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Expert Strategies for Successful Multi-Day Association Trade Shows and Events

StraussCA

Planning a multi-day trade show can feel like a balancing act—there’s a lot to manage, from educational sessions to networking and logistics. Here are a few strategies that work wonders for a successful event. Here are a few strategies that work wonders for a successful event.

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NRF 2025: Five Exhibit Design Trends from Retail’s Big Show

Event Marketer

While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.

2025 278
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Outdoor Retailer Teases New Trade Show Format and Events Coming in 2024

Event Marketer

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

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Event Marketer, EDPA Announce a Partnership for 2025

Event Marketer

The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. EDPA + Event Marketer Content. The partnership includes: EDPA @ Experiential Marketing Summit. EventTrack + EDPA.

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How to Celebrate Global Meetings Industry Day on April 3

Smart Meetings

Travel Association has designated April 3 as Global Meetings Industry Day, an annual international event celebrating the major impact meetings, conferences, trade shows and exhibitions have on people, businesses and communities. This years event locations are Toronto, Ottawa, Halifax, Greater Edmonton and Calgary.

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IAEE Expo! Expo! Put on a Show for Show Organizers in LA

Smart Meetings

For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration.

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Event Measurement: EM and EMMC Extend Partnership

Event Marketer

Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.