of offline.

B2B 203

B2B Education Venues Marketing 203

Eventmobi

FEBRUARY 3, 2021

Does the event revolve around a large-scale display? Examples include marketing activations that involve immersive branded experiences or educational installations. If the event’s primary purpose is to convey ideas clearly, live stream or pre-recorded content may actually be optimal. Budget Limitations.

2021 223

2021 Speakers Sponsorships Events 223

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Signage, lanyards, charging stations, etc. —

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

Event Planning 133

Event Planning Government 2014 Event Management 133

Eventmobi

JUNE 11, 2018

They can also be branded so you can use them as a sponsorship source. To help incorporate this growing area of learning into your event, consider: Sourcing speakers who can speak about design thinking and planning to help educate your audience. Want more tips on how to jump on the latest event trends on a budget?

2018 188

2018 Event Planning Speakers Sponsorships 188

Event Marketer

FEBRUARY 26, 2024

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. And the… –R.B.

Sponsorships 116

Sponsorships Banking Education 2024 116

Event Marketer

NOVEMBER 6, 2023

A yoga class followed by a health and wealth conversation kicked off the event. MEANINGFUL SPONSORSHIPS Capital One and Amazon didn’t just slap their logos on the summit to fulfill their sponsorships; they rolled up their sleeves and delivered purposeful experiences that directly benefitted Black women and Black-owned businesses.

Sponsorships 128

Sponsorships 2024 Financial Education 128

Event Marketer

SEPTEMBER 4, 2024

Rounding out the brand’s sponsorship was the third IHG x US Open Tennis Ball Dress Contest in partnership with the Fashion Institute of Technology, and the opportunity for IHG loyalty members to sign up for hyper-exclusive experiences, like behind-the-scenes stadium tours and a chance to attend a post-match conference.

2024 115

2024 Sponsorships Fashion Food and Beverage 115

Attendease

NOVEMBER 18, 2021

You then have an educated perspective on how much your tickets should cost in order to cover the expenses. Research Other Events. Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing.

2022 195

2022 Social Media Advertising Financial 195

Social Tables

MAY 14, 2019

For example, if the purpose of the event is to promote a new product, the measure of success is most likely going to be the number of leads generated for your sales team. While for an event where the purpose is to educate, a key measure of success will likely be how well content translates into attendee engagement.

Negotiating 141

Negotiating Sponsorships Social Media Education 141

Event Marketer

DECEMBER 17, 2024

Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. EM: Why is your sponsorship strategy focused on creating family-friendly experiences? Julie Smolyansky: My dad founded the company in 1986 when I was 11-years-old and I have been working for him since then.

Food and Beverage 110

Food and Beverage Marketing Sponsorships Transportation 110

Event Marketer

JUNE 28, 2021

It also features resources from leading LGBTQ+ media advocacy group GLAAD, with information on how allies and community members can educate themselves on how to support the LGBTQ+ community during Pride and year-round. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” Agency: LOUDER Experiences, Dallas.

Apparel 132

Apparel Retail Sponsorships 2021 132

PCMA Convene

SEPTEMBER 10, 2020

If you’re still sorting through the (seemingly) infinite number of online event platforms to find the right one for your next event, you’re not alone. Evaluating all the promises of enhanced networking, engaging content delivery, facilitated commerce, new sponsorship opportunities, and more can become a full-time job.

Social Media 118

Social Media Sponsorships Technology Education 118

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

Marketing 98

Marketing Sports Hospitality Tourism 98

Eventmobi

SEPTEMBER 5, 2019

As part of EventMobi’s new suite of Modern Event Marketing tools (Advance Registration and Social Media Analytics), we are very excited to now offer event planners, marketers and social media managers, the first off-the-shelf, affordable social media Augmented Reality (AR) experiences designed for events and conferences.

Social Media 150

Social Media 2008 Event Apps Event Marketing 150

Event Marketer

JUNE 16, 2023

In this episode of Event Peeps, Gunning weighs in on why the sober-curious movement has seen such rapid growth and how it’s impacting events (think: the mocktail bars on offer at this year’s Coachella). The post How the Sober-curious Movement is Gaining Traction and Impacting Events appeared first on Event Marketer.

Sports 98

Sports Sponsorships Education Events 98

Endless Events

JULY 31, 2020

I know I sound biased, but this might just be the only virtual event guide you’ll ever need! After months of pushing out educational content about virtual events, our team took it a step further. We compiled the most important virtual event aspects to consider in a single guide. Events That Crushed The Box!

Sponsorships 127

Sponsorships Event Tech Tech Events 127

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. To celebrate the launch of its first line of electric vehicles, US Open sponsor Mercedes-Benz is educating tennis fans on its electrification efforts. More US Open Strategies: Brands Descend on New York’s Seaport District for the US Open Experience.

2021 143

2021 Food and Beverage Sports Hotels 143

Planning Pod

APRIL 12, 2020

These goals could include things like: Expected sales or donations New clients or prospects Ticket sales or registrations Total attendee turnout Number of attendees trained or educated Increased mission / brand awareness Marketing objectives (list building, social media mentions, etc.) Event Income.

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206