This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Planning a multi-day tradeshow can feel like a balancing act—there’s a lot to manage, from educational sessions to networking and logistics. Here are a few strategies that work wonders for a successful event. Here are a few strategies that work wonders for a successful event.
While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.
–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports tradeshow will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. EDPA + Event Marketer Content. The partnership includes: EDPA @ Experiential Marketing Summit. EventTrack + EDPA.
Travel Association has designated April 3 as Global Meetings Industry Day, an annual international event celebrating the major impact meetings, conferences, tradeshows and exhibitions have on people, businesses and communities. This years event locations are Toronto, Ottawa, Halifax, Greater Edmonton and Calgary.
For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Known as The Show for Shows, the education, tradeshow floor and networking brought together solutions and inspiration.
Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.
Running a tradeshow both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Business Growth. Team Morale.
Tradeshows have been a crucial aspect of the business world for centuries. However, the negative impact of waste generated at events on the environment has been an ongoing concern and challenge in the industry. On average, events produce 2.5 pounds of landfill waste per person, per day.
In a groundbreaking study that encompasses survey results from both show organizers and their attendees, CEIR has gathered data from thousands to gauge key characteristics of repeat attendees—who they are and why they become loyal visitors to an exhibition. Roughly 90% of event organizers perceived both attributes as important to attendees.
Oakland event prioritized DEIB education MPI Northern California Chapter’s Annual Conference Experience moved to Oakland Marriott City Center from its traditional home in San Francisco this week with a new format. Consider religious holidays when mapping out event calendars. Picture the run of show, literally.
The experiential zone strategy for AIAs show floor followed the same path as an architectural project from start to end inspire, innovate, design, build, and prosper. We knew that we needed an activation in each zone to drive people and keep them there, Preston said.
Event Marketers 2025 B-to-B Dream has been unveiled. She was looking for a new opportunity after building a career as a graphic design contractor and consultant, producing work for clients in biotech, higher education, real estate and packaging. If you dont do the shows, you may as well be invisible.
Just this month, Neutrogena joined forces with AIRE Health during the American Academy of Dermatologys Annual Meeting, activating a night market-style event that was part newsstand, part laboratory, and featured scientific demos and dcor, like product displayed in Erlenmeyer flasks. Talk about engagement at the cellular level.
And tradeshow organizer, Emerald , was listening and in May introduced its new accelerator division, Emerald Xcelerator. We believe in the value of events to connect new and emerging industries through authentic communities,” said Issa Jouaneh, executive vice president of Emerald Xcelerator.
Around the Orange County Convention Center in Orlando, FL, 735 exhibits drew attendees in with crafts, paintings, photo ops, swag, animal meet-and-greets and relaxation areas, all mapping back to the shows Festival of the HeARTS theme. The Widest Aisles The first thing we noticed stepping onto the VMX show floor was how wide the aisles were.
In this extensive guide to tradeshow booths, we provide ten creative examples in each of the following categories: 1 Tradeshow booth ideas for small budgets. Tradeshow booth ideas that attract visitors. Creative tradeshow booth ideas. Tradeshow booth ideas: 10×10.
UKEVENTS hosted a special exhibition in Parliament to highlight the vital contribution of the UK events industry to the national economy, 3-6 February. With over 700,000 people employed in the sector, the UK events industry plays a crucial role in economic growth. Expansion of the VisitBritain Business Events Growth Programme.
We recently convened a roundtable of senior-level conference organizers to discuss risk tolerance and the forces that are shaping their 2021/22 event strategies and decisions. Everyone agrees that planning hybrid events takes significantly more time, money and effort. Member considerations and communications. Hybrid is costly.
I’ll illustrate with the area where I have most experience: providing education at these meetings. Meanwhile, it’s clear from a review of industry conference programs that large numbers of presentations are accepted from employees of sponsors or tradeshow exhibitors.
The deficiencies of meeting planning textbooks and education. A “creative” event design is one with a novel venue and/or decor and lighting and/or food and beverage. Consequently, planners restrict the entire focus of creative event design to novel visual and sensory elements. I have little competition.
2020 helped to accelerate the rapid development of enhanced virtual event technology, and adoption rates have never been higher. Despite this progress, many still aren’t taking full advantage of what may be event tech’s greatest asset — hard data, or the information behind informed decision making. The software does that for you.
The EDPA has always had a great relationship with Event Marketer, says president Chris Griffin. As the lines blur between corporate event teams and corporate tradeshow departments, we know this partnership provides a win-win-winfor EDPA members, for end-user clients, and for the industry overall. The rules: RULE 1.
The organization provides tools, resources, and education to help association professionals and volunteers succeed. The event is three days long and focuses primarily on educational topics that equip attendees with the skills to be leaders in the not-for-profit sector. The CSAE Annual National Conference. The Challenge.
Corporate event planning is notoriously labor-intensive, with planners often reinventing the wheel for each new event. Yet, putting on a seamless, branded event experience is essential for driving sales, cultivating relationships, and elevating your company’s profile. What is Corporate Event Planning? The good news?
Nothing beats the feeling of hosting an event that went off without a hitch—especially since planning, coordinating, and managing a successful event takes a lot of hard work, education, and resources. With this valuable data, you can enhance and refine the attendee experience and improve future events.
CHS Birmingham is expecting another increase in visitor numbers this year and, with attendees again asking for more variety, innovation, and education, the show’s organisers are already feeling confident for the event and the industry.
(That’s especially true once you hit the tradeshow floor.) By the time the event is over, an attendee is likely to feel pretty good about their association. What makes an in-person event so powerful—and how can you carry the torch of a great event throughout the year? The result?
When you’re a sleep wellness brand vying for attention at a global technology tradeshow, sometimes you’ve got to make your own dreams come true. To introduce the 360 smart bed to attendees, Sleep Number built a sizeable booth featuring a 22-foot-tall, cylindrical LED screen broadcasting educational brand content.
IMEX America Moves Toward a Sustainable Events Future IMEX America 2022 was the greenest one yet. A detailed report prepared by MeetGreen explained how the largest industry event made progress toward its Net Zero Carbon Events goal while pointing to even more improvements IMEX and other event organizers can make in the future.
The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda. The evening event promises Texas-style fun.
This year will be a big one and we’re so excited to see what you do with your events in 2021. ” Do yourself a favor and review all the pieces of your 2021 events platform. We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and tradeshows.
The new business model for tradeshows is producing highly valuable, branded, multi-media content. online education) moved into our online competitive space during COVID and now realize they can use off-the-shelf software to produce events and compete for our traditional audiences. Francis Friedman.
While most events across the globe took place virtually last year, more events are now meeting in person. The MPI Meeting Outlook in Charlotte will be presented by Tara Liaschenko, creative executive officer of The Link Event Professionals Inc., Take a look at how our meetings industry friends are celebrating. Advocating Voices.
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry tradeshow arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
Events can be a great way to expand brand awareness, educate an audience on a given topic or even form important connections within your industry. But if you aren’t careful when planning your event, it can also lead to unanticipated environmental harm. Planning a Green Event. lbs of waste per attendee, per day (3.53
At the annual event, West Coast association professionals gather for an expansive tradeshow, business solution appointments, education programs and networking to close out the year with a festive twist. This year’s Seasonal Spectacular took place from Tuesday, Dec. 12 to Wednesday, Dec. in their official welcome. “Our
Virtual events are great avenues for making connections, strengthening the brand, increasing company revenue or generating leads when it’s not always feasible to bring people together in the same space. Virtual Events Best Practices FAQs. What is a virtual event? What are the benefits of virtual events?
Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help. As the official U.S.
In her role at BCD Meetings & Events, Hanzlik creates strategies for accommodating neurodiversity across the meeting experience for hundreds of clients. The winners are attendees as well as event hosts. It’s not often that a business-event planner has a formal education and professional background in change management.
Meet Cambridge, the meetings and convention bureau for Cambridge and the surrounding area, is proud to be working with the Arthur Rank Hospice Charity, helping it to attract events which bring in valuable income to fund patient care.
More than 2,000 meetings industry folks gathered at Gaylord National Resort and Convention Center for the launch of Business Events Industry Week , a concentration of events designed to illustrate the Power of Purpose exercised when people come together. Lifetime Achievement Educator Award went to dr. Eric D.
By understanding these shifts and the clients evolving needs, hotels can position themselves as a go-to partner for smaller-scale events. Sales teams should prioritize: Reconfiguring event spaces to cater to small group sizes while optimizing space efficiency. Flexible Space Utilization A modern hotel venue must be versatile.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content