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If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. Different platforms serve different purposes and audiences: TikTok is used for discovery, Instagram for engagement, YouTube for education, and X for real-time updates.
This exclusive celebration aims to showcase exceptional mentors, mentees, corporate, agency and suppliers that have had a profound impact on the growth and development of talent within the events and hospitality sector. These awards are open to all genders, and all organisations across the sector, including inhouse corporate event teams.
Socialmedia is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. Create Broadcast-worthy Owned Events.
Higher educationevents bring your university together to engage students, faculty, alumni, and community members in enriching, fun experiences. To generate excitement and interest, you’ll need to create a dedicated strategy for promoting your events. Optimize your event landing pages. Livestream your event.
For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. is an annual tradition.
Whether you’re hosting an in-person, virtual, or hybrid event, your nonprofit’s fundraising events rely on audience engagement to succeed. Your engagement approach likely focuses on participants—after all, you’ll only hit your fundraising goal if they register for the event and have a good time! Socialmedia.
Whether you’re looking to amp up your organic socialmedia strategy, gain inspiration for your next event, or just stay ahead of the curve on industry news, these 8 accounts are worth following and engaging with across social networks. Follow for endless inspiration for your upcoming events.
Nothing beats the feeling of hosting an event that went off without a hitch—especially since planning, coordinating, and managing a successful event takes a lot of hard work, education, and resources. With this valuable data, you can enhance and refine the attendee experience and improve future events.
A truly great event doesnt just meet expectationsit exceeds them at every turn. Successful events make participants feel valued, engaged and eager to return. By incorporating elements that are Witty, Immersive, Shareable, Extraordinary and Responsive, events become memorable experiences that leave lasting impressions.
ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits. While these elements have often been relegated to b-to-b events, audio electronics brand Altec Lansing is taking the strategy to the field. 28 in Tucson.
Successful fundraising events are the lifeblood of many non-profit organizations and charities. Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. But fear not!
Socialmedia is an essential tool for associations looking to further engage their members. Heres ten tips to effectively engage members of an association through socialmedia. Heres ten tips to effectively engage members of an association through socialmedia. Along with creating buzz for the event.
That’s why your healthcare website can be an effective tool for raising awareness of your organization’s offerings, including your event opportunities. Healthcare audiences are already used to receiving healthcare information online, making your website a natural place to spread awareness of upcoming events. Ticket information.
Higher educationevents bring your university together to engage students, faculty, alumni, and community members in enriching, fun experiences. To generate excitement and interest, you’ll need to create a dedicated strategy for promoting your events. Optimize your event landing pages. Livestream your event.
Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. Early results showed that 3,500 people stopped by during the two-day event. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.
The everyday brand ambassador plays an important role in connecting brands with audiences, from educating them on a company’s products and services to delivering samples. On the contrary, duties will include eating cheese and creating socialmedia content. Simons Island, GA.,
If you’re in charge of campus programming, the pressure is on to create events college students will not just love but share on socialmedia. The post 10 Clever Event Ideas College Students Will Love and Share appeared first on Eventbrite US Blog. Here are some innovative ideas.
Event websites are an extremely powerful marketing tool for promoting your upcoming events. They provide potential attendees with detailed information about the event while educating and entertaining them along the way. More importantly, event websites are a great way to boost your event registration !
How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. what they want to get out of the event, and what value the event will bring them.
Creating an amazing attendee experience is the key to a memorable event. The answer lies in mapping out the complete event attendee journey. An attendee journey map is a visual representation of all the interactions and experiences your attendees will have before, during, and after your event. Why do you need one?
You’re a few months away from what you hope to be a show-stopping event for your association’s members. Effectively engaging your event team ensures they maintain the focus and motivation they need to excel in their roles. Promote wellness among your event team. Check in with your event team often. Practice gratitude.
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. While this is good news for event professionals, they need to start preparing to handle all of this work that is set to come their way.
The disruption to the live events industry due to the Pandemic COVID-19 is unprecedented and impossible to escape. Many industry organizations and business leaders have taken the position that shows, events and business must go on with appropriate precautions. I’d be extremely disappointed if my favorite event was cancelled.
Love it or hate it, socialmedia is here to stay. How To Improve Your SocialMedia Presence. How can you, as an event planner, truly capitalize on the benefits that can come with using platforms like Instagram, Facebook, Twitter? Age, gender, income, education, and marital status. Demographics. Geographic .
Social audio just may be the next frontier for socialmedia. Different from podcasts, which are recorded for future listening, social audio is about real-time, moderated conversations that allow listeners to actively participate. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App.
Event websites continue to be an extremely powerful marketing tool for promoting your upcoming events. They provide potential attendees with detailed information about the event, educating and entertaining them on the way. More importantly, they get attendees to sign up for events. Use professional images.
Whether located around your annual meeting or as a standalone event, workshops can be an effective way to supercharge engagement. But less than a third regularly engage in what the report calls “association life”—regular engagement with events or fellow association members.
Virtual events are great avenues for making connections, strengthening the brand, increasing company revenue or generating leads when it’s not always feasible to bring people together in the same space. Virtual Events Best Practices FAQs. What is a virtual event? What are the benefits of virtual events?
The Merriam-Webster dictionary defines a webinar as a live, online educational presentation during which participants can submit questions and comments. In this blog, we’ll explore the power of webinars and how you can incorporate them into your events strategy! Education and training. Live webinar execution It’s showtime!
The new year is well under way, and all of us in the event space are watching out for the new trends that’ll continue to influence our work throughout 2019. It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape.
Given the free time the WSWA team had, the association chose 2023 as the year to introduce a rebrand and additional changes to its event. The event’s name was redubbed “Access Live,” an extension of the association’s WSWA Access, a program that connects wine and spirits producers with wholesalers via education and mentorship.
“The strategy was to engage the Harlem community and to celebrate those entrepreneurs, businesses and artists that make Harlem so vibrant today,” says Jennifer Verdick, head of partnerships, synergy and consumer events at Prime Video. “ Date Night: HBO Max Hosts Romantic Bespoke Evenings for ‘Love Life’ Fans. Agency: Allied Experiential.
Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being. Here, we look at three farmers market event strategies designed to support consumers on their journey toward wellness.
True to its name—a portmanteau of ‘web’ and ‘seminar’ — a webinar is a virtual event where knowledge sharing, teaching, discussion, and networking takes place online in real-time. Like other online events, webinars have emerged as increasingly popular tools for organizations everywhere.
If the last year has shown anything, it’s that event technology can help attendees stay connected, even when meeting in person isn’t possible. To meet this demand, event organizers need to balance carefully planned in-person meetings with year-round online engagement. And an event community platform could be the answer.
Most conference and meeting professionals want the coolest, hippest, latest ideas and trends for their events. Avoid The Faddish Trendy Event Bandwagon. We have FOMO (fear of missing out) as socialmedia screams that everyone’s doing it. We pursue fads, gimmicks and trends as the silver bullets of our conference woes.
But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Drone performances have become more affordable and, thus, ubiquitous, across the landscape.
Brands are the mark that organizations leave on their audiences, and when it comes to producing a compelling and impactful event, effective brand management is key. A skilled event management team will be able to purposefully apply the following general points to create a winning branded experience that lasts far beyond the event dates.
Now associations have a new challenge: During the more than two years that associations have been forced to cancel their conferences and expos – or present these events virtually – due to the pandemic, sponsor companies were pursuing alternative ways to market their products and services. Companies want to be portrayed as thought leaders.
So to reintroduce its brand, appeal to a new generation of health-conscious consumers and provide nutritional education designed to help women advocate for themselves, MyFitnessPal hosted an exclusive influencer event at the sprawling Lombardi House in Los Angeles. We thought an event was an immersive way to do that.”
Achieve Virtual Event Success. While many planners haven’t yet had the opportunity to run a virtual or hybrid event, pivoting from an in-person to virtual format offers new opportunities to engage your attendees and sponsors, while extending the reach of your event. In a virtual format, your event tech will take center stage.
Meet Cambridge, the meetings and convention bureau for Cambridge and the surrounding area, is proud to be working with the Arthur Rank Hospice Charity, helping it to attract events which bring in valuable income to fund patient care.
Generation Z is entering the workforce, and its eyes are on the hospitality industry, according to a new study by American Hotel & Lodging Educational Foundation. Events manager ranked as the most coveted position.
The corporate event landscape is saturated and companies face a challenge: ensuring their gatherings stand out and be memorable. While content, speakers and networking opportunities are vital, an often-underestimated element can set an event apart—decor. Surprise and Delight Uniquely designed events are memorable.
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