article thumbnail

Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.

article thumbnail

Q&A: Mark Cooper at 2025 IACC Americas Knowledge Exchange

Smart Meetings

The annual event offered a wide range of education sessions on sustainability, connection, F&B, leadership and so much more. Were doing that through educational channels and by fostering opennesslike our global innovations session, where members share what worked for them and what didnt. SM Food has played a big role in this event.

2025 241
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Making a Tasteful Impression Through a Food and Beverage Program That’s a Cut Above

Smart Meetings

Tips to create a memorable F&B experience In the meeting and event industry, a thoughtful and robust food and beverage program can be the cornerstone of delighting guests, and is necessary to ensure the experience is both memorable and complete. Indian cuisine has also been a popular request this year.

article thumbnail

Focus on Sustainability: Marriott Bonvoy Events Embrace Innovative Practices in Meetings and Events

Smart Meetings

From locally sourcing food and provisions to waste reduction programs, hotels and restaurants alike are integrating smart measures to ensure a better future and greater guest satisfaction. Denise became involved with Jean-Michel Cousteau’s Ocean Futures Society, implementing environmental education programs around the world.

article thumbnail

Competent logistics are the new meeting minimum

Conferences that Work

The deficiencies of meeting planning textbooks and education. And they assume that when attendees are not in sessions, we should ply them with food and drink and entertainment. Far more space is devoted to entertainment and food and beverage. In my opinion, meeting planner education is deficient.

article thumbnail

Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances. To use the rappers far-reaching influence and cultural relevance to elevate the events profile. Then as the chants ended, Lysol Air Sanitizer digitally, and physically, killed 99.9

article thumbnail

Food Halls are the New Trend in Group Dining

Smart Meetings

A food hall. Smart Meetings has rounded up food halls across the country that not only provide a wide variety of cuisine for groups to choose from and reconvene in the dining area but are also located in buildings connected to the history and culture of the destination they are set in. An easy solution?