Event Marketer

DECEMBER 17, 2024

According to Julie Smolyansky, president and ceo at Lifeway Foods, the brand has doubled its business over the last five years, and continues to invest in events to help maintain that trajectory. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.

Food and Beverage 278

Food and Beverage Marketing Sponsorships Transportation 278

Smart Meetings

DECEMBER 26, 2024

For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. is an annual tradition.

Trade Shows 245

Trade Shows 2024 Education 2025 245

Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

Sponsorships 262

Sponsorships 2024 2023 Sports 262

Event Marketer

OCTOBER 30, 2024

From partnering with major properties like 626 Night Market in Arcadia, CA, to hosting their own events, the most successful brands are crafting experiences that both pay homage to Asian culture, and support the community-building tenet that night markets were founded on. The large-scale events, which typically take place from 6 p.m.

Marketing 283

Marketing Entertainment 2024 Sponsorships 283

Eventmobi

MAY 27, 2022

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Download The EventMobi Sponsorship Strategy Guide to get started!

Sponsorships 195

Sponsorships 2022 2021 2019 195

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? And having strong sponsor support can mean the difference between a good event and a great one. So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. You’re not alone!

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Attendease

MARCH 5, 2024

That’s why your healthcare website can be an effective tool for raising awareness of your organization’s offerings, including your event opportunities. Healthcare audiences are already used to receiving healthcare information online, making your website a natural place to spread awareness of upcoming events. Ticket information.

Healthcare 393

Healthcare Social Media Sponsorships Hospitality 393

Eventmobi

JUNE 20, 2019

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships.

Sponsorships 150

Sponsorships Technology Social Media Event Apps 150

Event Marketer

MARCH 1, 2024

With a mission to destigmatize cannabis and legalize it for veterans nationwide, the brand offered multiple touchpoints during the weekend, including the educational Vibes Village presented by American Weed Co., s sponsorship kept the good vibes going beyond the festival, too. From Feb 16-18, American Weed Co. American Weed Co.’s

Sponsorships 195

Sponsorships Apparel 2024 Advertising 195

Event Marketer

NOVEMBER 15, 2024

We announced that we were going to be doing this event, where it was going to be, the date, and then we didn’t really share too much more, but people could sign up to express interest,” says Dawn McKenzie, communications manager for Ford Trucks. Offer exclusive event merchandise. Have a feedback mechanism.

Automotive 285

Automotive Education Marketing Event Marketing 285

Attendease

FEBRUARY 29, 2024

You’re a few months away from what you hope to be a show-stopping event for your association’s members. Effectively engaging your event team ensures they maintain the focus and motivation they need to excel in their roles. Promote wellness among your event team. Check in with your event team often. Practice gratitude.

Social Media 381

Social Media Sustainability Sponsorships Management 381

Attendease

AUGUST 6, 2024

Successful fundraising events are the lifeblood of many non-profit organizations and charities. Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. But fear not!

Social Media 370

Social Media Sponsorships Retail Venues 370

Velvet Chainsaw

OCTOBER 1, 2021

We recently held a webinar featuring leaders from two large associations that have held face-to-face events in recent weeks. Events with greater international participation are seeing the steepest declines. Just because the event media says the future is hybrid doesn’t mean that you need to go all in. Hybrid, or Not.

Sponsorships 370

Sponsorships Conference 2021 2019 370

Attendease

OCTOBER 1, 2024

Nothing beats the feeling of hosting an event that went off without a hitch—especially since planning, coordinating, and managing a successful event takes a lot of hard work, education, and resources. With this valuable data, you can enhance and refine the attendee experience and improve future events.

Social Media 369

Social Media Financial Trade Shows Events 369

Event Marketer

OCTOBER 23, 2024

“We were very connected to on-premise accounts through our distributor partners and the local team on the ground to make sure that we surrounded the event with opportunities to go and sample the cocktails,” says Josh Dean, vp-Johnnie Walker at Diageo North America. “We

Fashion 288

Fashion 2021 Education Marketing 288

Eventmobi

JULY 31, 2024

By the time the event is over, an attendee is likely to feel pretty good about their association. based event-industry veteran who has been to hundreds of events over his 20-year career, he’s experienced it all, and knows how great events can center the organization as a whole. The result?

Meetings 351

Meetings Education Trade Shows Conference 351

Eventmobi

SEPTEMBER 4, 2024

Making events that work in different settings for different types of attendees reflects the reality that people need different things from continuing education and collaboration. The costs of flying, staying in hotels, and even of the event itself could be a deterrent. The demand for such flexibility is growing.

Events 345

Events Conference Education Sponsorships 345

Endless Events

JUNE 24, 2020

Finding a virtual event sponsorship idea that suits you can seem hard at first. And the concept of a virtual event sponsorship fits right into this category. Our incredible host Will Curran has not 10, not 20, but 28 exciting ideas to get the ball rolling on your next virtual event. Event Website.

Sponsorships 116

Sponsorships Social Media Conference Events 116

Event Farm

APRIL 11, 2017

This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy. Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. pipeline acceleration , your marketing and sales teams will need to be.

Sponsorships 159

Sponsorships Conference Marketing Event Marketing 159

Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. what they want to get out of the event, and what value the event will bring them.

2022 366

2022 Social Media Advertising Financial 366

Event Marketer

JULY 18, 2022

Honoring the best experiential and event marketing campaigns from Q2 2021 into Q2 2022, this year’s initiative spans 30 categories, including new recognitions for “Best B-to-B Roadshow or Regional Series” and “Best Multichannel Event Campaign,” all produced by the most innovative brands and agencies in the biz.

2022 306

2022 Sponsorships 2021 Sports 306

Attendease

AUGUST 30, 2022

If you’ve never worked with the nonprofit sector and are not sure what type of events to host, don’t worry. Sponsoring or hosting a nonprofit fundraising event. Perhaps for a more in-depth engagement, you can package gifts in the form of sponsorship. A large portion of CSR strategy might be project management and event planning.

Events 370

Events Education Sponsorships Government 370

Event Marketer

SEPTEMBER 4, 2024

The brand scooped up some delish pre-event buzz with an ice cream truck pop-up across New York City, Aug. At IHG’s Grand Slam Social event on Aug. The event served as a nod toward the brand’s expanding luxury and lifestyle portfolio. Then beginning Aug. Throughout US Open Fan Week (Aug.

2024 294

2024 Sponsorships Fashion Food and Beverage 294

Event Marketer

NOVEMBER 6, 2023

Think: A VIP breakfast with plant-based food expert Pinky Cole of Slutty Vegan, a morning health and wellness event, a Black-owned marketplace, and rooftop happy hours for networking with one another and with speaker talent. Meanwhile, those who couldn’t be there in person could stream the event on Amazon the week following the summit.)

Sponsorships 324

Sponsorships 2024 Financial Education 324

Event Marketer

JUNE 16, 2023

In this episode of Event Peeps, Gunning weighs in on why the sober-curious movement has seen such rapid growth and how it’s impacting events (think: the mocktail bars on offer at this year’s Coachella). Listen here: Have an idea for an episode of Event Peeps ? Let us know.

Sports 255

Sports Sponsorships Education Events 255

Eventmobi

MAY 23, 2024

Oftentimes, conferences include keynote speakers and workshop sessions, each designed to educate attendees. How Do Conferences Differ from Events and Conventions? “Event” is a blanket term that includes everything from intimate weddings to mega industry get-togethers.

Conference 292

Conference Management Speakers Event Apps 292

Event Marketer

FEBRUARY 26, 2024

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. An in-depth report published by Bloomberg last week skewered the influencer event.

Sponsorships 299

Sponsorships Banking Education 2024 299

Velvet Chainsaw

JUNE 19, 2018

With the advent of DIY solutions, business models that include sponsorship and the ability to reach a global audience, we’re seeing an increased focus on expanding the impact of virtual events. Tagoras’ aim is to assess the role of virtual conferences and similar virtual events are playing in the broader events market.

Sponsorships 186

Sponsorships Education Conference Events 186

Velvet Chainsaw

APRIL 30, 2020

If you’re inbox is anything like mine, you could spend a good portion of our day consuming webinars, virtual events and networking in Zoom or Facebook Messenger Happy Hours. Sponsorship, however, can be significantly leveraged as long as you are able to attract a good audience. Engagement must be designed into every session experience.

Conference 442

Conference 2009 Sponsorships Speakers 442

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. While this is good news for event professionals, they need to start preparing to handle all of this work that is set to come their way.

2020 293

2020 Social Media B2B B2C 293

Eventmobi

JULY 26, 2022

The organization provides tools, resources, and education to help association professionals and volunteers succeed. The event is three days long and focuses primarily on educational topics that equip attendees with the skills to be leaders in the not-for-profit sector. The CSAE Annual National Conference. The Challenge.

Event Apps 323

Event Apps Trade Shows Speakers Conference 323

Event Marketer

JUNE 28, 2021

It also features resources from leading LGBTQ+ media advocacy group GLAAD, with information on how allies and community members can educate themselves on how to support the LGBTQ+ community during Pride and year-round. On June 14, the brand distributed free Pride Swirls at opening happy hour events at both locations. and XO, OGX.

Apparel 331

Apparel Retail Sponsorships 2021 331

Eventmobi

AUGUST 8, 2024

But ultimately, chapters offer a focused peer collaboration opportunity—with events at the center. Whether it’s a classroom-style experience, a networking event, or a happy hour, it can be an excellent way to strengthen ties within the event sector. The most important resource chapters offer is education.

Meetings 310

Meetings Education Sponsorships Tech 310

Eventmobi

MARCH 9, 2022

There’s a lot to consider when planning a hybrid event. You need to think about who your audience is, what speakers you’ll have, how you keep your attendees engaged, and how you’ll host the live and virtual components of the event. Though every event is unique, there are certain methods anyone can use to set goals and measure ROI.

Education 246

Education Events Sponsorships Speakers 246

Eventmobi

JULY 13, 2022

The widespread adoption of online events presents new revenue opportunities that associations can capitalize on as they return to meeting in person—even with very limited human resources. By leveraging digital ticket sales and sponsorship opportunities, associations can tap into new revenue streams to increase their bottom line.

Sponsorships 195

Sponsorships Event Apps Speakers Education 195

Velvet Chainsaw

AUGUST 6, 2019

On the one hand, your organization might receive as much as 50 percent (or more) of your event’s revenue from supplier investments in exhibits, sponsorship and advertising categories, making it a priority. Task them with helping educate exhibitors on how to design a booth experience that attracts, not repels, professionals like them.

Sponsorships 236

Sponsorships Trade Shows Advertising Education 236

Eventmobi

SEPTEMBER 17, 2021

If the last year has shown anything, it’s that event technology can help attendees stay connected, even when meeting in person isn’t possible. To meet this demand, event organizers need to balance carefully planned in-person meetings with year-round online engagement. And an event community platform could be the answer.

2021 328

2021 Event Technology Social Media Technology 328